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Sales Channel

A sales channel refers to any medium by which businesses sell products and services to customers or other businesses (business-to-business). B2B sales channels include phone calls, emails and in-person networking, while B2C (business-to-consumer) sales channels include eCommerce, physical retail, and product catalogs. Sales channels can be direct (e.g. a product showroom operated by the business) or indirect (e.g. listing products on an online marketplace like Amazon). The notion of a sales channel is contrasted with marketing channels, which are how businesses market their products, such as content marketing or TV ads.

What Small and Midsize Businesses Need to Know About Sales Channel

Small and midsize businesses need to think carefully about the optimal sales channels for selling their products. CRM software, for example, can help SMBs track their sales campaigns and develop better strategies for acquiring new customers.

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