---
description: Compare the best Sales Force Automation Software in Canada. Capterra offers software reviews from verified users, pricing, and features. Find the top rated software for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Sales Force Automation Software - Prices & Reviews - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Sales Force Automation Software](https://www.capterra.ca/directory/12/sales-force-automation/software)

# Sales Force Automation Software

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> Sales Force Automation (SFA) software helps manage and automate an organization's sales processes, which can include contact management, customer relationship management, sales activity tracking, and more. Sales Force Automation systems may also provide insights for pipeline management, opportunity management, and forecasting.

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## Products

1. [Zoho CRM](https://www.capterra.ca/software/155928/zoho-crm) — 4.3/5 (6996 reviews) — Zoho CRM helps the sales force of 300,000+ global businesses with lead \& pipeline management that boosts conversion rates by 300%.
2. [Salesforce Starter](https://www.capterra.ca/software/132665/Salesforce-Starter) — 4.4/5 (226 reviews) — Boost your business with Starter Suite: Free for 30 days + 40% off when you buy\!
3. [Bigin by Zoho CRM](https://www.capterra.ca/software/204998/bigin-by-zoho-crm) — 4.7/5 (744 reviews) — Bigin helps small businesses move away from spreadsheets and get started with a CRM solution that is truly built for their needs.
4. [Salesforce Marketing Cloud](https://www.capterra.ca/software/7723/salesforce-marketing-cloud) — 4.2/5 (531 reviews) — Customer relationship management solution that helps businesses with email marketing, loyalty management, and customer data management.
5. [Creatio CRM](https://www.capterra.ca/software/130149/bpm-online-crm) — 4.7/5 (150 reviews) — AI CRM where people and AI agents work together — unlimited users, agents, and workflows on one no-code platform.
6. [Perenso](https://www.capterra.ca/software/129651/perenso) — 4.8/5 (47 reviews) — Increase field sales revenue by 20% and free up 2 hours daily for your team with Perenso's all-in-one sales force automation solution.
7. [RealZips](https://www.capterra.ca/software/153167/realzips-territory-management) — 5.0/5 (3 reviews) — RealZips - Global Territory Management. Available in Salesforce.com. Take Sales Force Automation to the next level.
8. [Maximizer CRM](https://www.capterra.ca/software/154610/maximizer-crm) — 4.1/5 (366 reviews) — Customer relationship management solution designed specifically for the unique challenges that sales managers and sales teams face.
9. [Marketing Optimizer](https://www.capterra.ca/software/81919/marketing-optimizer) — 4.6/5 (7 reviews) — Generate and sell more Internet leads with the only sales automation and digital agency software made for marketing experts.
10. [Automatur](https://www.capterra.ca/software/130186/automatur) (0 reviews) — Get faster results and connect with people more efficiently. Anything you currently do manually, we can automate for you.
11. [Salesforce Sales Cloud](https://www.capterra.ca/software/61368/salesforce) — 4.4/5 (18808 reviews) — Bring together CRM apps for sales, service, marketing, commerce, AI, and more in one integrated solution.
12. [HubSpot CRM](https://www.capterra.ca/software/152373/hubspot-crm) — 4.5/5 (4484 reviews) — Customer relationship management solution that helps businesses organize, track, and build relationships with leads and customers.
13. [Pipedrive](https://www.capterra.ca/software/132666/pipedrive) — 4.5/5 (3058 reviews) — Customer relationship management solution that helps businesses with lead management, sales automation, email segmentation, and more.
14. [NetSuite](https://www.capterra.ca/software/135757/netsuite) — 4.2/5 (2068 reviews) — NetSuite is the AI-powered cloud ERP that unifies financials and operations to help businesses grow and scale.
15. [Nimble](https://www.capterra.ca/software/123032/nimble) — 4.4/5 (1868 reviews) — Nimble is the AI-driven CRM for smarter email marketing, engagement, sales, and business growth.
16. [Odoo](https://www.capterra.ca/software/135618/odoo) — 4.2/5 (1329 reviews) — Odoo is an all-in-one open-source business platform for CRM, Sales, Accounting, Website, eCommerce, POS, Inventory, HR, and more.
17. [Keap](https://www.capterra.ca/software/76390/infusionsoft) — 4.1/5 (1298 reviews) — The smarter way for small businesses to do great work. Keap helps businesses organize client information and daily work in one place.
18. [Act\!](https://www.capterra.ca/software/133171/act) — 3.9/5 (931 reviews) — Act\! Advantage is an all-in-one, full front-office CRM solution that unites sales, marketing, and customer management.
19. [EngageBay CRM](https://www.capterra.ca/software/178819/engagebay-marketing) — 4.6/5 (910 reviews) — AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.
20. [Marketo Engage](https://www.capterra.ca/software/75130/marketo-lead-management) — 4.3/5 (716 reviews) — Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue.
21. [Apptivo](https://www.capterra.ca/software/1011835/apptivo) — 4.4/5 (708 reviews) — Online CRM system that enables businesses to manage sales, marketing activities, contacts, leads, quotes, invoices, and more.
22. [Less Annoying CRM](https://www.capterra.ca/software/118921/less-annoying-crm) — 4.8/5 (657 reviews) — Less Annoying CRM is for small businesses outgrowing spreadsheets. Get simple tasks, contacts, \& leads without the CRM complexity.
23. [Salesforce Marketing Cloud Account Engagement](https://www.capterra.ca/software/134593/pardot) — 4.1/5 (650 reviews) — Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.
24. [Nutshell](https://www.capterra.ca/software/144340/nutshell) — 4.4/5 (625 reviews) — Nutshell is a sales, marketing and engagement platform that helps B2B organizations work together to win more deals.
25. [Copper](https://www.capterra.ca/software/141642/copper) — 4.4/5 (622 reviews) — CRM solution that helps businesses manage contacts, deals, leads, pipelines, communications, and more in a unified interface.

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## Related Categories

- [Contact Management Software](https://www.capterra.ca/directory/30016/contact-management/software)
- [Lead Management Software](https://www.capterra.ca/directory/30017/lead-management/software)
- [Sales Enablement Software](https://www.capterra.ca/directory/30798/sales-enablement/software)
- [CRM Software](https://www.capterra.ca/directory/2/customer-relationship-management/software)
- [Sales Tracking Software](https://www.capterra.ca/directory/32744/sales-tracking/software)

## Links

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Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results.\n\nAct! Advantage includes Interactive Quotes and Payments, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you.\n\nFor 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5f8aa23f-eb6f-42cd-b33a-e310a590c803.png","url":"https://www.capterra.ca/software/133171/act","@type":"ListItem"},{"name":"EngageBay CRM","position":19,"description":"EngageBay’s AI-powered CRM offers a comprehensive set of tools to help businesses manage customer relationships efficiently. It unifies marketing, sales, and service automation with built-in AI capabilities for smarter engagement and decision-making. The platform enables teams to capture leads, nurture them through automated workflows, and deliver consistent customer experiences from a single, unified system.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f68dbd37-d921-4284-a28c-535eb223074a.png","url":"https://www.capterra.ca/software/178819/engagebay-marketing","@type":"ListItem"},{"name":"Marketo Engage","position":20,"description":"Adobe Marketo Engage is a powerful, scalable and marketer-friendly marketing automation solution that enables brands to create a global marketing COE to orchestrate and execute cross channel campaigns across buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behavior & AI to create tailored journeys for individuals and teams. It aligns strategy, messaging and execution across marketing and sales by sharing customer engagement data & insights between them; increasing sales productivity. It optimizes marketing impact through out of the box dashboards, customizable reports and multi-touch attribution. It connects new data sources without extensive IT support, creating a central hub for customer intelligence to improve efficiency, ROI and customer experience.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/199791ad-8770-493d-bb55-98544cc98cf7.png","url":"https://www.capterra.ca/software/75130/marketo-lead-management","@type":"ListItem"},{"name":"Apptivo","position":21,"description":"Apptivo is a CRM tool that enables businesses to manage sales, marketing, and much more. CRM sits at the core of Apptivo's integrated suite of business apps, providing a complete suite to tools to gain a 360-degree view of the customer. The CRM includes lead management, an opportunity pipeline with intuitive dashboards, and flexible workflow tools including marketing automation.  Everything is completely accessible from an Android or iOS device and integrated with Office365 & G Suite.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/c7012d9e-9541-4054-8c2e-dc0a95befb32.png","url":"https://www.capterra.ca/software/1011835/apptivo","@type":"ListItem"},{"name":"Less Annoying CRM","position":22,"description":"Less Annoying CRM is a simple Sales Force Automation software tool built from the ground up for small businesses. Manage your contacts, leads, notes, calendar, to-do's and more, all from one simple web app. Our product is founded on three core principles: simplicity, affordability, and outstanding customer service. \n\nAll users get an unlimited free 30-day trial to exhaustively test every aspect of the CRM, and customer service is always free through the phone and email if users have questions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/c8bb981b-d4b3-4979-94e3-70e864b812e0.png","url":"https://www.capterra.ca/software/118921/less-annoying-crm","@type":"ListItem"},{"name":"Salesforce Marketing Cloud Account Engagement","position":23,"description":"Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Users can track all prospects on a site, qualify sales leads, and utilize social selling.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/c8b4447f-28c9-4831-80aa-7fb5f225dff8.png","url":"https://www.capterra.ca/software/134593/pardot","@type":"ListItem"},{"name":"Nutshell","position":24,"description":"Nutshell is an all-in-one sales, marketing and engagement platform that helps B2B organizations work together to win more deals. Simple enough for any user and sophisticated enough for any business, Nutshell is for teams who are tired of juggling separate sales and marketing tools and don’t want to pay a full-time admin to manage their software. Every Nutshell subscription comes with unlimited CRM contacts, data migration assistance, and world-class live support, all at an extremely affordable price.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/11503072-fb77-4d2e-ba0e-81dfea7aad0e.png","url":"https://www.capterra.ca/software/144340/nutshell","@type":"ListItem"},{"name":"Copper","position":25,"description":"Copper is the easy-to-use CRM for businesses on Google Workspace looking to manage more sales leads & grow customer relationships but don't have time for data entry, repetitive admin tasks, or complicated tools. Copper integrates with Gmail and other Google Apps, so it logs all emails and other interactions to the right contact. Teams can also see sales and relationship essentials, including email threads, past interactions, tasks and more in one place.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/c3c269bf-3444-4ae7-bccd-d737651ad247.png","url":"https://www.capterra.ca/software/141642/copper","@type":"ListItem"}],"numberOfItems":25}
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