Marketing Channel
A marketing channel is a way to connect businesses with customers by distributing information around a product or service. Marketing channels include email, social, partner networks, digital advertising, and more. Leveraging a market channel successfully with strong messaging about a product will help brands get in front of their customers and increase sales.
What Small and Midsize Businesses Need to Know About Marketing Channel
Communicating through marketing channels is vital for all businesses, even the smallest ones. SMBs need to decide what channel or combination of channels is the best way to get in front of customers to communicate their product or service's benefits.
Related terms
- Marketing-Qualified Lead (MQL)
- Account Planning
- Marketing Channel
- Channel Partner
- Chief Sales Officer (CSO)
- Digital Commerce
- Cost Optimization
- Sales-Qualified Lead (SQL)
- E-Business
- Sales And Operations Planning Systems Of Differentiation
- Account Executive (AE)
- Sales Analytics
- SFA (Sales Force Automation)
- Direct Channel
- Commerce Platform Servers
- CPGA (Cost Per Gross Add)
- Average Selling Price (ASP)
- Category Management
- Account-Based Marketing (ABM)
- Business Rule Engines (BRE)
