Digital Commerce

Digital commerce is the buying and selling of goods and services through an interactive and self-service experience. This means that customers select products and servicesĀ themselves. There is little human interaction during this process because of automation. Customers don't engage with cashiers like they would at a brick-and-mortar store, for example. Digital commerce happens via technologies such as the internet and mobile networks. Retailers and service providers might use various techniques to make digital commerce a more successful experience. These techniques include analytics, promotion, pricing, and customer acquisition.

What Small and Midsize Businesses Need to Know About Digital Commerce

SMBs might want to invest in digital commerce if they don't have employees who can communicate with customers during the buying and selling process. These businesses can create an interactive and self-service experience that generates sales without labor costs.

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