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Key Accounts
Key accounts are the group of business accounts that generate substantial profits for a supplier company through years of repeat business. These accounts are distinct from regular accounts, and require a substantial investment of time and resources as they are important to a supplier's sustainable, long-term growth.
What Small and Midsize Businesses Need to Know About Key Accounts
An SMB's key accounts are critical for sustainability and ability to grow. SMBs should identify their important customers, focus on managing these accounts, and improve relations with them in a mutually beneficial manner.
Related terms
- Marketing-Qualified Lead (MQL)
- Account Planning
- Marketing Channel
- Channel Partner
- Chief Sales Officer (CSO)
- Digital Commerce
- Cost Optimization
- Sales-Qualified Lead (SQL)
- E-Business
- Sales And Operations Planning Systems Of Differentiation
- Account Executive (AE)
- Sales Analytics
- SFA (Sales Force Automation)
- Direct Channel
- Commerce Platform Servers
- CPGA (Cost Per Gross Add)
- Average Selling Price (ASP)
- Category Management
- Account-Based Marketing (ABM)
- Business Rule Engines (BRE)