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Analytics is an umbrella term for various business intelligence (BI) and application-related initiatives within an organization. The term could refer to the process of analyzing data from specific internet domains (website analytics). Or it could be related to the process of analyzing a specific content area, such as sales or marketing, to generate better BI. Analytics can also refer to the use of statistical and mathematical data to cluster or segment data sets or predict future scenarios that might impact an organization.

What Small and Midsize Businesses Need to Know About Analytics

SMBs can use analytics to generate actionable insights about domains, content areas, and to predict future business outcomes. Running historical data through BI tools, for example, can help a small business identify trends and patterns so they can reduce costs, drive revenue, remove inefficiencies, improve workflows, and grow their business.

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