---
description: Compare the best Web Analytics Software in Canada. Capterra offers software reviews from verified users, pricing, and features. Find the top rated software for your business.
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title: Web Analytics Software - Prices & Reviews - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Web Analytics Software](https://www.capterra.ca/directory/30073/web-analytics/software)

# Web Analytics Software

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> Web Analytics Software enables organizations to track and analyze information regarding their website visitors including who they are, how they found the site, what path they take through the site and the actions they take while there.

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## Products

1. [Adobe Customer Journey Analytics](https://www.capterra.ca/software/1028781/adobe-customer-journey-analytics) — 4.6/5 (5 reviews) — Adobe Customer Journey Analytics enables easy exploration of the full customer journey by connecting customer behavior across channels.
2. [Lucky Orange](https://www.capterra.ca/software/150695/lucky-orange) — 4.7/5 (268 reviews) — AI-powered website analytics that help you find actionable insights in your data. Trusted by 500,000+ websites. Seven-day free trial.
3. [Marketing Optimizer](https://www.capterra.ca/software/81919/marketing-optimizer) — 4.6/5 (7 reviews) — Provides a single interface to increase targeted traffic, maximize website conversion rates, and improve sales team performance.
4. [Semrush](https://www.capterra.ca/software/151962/semrush) — 4.6/5 (2329 reviews) — Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact.
5. [Google Analytics 360](https://www.capterra.ca/software/177042/google-analytics) — 4.7/5 (8101 reviews) — Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
6. [Hootsuite](https://www.capterra.ca/software/121701/hootsuite) — 4.4/5 (3803 reviews) — Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.
7. [Squarespace](https://www.capterra.ca/software/143461/squarespace) — 4.6/5 (3430 reviews) — Cloud-based software that lets users build professional websites with customizable templates, AI tools, and domain names.
8. [Pipedrive](https://www.capterra.ca/software/132666/pipedrive) — 4.5/5 (3062 reviews) — Reveal which companies are browsing your website, how they found you and what they view using Pipedrive's Web Visitors add-on.
9. [Marketing 360](https://www.capterra.ca/software/148516/marketing-360) — 4.5/5 (1158 reviews) — Powerful analytics software for brands. Talk to a web analytics expert today.
10. [EngageBay CRM](https://www.capterra.ca/software/178819/engagebay-marketing) — 4.6/5 (912 reviews) — AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.
11. [Freshsales](https://www.capterra.ca/software/155563/freshsales) — 4.5/5 (623 reviews) — Cloud-based CRM that helps sales and marketing teams manage contacts, automate workflows, track pipelines, and engage customers via.
12. [Ahrefs](https://www.capterra.ca/software/176340/ahrefs) — 4.7/5 (585 reviews) — Ahrefs is the AI marketing platform that makes your brand discoverable: in search, AI, and beyond.
13. [Hotjar](https://www.capterra.ca/software/163516/hotjar) — 4.6/5 (545 reviews) — Hotjar compliments your traditional analytics. Go beyond the "what" to understand the "why" behind your data.
14. [Agile CRM](https://www.capterra.ca/software/135148/agile-crm) — 4.1/5 (526 reviews) — Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500.
15. [HubSpot Sales Hub](https://www.capterra.ca/software/140219/hubspot-saleshub) — 4.5/5 (506 reviews) — Cloud-based sales platform that helps teams manage leads, automate outreach, track deals, generate quotes, and report on performance.
16. [Apollo.io](https://www.capterra.ca/software/158696/apollo) — 4.5/5 (398 reviews) — Cloud-based B2B sales platform combining contact database, multi-channel outreach, built-in dialer, lead enrichment, and workflow.
17. [TWIPLA](https://www.capterra.ca/software/183761/visitor-analytics) — 4.7/5 (386 reviews) — Web analytics platform for tracking visitor behavior, website performance, engagement, and conversions.
18. [SEO PowerSuite](https://www.capterra.ca/software/127616/seo-powersuite) — 4.5/5 (382 reviews) — SEO PowerSuite is an SEO software that offers keyword research, rank tracking, on-page optimization, and backlink analysis tools.
19. [Sisense](https://www.capterra.ca/software/86955/sisense) — 4.5/5 (378 reviews) — Sisense delivers rapid, full-scale analytics on large and scattered datasets and allows for easy exploration of complex data.
20. [Moz Pro](https://www.capterra.ca/software/152215/moz-pro) — 4.5/5 (350 reviews) — All-in-one SEO suite of tools. Helps businesses to improve rankings, increase traffic, and gain visibility in search results.
21. [Domo](https://www.capterra.ca/software/119119/domo) — 4.3/5 (331 reviews) — Domo, now part of Progress Software, is the agentic platform for the intelligent enterprise.
22. [AccuRanker](https://www.capterra.ca/software/149278/accuranker) — 4.9/5 (330 reviews) — SaaS solution that helps businesses manage large-scale SEO activities, track keywords, analyze organic reach of websites, and more.
23. [Looker](https://www.capterra.ca/software/169053/looker) — 4.5/5 (286 reviews) — Looker is a cloud-based and AI-enabled BI platform enabling organizations to explore data, create analytics apps, and share insights.
24. [Similarweb](https://www.capterra.ca/software/148472/similarweb-pro) — 4.6/5 (261 reviews) — Cloud-based digital intelligence platform for competitive analysis, SEO, paid search, market research, and sales intelligence across.
25. [Lead Forensics](https://www.capterra.ca/software/156889/lead-forensics) — 4.5/5 (261 reviews) — Lead Forensics is the world's \#1 B2B website visitor identification software.

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## Related Categories

- [Product Analytics Tools](https://www.capterra.ca/directory/32915/product-analytics/software)
- [Marketing Automation Software](https://www.capterra.ca/directory/6/marketing-automation/software)
- [Website Monitoring Software](https://www.capterra.ca/directory/10021/website-monitoring/software)
- [Lead Generation Software](https://www.capterra.ca/directory/30963/lead-generation/software)
- [Lead Capture Software](https://www.capterra.ca/directory/31017/lead-capture/software)

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It gives businesses a central hub for managing contacts, tracking deals, and communicating with customers across email, phone, chat, WhatsApp, and SMS.\n\nTeams use Freshsales to manage their sales pipeline from first contact to closed deal. Features include lead scoring, deal tracking with kanban and list views, sales sequences, workflow automation, territory-based lead routing, and built-in reports and dashboards. A drag-and-drop email builder, landing page builder, and website visitor tracking support marketing efforts alongside sales.\n\nThe platform also includes CPQ tools for quoting, a product catalog, multi-touch attribution reporting, and Slack integration for team collaboration. 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It gives teams access to a database of 240M+ contacts and 30M+ companies, with 65+ filters for targeting by job title, industry, location, company size, and buyer intent signals.\n\nBusinesses use Apollo.io to build prospect lists, run multi-step outreach across email, phone, and LinkedIn, and automate follow-up workflows. Built-in Power and Parallel Dialers support high-volume calling, while inbound lead routing, CRM enrichment, and website visitor tracking help teams manage the full pipeline. It connects with 200+ apps including Salesforce, HubSpot, and LinkedIn.\n\nApollo.io suits startups, SMBs, and enterprise teams alike. It is used by SDRs, account executives, marketers, founders, and revenue operations professionals across technology, fintech, legal technology, and other B2B industries.","image":"https://images.g2crowd.com/uploads/product/image/99c4bd25dc044ae603ad32e419e76983/apollo-io.png","url":"https://www.capterra.ca/software/158696/apollo","@type":"ListItem"},{"name":"TWIPLA","position":17,"description":"TWIPLA is a complete website intelligence solution that helps organizations understand how visitors interact with their websites through real-time analytics, visitor tracking, and website performance reporting. Teams can monitor traffic patterns, engagement levels, and conversion activity while identifying opportunities to improve user experience.\n\nThe platform includes session recordings, heatmaps, funnel analysis, event tracking, and visitor segmentation, providing visibility into how visitors navigate websites and where friction occurs. Custom reporting and multi-site management support organizations managing anything from a single website to large domain portfolios.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/2c4cac8e-935d-4a27-9fb6-d0b2788f77a2.png","url":"https://www.capterra.ca/software/183761/visitor-analytics","@type":"ListItem"},{"name":"SEO PowerSuite","position":18,"description":"SEO PowerSuite is a robust SEO toolkit with four modules addressing key optimization areas. Rank Tracker manages keyword research and rank tracking, offering keyword ideas and SERP analysis. WebSite Auditor performs technical and on-page audits, optimizing site structure. SEO SpyGlass analyzes backlink profiles to detect toxic links and opportunities. LinkAssistant streamlines outreach and link-building efforts.\nThe platform includes a vast keyword database and a proprietary backlink index. It supports customizable crawling, rank tracking, and white-label reporting. SEO PowerSuite integrates with Google Search Console, Analytics, and Keyword Planner, offering features like local rank tracking, content optimization, site structure visualization, and automated reports. Available for Windows, macOS, and Linux, it supports unlimited projects as a desktop application.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/2e32a4b7-e5bc-42f5-a8b6-bd37e4ba03a5.png","url":"https://www.capterra.ca/software/127616/seo-powersuite","@type":"ListItem"},{"name":"Sisense","position":19,"description":"Sisense is the only business intelligence software that makes it easy for users to prepare, analyze and visualize complex data. Sisense provides an end-to-end solution for tackling growing data sets from multiple sources, that comes out-of-the-box with the ability to crunch terabytes of data and support thousands of users--all on a single commodity server.\n\nSisense has already won over the hearts of some of the worlds leading, most data-intensive companies, including eBay, Henry Schein, NASA","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/90c0516c-c348-40cd-8d9c-02ba08e489fb.png","url":"https://www.capterra.ca/software/86955/sisense","@type":"ListItem"},{"name":"Moz Pro","position":20,"description":"Moz Pro is an all-in-one SEO suite of tools. It allows businesses to improve rankings, increase traffic, and gain more visibility in search results. Main features include keyword research, rank tracking, backlink analysis, and site audit. Keyword research tools allow businesses to improve their content and strategies. Businesses can uncover competitive advantages by tracking competitors through SERPs, fix technical problems with the help of Moz Pro suggestions and perform weekly site audits.","image":"https://images.g2crowd.com/uploads/product/image/395dbcbb63f9f8fd2ba6d818a69b5e25/moz-pro.png","url":"https://www.capterra.ca/software/152215/moz-pro","@type":"ListItem"},{"name":"Domo","position":21,"description":"Domo’s AI and data platform business is now part of Progress Software. Domo's cloud-native AI data readiness platform complements and significantly broadens Progress' data platform offerings, creating powerful synergies to deliver innovative, secure and scalable AI data readiness solutions worldwide. Together, these capabilities will help customers turn fragmented enterprise data and knowledge into governed, AI-ready intelligence, improving the security, governance and cost of AI-powered initiatives.\n\nDomo is the agentic platform for the intelligent enterprise, helping organizations connect, govern, activate, and distribute data and AI. Domo works with cloud data platforms including Snowflake, BigQuery, and Databricks to turn governed data into AI agents, apps, workflows, dashboards, and analytics. Its data foundation, activation, and distribution layers help teams build and deliver intelligence where work happens, with governance, security, and access controls across data and AI.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/4bbc8766-50df-4143-a734-0883ac343816.png","url":"https://www.capterra.ca/software/119119/domo","@type":"ListItem"},{"name":"AccuRanker","position":22,"description":"AccuRanker is the world’s fastest, most accurate keyword rank tracking for Enterprise SEO and SEO Agencies.\nOur software provides over 32,000 customers with the features they “can’t live without”. In-depth analytics combined with a powerful infrastructure takes the guesswork out of the equation by providing accurate, fast and up-to-date data.\n\nThe cloud-based platform means that no matter whether you’re keeping it local or going global, it’s possible to get great insights on keyword performance","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/b801dbab-f824-47de-8e74-4795465d0b00.png","url":"https://www.capterra.ca/software/149278/accuranker","@type":"ListItem"},{"name":"Looker","position":23,"description":"Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/79eed91f-51f0-42ce-ad63-7115bff55855.png","url":"https://www.capterra.ca/software/169053/looker","@type":"ListItem"},{"name":"Similarweb","position":24,"description":"Similarweb is a cloud-based digital intelligence platform that provides web and app analytics based on real user behavior. It covers competitive intelligence, SEO, paid search, market research, shopper intelligence, sales intelligence, and data-as-a-service across 100 million websites and 4 million apps, updated daily.\n\nBusinesses use it to benchmark traffic and engagement against competitors, track keyword trends, analyze paid and organic search performance, and monitor market size and emerging players. Ecommerce teams can track Amazon sales by brand and product, while sales teams use it for CRM enrichment and pipeline prioritization.\n\nData is accessible via pre-built dashboards or through API and BI tool integrations such as Tableau and Google Data Studio.\n\nSimilarweb suits solo marketers, consultants, and small teams through to large enterprises across marketing, ecommerce, retail, financial services, travel, and media industries.","image":"https://images.g2crowd.com/uploads/product/image/3f0cfaac4f003a39de7a769ae051686b/similarweb.png","url":"https://www.capterra.ca/software/148472/similarweb-pro","@type":"ListItem"},{"name":"Lead Forensics","position":25,"description":"Lead Forensics provides all the intel required to start valuable, relevant and meaningful conversations with your website visitors, in real-time.  Lead Forensics will identify who your visitors are, where they have come from, what they are looking at  - and importantly, what stage they are at within your sales pipeline.  Route visiting customers directly to their Account Manager, and delight them with your pro-activity.  Direct existing prospects to their Sales Rep and fuel marketing automation!","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/c68059ce-fc38-4857-b30b-fad96ef73ea2.png","url":"https://www.capterra.ca/software/156889/lead-forensics","@type":"ListItem"}],"numberOfItems":25}
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