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Marketing Analytics Software
Marketing Analytics software collects and processes data needed for performance evaluation and strategic planning within marketing departments.
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Elevate your marketing analytics by connecting and analyzing your data with a single source of truth for marketing performance.
Learn more about Salesforce Marketing Cloud
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data alongside offline data to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.
Learn more about Salesforce Marketing Cloud
...
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualization Software
- Conversion Tracking
- Keyword Tracking
- Dashboard Software
- Search/Filter
- Data Source Connectors
- ROI Tracking
Easily build, execute, and measure marketing plans and budgets with Planful to better understand the business value of your marketing.
Learn more about Planful for Marketing
Marketers looking to prove and improve the business value of their marketing use Planful for Marketing to quickly and easily create winning plans, maximize budget impact, and measure the true performance. Unlike disconnected, static spreadsheets and disparate tactical marketing systems, only Planful for Marketing offers a unified, collaborative platform that delivers AI-driven process automation for achieving agility, efficiency, and industry-leading marketing performance.
Learn more about Planful for Marketing
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualization Software
- Conversion Tracking
- Keyword Tracking
- Dashboard Software
- Search/Filter
- Data Source Connectors
- ROI Tracking
Funnel helps you get more from your marketing data. We power reporting and analytics, to help you fully understand performance.
Learn more about Funnel
Funnel is the leading marketing intelligence platform that helps marketers tell stories with their reporting, measure the perfect media mix, optimize targeting and empower their organizations with actionable marketing data.
Funnel is built on the foundation of our data hub to help you get more from your marketing data. We move you beyond data collection into a symphony of insights that will help you realize your true potential.
You’ll access a suite of powerful tools to illuminate your data’s hidden talents.
→ Report
Take center stage with dashboards that help you find the story in your data.
→ Measure
Plug the leaks in your budget with a marketing mix that delivers.
→ Export
Don’t put your data in a corner – get un-siloed data into your warehouse.
Funnel helps more than 2000 customers to grow their business – including digital leaders like Home Depot, Havas Media, and Samsung.
Learn more about Funnel
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualization Software
- Conversion Tracking
- Keyword Tracking
- Dashboard Software
- Search/Filter
- Data Source Connectors
- ROI Tracking
Call and lead tracking system that contains Dynamic Phone Number Insertion, keyword & campaign level tracking, and lead management.
Learn more about WhatConverts
WhatConverts is a leading Marketing Analytics and Tracking tool built for marketers and business owners, designed to help you prove and enhance your marketing ROI. Generate one-click lead lists and highly customizable reports. Auto-qualify, categorize, and value leads with Lead Intelligence, and discover which campaigns, landing pages, or keywords generate the best leads.
Trusted by over 1,000 PPC marketing agencies and 75,000 advertisers.
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualization Software
- Conversion Tracking
- Keyword Tracking
- Dashboard Software
- Search/Filter
- Data Source Connectors
- ROI Tracking
Powerful, self-serve product analytics to help you convert, engage, and retain more users.
Learn more about Mixpanel
Mixpanel revolutionizes how companies link product analytics to tangible business outcomes. By understanding the full impact of product and marketing decisions, companies have the necessary information to optimize how they acquire and grow their customers. By providing complete, self-serve, and correct data in an easy-to-use platform, Mixpanel frees teams to move faster, see the whole picture, and measure impact.
Mixpanel serves over 20,000 companies from different industries around the world, including, Uber, Wise, DocuSign, and Netflix.
Learn more about Mixpanel
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualization Software
- Conversion Tracking
- Keyword Tracking
- Dashboard Software
- Search/Filter
- Data Source Connectors
- ROI Tracking
Marketing analytics platform that measures ROI, attributes revenue impact, and optimizes spend through data-driven journey insights.
Learn more about InfiniGrow
InfiniGrow's Marketing Analytics Platform transforms complex marketing data into actionable revenue insights. The platform delivers advanced analytics capabilities that help B2B marketers measure campaign performance, attribute revenue impact, and optimize marketing investments with confidence.
Key features:
Marketing performance analytics across all channels and campaigns
Multi-touch attribution modeling for accurate revenue impact tracking
AI-powered customer journey analytics and visualization
Predictive analytics for campaign and budget planning
Automated marketing data integration and structuring
Real-time optimization recommendations
Custom analytics dashboards and reporting
Perfect for B2B marketing teams who need to measure, analyze, and improve their marketing performance, InfiniGrow helps you transform marketing data into strategic insights that drive better decision-making and maximize marketing ROI.
Learn more about InfiniGrow
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualization Software
- Conversion Tracking
- Keyword Tracking
- Dashboard Software
- Search/Filter
- Data Source Connectors
- ROI Tracking
+700k marketers in over 120 countries use Supermetrics for marketing analytics to create better data-driven strategies.
Learn more about Supermetrics
+700k marketers in over 120 countries use Supermetrics for their day-to-day marketing analytics. Supermetrics streamlines data delivery from 80+ sales and marketing platforms into various analytics and reporting tools marketers use to make better decisions.
Create data-driven strategies and easily keep track of your campaign performance with our customizable templates and reports without the chaos. Roughly 15% of global online ad spend is reported through Supermetrics.
Learn more about Supermetrics
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualization Software
- Conversion Tracking
- Keyword Tracking
- Dashboard Software
- Search/Filter
- Data Source Connectors
- ROI Tracking
Local product
AgencyAnalytics
4.8
(114)
Local product
Local product
Agency Analytics is the all-in-one marketing analytics reporting dashboard that impresses clients and saves time.
Learn more about AgencyAnalytics
Agency Analytics is an enterprise marketing dashboard that impresses clients and saves time.
White label the dashboard and give clients their own personal logins to let them see your marketing campaign success. SEO tools like rank tracking, audits and backlink reports are built in.
Integrate 75+ other services like social media, call tracking, analytics, and PPC to get the whole picture. Then schedule custom PDF marketing reports that are delivered to your client's inbox.
Learn more about AgencyAnalytics
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualization Software
- Conversion Tracking
- Keyword Tracking
- Dashboard Software
- Search/Filter
- Data Source Connectors
- ROI Tracking
Built for media planners and media buyers, Bionic is the #1 Rated media planning and media buying software.
Learn more about Bionic Media Planning Software
Built for media planners and media buyers, Bionic is the only fully-integrated, omnichannel media planning software + media buying software that delivers perfect media plans, beautiful flowcharts, online RFPs and IOs, flawless trafficking, delivery pacing, KPI performance monitoring, automated reconciliations, client dashboards, and more!
Same day setup. Free on-boarding. Unlimited free training and support. Flexible month-to-month contract available. 14-day trial with Satisfaction Guarantee.
Learn more about Bionic Media Planning Software
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualization Software
- Conversion Tracking
- Keyword Tracking
- Dashboard Software
- Search/Filter
- Data Source Connectors
- ROI Tracking
Semrush is a leading online visibility management software-as-a-service platform.
Learn more about Semrush
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Semrush in numbers: over 800 million unique domains monitored for 142 geo databases; over 43 trillion backlinks; 21 billion keywords; over 10 million users.
Learn more about Semrush
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualization Software
- Conversion Tracking
- Keyword Tracking
- Dashboard Software
- Search/Filter
- Data Source Connectors
- ROI Tracking
Built by fundraisers for fundraisers, GivingDNA empowers fundraisers with data analytics and wealth screening.
Learn more about GivingDNA
GivingDNA is a next-generation data analytics and wealth screening tool that helps nonprofits build super-targeted segments. Fundraisers and nonprofit marketers get insights that help you quickly profile and segment your donors and take the next steps toward custom donor experiences. GivingDNA enriches your data with third-party insights so that you can see a 360 view of your constituents. It is easy to use and doesn't require any coding or advanced spreadsheet skills.
Learn more about GivingDNA
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualization Software
- Conversion Tracking
- Keyword Tracking
- Dashboard Software
- Search/Filter
- Data Source Connectors
- ROI Tracking
BL.INK is a URL shortener and link management software designed for enterprises.
Learn more about BL.INK
BLINK is a link management platform that provides businesses with branded short links, analytics, and integrations to manage and track URLs across marketing campaigns and communication channels. BL.INK enables users to customize shortened links, create QR codes, ensure security compliance, integrate with other platforms, and gain insights through link analytics.
Learn more about BL.INK
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualization Software
- Conversion Tracking
- Keyword Tracking
- Dashboard Software
- Search/Filter
- Data Source Connectors
- ROI Tracking
Cloud-based media planning and marketing analytics platform built for campaign planning, management, & reporting for brands & agencies.
Learn more about Mediatool
All-in-one media planning and marketing analytics platform. Mediatool brings your plans and data into a centralized hub and with a cloud-based marketing planning tool, you get one, reliable source for all of your media planning and marketing activities. Clever collaboration tools for diverse teams, seamless data integration, total budget control and real-time performance to optimise investment, wrapped in a user-friendly interface. Save time and boost productivity.
Learn more about Mediatool
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualization Software
- Conversion Tracking
- Keyword Tracking
- Dashboard Software
- Search/Filter
- Data Source Connectors
- ROI Tracking
Antifraud solution with traffic & users quality analytics. Detects ad fraud on all the stages of ad funnel: from clicks to conversions.
Learn more about FraudScore
FraudScore (est. 2016) is the ultimate independent ad fraud detection & prevention solution for marketing campaigns.
Analyze clicks, installs, and post-install events with precision using our state of art algorithms.
Maximize ROI, optimize campaigns, and confidently engage genuine users.
Unlock the power of event analytics, cohort reports, and user-friendly dashboards. Gain complete transparency over your traffic sources.
Learn more about FraudScore
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualization Software
- Conversion Tracking
- Keyword Tracking
- Dashboard Software
- Search/Filter
- Data Source Connectors
- ROI Tracking
Lucid Impact Measurement lets marketers measure and boost the brand lift of any cross-platform ad campaign while it’s live.
Learn more about Cint
Lucid Impact Measurement is a brand lift analytics tool purpose-built for optimization at a cost that doesn’t break your budget.
While your campaigns are running, ask real people who have seen them questions about how they perceive your brand or product as a result of the campaign.
Learn more about Cint
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualization Software
- Conversion Tracking
- Keyword Tracking
- Dashboard Software
- Search/Filter
- Data Source Connectors
- ROI Tracking
Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools.
Mailchimp is a leading email marketing platform used by over 11 million users worldwide. With a delivery rate of 99% and integration with over 300 tools, Mailchimp provides businesses with easy ways to connect with customers, foster repeat business, and build a lasting brand loyalty. The platform's AI-powered insights and content creation tools can personalize every email and SMS. The user-friendly interface accommodates tech-savvy and non-tech individuals.
Clients such as TEDTalks, Shutterstock, Boston Market, and Nikon India have used Mailchimp to drive revenue through email marketing. The company was acquired by Intuit Inc. in 2021, and since then, the platform has introduced more than 100 new features to improve user experience. The company ensures its product descriptions match the Mailchimp site, don't include overly-comparative language, calls-to-action, personally identifiable information, suffices, or HTML tags.
Learn more about Mailchimp
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualization Software
- Conversion Tracking
- Keyword Tracking
- Dashboard Software
- Search/Filter
- Data Source Connectors
- ROI Tracking
Trusted by teams of 2 to 20,000 to plan, track, and collaborate on work, Jira offers every team the top tools and practices for growth.
Jira is the #1 agile project management tool for all teams to plan, track, and manage any project. Customize workflows to your team’s processes, integrate with over 3,000 apps, automate any task or process with a few clicks, and get rid of mundane tasks with AI. As your single source of truth, Jira seamlessly connects teams that build software with those who launch and support it, so you never lose track of progress or context. And with a free edition, teams of up to ten users can leverage all the power of Jira at no cost, forever.
Learn more about Jira
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualization Software
- Conversion Tracking
- Keyword Tracking
- Dashboard Software
- Search/Filter
- Data Source Connectors
- ROI Tracking
Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.
Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords.
Learn more about Google Analytics 360
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualization Software
- Conversion Tracking
- Keyword Tracking
- Dashboard Software
- Search/Filter
- Data Source Connectors
- ROI Tracking
Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.
HubSpot Marketing Hub helps B2B and B2C companies attract visitors, convert online traffic into leads, turn leads into customers, and analyze marketing ROI. With integrated blogging and content tools, you can create exciting content that gets found online with built-in SEO optimization. Convert more leads with landing pages that take minutes to build, and add a form, CTA, or live chat with ease. Delight leads with world-class marketing automation and email marketing. Get started for free.
Learn more about HubSpot Marketing Hub
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualization Software
- Conversion Tracking
- Keyword Tracking
- Dashboard Software
- Search/Filter
- Data Source Connectors
- ROI Tracking
On monday.com, marketing teams can track and monitor the progress of multiple campaigns using custom high-level dashboards.
On monday.com's open platform, entire marketing teams can manage marketing campaigns from ideation through analysis more effectively than ever before. With dozens of integrations and apps, monday.com lets marketing professionals import data from the software they're already using. That way everyone on your team can see where everything stands at a glance on customizable, drag-and-drop platforms that show exactly what information is relevant to your campaigns.
Learn more about monday.com
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualization Software
- Conversion Tracking
- Keyword Tracking
- Dashboard Software
- Search/Filter
- Data Source Connectors
- ROI Tracking
Local product
Hootsuite
4.4
(3,773)
Local product
Local product
Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.
Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Plus, get access to industry leading certifications, training, and coaching to help you push your results on social media further, faster.
Learn more about Hootsuite
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualization Software
- Conversion Tracking
- Keyword Tracking
- Dashboard Software
- Search/Filter
- Data Source Connectors
- ROI Tracking
Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics.
Zoho Social is a comprehensive social media management tool that helps you manage your social media marketing and grow your brand's presence. Zoho Social supports major platforms such as Instagram, Facebook, Twitter, LinkedIn, Pinterest, Google My Business, and TikTok (not available for India due to ongoing regulatory restrictions). Key Zoho Social features include content publishing, scheduling, monitoring, collaboration, and analytics.
Learn more about Zoho Social
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualization Software
- Conversion Tracking
- Keyword Tracking
- Dashboard Software
- Search/Filter
- Data Source Connectors
- ROI Tracking
Wrike is a marketing work management software for enterprise teams with proofing, time tracking, Gantt charts, Kanban boards, and more.
Wrike is an award-winning marketing work management software for enterprise teams. It offers advanced security and full customization for marketing teams. Design, events, and digital teams can all benefit from its Gantt charts, custom workflows, shareable dashboards, built-in proofing, request forms, and automated approvals. Integrates with Adobe Creative Cloud for shorter review cycles.
Learn more about Wrike
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualization Software
- Conversion Tracking
- Keyword Tracking
- Dashboard Software
- Search/Filter
- Data Source Connectors
- ROI Tracking
Tableau is the world’s leading AI-powered analytics and business intelligence platform. Learn More!
The Tableau platform provides the marketing analytics capabilities that enterprises need, and adapts to your environment with unmatched flexibility and choice, while meeting the toughest governance and security requirements. People love using Tableau because it is both powerful and intuitive. Tableau leads the industry with the most passionate user community, over 80,000 customers, and a commitment to customer-focused innovation.
Learn more about Tableau
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualization Software
- Conversion Tracking
- Keyword Tracking
- Dashboard Software
- Search/Filter
- Data Source Connectors
- ROI Tracking
Cloud-based service that allows you to create anything from simple websites to complex applications for businesses of all sizes.
Google Cloud Platform is cloud-based service that allows you to create anything from simple websites to complex applications for businesses of all sizes in all industries. Google Cloud Platform offers a scalable data warehouse powered by cloud storage and machine learning, as well as relational databases for transactions, complex queries, and more.
New customers get $300 in free credits during the first 90 days after exhausting free usage which is available across 20+ different products.
Learn more about Google Cloud
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualization Software
- Conversion Tracking
- Keyword Tracking
- Dashboard Software
- Search/Filter
- Data Source Connectors
- ROI Tracking
