---
description: Compare the best Marketing Analytics Software in Canada. Capterra offers software reviews from verified users, pricing, and features. Find the top rated software for your business.
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title: Marketing Analytics Software - Prices & Reviews - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](https://www.capterra.ca/directory/31018/marketing-analytics/software)

# Marketing Analytics Software

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> Marketing Analytics software collects and processes data needed for performance evaluation and strategic planning within marketing departments.

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## Products

1. [CleverTap](https://www.capterra.ca/software/155737/clevertap) — 4.4/5 (59 reviews) — User Retention Platform for High-Growth Mobile Apps
2. [Adverity](https://www.capterra.ca/software/162524/datatap) — 4.5/5 (26 reviews) — Adverity is an enterprise marketing ETL unifying 600+ sources, ensuring data quality, delivering clean data to your warehouse.
3. [Semrush](https://www.capterra.ca/software/151962/semrush) — 4.6/5 (2329 reviews) — Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact.
4. [Cint](https://www.capterra.ca/software/119081/Cint) — 4.3/5 (3 reviews) — Lucid Measurement gives marketers the tools to measure and boost the effectiveness of any cross-platform ad campaign while it’s live.
5. [Funnel](https://www.capterra.ca/software/156756/funnel) — 4.7/5 (19 reviews) — Funnel helps you get more from your marketing data. We power reporting and analytics, to help you fully understand performance.
6. [AgencyAnalytics](https://www.capterra.ca/software/158746/agency-analytics) — 4.8/5 (116 reviews) — Agency Analytics is the all-in-one marketing analytics reporting dashboard that impresses clients and saves time.
7. [Jira](https://www.capterra.ca/software/19319/jira) — 4.4/5 (15494 reviews) — Jira is a project tracking software that helps agile teams plan, track, and release software through comprehensive issue management.
8. [Google Analytics 360](https://www.capterra.ca/software/177042/google-analytics) — 4.7/5 (8101 reviews) — Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
9. [HubSpot Marketing Hub](https://www.capterra.ca/software/171840/hubspot-marketing) — 4.5/5 (6256 reviews) — Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.
10. [monday AI Work Platform](https://www.capterra.ca/software/147657/monday-com) — 4.6/5 (6120 reviews) — AI-assisted career transition and job search with Fit Scores, tailored applications, market reports, pipeline tracking and professional workspaces.
11. [Hootsuite](https://www.capterra.ca/software/121701/hootsuite) — 4.4/5 (3803 reviews) — Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.
12. [Zoho Social](https://www.capterra.ca/software/159351/zoho-social) — 4.7/5 (3477 reviews) — Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics.
13. [Wrike](https://www.capterra.ca/software/76113/wrike) — 4.4/5 (3042 reviews) — Wrike provides AI-powered marketing analytics to connect your campaigns to results and measure performance.
14. [Tableau](https://www.capterra.ca/software/77260/tableau) — 4.6/5 (2362 reviews) — Cloud-based and on-premises analytics platform for data visualization, preparation, KPI monitoring, and AI-assisted insights via.
15. [Google Cloud](https://www.capterra.ca/software/170983/google-cloud-platform) — 4.7/5 (2331 reviews) — Cloud-based service that allows users to create anything from swebsites to complex applications for businesses of all sizes.
16. [Omnisend](https://www.capterra.ca/software/153508/omnisend) — 4.7/5 (837 reviews) — Omnisend is an email and SMS marketing platform for ecommerce brands to grow sales with automation, popups, and segmentation.
17. [Marketo Engage](https://www.capterra.ca/software/75130/marketo-lead-management) — 4.3/5 (716 reviews) — Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue.
18. [ContentStudio](https://www.capterra.ca/software/176184/contentstudio) — 4.7/5 (674 reviews) — All-in-one social media management platform to plan, schedule \& analyze content across every channel, built for agencies \& brands.
19. [Salesforce Marketing Cloud Account Engagement](https://www.capterra.ca/software/134593/pardot) — 4.1/5 (650 reviews) — Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.
20. [Sprout Social](https://www.capterra.ca/software/121447/sprout-social) — 4.4/5 (609 reviews) — Improve social strategy with a powerful social media analytics and reporting suite | Try Sprout Free For 30 Days.
21. [Ahrefs](https://www.capterra.ca/software/176340/ahrefs) — 4.7/5 (585 reviews) — Ahrefs is the AI marketing platform that makes your brand discoverable: in search, AI, and beyond.
22. [Hotjar](https://www.capterra.ca/software/163516/hotjar) — 4.6/5 (545 reviews) — Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.
23. [Salesforce Marketing Cloud](https://www.capterra.ca/software/7723/salesforce-marketing-cloud) — 4.2/5 (532 reviews) — Elevate your marketing analytics by connecting and analyzing your data with a single source of truth for marketing performance.
24. [GetResponse](https://www.capterra.ca/software/153948/getresponse) — 4.2/5 (527 reviews) — Lifecycle automation platform to turn customers into repeat revenue using email, SMS, and push.
25. [Campaign Monitor by Marigold](https://www.capterra.ca/software/76928/campaign-monitor) — 4.5/5 (506 reviews) — Campaign Monitor by Marigold is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns.

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## Related Categories

- [Data Analysis Software](https://www.capterra.ca/directory/31077/data-analysis/software)
- [Business Intelligence Software](https://www.capterra.ca/directory/23/business-intelligence/software)
- [Campaign Management Software](https://www.capterra.ca/directory/30012/campaign-management/software)
- [Marketing Automation Software](https://www.capterra.ca/directory/6/marketing-automation/software)
- [Web Analytics Software](https://www.capterra.ca/directory/30073/web-analytics/software)

## Links

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The platform provides data analytics tools like BigQuery for scalable analytics and Looker for data insights and visualization. For infrastructure, Google Cloud offers Compute Engine for virtual machines, Kubernetes Engine and Cloud Run for container management, Cloud Storage for object storage, and Cloud SQL and Spanner for managed databases. Security is ensured with Cloud Armor, Google Threat Intelligence, and Mandiant Consulting Services.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/2a3d334e-5a74-46a0-bfa0-70b4915098da.png","url":"https://www.capterra.ca/software/170983/google-cloud-platform","@type":"ListItem"},{"name":"Omnisend","position":16,"description":"Email & SMS marketing so good, it's boring. Trusted by 150,000+ ecommerce brands, Omnisend handles email, SMS, push, popups, and automations, so your marketing runs on a reliable autopilot while you get on with the store. Whether you're just getting started or running a large operation, Omnisend grows with you.\n\nIt connects to the major ecommerce platforms in one click. Build campaigns in a drag-and-drop editor with 250+ templates, run pre-built workflows for cart abandonment and welcome series, and segment on what customers actually do. Built-in AI writes the copy and builds the segments on every plan, free included, and Omnisend MCP connects ChatGPT or Claude to your account.\n\nSame power, smaller bill. Merchants make an average of $79 for every $1 they spend.* Switching? Our team rebuilds every list, flow, and template in five days, free. Support is live chat and email, 24/7 in six languages, on every plan.\n\n*Omnisend internal analysis of paid-plan merchants, 2025. Results vary.","image":"https://images.g2crowd.com/uploads/product/image/afe2ad0783902875452e9c902acb3d0d/omnisend.gif","url":"https://www.capterra.ca/software/153508/omnisend","@type":"ListItem"},{"name":"Marketo Engage","position":17,"description":"Adobe Marketo Engage is a powerful, scalable and marketer-friendly marketing automation solution that enables brands to create a global marketing COE to orchestrate and execute cross channel campaigns across buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behavior & AI to create tailored journeys for individuals and teams. It aligns strategy, messaging and execution across marketing and sales by sharing customer engagement data & insights between them; increasing sales productivity. It optimizes marketing impact through out of the box dashboards, customizable reports and multi-touch attribution. It connects new data sources without extensive IT support, creating a central hub for customer intelligence to improve efficiency, ROI and customer experience.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/199791ad-8770-493d-bb55-98544cc98cf7.png","url":"https://www.capterra.ca/software/75130/marketo-lead-management","@type":"ListItem"},{"name":"ContentStudio","position":18,"description":"ContentStudio is an all-in-one social media management and content marketing platform built for agencies, brands, and marketers who want to manage everything from one place. Instead of juggling separate tools, teams can discover trending and relevant content, create posts with AI-assisted writing, captions and image generation, and schedule and publish across every major channel | Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, Threads, and Google Business Profile- as well as blogs such as WordPress, Medium, and Shopify. ContentStudio adds content approval workflows so clients and teammates can review and sign off before anything goes live, a unified social inbox for engagement, influencer discovery, and detailed analytics and reporting to track what is working. Founded in 2017 and headquartered in Claymont, Delaware, ContentStudio is trusted by thousands of agencies, brands and marketers worldwide to save time, stay organised and grow their reach.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/d38ae953-283c-4339-9ded-43c4922eeb1a.png","url":"https://www.capterra.ca/software/176184/contentstudio","@type":"ListItem"},{"name":"Salesforce Marketing Cloud Account Engagement","position":19,"description":"Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Users can track all prospects on a site, qualify sales leads, and utilize social selling.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/c8b4447f-28c9-4831-80aa-7fb5f225dff8.png","url":"https://www.capterra.ca/software/134593/pardot","@type":"ListItem"},{"name":"Sprout Social","position":20,"description":"Sprout Social offers powerful social media analytics and reporting solutions for leading agencies and brands including Hyatt, Ogilvy, Leo Burnett, Evernote and Microsoft. Sprout enables brands to simplify social analysis, benchmark competitors, track hashtags, gauge customer engagement and much more | Try Sprout Free For 30 Days.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/32682665-d368-42e9-a749-f04c95ec4845.png","url":"https://www.capterra.ca/software/121447/sprout-social","@type":"ListItem"},{"name":"Ahrefs","position":21,"description":"Ahrefs is the AI marketing platform powered by industry-leading data. Ahrefs crawls the web 24/7 to power every marketing task: competitive research, content marketing, AI visibility, local SEO, PPC, and social media. From search rankings to AI answers, Ahrefs gives you the tools and data to grow your brand’s traffic, visibility, and revenue.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/d87ce6b9-9b54-446e-82b7-76d7e7be026e.png","url":"https://www.capterra.ca/software/176340/ahrefs","@type":"ListItem"},{"name":"Hotjar","position":22,"description":"Hotjar is built to compliment your traditional analytics. Where they tell you the \"what,\" Hotjar reveals the \"why.\"\nGo beyond the numbers to view your users' complete journey with session recordings or spot patterns in their behavior with heatmaps. Hear what they think and feel through interviews and frequent feedback in an all-in-one digital experience insights platform.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/7bcee124-a7a0-4da1-85bc-1cdfb836998f.jpeg","url":"https://www.capterra.ca/software/163516/hotjar","@type":"ListItem"},{"name":"Salesforce Marketing Cloud","position":23,"description":"Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data alongside offline data to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/1a2b2816-ff47-405e-a9e2-2b8d6fd68dfd.png","url":"https://www.capterra.ca/software/7723/salesforce-marketing-cloud","@type":"ListItem"},{"name":"GetResponse","position":24,"description":"GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey.\n\nWe help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey\n\nWith built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system.\n\nNo disconnected tools. No campaign chaos. Just one system designed to move customers forward.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5418ffe3-908a-4410-b1f8-71f47144a598.png","url":"https://www.capterra.ca/software/153948/getresponse","@type":"ListItem"},{"name":"Campaign Monitor by Marigold","position":25,"description":"Campaign Monitor by Marigold is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating a reliable channel to grow engagement with subscribers and promote loyal readership and conversions. Beautiful templates, drag-and-drop builder, and engagement-based segmentation allow marketers to deliver targeted content to large lists of subscribers without any technical expertise.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/8d54dfff-e55d-401e-8d69-0a5faf39ab80.png","url":"https://www.capterra.ca/software/76928/campaign-monitor","@type":"ListItem"}],"numberOfItems":25}
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