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Marketing Analytics Software

Marketing Analytics software collects and processes data needed for performance evaluation and strategic planning within marketing departments.

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Explore the most reviewed products by our users on the Marketing Analytics Software

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With 15+ years in the agile space, Jira offers teams the top tools and best practices to provide the right foundation for growth. Learn more about Jira
Jira is the #1 software development tool used by agile teams. Teams of 2 to 20,000 rely on Jira to manage every stage of their workflow, from planning to shipping and releasing. With native roadmaps, teams can ladder up their work to track the big picture. Jira's no-code automation engine allows teams to save time and increase power by automating any task or process with a few clicks. And with a free edition, teams up to ten users can leverage all the power of Jira at no cost, forever. Learn more about Jira

Features

  • ROI Tracking
  • Website Analytics
  • Dashboard Software
  • Ad hoc Reporting
  • Data Import/Export
  • Reporting & Statistics
  • Data Visualization Software
  • Conversion Tracking
  • Keyword Tracking
  • Search/Filter
  • Data Source Connectors
  • KPI Monitoring
Similarweb is a software & data company specializing in web analytics, web traffic, competitive intelligence and performance. Learn more about SimilarWeb Pro
Similarweb stands out with its unparalleled data accuracy and granularity, offering a comprehensive 360° perspective into the digital world, spanning 1B websites, 8M apps, 210+ industries, and 190+ countries. It lets users quickly identify emerging market trends, uncover competitors’ strategies, and monitor audience behavior. Offerings include robust Web and App Intelligence tools (benchmarking, audience analysis, complete SEO kit, keyword analysis, marketing channel performance, and more), Sales Intelligence, Shopper Intelligence, Investor Intelligence, DaaS, and Advisory Services. Learn more about SimilarWeb Pro

Features

  • ROI Tracking
  • Website Analytics
  • Dashboard Software
  • Ad hoc Reporting
  • Data Import/Export
  • Reporting & Statistics
  • Data Visualization Software
  • Conversion Tracking
  • Keyword Tracking
  • Search/Filter
  • Data Source Connectors
  • KPI Monitoring
Marketing solutions from SAS provide adaptive planning, journey activation & a decision engine to create ideal customer experiences. Learn more about SAS Customer Intelligence 360
SAS Customer Intelligence 360 helps you get the attention of your customers and take the most effective actions. Marketers can use everything they know about a customer to enable more relevant, targeted and individualized communications on all marketing channels. via digital channels or directly to your customers, SAS offers a multichannel marketing hub for the modern marketing organization. Learn more about SAS Customer Intelligence 360

Features

  • ROI Tracking
  • Website Analytics
  • Dashboard Software
  • Ad hoc Reporting
  • Data Import/Export
  • Reporting & Statistics
  • Data Visualization Software
  • Conversion Tracking
  • Keyword Tracking
  • Search/Filter
  • Data Source Connectors
  • KPI Monitoring
Easily build, execute, and measure marketing plans and budgets with Planful to better understand the business value of your marketing. Learn more about Planful for Marketing
Marketers looking to prove and improve the business value of their marketing use Planful for Marketing to quickly and easily create winning plans, maximize budget impact, and measure the true performance. Unlike disconnected, static spreadsheets and disparate tactical marketing systems, only Planful for Marketing offers a unified, collaborative platform that delivers AI-driven process automation for achieving agility, efficiency, and industry-leading marketing performance. Learn more about Planful for Marketing

Features

  • ROI Tracking
  • Website Analytics
  • Dashboard Software
  • Ad hoc Reporting
  • Data Import/Export
  • Reporting & Statistics
  • Data Visualization Software
  • Conversion Tracking
  • Keyword Tracking
  • Search/Filter
  • Data Source Connectors
  • KPI Monitoring
Intelligence-driven solutions that empower brands to inform marketing strategy and accelerate profitable growth. Learn more about Profitero
Profitero is the leading global commerce acceleration company. We offer brands a flexible set of intelligence-driven solutions to grow profitably online. Our integrated offerings seamlessly connect insight to action. Our solutions are underpinned by unmatched analytics and data collection spanning over 1,200 retailers across 70+ countries and years of expertise and thought leadership.  Harness the power of marketing analytics to navigate today's competitive landscape. Utilize automated workflows, proprietary predictive analytics, content optimizations and generative AI technologies to ensure your brand stands out and captures market share. Learn more about Profitero

Features

  • ROI Tracking
  • Website Analytics
  • Dashboard Software
  • Ad hoc Reporting
  • Data Import/Export
  • Reporting & Statistics
  • Data Visualization Software
  • Conversion Tracking
  • Keyword Tracking
  • Search/Filter
  • Data Source Connectors
  • KPI Monitoring
Funnel powers your marketing reporting and analytics to give you incredible control over your performance. Learn more about Funnel
Funnel is the leading marketing data hub designed to help marketing teams own their performance. With Funnel, you connect data from any marketing platform; store, organize, and share it with any visualization tool or data warehouse – all without writing a single line of code. With solid connections that serve up game-changing insights, data-driven companies such as Havas Media, Adidas, Sony, and Home Depot unlock the true impact of their data. Learn more about Funnel

Features

  • ROI Tracking
  • Website Analytics
  • Dashboard Software
  • Ad hoc Reporting
  • Data Import/Export
  • Reporting & Statistics
  • Data Visualization Software
  • Conversion Tracking
  • Keyword Tracking
  • Search/Filter
  • Data Source Connectors
  • KPI Monitoring
Cloud-based media planning and marketing analytics platform built for campaign planning, management, & reporting for brands & agencies. Learn more about Mediatool
All-in-one media planning and marketing analytics platform. Mediatool brings your plans and data into a centralized hub and with a cloud-based marketing planning tool, you get one, reliable source for all of your media planning and marketing activities. Clever collaboration tools for diverse teams, seamless data integration, total budget control and real-time performance to optimise investment, wrapped in a user-friendly interface. Save time and boost productivity. Learn more about Mediatool

Features

  • ROI Tracking
  • Website Analytics
  • Dashboard Software
  • Ad hoc Reporting
  • Data Import/Export
  • Reporting & Statistics
  • Data Visualization Software
  • Conversion Tracking
  • Keyword Tracking
  • Search/Filter
  • Data Source Connectors
  • KPI Monitoring
+700k marketers in over 120 countries use Supermetrics for marketing analytics to create better data-driven strategies. Learn more about Supermetrics
+700k marketers in over 120 countries use Supermetrics for their day-to-day marketing analytics. Supermetrics streamlines data delivery from 80+ sales and marketing platforms into various analytics and reporting tools marketers use to make better decisions. Create data-driven strategies and easily keep track of your campaign performance with our customizable templates and reports without the chaos. Roughly 15% of global online ad spend is reported through Supermetrics. Learn more about Supermetrics

Features

  • ROI Tracking
  • Website Analytics
  • Dashboard Software
  • Ad hoc Reporting
  • Data Import/Export
  • Reporting & Statistics
  • Data Visualization Software
  • Conversion Tracking
  • Keyword Tracking
  • Search/Filter
  • Data Source Connectors
  • KPI Monitoring
Canada Local product
Agency Analytics is the all-in-one marketing analytics reporting dashboard that impresses clients and saves time. Learn more about AgencyAnalytics
Agency Analytics is an enterprise marketing dashboard that impresses clients and saves time. White label the dashboard and give clients their own personal logins to let them see your marketing campaign success. SEO tools like rank tracking, audits and backlink reports are built in. Integrate 75+ other services like social media, call tracking, analytics, and PPC to get the whole picture. Then schedule custom PDF marketing reports that are delivered to your client's inbox. Learn more about AgencyAnalytics

Features

  • ROI Tracking
  • Website Analytics
  • Dashboard Software
  • Ad hoc Reporting
  • Data Import/Export
  • Reporting & Statistics
  • Data Visualization Software
  • Conversion Tracking
  • Keyword Tracking
  • Search/Filter
  • Data Source Connectors
  • KPI Monitoring
Built for media planners and media buyers, Bionic is the #1 Rated media planning and media buying software. Learn more about Bionic Media Planning Software
Built for media planners and media buyers, Bionic is the only fully-integrated, omnichannel media planning software + media buying software that delivers perfect media plans, beautiful flowcharts, online RFPs and IOs, flawless trafficking, delivery pacing, KPI performance monitoring, automated reconciliations, client dashboards, and more! Same day setup. Free on-boarding. Unlimited free training and support. Flexible month-to-month contract available. 14-day trial with Satisfaction Guarantee. Learn more about Bionic Media Planning Software

Features

  • ROI Tracking
  • Website Analytics
  • Dashboard Software
  • Ad hoc Reporting
  • Data Import/Export
  • Reporting & Statistics
  • Data Visualization Software
  • Conversion Tracking
  • Keyword Tracking
  • Search/Filter
  • Data Source Connectors
  • KPI Monitoring
A dedicated marketing data platform for agencies and in-house teams to connect, organize, visualize, and share all your marketing data. Learn more about Whatagraph
Whatagraph is a marketing data platform for agencies and in-house teams that regularly analyze marketing data from scattered sources. Connect, organize, visualize, and share all the marketing data through insightful dashboards and reports, analyzing the latest developments in one place. - Connect your marketing data directly. - Organize data by easily blending, unifying, aggregating, and grouping data points. - Create stunning data visualizations in a few clicks. - Share results effortlessly. Automate send out or create a link to a live dashboard. Learn more about Whatagraph

Features

  • ROI Tracking
  • Website Analytics
  • Dashboard Software
  • Ad hoc Reporting
  • Data Import/Export
  • Reporting & Statistics
  • Data Visualization Software
  • Conversion Tracking
  • Keyword Tracking
  • Search/Filter
  • Data Source Connectors
  • KPI Monitoring
ZoomInfo MarketingOS is a ABM platform that's designed to help businesses build and launch targeted campaigns. Learn more about ZoomInfo Marketing
ZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them world-class data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite conversion. Learn more about ZoomInfo Marketing

Features

  • ROI Tracking
  • Website Analytics
  • Dashboard Software
  • Ad hoc Reporting
  • Data Import/Export
  • Reporting & Statistics
  • Data Visualization Software
  • Conversion Tracking
  • Keyword Tracking
  • Search/Filter
  • Data Source Connectors
  • KPI Monitoring
Keep your campaigns on track by preventing campaign attribution errors, tagging issues, and offline pixels with Trackingplan. Learn more about Trackingplan
Trackingplan automatically notifies you of any error or update happening in your marketing automations, pixels, and campaigns before errors have a significant impact. Trackingplan helps marketing teams validate that the campaigns they run comply with their naming conventions by receiving User Acquisition specification warnings whenever their campaigns don’t meet the custom rules they’ve defined. Trackingplan is a marketing observability tool that allows marketing teams to automatically monitor the performance of their marketing efforts, gaining insights into how their marketing data is collected, organized, and used across their Martech stack. With Trackingplan, you can rest assured knowing you will be notified instantly whenever… - Any of your pixels disappear on the landings you’re sending traffic to. - We find any errors in the attribution of your campaigns. - We detect any possible privacy issues or security-sensitive data that should not have been collected. Learn more about Trackingplan

Features

  • ROI Tracking
  • Website Analytics
  • Dashboard Software
  • Ad hoc Reporting
  • Data Import/Export
  • Reporting & Statistics
  • Data Visualization Software
  • Conversion Tracking
  • Keyword Tracking
  • Search/Filter
  • Data Source Connectors
  • KPI Monitoring
Mailchimp is the #1 email marketing and automations brand that recommends ways to get more opens, clicks, and sales.
Mailchimp is the #1 Email Marketing and Automations brand for growing businesses. We empower businesses around the world to launch, build, and grow their businesses with world-class marketing technology, award-winning customer support, inspiring content & our data-driven recommendations Over 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue, grow their audience, & create effective multichannel marketing campaigns Learn more about Mailchimp

Features

  • ROI Tracking
  • Website Analytics
  • Dashboard Software
  • Ad hoc Reporting
  • Data Import/Export
  • Reporting & Statistics
  • Data Visualization Software
  • Conversion Tracking
  • Keyword Tracking
  • Search/Filter
  • Data Source Connectors
  • KPI Monitoring
Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors. Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords. Learn more about Google Analytics 360

Features

  • ROI Tracking
  • Website Analytics
  • Dashboard Software
  • Ad hoc Reporting
  • Data Import/Export
  • Reporting & Statistics
  • Data Visualization Software
  • Conversion Tracking
  • Keyword Tracking
  • Search/Filter
  • Data Source Connectors
  • KPI Monitoring
Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.
HubSpot Marketing Hub helps B2B and B2C companies attract visitors, convert online traffic into leads, turn leads into customers, and analyze marketing ROI. With integrated blogging and content tools, you can create exciting content that gets found online with built-in SEO optimization. Convert more leads with landing pages that take minutes to build, and add a form, CTA, or live chat with ease. Delight leads with world-class marketing automation and email marketing. Get started for free. Learn more about HubSpot Marketing Hub

Features

  • ROI Tracking
  • Website Analytics
  • Dashboard Software
  • Ad hoc Reporting
  • Data Import/Export
  • Reporting & Statistics
  • Data Visualization Software
  • Conversion Tracking
  • Keyword Tracking
  • Search/Filter
  • Data Source Connectors
  • KPI Monitoring
On monday.com, marketing teams can track and monitor the progress of multiple campaigns using custom high-level dashboards.
On monday.com's open platform, entire marketing teams can manage marketing campaigns from ideation through analysis more effectively than ever before. With dozens of integrations and apps, monday.com lets marketing professionals import data from the software they're already using. That way everyone on your team can see where everything stands at a glance on customizable, drag-and-drop platforms that show exactly what information is relevant to your campaigns. Learn more about monday.com

Features

  • ROI Tracking
  • Website Analytics
  • Dashboard Software
  • Ad hoc Reporting
  • Data Import/Export
  • Reporting & Statistics
  • Data Visualization Software
  • Conversion Tracking
  • Keyword Tracking
  • Search/Filter
  • Data Source Connectors
  • KPI Monitoring
Canada Local product
Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.
Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Plus, get access to industry leading certifications, training, and coaching to help you push your results on social media further, faster. Learn more about Hootsuite

Features

  • ROI Tracking
  • Website Analytics
  • Dashboard Software
  • Ad hoc Reporting
  • Data Import/Export
  • Reporting & Statistics
  • Data Visualization Software
  • Conversion Tracking
  • Keyword Tracking
  • Search/Filter
  • Data Source Connectors
  • KPI Monitoring
Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics.
Zoho Social is a comprehensive social media management tool that helps you manage your social media marketing and grow your brand's presence. Zoho Social supports major platforms such as Instagram, Facebook, Twitter, LinkedIn, Pinterest, Google My Business, and TikTok (not available for India due to ongoing regulatory restrictions). Key Zoho Social features include content publishing, scheduling, monitoring, collaboration, and analytics. Learn more about Zoho Social

Features

  • ROI Tracking
  • Website Analytics
  • Dashboard Software
  • Ad hoc Reporting
  • Data Import/Export
  • Reporting & Statistics
  • Data Visualization Software
  • Conversion Tracking
  • Keyword Tracking
  • Search/Filter
  • Data Source Connectors
  • KPI Monitoring
Wrike is a marketing work management software for enterprise teams with proofing, time tracking, Gantt charts, Kanban boards, and more.
Wrike is an award-winning marketing work management software for enterprise teams. It offers advanced security and full customization for marketing teams. Design, events, and digital teams can all benefit from its Gantt charts, custom workflows, shareable dashboards, built-in proofing, request forms, and automated approvals. Integrates with Adobe Creative Cloud for shorter review cycles. Learn more about Wrike

Features

  • ROI Tracking
  • Website Analytics
  • Dashboard Software
  • Ad hoc Reporting
  • Data Import/Export
  • Reporting & Statistics
  • Data Visualization Software
  • Conversion Tracking
  • Keyword Tracking
  • Search/Filter
  • Data Source Connectors
  • KPI Monitoring
Tableau is the world’s leading AI-powered analytics and business intelligence platform. Learn More!
The Tableau platform provides the marketing analytics capabilities that enterprises need, and adapts to your environment with unmatched flexibility and choice, while meeting the toughest governance and security requirements. People love using Tableau because it is both powerful and intuitive. Tableau leads the industry with the most passionate user community, over 80,000 customers, and a commitment to customer-focused innovation. Learn more about Tableau

Features

  • ROI Tracking
  • Website Analytics
  • Dashboard Software
  • Ad hoc Reporting
  • Data Import/Export
  • Reporting & Statistics
  • Data Visualization Software
  • Conversion Tracking
  • Keyword Tracking
  • Search/Filter
  • Data Source Connectors
  • KPI Monitoring
Semrush is a leading online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: over 800 million unique domains monitored for 142 geo databases; over 43 trillion backlinks; 21 billion keywords; over 10 million users. Learn more about Semrush

Features

  • ROI Tracking
  • Website Analytics
  • Dashboard Software
  • Ad hoc Reporting
  • Data Import/Export
  • Reporting & Statistics
  • Data Visualization Software
  • Conversion Tracking
  • Keyword Tracking
  • Search/Filter
  • Data Source Connectors
  • KPI Monitoring
Cloud-based service that allows you to create anything from simple websites to complex applications for businesses of all sizes.
Google Cloud Platform is cloud-based service that allows you to create anything from simple websites to complex applications for businesses of all sizes in all industries. Google Cloud Platform offers a scalable data warehouse powered by cloud storage and machine learning, as well as relational databases for transactions, complex queries, and more. New customers get $300 in free credits during the first 90 days after exhausting free usage which is available across 20+ different products. Learn more about Google Cloud

Features

  • ROI Tracking
  • Website Analytics
  • Dashboard Software
  • Ad hoc Reporting
  • Data Import/Export
  • Reporting & Statistics
  • Data Visualization Software
  • Conversion Tracking
  • Keyword Tracking
  • Search/Filter
  • Data Source Connectors
  • KPI Monitoring
Grow your leads and convert more deals by adding the power of marketing to your sales arsenal with Constant Contact Lead Gen & CRM.
Constant Contact delivers for small businesses with powerful tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM (formerly SharpSpring) is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. Our tools are designed to help you attract the right leads, nurture them with personalized content, and grow your business with better conversion. Learn more about Lead Gen & CRM (formerly SharpSpring)

Features

  • ROI Tracking
  • Website Analytics
  • Dashboard Software
  • Ad hoc Reporting
  • Data Import/Export
  • Reporting & Statistics
  • Data Visualization Software
  • Conversion Tracking
  • Keyword Tracking
  • Search/Filter
  • Data Source Connectors
  • KPI Monitoring
100k+ ecommerce stores use Omnisend's all-in-one email marketing tool to build customer relationships, analyze marketing & sales data.
Omnisend’s all-in-one email marketing, pop up, newsletter & SMS tool automates your marketing across the entire customer journey. Learn more about your audiences and easily optimize your marketing strategies with our ecommerce reporting and analytics tools. Get real-time tracking on new subscribers, shopper activity and customer sales to create personalized campaigns that engage and build customer loyalty. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more. Learn more about Omnisend

Features

  • ROI Tracking
  • Website Analytics
  • Dashboard Software
  • Ad hoc Reporting
  • Data Import/Export
  • Reporting & Statistics
  • Data Visualization Software
  • Conversion Tracking
  • Keyword Tracking
  • Search/Filter
  • Data Source Connectors
  • KPI Monitoring