15 years helping Canadian businesses
choose better software

Big Data

Big data refers to high-volume, high-speed, or high-variety information that needs sophisticated processing and analysis. The data alone isn't helpful—it's analysis of it that is key to improving business processes. Businesses use several techniques to analyze big data, such as data mining, which highlights patterns in the data. As an example, companies can mine data to learn what sales offers will appeal to particular consumers. When companies handle big data correctly, it facilitates better decisions and helps them deliver better customer service and better products.

What Small and Midsize Businesses Need to Know About Big Data

SMBs, in particular, need big data solutions to make smarter data-driven decisions and compete in a crowded marketplace. To get started with big data projects, create clear goals and decide on the use cases (e.g., improving customer satisfaction or cutting costs).

Related terms