Product Catalog
A product catalog lists commercial product information, often in a list format. It helps marketing managers promote new products and details product features, measurements, and other information that helps buyers make purchasing decisions. This information might include product dimensions, colors, availability, materials, related parts, weights, production processes, and prices. Catalogs might also include discounts and product and service bundles.
What Small and Midsize Businesses Need to Know About Product Catalog
SMBs use catalogs to promote products because they might not have a large marketing budget to spend on TV, radio, or online advertising. These catalogs are an effective way to increase product awareness and streamline the sales process without spending a lot of money.
Related terms
- Marketing-Qualified Lead (MQL)
- Account Planning
- Marketing Channel
- Channel Partner
- Chief Sales Officer (CSO)
- Digital Commerce
- Cost Optimization
- Sales-Qualified Lead (SQL)
- E-Business
- Sales And Operations Planning Systems Of Differentiation
- Account Executive (AE)
- Sales Analytics
- SFA (Sales Force Automation)
- Direct Channel
- Commerce Platform Servers
- CPGA (Cost Per Gross Add)
- Average Selling Price (ASP)
- Category Management
- Account-Based Marketing (ABM)
- Business Rule Engines (BRE)
