---
description: In this article, we will look at the step-by-step method of building an online store and launching it in 6 steps which businesses can use when they are starting out.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Online store builder: Create your webshop in 6 steps
---

# Website store builder: Create your webshop in 6 steps

Canonical: https://www.capterra.ca/blog/2618/online-store-builder-create-a-webshop

Published on 2022-03-31 | Written by Quirine Storm van Leeuwen, Sukanya Awasthi.

![Website store builder: Create your webshop in 6 steps](https://images.ctfassets.net/63bmaubptoky/vd2cXOerfkOgh8xjTLwHFVM5qy9g14lIP4CM2akuMBQ/a0088475be5216a1ccfa2ab568db2d6a/Website-store-builder-Canada-Capterra-Header.png)

> Businesses who are just starting their journey into eCommerce may find it challenging to know where to start. An online store builder can help them create their own webshop from scratch in just six steps.

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## Article Content

Businesses who are just starting their journey into eCommerce may find it challenging to know where to start. An online store builder can help them create their own webshop from scratch in just six steps.What we will cover1. Register the domain name for your online website store2. Register your business with the Chamber of Commerce3. Build an online store and make sure to comply with online selling regulations4. Choose the right webshop software5. Decide on your branding6. Create your first online store pagesYou’ve been thinking about it for years, and now you’ve actually decided to go ahead and do it. You’re interested in building your own website store, also known as a webshop or webstore, with that top product you’re so passionate about. Considering the uptick in online shopping amongst Canadians during the COVID-19 pandemic, there’s never been a better time.  You have already defined your product, niche, purchasing system, and shipping platform. You may feel ready to start building your website right away – but wait\! Starting a webshop doesn’t mean just developing a website, as there are several steps you’ll have to follow. Read through this step-by-step plan, and you’ll have your shop made using a website store builder up and running in no time.1. Register the domain name for your online website storeA domain name is the Internet address of your online store. It’s advisable to use your company name as the domain name. It is good for website visibility and how your shop will look online.It’s important your domain name should match your product and the expectations of your target audience. Invite your friends around for an evening of brainstorming. Write down all your ideas, sleep on them – and Eureka\! – you’ll have found the perfect name.  Once everything is in order, register your domain through a registrar. Some domain name registrars also offer various add-ons, such as hosting, website building, and email services.Before your creativity begins to flow and you start designing your online store, think about the part of your Internet address that comes after the dot. Which TLD (Top Level Domain) will you choose as your domain? Should you just focus on the Canadian market? Will “.ca” bring in enough business? Or do you have international plans?If so, you could perhaps register a generic extension (gTLD), such as “.com” or “.org.” Also, bear in mind that geotargeting will affect your ranking.Tip: Register your domain name first, and only then register the business with the Chamber of Commerce. Once you register at the Chamber of Commerce, your name will become public, and someone else could quickly register it before you.2. Register your business with the Chamber of CommerceNow you are ready to register your domain name and business with the Canadian Chamber of Commerce Trade Register. After registration, you will immediately receive your Chamber of Commerce number. You are legally obliged to indicate this number on all your business letters, orders, invoices and quotations, as well as on your website. You will also need this number to open a business bank account, take out insurance policies, obtain business subscriptions, or buy a company car.3. Build an online store and make sure to comply with online selling regulationsThere are rules that all e-stores must comply with. For example, as an online retailer, you will need someone’s name and address details to be able to deliver a product. When this happens, customers must be informed of their rights to privacy.  You do this by putting a privacy statement on your site. For example, customers have the right to view, delete, or change the data your website stores about them. So your privacy statement must inform customers about these and other rights and indicate how such rights can be exercised.Tip: If you have any doubts about whether your website is  Personal Information Protection and Electronic Documents Act (PIPEDA)-compliant, there are compliance resources available for businesses. All company information must be complete and available online, including your email address, telephone number, name and address, Chamber of Commerce registration and VAT number. In addition to your webshop name, your trade name must also appear on the site. It is advisable to leave a header link to a ‘contact’ or ‘about us’ page, in which this information is mentioned.4. Choose the right webshop softwareNow that all administrative matters have been taken care of, you are finally ready to start on the real work: becoming an online store builder\! Before you start comparing all kinds of providers, it’s important to first decide what kind of platform you want to work with. Do you want a ready-made hosted solution? Open-source webshop software? Or do you plan to build the site yourself from scratch? Your choice will largely depend on your computer knowledge. So, here are those three options:How do you choose the right online website store builder software for your webshop?   Depending on your product, you will have to pay attention to many things, such as:   The ease of use Links — find out in advance whether your chosen package can link with other essential software you plan to use, such as shipping platforms, payment systems and marketplaces. Design — does your choice include the kind of designs you had in mind? Subscription costs per month/per year — does this amount fit your allowed budget? Available languages — are you planning to expand internationally? SEO-friendliness — are there sufficient options to make your online store SEO-friendly?Mobile optimization — consumers are increasingly making purchases via their mobiles or tablets, so is your mobile version properly optimized for the task.Tip: Use the list of website builder software on Capterra to compare and review the different options available. Read the verified reviews to check out the experiences of other business users who have worked with these different software packages.5. Decide on your brandingYou’re now ready to decide on your branding – the aesthetics of your brand. First, it’s important to determine your buyer persona and the kind of atmosphere your shop should portray to welcome them. Is your brand chic? Or is it cool and edgy? Pick a few adjectives that clearly describe and define your brand. Choose a font that matches that look. Then choose two or three brand colours you wish to reflect in your logo and website design.6. Create your first online store pagesNow you’re ready to start creating your first online store pages\! Choose a template that matches the aesthetics of your online store. Picking a white background with coloured accents is usually best if you want a modern look. Use a single font throughout all the pages on your site to create a uniform style.  You can start with a homepage and a product landing page, with links to all the individual product pages, a contact page, a privacy statement, and your business terms and conditions. You can then set up integrations with the payment systems you have chosen and with any shipping providers and online marketplaces that you plan to use.Looking for online store builder software? Check out our catalogue\!

## About the authors

### Quirine Storm van Leeuwen

Quirine is Program Manager for the French and German content team, managing and defining the content production and strategy of research and content around tech developments.

### Sukanya Awasthi

Sukanya Awasthi is a content analyst for Capterra, covering emerging technology trends with a focus on retail, construction and ERP. With an educational background in Computer Science, she brings 8 years of hands-on experience to her writing, translating intricate technical concepts into accessible and informative insights. &#10;&#10;Sukanya’s research and analysis is informed by nearly 200,000 authentic user reviews on Capterra and over 40,000 interactions between Capterra software advisors and software buyers. Sukanya also regularly analyzes market sentiment by conducting surveys of business leaders in the construction space, as well as retail leaders and consumers, so she can provide the most up-to-date and helpful information to small and midsize businesses purchasing software or services. &#10;&#10;Her work has been featured in Financial Express, Economic Times, and Bloomberg Quint, among other publications. Outside of work, she likes to spend time with her loved ones and her two dogs.

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## Links

- [View on Capterra](https://www.capterra.ca/blog/2618/online-store-builder-create-a-webshop)
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An online store builder can help them create their own webshop from scratch in just six steps.&lt;/b&gt;&lt;/p&gt;&lt;img title=&quot;Website-store-builder-Canada-Capterra-Header&quot; alt=&quot;How to create an online webshop&quot; class=&quot;aligncenter&quot; fetchpriority=&quot;high&quot; src=&quot;https://images.ctfassets.net/63bmaubptoky/vd2cXOerfkOgh8xjTLwHFVM5qy9g14lIP4CM2akuMBQ/a0088475be5216a1ccfa2ab568db2d6a/Website-store-builder-Canada-Capterra-Header.png&quot; srcset=&quot;https://images.ctfassets.net/63bmaubptoky/vd2cXOerfkOgh8xjTLwHFVM5qy9g14lIP4CM2akuMBQ/a0088475be5216a1ccfa2ab568db2d6a/Website-store-builder-Canada-Capterra-Header.png?w=400 400w, https://images.ctfassets.net/63bmaubptoky/vd2cXOerfkOgh8xjTLwHFVM5qy9g14lIP4CM2akuMBQ/a0088475be5216a1ccfa2ab568db2d6a/Website-store-builder-Canada-Capterra-Header.png?w=700 700w, https://images.ctfassets.net/63bmaubptoky/vd2cXOerfkOgh8xjTLwHFVM5qy9g14lIP4CM2akuMBQ/a0088475be5216a1ccfa2ab568db2d6a/Website-store-builder-Canada-Capterra-Header.png?w=1000 1000w, https://images.ctfassets.net/63bmaubptoky/vd2cXOerfkOgh8xjTLwHFVM5qy9g14lIP4CM2akuMBQ/a0088475be5216a1ccfa2ab568db2d6a/Website-store-builder-Canada-Capterra-Header.png?w=1500 1500w, https://images.ctfassets.net/63bmaubptoky/vd2cXOerfkOgh8xjTLwHFVM5qy9g14lIP4CM2akuMBQ/a0088475be5216a1ccfa2ab568db2d6a/Website-store-builder-Canada-Capterra-Header.png?w=2200 2200w&quot; sizes=&quot;(min-resolution: 2x) 2200px, (min-width: 992px) 1000px, 95vw&quot;/&gt;&lt;div class=&quot;table-of-contents&quot;&gt;&lt;h2 class=&quot;h3&quot;&gt;What we will cover&lt;/h2&gt;&lt;ul&gt;&lt;li&gt;&lt;a href=&quot;#1-Register-the-domain-name-for-your-online-website-store&quot;&gt;1. Register the domain name for your online website store&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;#2-Register-your-business-with-the-Chamber-of-Commerce&quot;&gt;2. Register your business with the Chamber of Commerce&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;#3-Build-an-online-store-and-make-sure-to-comply-with-online-selling-regulations&quot;&gt;3. Build an online store and make sure to comply with online selling regulations&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;#4-Choose-the-right-webshop-software&quot;&gt;4. Choose the right webshop software&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;#5-Decide-on-your-branding&quot;&gt;5. Decide on your branding&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;#6-Create-your-first-online-store-pages&quot;&gt;6. Create your first online store pages&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt;&lt;p&gt;You’ve been thinking about it for years, and now you’ve actually decided to go ahead and do it. You’re interested in building your own &lt;a href=&quot;/directory/30935/website-builder/software&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;website store&lt;/a&gt;, also known as a webshop or webstore, with that top product you’re so passionate about. Considering the &lt;a href=&quot;https://www.statcan.gc.ca/o1/en/plus/183-lets-go-online-shopping&quot; rel=&quot;noopener nofollow noreferrer&quot; target=&quot;_blank&quot;&gt;uptick in online shopping amongst Canadians&lt;/a&gt; during the COVID-19 pandemic, there’s never been a better time.  &lt;/p&gt;&lt;p&gt;You have already defined your product, niche, purchasing system, and shipping platform. You may feel ready to start building your website right away – but wait! Starting a webshop doesn’t mean just developing a website, as there are several steps you’ll have to follow. Read through this step-by-step plan, and you’ll have your shop made using a website store builder up and running in no time.&lt;/p&gt;&lt;h2 id=&quot;1-Register-the-domain-name-for-your-online-website-store&quot;&gt;1. Register the domain name for your online website store&lt;/h2&gt;&lt;p&gt;A domain name is the Internet address of your online store. It’s advisable to use your company name as the domain name. It is good for website visibility and how your shop will look online.&lt;/p&gt;&lt;p&gt;It’s important your domain name should match your product and the expectations of your target audience. Invite your friends around for an evening of brainstorming. Write down all your ideas, sleep on them – and Eureka! – you’ll have found the perfect name.  &lt;/p&gt;&lt;p&gt;Once everything is in order, register your domain through a registrar. Some domain name registrars also offer various add-ons, such as hosting, website building, and email services.&lt;/p&gt;&lt;p&gt;Before your creativity begins to flow and you start designing your online store, think about the part of your Internet address that comes after the dot. Which TLD (Top Level Domain) will you choose as your domain? Should you just focus on the Canadian market? Will “.ca” bring in enough business? Or do you have international plans?&lt;/p&gt;&lt;p&gt;If so, you could perhaps register a generic extension (gTLD), such as “.com” or “.org.” Also, bear in mind that geotargeting will affect your ranking.&lt;/p&gt;&lt;div class=&quot;box-hint&quot;&gt;&lt;b&gt;Tip&lt;/b&gt;: Register your domain name first, and only then register the business with the Chamber of Commerce. Once you register at the Chamber of Commerce, your name will become public, and someone else could quickly register it before you.&lt;/div&gt;&lt;h2 id=&quot;2-Register-your-business-with-the-Chamber-of-Commerce&quot;&gt;2. Register your business with the Chamber of Commerce&lt;/h2&gt;&lt;p&gt;Now you are ready to register your domain name and business with the &lt;a href=&quot;https://chamber.ca/&quot; rel=&quot;noopener nofollow noreferrer&quot; target=&quot;_blank&quot;&gt;Canadian Chamber of Commerce&lt;/a&gt; Trade Register. After registration, you will immediately receive your Chamber of Commerce number. You are legally obliged to indicate this number on all your business letters, orders, invoices and quotations, as well as on your website. You will also need this number to open a business bank account, take out insurance policies, obtain business subscriptions, or buy a company car.&lt;/p&gt;&lt;h2 id=&quot;3-Build-an-online-store-and-make-sure-to-comply-with-online-selling-regulations&quot;&gt;3. Build an online store and make sure to comply with online selling regulations&lt;/h2&gt;&lt;p&gt;There are rules that all &lt;a href=&quot;/directory/3/ecommerce/software&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;e-stores&lt;/a&gt; must comply with. For example, as an online retailer, you will need someone’s name and address details to be able to deliver a product. When this happens, customers must be informed of their rights to privacy.  &lt;/p&gt;&lt;p&gt;You do this by putting a privacy statement on your site. For example, customers have the right to view, delete, or change the data your website stores about them. So your privacy statement must inform customers about these and other rights and indicate how such rights can be exercised.&lt;/p&gt;&lt;div class=&quot;box-hint&quot;&gt;&lt;b&gt;Tip&lt;/b&gt;: If you have any doubts about whether your website is &lt;a href=&quot;https://www.priv.gc.ca/en/privacy-topics/privacy-laws-in-canada/the-personal-information-protection-and-electronic-documents-act-pipeda/&quot; rel=&quot;noopener nofollow noreferrer&quot; target=&quot;_blank&quot;&gt; Personal Information Protection and Electronic Documents Act &lt;/a&gt;(PIPEDA)-compliant, there are &lt;a href=&quot;https://www.priv.gc.ca/en/privacy-topics/privacy-laws-in-canada/the-personal-information-protection-and-electronic-documents-act-pipeda/pipeda-compliance-help/&quot; rel=&quot;noopener nofollow noreferrer&quot; target=&quot;_blank&quot;&gt;compliance resources&lt;/a&gt; available for businesses. All company information must be complete and available online, including your email address, telephone number, name and address, Chamber of Commerce registration and VAT number. In addition to your webshop name, your trade name must also appear on the site. It is advisable to leave a header link to a ‘contact’ or ‘about us’ page, in which this information is mentioned.&lt;/div&gt;&lt;h2 id=&quot;4-Choose-the-right-webshop-software&quot;&gt;4. Choose the right webshop software&lt;/h2&gt;&lt;p&gt;Now that all administrative matters have been taken care of, you are finally ready to start on the real work: becoming an online store builder! Before you start comparing all kinds of providers, it’s important to first decide what kind of platform you want to work with. Do you want a ready-made hosted solution? Open-source webshop software? Or do you plan to &lt;a href=&quot;/directory/30935/website-builder/software&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;build the site yourself from scratch&lt;/a&gt;? Your choice will largely depend on your computer knowledge. So, here are those three options:&lt;/p&gt;&lt;img title=&quot;Website-store-builder-Canada-Capterra-Infographic&quot; alt=&quot;3 different software options businesses can use to build their website&quot; class=&quot;aligncenter&quot; loading=&quot;lazy&quot; src=&quot;https://images.ctfassets.net/63bmaubptoky/GOIM_waYnMNtVgGLjLd5pEg2xSEwkMkctAW8WlvozDM/8631d64354086c511d32c30ec8f6f6d4/Website-store-builder-Canada-Capterra-Infographic.png&quot; srcset=&quot;https://images.ctfassets.net/63bmaubptoky/GOIM_waYnMNtVgGLjLd5pEg2xSEwkMkctAW8WlvozDM/8631d64354086c511d32c30ec8f6f6d4/Website-store-builder-Canada-Capterra-Infographic.png?w=400 400w, https://images.ctfassets.net/63bmaubptoky/GOIM_waYnMNtVgGLjLd5pEg2xSEwkMkctAW8WlvozDM/8631d64354086c511d32c30ec8f6f6d4/Website-store-builder-Canada-Capterra-Infographic.png?w=700 700w, https://images.ctfassets.net/63bmaubptoky/GOIM_waYnMNtVgGLjLd5pEg2xSEwkMkctAW8WlvozDM/8631d64354086c511d32c30ec8f6f6d4/Website-store-builder-Canada-Capterra-Infographic.png?w=1000 1000w, https://images.ctfassets.net/63bmaubptoky/GOIM_waYnMNtVgGLjLd5pEg2xSEwkMkctAW8WlvozDM/8631d64354086c511d32c30ec8f6f6d4/Website-store-builder-Canada-Capterra-Infographic.png?w=1500 1500w, https://images.ctfassets.net/63bmaubptoky/GOIM_waYnMNtVgGLjLd5pEg2xSEwkMkctAW8WlvozDM/8631d64354086c511d32c30ec8f6f6d4/Website-store-builder-Canada-Capterra-Infographic.png?w=2200 2200w&quot; sizes=&quot;(min-resolution: 2x) 2200px, (min-width: 992px) 1000px, 95vw&quot;/&gt;&lt;p&gt;How do you choose the right &lt;a href=&quot;/directory/30935/website-builder/software&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;online website store builder software&lt;/a&gt; for your webshop?   Depending on your product, you will have to pay attention to many things, such as:  &lt;/p&gt;&lt;ul&gt;&lt;li&gt; The ease of use&lt;/li&gt;&lt;li&gt; Links — find out in advance whether your chosen package can link with other essential software you plan to use, such as &lt;a href=&quot;/directory/30104/shipping/software&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;shipping platforms&lt;/a&gt;, &lt;a href=&quot;/directory/30232/payment-processing/software&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;payment systems&lt;/a&gt; and marketplaces.&lt;/li&gt;&lt;li&gt; Design — does your choice include the kind of designs you had in mind?&lt;/li&gt;&lt;li&gt; Subscription costs per month/per year — does this amount fit your allowed budget?&lt;/li&gt;&lt;li&gt; Available languages — are you planning to expand internationally?&lt;/li&gt;&lt;li&gt; SEO-friendliness — are there sufficient options to make your online store SEO-friendly?&lt;/li&gt;&lt;li&gt;Mobile optimization — consumers are increasingly making purchases via their mobiles or tablets, so is your mobile version properly optimized for the task.&lt;/li&gt;&lt;/ul&gt;&lt;div class=&quot;box-hint&quot;&gt;&lt;b&gt;Tip&lt;/b&gt;: Use the list of &lt;a href=&quot;/directory/30935/website-builder/software&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;website builder software&lt;/a&gt; on Capterra to compare and review the different options available. Read the verified reviews to check out the experiences of other business users who have worked with these different software packages.&lt;/div&gt;&lt;h2 id=&quot;5-Decide-on-your-branding&quot;&gt;5. Decide on your branding&lt;/h2&gt;&lt;p&gt;You’re now ready to decide on your branding – the aesthetics of your brand. First, it’s important to&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;https://www.stratwell.ca/how-to-create-buyer-persona-in-4-simple-steps/&quot; rel=&quot;noopener nofollow noreferrer&quot; target=&quot;_blank&quot;&gt; determine your buyer persona&lt;/a&gt;&lt;/p&gt;&lt;p&gt; and the kind of atmosphere your shop should portray to welcome them. Is your brand chic? Or is it cool and edgy? Pick a few adjectives that clearly describe and define your brand. Choose a font that matches that look. Then choose two or three brand colours you wish to reflect in your logo and &lt;/p&gt;&lt;p&gt;&lt;a href=&quot;/directory/30935/website-builder/software&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;website design.&lt;/a&gt;&lt;/p&gt;&lt;h2 id=&quot;6-Create-your-first-online-store-pages&quot;&gt;6. Create your first online store pages&lt;/h2&gt;&lt;p&gt;Now you’re ready to start creating your first online store pages! Choose a template that matches the aesthetics of your online store. Picking a white background with coloured accents is usually best if you want a modern look. Use a single font throughout all the pages on your site to create a uniform style.  &lt;/p&gt;&lt;p&gt;You can start with a homepage and a product landing page, with links to all the individual product pages, a contact page, a privacy statement, and your business terms and conditions. You can then set up integrations with the payment systems you have chosen and with any shipping providers and online marketplaces that you plan to use.&lt;/p&gt;&lt;div class=&quot;box-idea&quot;&gt;Looking for &lt;a href=&quot;/directory/30935/website-builder/software&quot; rel=&quot;noopener noreferrer&quot; class=&quot;evnt&quot; data-evac=&quot;ua_click&quot; data-evca=&quot;Blog_idea&quot; data-evna=&quot;engagement_blog_product_category_click&quot; target=&quot;_blank&quot;&gt;online store builder software&lt;/a&gt;? Check out our catalogue!&lt;/div&gt;","dateModified":"2022-11-15T18:15:01.000000Z","datePublished":"2022-03-31T05:00:00.000000Z","headline":"Website store builder: Create your webshop in 6 steps","inLanguage":"en-CA","mainEntityOfPage":"https://www.capterra.ca/blog/2618/online-store-builder-create-a-webshop#webpage","publisher":{"@id":"https://www.capterra.ca/#organization"}}]}
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