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Lead Nurturing

Lead nurturing is the process of building a meaningful relationship with a potential customer in order to eventually turn that lead into a sale. There are many lead nurturing techniques. Salespeople may speak to customers who have shown interest face-to-face or on the phone. Increasingly, though, digital and automated methods are becoming more popular. Social media, chatbots, automated responses on websites and blogs, and SEO-focused content all help create and nurture leads. Email marketing is often used to follow up with leads who have shown interest but have not yet committed.

What Small and Midsize Businesses Need to Know About Lead Nurturing

Small businesses need to know how to nurture leads to ensure they sell their products and services. Understanding social media analytics and using tools such as CRMs (customer relationship management software) can help with this.

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