Go-to-Market (GTM) Strategy
A go-to-market (GTM) strategy is a plan that lays out how a company will use various marketing channels to engage customers. A GTM strategy also aims to help businesses gain a competitive edge and turn their target audience into paying customers. A GTM plan includes a defined target market, pricing decisions and product offerings, which channels to use, branding or rebranding information, and more.
What Small and Midsize Businesses Need to Know About Go-to-Market (GTM) Strategy
A good GTM strategy can provide benefits including reduced time to market, increased customer satisfaction, and decreased costs. It can also help SMBs avoid unsuccessful product launches and solidify a plan for future growth.
Related terms
- RM (Relationship Manager)
- Best-in-class
- Customer Relationship Management (CRM)
- Shared Services Or Shared Services Center
- Contact Center
- Customer Information File (CIF)
- Business Development Representative (BDR)
- Customer Relationship Management (CRM) Analytics
- Customer Experience
- Best-of-breed
- Customer Experience Management (CXM)
- Go-to-Market (GTM) Strategy
- Chatbot
- Channel Management
- Corporate Communication
- Customer Engagement Center (CEC)
- Customer Analytics
- CSS (Customer Service and Support)
- Electronic Customer Relationship Management (e-CRM)
- Voice of the Customer (VoC)
