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Self-service Business Intelligence

Business intelligence (BI) uses business data from multiple sources to provide insights to support business strategy. Self-service business intelligence (SSBI) empowers business users with less in-depth technical experience to perform data analysis. This is possible via low-code or no-code BI tools. These are often cloud-based, with differing levels of security. This allows data managers to control who can access the data. SSBI often promotes transparency and sharing of data along with insights.

What Small and Midsize Businesses Need to Know About Self-service Business Intelligence

The benefits of SSBI for small businesses include quicker insights without having to send large volumes of data away for analysis by a specialist team. Faster insights mean quicker business decisions, which can give smaller businesses and startups the edge in a competitive market.

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