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Data Profiling

Data profiling is a type of data analysis that involves reviewing data to identify trends, broad perspectives, and more while also checking data for quality issues. This involves checking the accuracy of data and ensuring it was appropriately collected. Data profiling is often aided by computer algorithms.

What Small and Midsize Businesses Need to Know About Data Profiling

All businesses rely on data. Any small business making data-based decisions must conduct a minimum of data profiling to ensure its decisions are based on accurate information. For small businesses, data profiling could look like random audits for accuracy or having a third party double-check its data.

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