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Competitive Intelligence (CI)

Competitive intelligence, also known as corporate intelligence, refers to collecting and analyzing data on a business's competitors within its marketplace. It should be used to give organizations some competitive advantage and a broad idea of whom they are up against within an industry.

What Small and Midsize Businesses Need to Know About Competitive Intelligence (CI)

Competitive intelligence should be gained ethically using the organization's different published or unpublished sources. Capturing insights such as a business's market share, products and services, risks, and opportunities, among other data points, are some examples of competitive intelligence activities.

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