Marketing technology (MarTech) is the range of software used by marketing professionals. It's used to support business objectives and drive innovation within an organization. MarTech consists of software that focuses on different aspects of marketing including content, customer experience, advertising, direct marketing, marketing management, and data and analytics.
What Small and Midsize Businesses Need to Know About Marketing Technology
MarTech helps SMBs carry out marketing more efficiently as they grow their business. This range of software helps them engage with new customers, build relationships with existing customers, and create better marketing content, even if they lack the marketing resources of a larger company.