809 results
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130k+ customers use ActiveCampaign to automate their marketing, from lead generation to contact management to email personalization. Learn more about ActiveCampaign
ActiveCampaign is an intuitive, powerful marketing automation tool that's great for businesses of any size. Set up a welcome series, segment your contacts, personalize your messaging, and automate marketing workflows no one has the time for. 500+ pre-built automations, a full email template library, and effective contact management. ActiveCampaign helps businesses make meaningful connections across social, email, messaging, chat, and text. 300+ integrations. Pricing starts at just $15/month. Learn more about ActiveCampaign
ActiveCampaign is an intuitive, powerful marketing automation tool that's great for businesses of any size. Set up a welcome series, segment your contacts, personalize your messaging, and automate...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Learn more about Pardot
Meet Salesforce Pardot: B2B marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Learn more about Pardot
Meet Salesforce Pardot: B2B marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
SharpSpring offers powerful, flexible marketing automation with fully integrated CRM and social media management for agencies and SMBs. Learn more about SharpSpring
SharpSpring is a comprehensive revenue growth platform stacked with sales and marketing automation features. Its one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd-party CRM integration, social management tools, landing page & blog builders, universal CMS compatibility, and integration with hundreds of apps. SharpSpring is usually less than 1/3 the cost of other platforms and offers marketing agencies a special partner program. Learn more about SharpSpring
SharpSpring is a comprehensive revenue growth platform stacked with sales and marketing automation features. Its one of the most flexible platforms on the market, offering powerful, behavior-based...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Terminus transforms your go-to-market approach, orchestrating accountability & focus across Marketing, Sales and Customer Success. Learn more about Terminus
Terminus, leader of the account-based movement, helps Marketing, Sales, and Customer Success work better together to drive a winning go-to-market strategy and exceptional customer experiences. Terminus offers the best data, channels, and analytics all in one platform to power high-performing go-to-market teams. We’re proud to be helping over 1,000 customers on this mission, including brands like DHL, G2, Outreach, and TripActions. We have been named a G2 Leader for 11 consecutive quarters. Learn more about Terminus
Terminus, leader of the account-based movement, helps Marketing, Sales, and Customer Success work better together to drive a winning go-to-market strategy and exceptional customer experiences....

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Blueshift SmartHub CDP allows B2C marketers to access all of their customer data and turn it into automated campaign journeys. Learn more about Blueshift
Engage throughout the entire B2C customer lifecycle with dynamic, automated omnichannel marketing and campaign management. Blueshift combines the scale and flexibility of a customer data platform (CDP) with the speed and execution of multi-channel campaigns in a single, easy-to-use platform. Connect data from across your entire tech stack and access full 360 views of your customers based on your data to deliver relevant, real-time experiences that are powered by artificial intelligence. Learn more about Blueshift
Engage throughout the entire B2C customer lifecycle with dynamic, automated omnichannel marketing and campaign management. Blueshift combines the scale and flexibility of a customer data platform...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Slash the time it takes to manage and optimize your Google, Microsoft Advertising or Facebook Ads campaigns to just minutes a day. Learn more about Adzooma
The Adzooma platform is now FREE for all. With no card details required. Our automated PPC management and optimisation platform offers AI and machine learning for stress-free marketing automation. Enjoy 24/7 ad optimisation with easily actioned improvements. Save hours of analysis every week and stay informed with instant notifications. Harness up-to-the-minute data to make lightning-quick decisions, while staying in complete control of everything. Learn more about Adzooma
The Adzooma platform is now FREE for all. With no card details required. Our automated PPC management and optimisation platform offers AI and machine learning for stress-free marketing automation....

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Wrike is a marketing automation software with custom request forms, visual proofing, auto-assignment, reports, and 400+ integrations. Learn more about Wrike
Wrike is a powerful marketing automation software for enterprise teams. It offers advanced security and full customization for marketing teams. Design, events, and digital teams can all benefit from its Gantt charts, custom workflows, shareable dashboards, built-in proofing, request forms, time tracking, and automated approvals. Integrates with Adobe Creative Cloud for shorter review cycles. NEW: Get real-time digital performance insights on your creatives with Wrike for Marketers Performance. Learn more about Wrike
Wrike is a powerful marketing automation software for enterprise teams. It offers advanced security and full customization for marketing teams. Design, events, and digital teams can all benefit from...

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Unlock the power of your customer data and deliver personalized 1:1 messages at scale. Learn more about Ascent360
Ascent360 is a Data Driven Marketing Platform for mid-market business-to-consumer (B2C) companies. We manage over 150 databases for clients across brand, retail, e-commerce and resort segments. Ascent360 seamlessly integrates with 100+ data systems, and our sophisticated segmentation and data hygiene engine provides a clean, unified view of customers. Clients rely on our library of proven, automated marketing campaigns to easily send personalized 1:1 messages at scale. Learn more about Ascent360
Ascent360 is a Data Driven Marketing Platform for mid-market business-to-consumer (B2C) companies. We manage over 150 databases for clients across brand, retail, e-commerce and resort segments....

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Using A.I. and predictive analytics, Ecommerce Pro takes personalization to a new level so you can do the same for your online sales Learn more about Constant Contact
Sell more in less time. Using A.I. and predictive analytics, Constant Contact's Ecommerce Pro takes personalization to a whole new level so you can do the same for your online sales. Give your customers more of what they want. Send the right message at the right time, every time, with the only marketing automation platform that uses artificial intelligence (A.I.) to predict exactly what your customers are looking for. Learn more about Constant Contact
Sell more in less time. Using A.I. and predictive analytics, Constant Contact's Ecommerce Pro takes personalization to a whole new level so you can do the same for your online sales. Give your...

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
An all in one marketing automation tool that brings together product/service data, brand identity, and marketing communications. Learn more about IMPGO
IMP is your number one marketing partner in the cloud. Whether youre working remotely, hybrid, or across multiple offices, IMP allows your sales & marketing teams to collaborate and reach customers in a multitude of ways, all instantly available and affordable. Choose from an array of email, direct mail, and social media templates, customize with your images and text, and send or post to your contacts minutes. Learn more about IMPGO
IMP is your number one marketing partner in the cloud. Whether youre working remotely, hybrid, or across multiple offices, IMP allows your sales & marketing teams to collaborate and reach customers...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Automate emails, texts and manage sales and marketing thru the entire funnel. The All in 1 solution for Sales Teams from 5 to 50. Learn more about SalesNexus
Automates outreach via email, text/sms and manage sales response and customer follow up. The All in 1 solution for Sales Teams from 5 to 50. Designed by salespeople, for salespeople. SalesNexus is easy to tailor to your unique business processes and allows salespeople to manage more relationships by automating on-going engagement campaigns. Learn more about SalesNexus
Automates outreach via email, text/sms and manage sales response and customer follow up. The All in 1 solution for Sales Teams from 5 to 50. Designed by salespeople, for salespeople. SalesNexus is...

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Sales and marketing solution that combines CRM, social network/email marketing, task/project management, ticketing, and survey tools. Learn more about GreenRope
GreenRope's mission is to provide the most innovative and complete sales and marketing platform, backed by the best service and support in the business, to enable maximum ROI and growth for small and mid-sized businesses. GreenRope combines both sales and marketing tools to help businesses streamline their efforts and provide a more cohesive and seamless customer experience, while being more efficient in business management. GreenRope comes with full support and training resources for success. Learn more about GreenRope
GreenRope's mission is to provide the most innovative and complete sales and marketing platform, backed by the best service and support in the business, to enable maximum ROI and growth for small and...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Connect your sales and marketing data, deeply and easily. Works with Pipedrive, Copper and Hubspot CRM. Learn more about Outfunnel
Ounnel makes it incredibly easy to create deep data connections between all your marketing tools and CRM (Pipedrive, Copper, HubSpot). Sync your sales and marketing contact lists 24/7 to save time. Set up your campaigns once and they will run automatically based on data changes in the CRM. Record all marketing engagement data (email opens, web visits, forms fills, etc.) in your CRM, so sales has full context and can sell smarter. Plans start at $19 per month. Learn more about Outfunnel
Ounnel makes it incredibly easy to create deep data connections between all your marketing tools and CRM (Pipedrive, Copper, HubSpot). Sync your sales and marketing contact lists 24/7 to save time....

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Keap's platforms, Lite, Pro, Max and Max Classic (formerly Infusionsoft) provide all-in-one CRM, sales, and marketing automation softwa Learn more about Keap
Grow your business with the all-in-one CRM, sales & marketing software for serious business owners. Our platform organizes your customer information and daily work in one place, freeing you up from repetitive tasks so you have more time to focus on growing your business. Learn more about Keap
Grow your business with the all-in-one CRM, sales & marketing software for serious business owners. Our platform organizes your customer information and daily work in one place, freeing you up from...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Omnisend the ecommerce marketing automation platform that helps you sell more. Compatible with Shopify and other ecommerce platforms. Learn more about Omnisend
Omnisend is an all-in-one omnichannel marketing automation platform built for growth-focused ecommerce brands. Automate your marketing processes by bringing your channels under one easy-to-use roof, and earn more revenue with sophisticated automation workflows that recover potentially lost sales with hyper targeted and personalized messaging. Omnisend works with all ecommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and many more. Learn more about Omnisend
Omnisend is an all-in-one omnichannel marketing automation platform built for growth-focused ecommerce brands. Automate your marketing processes by bringing your channels under one easy-to-use roof,...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Pageflex offers an online marketing portal giving 24/7 access anywhere to the latest up-to-date marketing collateral when they need it. Learn more about Pageflex
Our Distributed Marketing Platform helps you leverage the strengths of your corporate marketing team and team members with feet on the ground, to achieve your brand's marketing objectives and provide your customers with a stand-out experience. It fits seamlessly with the way you already work, enabling you to drive more market share and revenue opportunities at a local level without skipping a beat. Learn more about Pageflex
Our Distributed Marketing Platform helps you leverage the strengths of your corporate marketing team and team members with feet on the ground, to achieve your brand's marketing objectives and provide...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Build beautiful email marketing automation that drive traffic to your business, creates customer loyalty, and increase your sales. Learn more about AWeber
Build customer relationships and your increase sales at a lower cost than any other marketing channel with AWeber's Email Marketing Solution. Get access to unlimited email templates, drag & drop builder, pre-stocked images, and much more! AWeber has over 20 years of proven success helping more than one million customers reliably connect with their prospects and customers. Plus our award-winning 24/7 customer support, free migration services, landing page builder, web push notifications, and more Learn more about AWeber
Build customer relationships and your increase sales at a lower cost than any other marketing channel with AWeber's Email Marketing Solution. Get access to unlimited email templates, drag & drop...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Kartra cuts out hours of daily work, while earning you effortless money around the clock with advanced automations. Learn more about Kartra
Kartra, the all-in-one marketing platform to run your online business, cuts out hours of daily work, while earning you effortless money around the clock with advanced automations. Kartra lets you turn on a host of automations based on your recipients' behaviors, such as watching a video or opening an email. Kartra will then automatically send follow-up messages, assign tags, subscribe and unsubscribe to lists, add to marketing sequences, and much more. Learn more about Kartra
Kartra, the all-in-one marketing platform to run your online business, cuts out hours of daily work, while earning you effortless money around the clock with advanced automations. Kartra lets you...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Advanced email marketing automatio for medium & enterprise businesses to build powerful personal connections with their customers. Learn more about Campaigner
Campaigner is a powerful email marketing automation solution that enables mid-market and enterprise businesses to drive higher ROI, convert more leads, and generate more sales. With industry-leading inbox delivery rates, advanced personalization and real time reporting, Campaigner is the preferred choice of over 100,000 businesses worldwide. Learn more about Campaigner
Campaigner is a powerful email marketing automation solution that enables mid-market and enterprise businesses to drive higher ROI, convert more leads, and generate more sales. With industry-leading...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Automated and easy-to-use reporting platform for digital agencies. Build visual cross-channel marketing reports your clients will love. Learn more about Whatagraph
Automated and easy-to-use reporting platform for digital agencies. Build visual cross-channel multi-account marketing reports your clients will actually read. Automate data collection from all your marketing channels; Have all your performance metrics in one place with a single click; Align your team and clients with scheduled and on-demand reports, shared access, and real-time viewing; Save time on the boring manual data pulling and reporting tasks so you could focus on performance. Learn more about Whatagraph
Automated and easy-to-use reporting platform for digital agencies. Build visual cross-channel multi-account marketing reports your clients will actually read. Automate data collection from all your...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Push notification software to re-engage website visitors. Features targeting, automation, reporting, event tracking & more. Learn more about Aimtell
Aimtell enables users to re-engage their website visitors with highly targeted mobile & desktop web push notifications. With Aimtell, visitors can subscribe to your website in 1 click. Subscribers then are automatically amplified with data including page views, geolocation, and any custom events/attributes. These data points can then be used to create highly customizable segments to send targeted push notifications to. Learn more about Aimtell
Aimtell enables users to re-engage their website visitors with highly targeted mobile & desktop web push notifications. With Aimtell, visitors can subscribe to your website in 1 click. Subscribers...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
The emfluence Marketing Platform is so intuitive, you'll swear it was built just for you. Great support & flexibility, built by users. Learn more about emfluence Marketing Platform
With support request times that are 5x faster than industry average and the ability to build new features and functionality to meet the needs of our marketers, we're one of the only marketing automation platforms that can truly say we're building this software for you. Featuring automated, transactional, and manual emails, landing pages, surveys, social posting, website tracking, image libraries, and more for B2B, B2C or agency programs. Learn more about emfluence Marketing Platform
With support request times that are 5x faster than industry average and the ability to build new features and functionality to meet the needs of our marketers, we're one of the only marketing...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
EFI MarketDirect Cross Media is an intuitive, powerful multi-channel customer communication and marketing campaign solution. Learn more about EFI MarketDirect Cross Media
Today lead generation and customer prospecting require focused and targeted marketing messages. Delivering integrated campaigns that combine Direct Mail, Landing Pages, Social Media, Email and Mobile messaging has traditionally been complex and expensive but MarketDirect changes that. With powerful template driven marketing campaigns you can get a campaign up and running quickly without any programming experience! Learn more about EFI MarketDirect Cross Media
Today lead generation and customer prospecting require focused and targeted marketing messages. Delivering integrated campaigns that combine Direct Mail, Landing Pages, Social Media, Email and Mobile...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Zuuvi is a banner maker for digital marketing teams and designers, that enables them to produce best-in-class ads in few minutes Learn more about Zuuvi
Zuuvi is a banner maker for digital marketing teams and designers, that enables them to produce best-in-class ads in few minutes Learn more about Zuuvi
Zuuvi is a banner maker for digital marketing teams and designers, that enables them to produce best-in-class ads in few minutes

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Multichannel (Email, SMS) marketing automation platform - Easy to use, with the best deliverability Learn more about Maropost
Designed for Media, Publishing and Ecommerce companies, Maropost is a premium marketing automation platform that allows you to acquire, engage and convert prospects and customers across multiple marketing channels (e.g., Emails, SMS). We ensure the best deliverability rates in the market (98%) with a dedicated team to take care of your email marketing needs. Learn more about Maropost
Designed for Media, Publishing and Ecommerce companies, Maropost is a premium marketing automation platform that allows you to acquire, engage and convert prospects and customers across multiple...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Build meaningful customer relationships over any channel with the Infobip full-stack cloud communication platform. Learn more about Infobip
Infobip is a global leader in omnichannel communication, helping brands to create meaningful relationships with their customers, at scale. Our communications platform is powering a broad range of solutions, messaging channels, and tools for advanced customer engagement, security, authentication, support, and retention. Learn more about Infobip
Infobip is a global leader in omnichannel communication, helping brands to create meaningful relationships with their customers, at scale. Our communications platform is powering a broad range of...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
No more tedious workflows!Personalize with marketing automation to get more leads, convert sales and directly connect to your audience Learn more about GetResponse
Streamlined Marketing Automation for big, small and all businesses in between. Perfectly scalable workflows to customize campaign automation, simplified to spur lead generation and grow sales with personalized communication. Tag and track customer behavior to learn more about them and trigger reactions in real-time, catered to connect to your unique audience. Send welcome emails, abandoned cart reminders, special offers, recommend products, and take the guesswork out of online marketing. Learn more about GetResponse
Streamlined Marketing Automation for big, small and all businesses in between. Perfectly scalable workflows to customize campaign automation, simplified to spur lead generation and grow sales with...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Low cost enterprise grade email marketing platform for large volume senders, ideal for agencies. Learn more about BigMailer
Email Marketing Platform for Agencies. Bulk+automation+transactional email for a simple flat fee of $1 per 1000 contacts per month. UNLIMITED emails, brands, users, lists, forms, templates, and image hosting. Customizable unsubscribe page. Manage brands and client accounts with permission levels. Quickly build beautiful mobile optimized email templates with our Drag-n-Drop editor or manage your own branded templates with Classic. Powerful segmentation, geo targeting, & more. 7-day chat support. Learn more about BigMailer
Email Marketing Platform for Agencies. Bulk+automation+transactional email for a simple flat fee of $1 per 1000 contacts per month. UNLIMITED emails, brands, users, lists, forms, templates, and image...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Conversational Marketing that automatically ensures every lead is followed-up, qualified & nurtured and schedules qualified meetings Learn more about Exceed.ai
Exceed is a Conversational Marketing Automation platform that helps marketing teams to drive more pipeline from email & website visitors. Exceed works 24x7 alongside humans to ensures every lead is followed up with, nurtured, and qualified using two-way conversations. When a lead is qualified, Exceed will automatically schedule a qualified meeting for your reps. Exceed automatically updates your CRM with the latest lead status: qualified, left company, wrong person etc Learn more about Exceed.ai
Exceed is a Conversational Marketing Automation platform that helps marketing teams to drive more pipeline from email & website visitors. Exceed works 24x7 alongside humans to ensures every lead is...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Full featured digital marketing platform built for marketing agencies Learn more about ActiveDEMAND
ActiveDEMAND is a flexible marketing platform for digital marketing agencies and marketers. ActiveDEMAND packages range from the full-featured call tracking application for the small business marketer to the powerful Marketing Agency Portal designed for digital marketing agencies with multi-client management needs. Engage and track prospects using the integrated, comprehensive call tracking module, do more with built-in email templates, landing pages and social media. Learn more about ActiveDEMAND
ActiveDEMAND is a flexible marketing platform for digital marketing agencies and marketers. ActiveDEMAND packages range from the full-featured call tracking application for the small business...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution. Learn more about Zoho CRM
Zoho CRM can support your marketing teams to efficiently run campaigns and pass on quality leads. Get the best ROI from every campaign you create. Generate new leads, execute targeted email marketing campaigns, and compare ad spending to sales revenue with the Google Ads integration. Learn more about Zoho CRM
Zoho CRM can support your marketing teams to efficiently run campaigns and pass on quality leads. Get the best ROI from every campaign you create. Generate new leads, execute targeted email marketing...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
HubSpot Marketing Hub helps businesses generate leads and create better customer experiences. Learn more about HubSpot Marketing Hub
HubSpot offers a powerful suite of tools that help you turn visitors into leads. You'll get lead flows, forms, kickback emails, analytics, and more -- all designed to make it easy for you to efficiently grow your business. Capture leads, learn who they are and what they're interested in, and optimize your marketing based on data, not guesswork. Sign up for free, get started in minutes, and start growing your business today with HubSpot Marketing Hub. Learn more about HubSpot Marketing Hub
HubSpot offers a powerful suite of tools that help you turn visitors into leads. You'll get lead flows, forms, kickback emails, analytics, and more -- all designed to make it easy for you to...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Semrush is a leading online visibility management software-as-a-service platform. Learn more about Semrush
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Learn more about Semrush
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content,...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Get all the tools you will need to build better customer relationships online under one roof. Learn more about Sendinblue
Sendinblue is the best all-in-one tool for Small Businesses : Marketing Automation, Email Campaigns, Transactional Emails and SMS. You can easily increase your sales and nurture your contacts using target workflows and our scoring feature. It only takes 5 min to implement your Welcome Email or Abandoned Cart Workflows. We offer many plugins such as Wordpress, Magento, Salesforce and Woocommerce. Send 9,000 emails / month for free, and up to 10,000 emails for only $25/month. Learn more about Sendinblue
Sendinblue is the best all-in-one tool for Small Businesses : Marketing Automation, Email Campaigns, Transactional Emails and SMS. You can easily increase your sales and nurture your contacts using...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Work smarter with integrated tools like email marketing, workflows, landing pages, lead scoring, behavioral tracking, and analytics. Learn more about iContact
iContact Pro takes your marketing to the next level with an easy-to-use marketing automation platform that delivers all the features you need to get the job done right. iContact Pro seamlessly integrates email marketing, workflows, landing pages, and robust analytics in a simple but comprehensive cloud-based platform that helps you outsmart the competition. Syncs to Salesforce and other key Apps. Powerful reporting, award-winning interface. Highly reviewed, trusted & loved. Learn more about iContact
iContact Pro takes your marketing to the next level with an easy-to-use marketing automation platform that delivers all the features you need to get the job done right. iContact Pro seamlessly...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Freshworks CRM is packed with features and a highly intuitive UI so that you don't have to juggle multiple tools to run your business. Learn more about Freshworks CRM
Built on the next-generation customer engagement platform, Freshworks CRM helps break internal silos and deliver personalized experiences across marketing and sales. The AI-powered CRM enables sales and marketing professionals to better understand customers with the right customer insights at the right time across each touchpoint. The CRM includes salesforce automation, marketing automation, chat, and telephony all in one solution. Learn more about Freshworks CRM
Built on the next-generation customer engagement platform, Freshworks CRM helps break internal silos and deliver personalized experiences across marketing and sales. The AI-powered CRM enables sales...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Bitrix24 is #1 free CRM and marketing automation platform used by over 8 million businesses worldwide. Learn more about Bitrix24
Are you looking for a free CRM with marketing automation? Consider Bitrix24. Free email marketing, email triggers, SMS, automation rules, lead capture, Facebook Lead Ads integration, Google Adwords integration, retargeting, audience segmentation and more. Google Analytics integration inside. Available in cloud and on-premise with open source code access. Used by 8 million companies worldwide. Learn more about Bitrix24
Are you looking for a free CRM with marketing automation? Consider Bitrix24. Free email marketing, email triggers, SMS, automation rules, lead capture, Facebook Lead Ads integration, Google Adwords...

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
---> NiceJob is post-purchase marketing automation via online reviews. No contracts, 14-day free trial, then just $75/month. Learn more about NiceJob
----> Built for service businesses (B2C), SaaS, & agencies. NiceJob is post-purchase marketing automation. Automatically create advocates by getting them to recommend you to all their friends via online review collection drip campaigns. Like referrals only 1000x better - easily integrated with your CRM and other marketing tools. Discover your biggest fans + identify and nurture opportunities for repeat business. Unlike competitors we have no contracts, a 14day free trial, then $75/month. Learn more about NiceJob
----> Built for service businesses (B2C), SaaS, & agencies. NiceJob is post-purchase marketing automation. Automatically create advocates by getting them to recommend you to all their friends via...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Gold-Vision CRM is an affordable, integrated and fully customisable Sales & Marketing platform for mid-market businesses. Learn more about Gold-Vision CRM
Gold-Vision CRM’s Marketing Automation features are extremely versatile and can be applied to the entire customer lifecycle. As a result, you can seamlessly combine your sales and marketing data to build a full picture of your contacts and send relevant and targeted campaigns to capture and nurture leads, onboard new customers and communicate with existing ones. You can also this tool to ensure that you’re fully GDPR compliant by automatically sending privacy notices to new clients. Learn more about Gold-Vision CRM
Gold-Vision CRM’s Marketing Automation features are extremely versatile and can be applied to the entire customer lifecycle. As a result, you can seamlessly combine your sales and marketing data to...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
EngageBay's Marketing automation software helps small businesses automate marketing & sales tasks to generate leads & close more deals. Learn more about EngageBay
Design and send beautiful and engaging emails and run email marketing campaigns at the click of a button. Improve your conversions substantially, by using our web forms. Create amazing landing pages using a simple drag and drop designer. Nurture your audience with email marketing automation. Improve your business efficiency by automating routine tasks. Engage your social media audience like a pro. Keep all your sales and marketing materials in one place, accessible to your team from any device. Learn more about EngageBay
Design and send beautiful and engaging emails and run email marketing campaigns at the click of a button. Improve your conversions substantially, by using our web forms. Create amazing landing pages...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Marketing automation solution that assists businesses of all sizes with message scheduling, auto-responders and more. Learn more about SlickText
SlickText offers a feature-rich marketing automation platform that is unlike any others in the industry: it's refreshingly easy to use and simple to scale. The intuitive software is combined with a customer service team that is ready to serve. They take a unique hands-on approach to onboarding that gives their users personalized, step-by-step support through the strategy development setup processes. Learn more about SlickText
SlickText offers a feature-rich marketing automation platform that is unlike any others in the industry: it's refreshingly easy to use and simple to scale. The intuitive software is combined with a...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Higher Logic's Marketing Automation Enterprise (powered by Real Magnet) helps you deliver tailored, relevant messages to your members. Learn more about Marketing Automation Enterprise
Higher Logic's Marketing Automation Enterprise (powered by Real Magnet) helps you deliver tailored, relevant messages to your members throughout their journey with your organization. Create processes and track conversions for every stage of your member's lifecycle. Use flexible, configurable marketing automation tools to generate, manage, and measure the impact of any personalized content. Track your engagement, conversion, and campaigns with easy-to-use reporting and graphics. Learn more about Marketing Automation Enterprise
Higher Logic's Marketing Automation Enterprise (powered by Real Magnet) helps you deliver tailored, relevant messages to your members throughout their journey with your organization. Create processes...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
The 1st AI-backed all-in-one Marketing Platform for autonomous media-buying & ad optimization with creative intelligence. Learn more about Madgicx
Madgicx is a secret weapon used by thousands of data-driven advertisers, who rather not waste their time on optimizing their ads manually. Madgicx takes over the daily ad-buying tasks and lets marketers manage their ad account on autopilot. Learn more about Madgicx
Madgicx is a secret weapon used by thousands of data-driven advertisers, who rather not waste their time on optimizing their ads manually. Madgicx takes over the daily ad-buying tasks and lets...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Use Channable to automate your feed- based online marketing. Create mighty feeds and manage campaigns based on your inventory. Learn more about Channable
Feed management with Channable is the best way to organize, optimize, and control your product data to prep it for 2500 online marketplaces, affiliate networks, and price comparison sites. Managing this process from one dashboard simplifies and speeds up your online advertising. With Channable's PPC tool you can even go one step further and manage you Google Shopping - and Search campaigns (Google & Bing). Use your daily updated data feed to create campaign structure and ad content. Learn more about Channable
Feed management with Channable is the best way to organize, optimize, and control your product data to prep it for 2500 online marketplaces, affiliate networks, and price comparison sites. Managing...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Affordable, Intuitive & Feature-rich Email Marketing Software for marketers and business owners. Starts with a 14 days free trial. Learn more about SendX
SendX is an Affordable, Intuitive & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry. SendX provides unlimited email sends with every plan, powerful automation capabilities, 24x7 live support, best of breed email deliverability. 3000+ companies worldwide trust SendX for their Email Marketing. **Start with 14 days free trial (no credit card required). **Pricing starts at $9.99/month Learn more about SendX
SendX is an Affordable, Intuitive & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry....

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Omnichannel, Automation, Fallbacks available, Integrated analytics, Import data, Plugin Integration, Add forms, 24/7 Support Learn more about ROUTEE
Routee has developed Waymore, an omnichannel marketing automation solution for businesses to reduce digital costs, increase conversion rates, generate new leads, and make it easy to cross and up-sell. Choosing Waymore means: ¿¿Advanced customer profiling to enhance your targeting ¿¿Comprehensive automation to save time and resources ¿¿Omnichannel communication solutions to reach your customers where they¿re at ¿¿Custom marketing automation solutions Instant platform integration. Free demo Learn more about ROUTEE
Routee has developed Waymore, an omnichannel marketing automation solution for businesses to reduce digital costs, increase conversion rates, generate new leads, and make it easy to cross and...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Clerk.io's AI uses your customers' behavioral data to automatically optimize search results, product recommendations & email marketing. Learn more about Clerk.io
Clerk.io is e-commerce personalization software that helps online stores acquire, convert and retain more customers through AI-driven technology. Clerk.io automatically analyzes behaviors, trends, and transactions to present shoppers with highly relevant search results, product recommendations, emails, ads, and more that increase sales 15-30%. Join thousands of leading brands around the world and start delivering personalized omnichannel shopping experiences today. Learn more about Clerk.io
Clerk.io is e-commerce personalization software that helps online stores acquire, convert and retain more customers through AI-driven technology. Clerk.io automatically analyzes behaviors, trends,...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Conversational marketing solution that helps you convert more MQL to opportunity by aligning sales and marketing teams. Learn more about Insent
Insent is a human first B2B Conversational Marketing platform that enables marketers to deliver red carpet experience to high-value/ABM prospects. Insent identifies the prospects before they sign up on the contact form and depending upon their engagement, alerts the sales team for proactive outreach. Insent bot assists the sales teams in lead acceleration thereby increasing the lead capture by 2 to 3.5X. Learn more about Insent
Insent is a human first B2B Conversational Marketing platform that enables marketers to deliver red carpet experience to high-value/ABM prospects. Insent identifies the prospects before they sign up...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Send AI powered recommendations in personalized and targeted email drip, as well as show targeted promotions like popups on your site. Learn more about Personyze
Personyze is a complete personalization and marketing automation, which turns your static website and generic emails into highly personal and relevant marketing assets. From recommendations and smart promotions to personalized content and emails, Personyze combines machine learning with powerful targeting to provide relevant experiences that drive engagement and conversion. Learn more about Personyze
Personyze is a complete personalization and marketing automation, which turns your static website and generic emails into highly personal and relevant marketing assets. From recommendations and smart...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Generate and sell more Internet leads with the only marketing automation and digital agency software made for marketing experts. Learn more about Marketing Optimizer
Marketing optimization and automation software for inbound marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing Optimizer integrates with all popular website testing, web analytics, and landing page optimization software. You will love the fact that you can have Marketing Optimizer do for you anything that you can do manually. Whether it's moving leads through the pipeline, or sending out a brochure, Marketing Optimizer will handle it. Learn more about Marketing Optimizer
Marketing optimization and automation software for inbound marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing Optimizer integrates with...

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms

Marketing Automation Software Buyers Guide

What is marketing automation software?

Marketing automation software helps businesses automate marketing processes and allows for end-to-end management of marketing campaigns including campaign design, tracking, content publishing, customer segmentation, and marketing analytics. 

The benefits of marketing automation software

  • Effective cross-selling and upselling campaigns:  Cross-selling and upselling are complicated processes and pose a number of marketing challenges. For every campaign, marketers need to create customer lists, customize email text, and keep an eye on campaign metrics. A marketing automation solution automates each of these processes by providing users with segmented lists, personalized email templates, and split-testing options. Marketers can also track campaign responses in real time. 
  • Streamlined marketing operations:  A marketing automation solution provides a snapshot of all marketing projects and campaigns in a dashboard, saving managers the hassle of tracking each campaign separately. 
  • Scalability in sales seasons:  The October to December holiday sales season poses a number of planning and execution challenges for marketers. Businesses can lose significant sales opportunities if they aren't able to manage the massive scale of marketing required. Marketing automation software provides email automation, segmented lists, and other features that help businesses manage variable loads efficiently at these times.

Typical features of marketing automation software

  • Analytics/ROI tracking:  Monitor conversion rates and track the effectiveness and profitability of marketing efforts. Some products also provide reports on customer behavior trends.
  • Campaign management:  Create a sequence of marketing actions to complete specific marketing goals and monitor real-time performance of multiple stages of a campaign. 
  • Lead management: Store information on leads and contacts and track them throughout the sales process.
  • Lead nurturing:  Engage with a lead throughout the sales process by providing relevant information at every stage of the buying cycle.
  • Segmentation:  Group leads and contacts based on specific attributes such as gender, age, and location. Some products also provide statistics on the likelihood to convert, which can be used to prioritize leads. 
  • Drip campaigns:  Create a process flow for marketing campaigns to guide leads based on actions such as time-to-respond and items browsed. Users can also use drag-and-drop interfaces to program campaign logics such as condition-based routing and follow-up emails.
  • Channel management:  Coordinate marketing efforts across channels such as email, landing pages, and social media.

Considerations when purchasing marketing automation software

  • Anti-spam compliance needs:  Businesses need to adhere to a number of spam compliances in their marketing practices. For example, CAN-SPAM compliance mandates that marketing emails cannot have misleading headers and they must include the physical address of the business. DomainKeys Identified Mail (DKIM) mandates that emails include a cryptographic authentication process for the email domain verification. Marketing automation solutions help users with compliance by performing quality checks and proactively flagging users if an essential component is missing or a piece of information is misrepresented in an email or a marketing message. Buyers should assess their compliance needs and shortlist marketing automation solutions accordingly.
  • Mobile-responsive templates:  Mobile advertising is at all-time high, and marketers  cannot ignore the opportunity. In fact, mobile advertisements will account for approximately  75% of total digital advertising spend in 2018. This trend makes it necessary for a business to deliver a perfect mobile experience to their audience, and the first step towards this is the use of mobile-responsive templates. A marketing automation solution provides users with ready-to-use templates for all customer-facing pages such as landing pages and email campaigns. Some marketing automation products also help users design mobile-optimized websites.
  • Artificial intelligence (AI) will drive personalization in the marketing automation software space:  Artificial intelligence can provide marketers with valuable insights on customer behavior and use this information to personalize campaigns to appeal to the buyers' need. For example, AI can observe a customer's browsing history and click pattern and use this information to provide personalized deals to the customer. Since AI adoption is on the rise , we can expect to see more use cases of this technology in the next three to five years. 
  • Marketing software will use chatbots to automate manual tasks:  The adoption of chatbots is growing faster than ever , including in the marketing automation space. A chatbot enables businesses to interact with their customers and prospects in a more personalized way. For example, a chatbot can help marketers offer real-time deals and discounts to customers based on their product searches and purchase history. This way, marketers can provide more dynamic deals to customers than via an email marketing campaign. We expect chatbot technology to become mainstream within the next five years.