---
description: Compare the best Marketing Automation Software in Canada. Capterra offers software reviews from verified users, pricing, and features. Find the top rated software for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Marketing Automation Software - Prices & Reviews - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](https://www.capterra.ca/directory/6/marketing-automation/software)

# Marketing Automation Software

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> Marketing Automation software enables organizations to automate their marketing functions including campaign creation, market segmentation and response analysis.

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## Products

1. [MarketDirect Cross Media](https://www.capterra.ca/software/209878/eps-marketdirect-cross-media) — 4.1/5 (7 reviews) — MarketDirect Cross Media is an intuitive, powerful multi-channel customer communication and marketing campaign solution.
2. [Zoho CRM](https://www.capterra.ca/software/155928/zoho-crm) — 4.3/5 (7007 reviews) — CRM solution that helps businesses with sales force automation, process management, journey orchestration, marketing automation \& more.
3. [Jira](https://www.capterra.ca/software/19319/jira) — 4.4/5 (15504 reviews) — Jira is a project tracking software that helps agile teams plan, track, and release software through comprehensive issue management.
4. [HubSpot Marketing Hub](https://www.capterra.ca/software/171840/hubspot-marketing) — 4.5/5 (6261 reviews) — Automation keeps leads engaged with relevant follow-ups, so interest becomes pipeline. Powered by your CRM data.
5. [Brevo](https://www.capterra.ca/software/132996/brevo) — 4.6/5 (3525 reviews) — Marketing Automation that works as hard as you do. Grow your business with AI-powered campaigns, push notification \& more.
6. [Pipedrive](https://www.capterra.ca/software/132666/pipedrive) — 4.5/5 (3064 reviews) — Customer relationship management solution that helps businesses with lead management, sales automation, email segmentation, and more.
7. [Wrike](https://www.capterra.ca/software/76113/wrike) — 4.4/5 (3044 reviews) — Wrike uses AI to automate marketing workflows, from requests and approvals to final campaign execution.
8. [Constant Contact](https://www.capterra.ca/software/31898/constant-contact) — 4.3/5 (2956 reviews) — We deliver the tools to simplify and amplify digital marketing and drive results for your business.
9. [Housecall Pro](https://www.capterra.ca/software/140363/housecall-pro) — 4.7/5 (2749 reviews) — Web-based field service management software that helps home service pros automate scheduling, dispatching, and routine operations.
10. [ActiveCampaign](https://www.capterra.ca/software/79367/activecampaign) — 4.6/5 (2572 reviews) — ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.
11. [Semrush](https://www.capterra.ca/software/151962/semrush) — 4.6/5 (2330 reviews) — Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact.
12. [MailerLite](https://www.capterra.ca/software/136603/mailerlite) — 4.7/5 (2325 reviews) — From newsletters to automated customer journeys—join 1 million businesses scaling the easy way with MailerLite.
13. [Systeme.io](https://www.capterra.ca/software/198994/systeme) — 4.8/5 (2131 reviews) — Systeme.io is a simple, free, and intuitive all-in-one platform to launch and grow your online business.
14. [Keap](https://www.capterra.ca/software/76390/infusionsoft) — 4.1/5 (1299 reviews) — More Growth, Less Busy Work Our marketing automation removes the headaches and busy work while accelerating growth.
15. [Marketing 360](https://www.capterra.ca/software/148516/marketing-360) — 4.5/5 (1159 reviews) — Marketing 360 is a cloud-based solution that offers small businesses tools for website building, e-commerce, CRM, and email marketing.
16. [Bitrix24](https://www.capterra.ca/software/113540/bitrix24) — 4.2/5 (1006 reviews) — Bitrix24 is \#1 free CRM and marketing automation platform used by over 15 million businesses worldwide.
17. [Act\!](https://www.capterra.ca/software/133171/act) — 3.9/5 (938 reviews) — Act\! Marketing Automation optimizes all the ways you communicate with prospects \& customers to maximize engagement and drive business.
18. [EngageBay CRM](https://www.capterra.ca/software/178819/engagebay-marketing) — 4.6/5 (912 reviews) — EngageBay is an AI-powered all-in-one CRM that helps businesses manage marketing, sales, and customer service from a single platform.
19. [Omnisend](https://www.capterra.ca/software/153508/omnisend) — 4.7/5 (837 reviews) — Omnisend is an email and SMS marketing platform for ecommerce brands to grow sales with automation, popups, and segmentation.
20. [SendPulse](https://www.capterra.ca/software/146369/sendpulse) — 4.6/5 (773 reviews) — SendPulse helps scaling businesses capture, nurture, and convert leads with AI-driven email and chatbot conversations, powered by CRM.
21. [Marketo Engage](https://www.capterra.ca/software/75130/marketo-lead-management) — 4.3/5 (716 reviews) — Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue.
22. [Birdeye](https://www.capterra.ca/software/152997/birdeye) — 4.7/5 (707 reviews) — Cloud-based reputation and marketing platform for multi-location brands managing reviews, listings, social media, and surveys.
23. [ClickFunnels](https://www.capterra.ca/software/156583/clickfunnels) — 4.5/5 (666 reviews) — Web-based website marketing platform that helps businesses in generating leads and sales through customizable tools.
24. [Salesforce Marketing Cloud Account Engagement](https://www.capterra.ca/software/134593/pardot) — 4.1/5 (650 reviews) — Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.
25. [Freshsales](https://www.capterra.ca/software/155563/freshsales) — 4.5/5 (623 reviews) — Cloud-based CRM that helps sales and marketing teams manage contacts, automate workflows, track pipelines, and engage customers via.

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## Related Categories

- [Email Marketing Software](https://www.capterra.ca/directory/30013/email-marketing/software)
- [Lead Management Software](https://www.capterra.ca/directory/30017/lead-management/software)
- [CRM Software](https://www.capterra.ca/directory/2/customer-relationship-management/software)
- [SMS Marketing Software](https://www.capterra.ca/directory/30842/sms-marketing/software)
- [Campaign Management Software](https://www.capterra.ca/directory/30012/campaign-management/software)

## Links

- [View on Capterra](https://www.capterra.ca/directory/6/marketing-automation/software)
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Marketing Automation makes it simple to optimize all the ways you communicate with prospects and customers to maximize engagement and drive business growth.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5f8aa23f-eb6f-42cd-b33a-e310a590c803.png","url":"https://www.capterra.ca/software/133171/act","@type":"ListItem"},{"name":"EngageBay CRM","position":18,"description":"EngageBay’s AI-powered CRM offers a comprehensive set of tools to help businesses manage customer relationships efficiently. It unifies marketing, sales, and service automation with built-in AI capabilities for smarter engagement and decision-making. The platform enables teams to capture leads, nurture them through automated workflows, and deliver consistent customer experiences from a single, unified system.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f68dbd37-d921-4284-a28c-535eb223074a.png","url":"https://www.capterra.ca/software/178819/engagebay-marketing","@type":"ListItem"},{"name":"Omnisend","position":19,"description":"Email & SMS marketing so good, it's boring. Trusted by 150,000+ ecommerce brands, Omnisend handles email, SMS, push, popups, and automations, so your marketing runs on a reliable autopilot while you get on with the store. Whether you're just getting started or running a large operation, Omnisend grows with you.\n\nIt connects to the major ecommerce platforms in one click. Build campaigns in a drag-and-drop editor with 250+ templates, run pre-built workflows for cart abandonment and welcome series, and segment on what customers actually do. Built-in AI writes the copy and builds the segments on every plan, free included, and Omnisend MCP connects ChatGPT or Claude to your account.\n\nSame power, smaller bill. Merchants make an average of $79 for every $1 they spend.* Switching? Our team rebuilds every list, flow, and template in five days, free. Support is live chat and email, 24/7 in six languages, on every plan.\n\n*Omnisend internal analysis of paid-plan merchants, 2025. Results vary.","image":"https://images.g2crowd.com/uploads/product/image/afe2ad0783902875452e9c902acb3d0d/omnisend.gif","url":"https://www.capterra.ca/software/153508/omnisend","@type":"ListItem"},{"name":"SendPulse","position":20,"description":"SendPulse is an AI-driven email and chatbot marketing platform for scaling businesses. Acquire, grow, and retain customers with email and chatbot conversations — powered by a built-in CRM.\n\nFeatures include: bulk email and SMS, transactional emails, sales pipeline automation, AI assistant, chatbots for Facebook Messenger, Instagram, WhatsApp, Telegram, TikTok, and Viber, Live Chat, web push, website builder with pop-ups, and online course builder.\n\nAs an official WhatsApp Business API provider and Meta Business Partner, SendPulse helps you generate leads from ad clicks and accept payments right in chats. Choose from 40+ integrations.\n\nSendPulse has been doing business across Europe and Latin America — with an office in Brazil — for more than 11 years, and is trusted by 200,000+ customers worldwide.\n\nGet 24/7 live support and detailed reporting. Our free-forever plan includes 15,000 emails per month; paid plans start at $9.60 per month (billed annually).","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/fc103341-90fc-4a5a-873f-1b7fbf6c08b5.png","url":"https://www.capterra.ca/software/146369/sendpulse","@type":"ListItem"},{"name":"Marketo Engage","position":21,"description":"Adobe Marketo Engage is a powerful, scalable and marketer-friendly marketing automation solution that enables brands to create a global marketing COE to orchestrate and execute cross channel campaigns across buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behavior & AI to create tailored journeys for individuals and teams. It aligns strategy, messaging and execution across marketing and sales by sharing customer engagement data & insights between them; increasing sales productivity. It optimizes marketing impact through out of the box dashboards, customizable reports and multi-touch attribution. It connects new data sources without extensive IT support, creating a central hub for customer intelligence to improve efficiency, ROI and customer experience.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/199791ad-8770-493d-bb55-98544cc98cf7.png","url":"https://www.capterra.ca/software/75130/marketo-lead-management","@type":"ListItem"},{"name":"Birdeye","position":22,"description":"Birdeye is a cloud-based marketing and reputation platform built for businesses with multiple locations. It brings together reviews, listings, social media, surveys, messaging, and marketing campaigns into a single dashboard, removing the need for separate tools.\n\nBusinesses use Birdeye to manage their online presence across locations, respond to customer reviews, keep directory listings accurate, run email and SMS campaigns, and track customer sentiment. It connects with over 3,000 business apps including Salesforce, HubSpot, and QuickBooks.\n\nCore features include review management across 200+ sites, listing sync across 50+ directories, social media scheduling, a unified inbox for customer conversations, survey tools, digital payments, and always-on reporting.\n\nBirdeye is best suited for multi-location businesses ranging from small operations to large enterprises across healthcare, retail, home services, automotive, financial services, dental, real estate, and food and beverage.","image":"https://images.g2crowd.com/uploads/product/image/0fb8a8049f2928461a8a7f3d7b881f77/birdeye.jpg","url":"https://www.capterra.ca/software/152997/birdeye","@type":"ListItem"},{"name":"ClickFunnels","position":23,"description":"Cloud-based lead generation platform that allows businesses of all sizes in eCommerce, consulting, and other industries to automate email and Facebook marketing processes and convert visitors into customers. Professionals can create custom landing pages or funnels by using the inbuilt templates to attract customers. ClickFunnels enables teams to capture customer's contact information and send targeted follow-up messages via text or desktop notifications to reconnect with the visitors.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/a9d46099-210d-47ef-be3b-581540f0e0ab.png","url":"https://www.capterra.ca/software/156583/clickfunnels","@type":"ListItem"},{"name":"Salesforce Marketing Cloud Account Engagement","position":24,"description":"Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Users can track all prospects on a site, qualify sales leads, and utilize social selling.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/c8b4447f-28c9-4831-80aa-7fb5f225dff8.png","url":"https://www.capterra.ca/software/134593/pardot","@type":"ListItem"},{"name":"Freshsales","position":25,"description":"Freshsales is a cloud-based CRM platform that brings sales and marketing teams together in one place. It gives businesses a central hub for managing contacts, tracking deals, and communicating with customers across email, phone, chat, WhatsApp, and SMS.\n\nTeams use Freshsales to manage their sales pipeline from first contact to closed deal. Features include lead scoring, deal tracking with kanban and list views, sales sequences, workflow automation, territory-based lead routing, and built-in reports and dashboards. A drag-and-drop email builder, landing page builder, and website visitor tracking support marketing efforts alongside sales.\n\nThe platform also includes CPQ tools for quoting, a product catalog, multi-touch attribution reporting, and Slack integration for team collaboration. It connects with over 100 third-party apps.\n\nFreshsales suits startups, small businesses, and mid-sized companies, with plans scaling up to large enterprises.","image":"https://images.g2crowd.com/uploads/product/image/813a05fd78e1f21d0a31de70aabccf5d/freshsales.png","url":"https://www.capterra.ca/software/155563/freshsales","@type":"ListItem"}],"@id":"https://www.capterra.ca/directory/6/marketing-automation/software#itemlist","numberOfItems":25}
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