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Wrike is a powerful marketing automation platform with dynamic request forms, automated workflows, and real-time reports. Learn more about Wrike
Wrike is a powerful marketing automation platform for cross-functional teams. With Wrike’s smart features, marketers can make their processes up to 40% more efficient, enabling them to save time and organize campaigns quickly. Add order to chaotic workloads with dynamic request forms that auto-assign tasks to the right people. Create automated workflows tailored to your marketing team’s style. Schedule campaign reports to be automatically delivered to your inbox. Work smarter, not harder. Learn more about Wrike

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting. Learn more about Pardot
Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Users can track all prospects on a site, qualify sales leads, and utilize social selling. Learn more about Pardot

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
HubSpot Marketing Hub helps businesses generate leads and create better customer experiences. Learn more about HubSpot Marketing Hub
HubSpot offers a powerful suite of tools that help you turn visitors into leads. You'll get lead flows, forms, kickback emails, analytics, and more -- all designed to make it easy for you to efficiently grow your business. Capture leads, learn who they are and what they're interested in, and optimize your marketing based on data, not guesswork. Sign up for free, get started in minutes, and start growing your business today with HubSpot Marketing Hub. Learn more about HubSpot Marketing Hub

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
An all in one marketing automation tool that brings together product/service data, brand identity, and marketing communications. Learn more about IMPGO
IMP is your number one marketing partner in the cloud. Whether youre working remotely, hybrid, or across multiple offices, IMP allows your sales & marketing teams to collaborate and reach customers in a multitude of ways, all instantly available and affordable. Choose from an array of email, direct mail, and social media templates, customize with your images and text, and send or post to your contacts minutes. Learn more about IMPGO

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Automate emails, texts and manage sales and marketing thru the entire funnel. The All in 1 solution for Sales Teams from 5 to 50. Learn more about SalesNexus
Automates outreach via email, text/sms and manage sales response and customer follow up. The All in 1 solution for Sales Teams from 5 to 50. Designed by salespeople, for salespeople. SalesNexus is easy to tailor to your unique business processes and allows salespeople to manage more relationships by automating on-going engagement campaigns. Learn more about SalesNexus

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
This affordable software combines email marketing, workflow automation, and other digital tools for the everyday marketer. Learn more about Mirabel's Marketing Manager
Mirabel's Marketing Manager is a full-scale CRM and marketing automation software with reporting and analytics, competitor analysis, email marketing (with email address verification and list segmentation), workflow automation, landing pages, and forms. This new software also has website visitor tracking to identify anonymous website visitors and append demographic and contact data to leads. It also has a 50-million contact prospecting database to assist in generating sales and scoring leads. Learn more about Mirabel's Marketing Manager

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Pageflex offers an online marketing portal giving 24/7 access anywhere to the latest up-to-date marketing collateral when they need it. Learn more about Pageflex
Our Distributed Marketing Platform helps you leverage the strengths of your corporate marketing team and team members with feet on the ground, to achieve your brand's marketing objectives and provide your customers with a stand-out experience. It fits seamlessly with the way you already work, enabling you to drive more market share and revenue opportunities at a local level without skipping a beat. Learn more about Pageflex

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
ZeroBounce is a 99% accurate email verification, scoring and deliverability platform helping businesses improve their inbox placement. Learn more about ZeroBounce
ZeroBounce is an email verification, scoring and deliverability platform helping businesses improve their inbox placement. The service detects email typos, nonexistent and abusive email accounts, spam traps and other risky email addresses. ZeroBounce also provides an email scoring service and a suite of deliverability tools to further enhance email inbox placement. The company operates a military-grade security infrastructure, ensuring customer data is protected at the highest levels. Learn more about ZeroBounce

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Deliver better customer experiences — automatically. Bring your ideal customer journey to life with a visual marketing automation tool. Learn more about GetResponse
GetResponse Marketing Automation is designed to build marketing automation workflows based on customers' data and behavior. It's perfect to deliver personalized marketing experiences, engage customers, and increase sales in the process. Learn more about GetResponse

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Use Channable to automate your feed- based online marketing. Create mighty feeds and manage campaigns based on your inventory. Learn more about Channable
Feed management with Channable is the best way to organize, optimize, and control your product data to prep it for 2500 online marketplaces, affiliate networks, and price comparison sites. Managing this process from one dashboard simplifies and speeds up your online advertising. With Channable's PPC tool you can even go one step further and manage you Google Shopping - and Search campaigns (Google & Bing). Use your daily updated data feed to create campaign structure and ad content. Learn more about Channable

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Build beautiful email marketing automation that drive traffic to your business, creates customer loyalty, and increase your sales. Learn more about AWeber
Build customer relationships and your increase sales at a lower cost than any other marketing channel with AWeber's Email Marketing Solution. Get access to unlimited email templates, drag & drop builder, pre-stocked images, and much more! AWeber has over 20 years of proven success helping more than one million customers reliably connect with their prospects and customers. Plus our award-winning 24/7 customer support, free migration services, landing page builder, web push notifications, and more Learn more about AWeber

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Bitrix24 is #1 free CRM and marketing automation platform used by over 8 million businesses worldwide. Learn more about Bitrix24
Are you looking for a free CRM with marketing automation? Consider Bitrix24. Free email marketing, email triggers, SMS, automation rules, lead capture, Facebook Lead Ads integration, Google Adwords integration, retargeting, audience segmentation and more. Google Analytics integration inside. Available in cloud and on-premise with open source code access. Used by 8 million companies worldwide. Learn more about Bitrix24

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Canada Local product
The first conversion intelligence platform for SaaS, e-commerce and agencies. Team up with AI to drive more leads, signups, and sales. Learn more about Unbounce
Unbounce is the only landing page builder to combine 10 years of conversion data with the power of AI. With a guided building process, instant copy generation, and automatic traffic optimization, Unbounce’s smart features help you get more leads, signups, and sales than you would with traditional page builders. Ready to try Unbounce for yourself? Get started with a free trial at www.unbounce.com Learn more about Unbounce

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Canada Local product
NiceJob is post-purchase marketing automation via online reviews and referrals. No contracts, 14-day free trial, then just $75/month. Learn more about NiceJob
NiceJob is post-purchase marketing automation. Automatically create advocates by getting them to recommend you to all their friends via referrals and online review collection drip campaigns. Easily integrated with your CRM and other marketing tools. Our automation features help capture the voice of your customers and share it with others, while you simply focus on running your business. Unlike competitors, we have no contracts, a 14day free trial, then $75/month. Learn more about NiceJob

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Terminus transforms your go-to-market approach, orchestrating accountability & focus across Marketing, Sales and Customer Success. Learn more about Terminus
Terminus, leader of the account-based movement, helps Marketing, Sales, and Customer Success work better together to drive a winning go-to-market strategy and exceptional customer experiences. Terminus offers the best data, channels, and analytics all in one platform to power high-performing go-to-market teams. We’re proud to be helping over 1,000 customers on this mission, including brands like DHL, G2, Outreach, and TripActions. We have been named a G2 Leader for 11 consecutive quarters. Learn more about Terminus

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Gold-Vision CRM is an affordable, integrated and fully customisable Sales & Marketing platform for mid-market businesses. Learn more about Gold-Vision CRM
Gold-Vision CRM’s Marketing Automation features are extremely versatile and can be applied to the entire customer lifecycle. As a result, you can seamlessly combine your sales and marketing data to build a full picture of your contacts and send relevant and targeted campaigns to capture and nurture leads, onboard new customers and communicate with existing ones. You can also this tool to ensure that you’re fully GDPR compliant by automatically sending privacy notices to new clients. Learn more about Gold-Vision CRM

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Attentive’s SMS-powered platform drives 18.5% of total online revenue for our customers via text message marketing. Learn more about Attentive
Reach your customers where they are—their phones. 87% of consumers are interested in hearing from brands via text message. Attentive’s SMS-powered platform has helped over 5,000 brands do exactly that. We can help you drive 10x more revenue than email alone by reaching the right audience in the right place with the right message. And with our flexible integrations, it's easy to connect with the rest of your marketing stack. Learn more about our free 30-day trial. Learn more about Attentive

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Simple and effective email marketing for everyone Learn more about Acumbamail
Intuitive email marketing platform for every kind of business (from freelancers and SMBs to enterprises and institutions). With features such as an easy-to-use, responsive drag & drop editor, more than 800 free email templates, and many other features such as SMS campaigns, landing pages and survey editorhas everything needed to create a 360º communication strategy and easily manage different channels from a single platform. Moreover, the support team is available by live chat, email, or phone. Learn more about Acumbamail

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
LiveVox is a next-generation contact center platform integrating omnichannel communications, CRM, Practical AI, and WFO in one solution Learn more about LiveVox
LiveVox (Nasdaq: LVOX) is a powerful, next-generation contact center platform that powers more than 14 billion interactions a year. With 20 years of cloud experience and expertise, they seamlessly integrate omnichannel communications, CRM, AI, and WFO to deliver exceptional agent and customer experiences. Their reliable, easy-to-use technology helps maximize contact center performance, along with their battle-tested risk mitigation and security tools to help clients maximize their potential. Learn more about LiveVox

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
A platform to monitor and control your paid advertising from 600+ ad channels under a single dashboard. Learn more about Adriel
Adriel is the Ad Operations (AdOps) platform of choice for leading brands and agencies around the world. We help businesses make effective decisions faster without manually collecting, processing, and managing data. To date, we’ve assisted over 6,000 enterprises automate data aggregation, mitigate marketing campaign risks, and discover insights. Adriel helps you make more time for what truly matters - whether that’s productivity, strategy, or simply life. Learn more about Adriel

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Convert by Ori, helps enterprises accelerate revenue and lift marketing ROAS through humanised AI conversations at scale. Learn more about Convert
Convert by ORI helps enterprises accelerate revenue and lift marketing ROAS through humanised AI conversations at scale. Convert ads a self learning interaction system over your customer touch-points to deliver instant, relevant and persistent communication to deliver 8X better engagement than traditional marketing automation. Learn more about Convert

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Canada Local product
Omnichannel direct marketing automation solution with a focus on behavioural analytics and tailored journey creation. Learn more about iwinBack
iwinBACK helps marketers "win back" the power to understand and communicate with their customers through automation, channel unification, data analytics, easy asset creation, and a custom journey creator. We bring a new level of efficiency and performance to digital marketing teams by helping them build and manage campaigns and call centre staff, for multiple markets, brands, and segments simultaneously. Real time data analysis with actionable insights help to continually improve KPIs. Learn more about iwinBack

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
DevHub: The only location-focused digital marketing platform that activates a brand's presence through localized experiences. Learn more about DevHub
DevHub is the only location-focused digital marketing platform that activates a brand's presence through localized experiences. Our award winning enterprise platforms are easy to use and configured specifically for your brand’s unique needs: Websites, Store locators, Landing Pages, Appointments, Listings, DevHub’s tech solutions support your brand’s digital needs, globally and locally. Learn more about DevHub

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Treasure Data’s CDP brings all your enterprise data together for a single, actionable view of your customer. Learn more about Treasure Data Suite
Treasure Data is a best-of-breed enterprise customer data platform (CDP) that powers the entire business to shape customer-centricity in the age of the digital customer. We do this by connecting all data into one smart customer data platform, uniting teams and systems to power purposeful engagements that drive value and protect privacy for every customer, every time. Treasure Data is trusted by leading companies around the world, with companies spanning the Fortune 500 and Global 2000 enterprise Learn more about Treasure Data Suite

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Customer Experience Automation: Customer Journey Automation, Customer Communications, Document Automation, Digital Experience Learn more about EngageCX
MHC connects people and enterprise systems with the information they need. Our enterprise automation software solutions help organizations simplify, digitize and automate content and processes across core business functions, including accounts payable, supply chain, human resources, payroll and customer engagement. Our solutions focus on optimizing the speed, efficiency and efficacy of information as it flows between organizations, systems and users. Visit www.mhcautomation.com to learn more abo Learn more about EngageCX

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Make the engaging customer experience you envision a reality Learn more about Fresh Relevance
Fresh Relevance is the versatile personalization solution that empowers commerce-driven businesses to create customized cross-channel experiences with ease. The platform saves you time, integrates with your tech stack, and empowers you to deliver conversion-boosting personalized customer experiences across your website, app, emails, SMS, paid social and SMS without relying on your IT team. Learn more about Fresh Relevance

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Uengage Prism is a cloud-based marketing automation platform offering tools such as analytics, campaign management, reviews and more. Learn more about Uengage Prism
Uengage Prism is a cloud-based marketing automation platform offering tools such as analytics, campaign management, reviews and more. Learn more about Uengage Prism

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Patient demand software that helps Physical Therapists & Chiropractors save time & get consistent results from their digital marketing. Learn more about Breakthrough
Breakthrough's patient demand software helps Private Practice Physical Therapists and Chiropractors save time and get consistent results from their digital marketing. An all-in-one software fully equipped with all of the tools a practice needs to succeed with its digital marketing. CRM, email, SMS, landing pages, call tracking, campaign builder, ROI intelligence, ad tracking, and more. All in one software. 
 All with guaranteed results. Learn more about Breakthrough

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster.
Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. Learn more about Mailchimp

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution.
Zoho CRM can support your marketing teams to efficiently run campaigns and pass on quality leads. Get the best ROI from every campaign you create. Generate new leads, execute targeted email marketing campaigns, and compare ad spending to sales revenue with the Google Ads integration. Learn more about Zoho CRM

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Our suite of tools is easy to set up, easier to use and delivers the power to increase sales or donations in less time.
Collect leads, stay connected, and keep customers. It’s automatic. Marketing Automation isn’t just for big companies. Our powerful, yet simple tools can help your organization develop more efficient and strategic email marketing, so you can save time while growing your business. Send a single welcome email or an automated email series that nurtures leads. Learn more about Constant Contact

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Semrush is a leading online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: over 800 million unique domains monitored for 142 geo databases; over 43 trillion backlinks; 21 billion keywords; over 10 million users. Learn more about Semrush

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
130k+ customers use ActiveCampaign to automate their marketing, from lead generation to contact management to email personalization.
ActiveCampaign is an intuitive, powerful marketing automation tool that's great for businesses of any size. Set up a welcome series, segment your contacts, personalize your messaging, and automate marketing workflows no one has the time for. 500+ pre-built automations, a full email template library, and effective contact management. ActiveCampaign helps businesses make meaningful connections across social, email, messaging, chat, and text. 300+ integrations. Pricing starts at just $15/month. Learn more about ActiveCampaign

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Get all the tools you will need to build better customer relationships online under one roof.
Sendinblue is the best all-in-one tool for Small Businesses : Marketing Automation, Email Campaigns, Transactional Emails and SMS. You can easily increase your sales and nurture your contacts using target workflows and our scoring feature. It only takes 5 min to implement your Welcome Email or Abandoned Cart Workflows. We offer many plugins such as Wordpress, Magento, Salesforce and Woocommerce. Learn more about Sendinblue

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Advanced email marketing tools that are easy to use so you can grow your business using newsletters, websites and more.
Grow your business with MailerLite’s fast and scalable email marketing platform. Create professional newsletters, landing pages and websites using our drag & drop builders or with pre-designed templates. And manage campaigns on-the-go in the iOS app. Attract subscribers and nurture relationships with advanced features like pop-ups, multi-trigger automations, embedded surveys, Facebook custom audiences and auto resend campaigns. Measure performance with detailed reporting inside your dashboard. Learn more about MailerLite

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
More Growth, Less Busy Work Our marketing automation removes the headaches and busy work while accelerating growth.
The smarter way for small businesses to do great work Keap organizes your client information & daily work in one place, freeing you up from repetitive tasks. Learn more about Keap

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
#1 Marketing Platform For SMB's! Create a Free Account
Get everything you need to manage and grow your business, all from a singular platform create your free account today to explore the platform and compare plans and pricing. Learn more about Marketing 360

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Intercom is a Customer Communications Platform that offers an unparalleled user experience, engaging customers across their lifecycle.
Intercom is the Engagement OS, an open channel between customer and business that is in the product, in the moment, and on their terms. We break down silos, unifying data and systems to create an ongoing dialogue, so companies can make the most of every opportunity. Learn more about Intercom

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
SharpSpring offers powerful, flexible marketing automation with fully integrated CRM and social media management for agencies and SMBs.
SharpSpring, a Constant Contact company, is a revenue growth marketing platform that helps small businesses generate leads, improve conversions to sales, and drive higher returns on marketing investment. Our innovative platform, open architecture and free customer support, along with flexible contracts, drive real results for a growing business or digital marketing agency. Learn more at sharpspring.com. Learn more about SharpSpring from Constant Contact

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Act! Marketing Automation optimizes all the ways you communicate with prospects & customers to maximize engagement and drive business.
Act! Marketing Automation makes it simple to optimize all the ways you communicate with prospects and customers to maximize engagement and drive business growth. Learn more about Act!

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Systeme.io is a simple, affordable, and intuitive all-in-one marketing platform for anyone who is looking to grow their online business
Systeme.io (pronounced "system dot I-O") is an all-in-one online marketing platform that makes it easy to launch, grow, and scale your online business. Build sales funnels, send automated emails, create and manage online courses, run affiliate programs, set up a website, and automate almost every aspect of your business with systeme.io. Systeme.io is a swiss army knife for entrepreneurs. When we say “all-in-one”, we really mean it. Learn more about Systeme.io

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.
Adobe Marketo Engage uses data and AI to automate marketing tasks and workflows, while tracking impact and reach. AI-assisted automations help you create in-depth profiles, and find and segment new prospects and audiences. Real-time “listening” triggers relevant content across web, mobile, and email marketing, as well as paid and social channels. Native integrations connect marketing automation with your most important tools, such as your CRM, to let your teams sync marketing and sales efforts. Learn more about Marketo Engage

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Web-based website marketing platform that helps businesses in generating leads and sales through customizable tools.
Cloud-based lead generation platform that allows businesses of all sizes in eCommerce, consulting, and other industries to automate email and Facebook marketing processes and convert visitors into customers. Professionals can create custom landing pages or funnels by using the inbuilt templates to attract customers. ClickFunnels enables teams to capture customer's contact information and send targeted follow-up messages via text or desktop notifications to reconnect with the visitors. Learn more about ClickFunnels

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Omnisend the ecommerce marketing automation platform that helps you sell more. Compatible with Shopify and other ecommerce platforms.
Trusted by 80,000+ businesses worldwide, Omnisend is an omnichannel email marketing automation platform built to help ecommerce brands land more sales. Automate your marketing processes across the entire customer journey—from cart recovery and welcome messages to customer reactivation. Make sales around the clock across multiple channels like email, SMS, and push notifications. Omnisend works with all ecommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce, and more. Learn more about Omnisend

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Work smarter with integrated tools like email marketing, workflows, landing pages, lead scoring, behavioral tracking, and analytics.
iContact Pro takes your marketing to the next level with an easy-to-use marketing automation platform that delivers all the features you need to get the job done right. iContact Pro seamlessly integrates email marketing, workflows, landing pages, and robust analytics in a simple but comprehensive cloud-based platform that helps you outsmart the competition. Syncs to Salesforce and other key Apps. Powerful reporting, award-winning interface. Highly reviewed, trusted & loved. Learn more about iContact

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Freshsales is packed with features and a highly intuitive UI so that you don't have to juggle multiple tools to run your business.
Freshsales is a full-fledged sales force automation solution for sales teams. It provides everything a salesperson needs to— attract quality leads, engage in contextual conversations, drive deals with AI-powered insights, and nurture customer relationships. With built-in email, phone, chat, and telephony, Freshsales empowers sales teams with more time for selling by automating the sales process and increases efficiency and productivity in their daily activities. Learn more about Freshsales

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Project-based solution for PS firms that combines project accounting, resource management, project mgmt, time/expense and client mgt.
Deltek Vision is a project-based solution for professional services firms that combines project accounting, resource management, project management, time/expense management, and client management in one product. Deltek Vision is a web-based solution available for cloud or on-premises deployment. Learn more about Deltek Vision

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Campaign Monitor is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns.
Campaign Monitor is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating a reliable channel to grow engagement with subscribers and promote loyal readership and conversions. Beautiful templates, drag-and-drop builder, and engagement-based segmentation allow marketers to deliver targeted content to large lists of subscribers without any technical expertise. Learn more about Campaign Monitor

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
End-to-end client experience platform built for small businesses.
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Marketing Automation Software Buyers Guide

Introduction

Marketing automation software is a type of marketing software, which has been designed to allow businesses and marketing professionals across Canada to manage and automate key aspects of their marketing campaigns. Some of the most common and significant areas that are covered by software of this type include marketing campaign design, campaign creation, content publication, lead management, market segmentation, campaign tracking, and marketing analytics.

As the name indicates, the automation component of these applications is critical, and the software is typically able to perform predictable, repetitive, or clearly defined actions automatically, always at the ideal time. This allows marketers to spend less time focusing on small details within a marketing campaign, freeing up time that can be better spent elsewhere.

The best marketing automation tools in Canada will accommodate a variety of different marketing types, including email marketing, display advertising, social media marketing, and content marketing. Not only can the software be used to speed up marketing processes, but it can also enhance the quality of marketing campaigns by targeting content where it will be most effective. Alerting stakeholders to campaigns that are performing well—and performing poorly—allows for more timely intervention and better overall business outcomes.

Aside from the core function of automating aspects of marketing campaigns, these Canadian marketing automation tools can also be used to oversee marketing campaigns more generally, to improve personalization, and to nurture leads throughout the entire customer journey. The comprehensive range of features ensures marketing automation software can be compared, integrated, or otherwise associated with lead management software, campaign management software, email marketing software, and a variety of similar applications and online services.

The precise features that are included in different marketing automation platforms or software solutions can vary significantly, and the specific features on offer are likely to be a key factor in any purchasing decision. Nevertheless, there are also some core features, which can help to define the entire software category, which can be expected to be found in almost all solutions on the market. With this in mind, when using marketing automation software for your Canadian business, expect to have the ability to carry out the following tasks, activities, or processes:

  • Design a marketing campaign, create marketing actions, and continually track reach
  • Sort leads and other contacts into different categories or segments, based on their attributes
  • Track conversion rates, financial results, and other key performance indicators
  • Manage and coordinate marketing campaigns across multiple different channels

What is marketing automation software?

Marketing automation software enables Canadian marketing professionals and the businesses they work for to oversee or manage their marketing campaigns and automate key elements, with a view to making those campaigns more effective and more efficient. In order to accurately answer the question of what marketing automation software is, it makes sense to first ask, 'what is marketing automation?' In simple terms, this describes the various processes that exist, which allow businesses and marketers to streamline their processes and carry out repetitive and predictable tasks automatically in order to save time and perform actions at the most opportune moment.

Among the tasks that can usually be carried out using software of this kind are campaign design, content publication, campaign tracking, market segmentation, lead management or nurturing, and analytics or performance tracking. Indeed, the comprehensive nature of many marketing automation packages means they can often be described more generally as marketing software solutions. However, as the name indicates, automation features are one of the most defining elements, and these tools can help businesses get to grips with how marketing automation works.

While convenience and efficiency are some of the key reasons why marketers and businesses adopt software of this kind, these packages also can bring together a number of functions that may otherwise be carried out separately, which could lead to unnecessary compatibility issues. Therefore, marketing automation can help reduce friction within marketing departments, resulting in greater overall productivity levels.

What are the benefits of marketing automation software?

The benefits of marketing automation software are primarily centred around its ability to carry out core marketing functions automatically, either without human intervention or with only a limited amount of human intervention. With that said, it is important to be specific about some of the advantages or benefits of using the software and precisely how investment in an application of this kind can improve the quality of a marketing strategy. Some of the most common and most significant benefits of using marketing automation software solutions allow users to:

  • Streamline a marketing strategy: a major benefit linked to the use of marketing automation software is the ability to oversee different marketing campaigns and the marketing strategy as a whole. This can include everything from social media marketing to the use of landing pages within content marketing, all the way through to search engine marketing. Streamlining a number of complex and distinct marketing processes in this way can make it much easier to see how things are progressing and what needs to change.
  • Monitor performance in real-time: aside from gaining a general sense of the way marketing campaigns are progressing, most marketing automation software will allow the tangible measurement and monitoring of performance. This includes tracking key performance indicators for each individual component of a marketing strategy so that users can see how it is performing now, how it has performed in the past, and whether the campaign is on an upwards or downwards trajectory. From there, it becomes easier to gain a clear sense of how well a marketing budget is being spent. Many solutions also allow for performance reports to be produced automatically.
  • Greater efficiency and effectiveness: one of the most important concepts when evaluating the benefits of marketing automation software is the idea of efficiency. Automation, by its very nature, is intended to make processes happen faster and without unnecessary manual actions being performed, and the ability to bring all marketing campaigns into a single place can also greatly improve efficiency by removing the need to move between applications. Additionally, marketing automation software can make campaigns more effective by alerting users to campaigns that are not performing well or by improving the speed at which actions are performed.
  • Optimize marketing resources: the opportunity for predictable or repetitive tasks to be carried out automatically and accurately, with minimal need for any input from human marketing professions, means that marketing automation software has the ability to optimize the use of marketing resources within an organization. If the most simple, basic, or easily anticipated tasks are not being performed by a human user, those human users are then free to perform more complex, unpredictable, and sophisticated marketing activities instead. Automation also has the potential to allow businesses to reduce costs by operating with a smaller team of marketing professionals.
  • Enable swift adjustments: another major benefit associated with marketing automation software is the ability to make adjustments to a marketing campaign and have those changes immediately enacted. This means that campaigns can be tracked, and any necessary changes can be made swiftly, resulting in less wasted expenditure on failing campaigns. In many cases, rules for when changes should be made can be outlined, meaning that those changes will occur automatically as soon as the right conditions exist. As a consequence, any alterations to a marketing strategy can be made at the best time possible, even if no staff member is available.
  • Allow campaigns to be scaled: finally, a key aspect of marketing that is sometimes overlooked is the importance of being able to adjust the scale of a campaign. On a basic level, this could mean spending more money in order to increase the reach of a campaign. Alternatively, it could mean reducing the scale of a campaign and reducing associated expenditure at the same time. However, a variety of other changes can be made to the scale of a campaign, such as increasing the focus on a specific target demographic or reducing expenditure on a particular platform that is not generating the right results. At key times of the year, an inability to upscale a marketing campaign could lead to missed sales opportunities, while at other times, it may be best to reduce the scale and save money. Marketing automation software will typically allow adjustments to be made to the scale of a single campaign, or of multiple campaigns, all from one place. Moreover, this will usually be a quick and simple process too.

What are the features of marketing automation software?

The features of marketing automation software are based on using data, artificial intelligence, and other technology to make as many marketing tasks or actions as possible occur automatically, without the need for human intervention. Although the precise range of features included within programs of this kind can have significant variance, there are a number of core features present in most options on the market, which help to actually define this software category. Find out more about some of the main marketing automation features below:

  • Campaign management: design, create, and continually manage marketing campaigns in order to generate the best results. With many applications, it is possible to build a full sequence of marketing actions, which can then be carried out automatically, all with a view to reaching specific objectives. Multiple campaigns can be viewed and managed from one place, and progress can be tracked throughout, enabling a clear sense of what performance looks like, which campaigns are strong, which campaigns are struggling, and when a campaign may need to end.
  • Marketing automation: create automated marketing processes so that many of the more repetitive, mundane, or time-consuming tasks associated with marketing campaigns can instead be carried out automatically by the software. In many ways, the value of marketing automation comes from the ability to save marketers time in these areas so that more of their energy can be geared towards areas that require the human touch. The best marketing software solutions will offer automation options for everything from mailing list creation to upselling and cross-selling while also providing manual intervention options if and when necessary.
  • Multi-channel marketing: oversee marketing campaigns across all of the different channels used, all from one place. This may include everything from display advertising and email marketing through to content marketing, social media marketing and search engine marketing. In many cases, it is not only possible to automate functions for each of these marketing channels, but also to make changes that then automatically apply across all of the applicable channels at once. Ultimately, this ability to run and control multi-channel marketing campaigns will help to maximize reach and optimize overall return on investment (ROI).
  • Lead management: store contact details and other information about leads, and then manage interactions with them over time. The best solutions will allow the automation of certain aspects of communication with sales leads, and this can be tailored to different types of leads and the stage of the customer journey they are at. Within this, there may also be segmentation options, allowing the grouping of different types of leads together. As a Capterra blog post explains, this is vital for understanding the needs and behaviours of an audience. From there, it becomes easier to target each of these categories with different marketing messages, based on what is most likely to appeal to them and the channels they are most likely to use.
  • Social marketing: manage almost all aspects of social media marketing strategy, including the chosen target audience, expenditure, and the platforms selected to focus on. One of the big plus points of social marketing is the ability to target users based on their interests, online activity, and the demographics they fall within. High-quality software solutions will offer specific features for different platforms, including Facebook, Instagram, and Twitter.
  • Analytics/ROI tracking: monitor the performance of marketing campaigns, view in-depth analytics information, select the key performance indicators that matter most based on specific objectives, and track the return on investment being achieved for each campaign. The ability to see the performance of marketing campaigns in real-time allows timely decisions to be made and a much better sense of which campaigns are working, which ones are falling short, and why. This then allows trends to be identified and adjustments to be made, including the pausing or cancellation of unsuccessful campaigns and increased investment in successful ones.

With the Capterra software directory for marketing automation software, it becomes easier to narrow down the available options based on the features they offer. As a result of this functionality, a search can begin by focusing only on the software solutions that include the specific features that matter most to a business.

What should be considered when purchasing marketing automation software?

When purchasing marketing automation software, there are many important things that need to be considered in order to find the ideal solution. This is a critical concept to explore because the best solution for one Canadian business may not be the best option for another. A good way to explore the most crucial considerations is to ask the following questions about the options in order to clarify the ideal solution:

  • What is the total cost of software ownership? How much a software package costs is always going to be an essential thing to consider, but it is better to contemplate the total cost of ownership rather than the simple cost of making a purchase or subscribing to a service. When thinking about this, consider upfront costs, setup costs, and continuous costs, or costs that may manifest over the longer term. Are there likely to be extensive costs involved with training employees to use the software? Will there need to be an investment in additional data storage? What are the costs associated with accessing support or upgrading the software when new versions are released? Answering these questions can help to make a more informed decision.
  • Is on-premises or cloud deployment better? The two main deployment options for marketing automation platforms are on-premises solutions or cloud-based solutions, and making a decision on which is most appropriate can help to narrow down the available solutions on the market. Capterra defines cloud-based software as software that is owned, delivered, and managed remotely by a service provider or by multiple providers. This model can be ideal for minimizing on-site hardware requirements and providing remote access. Typically, all that is required to make use of cloud-based options is a compatible internet-enabled device and an internet connection, and this also makes the deployment method ideal for remote and mobile work. The subscription model also helps to make costs predictable. However, on-premises solutions offer full ownership and avoid continuous subscription fees.
  • What features are included in marketing automation software? Although the core features of marketing automation software solutions tend to be similar, at least in terms of what they are intended to do, the supplementary features can vary quite drastically. It is important to think carefully about what features are essential and which can be done without. Remember, seeking the best solution for an organization may not necessarily be the same as the best all-round solution on the market. Some packages will include features that are not needed, while others may give extra attention to the areas that matter most.
  • Does the software cater for mobile and voice-based marketing? Content marketing options form a vital part of the best online marketing software solutions, but it is important that content marketing efforts are not simply focused on desktop users because this cuts out a significant chunk of the potential audience. With this in mind, it is worth considering whether or not different options on the market include tools for mobile optimization and optimization for voice search. If landing pages and other content can be optimized for users who are on smartphones, tablets, or using voice assistants, there is a better chance of reaching all of the people the company needs to connect to, and more likelihood of achieving the desired marketing outcomes.
  • Will software automation comply with legislation? Without the right level of care, online marketing can become intrusive for audiences, and legislation has been created in different parts of the world to curb this. Therefore, look to find a software solution that operates in compliance with legislation, especially in areas like email marketing spam. In terms of compliance and best practices, email marketing should never contain misleading subject lines, and opt-out links should be provided. It is also important that businesses include contact details, such as their physical address and a contact email address. Compliance is especially important with any software that is designed to facilitate automation because this could otherwise result in the extensive use of marketing materials that do not comply with rules and laws, and these materials may be sent without your knowledge.

The most relevant trends can be another important consideration when conducting a marketing automation solutions comparison. It is important to consider wider technology and software trends too, but with a view to how they impact marketing automation tools and whether or not the trend is relevant for the organization and its marketing strategy. Some of the most significant trends are outlined in more detail below:

  • Artificial intelligence for automation: Automation relies on the use of artificial intelligence (AI) because software solutions need to know the conditions that indicate that action is required. However, as the quality of AI technology improves, so do outcomes. One trend that is especially significant with regards to the use of AI within marketing automation software is its ability to deliver a greater degree of personalization. Using data gathered from leads or customers, it is possible to target them in specific ways, using precise messages that reach them in the spaces they are most likely to respond to. All in all, this means the right software, powered by AI, can improve the quality of marketing campaigns and adapt as new data is available.
  • Conversational user interfaces: The concept of conversational user interfaces was identified several years ago by Capterra as one of the most important technology trends for small businesses to get to grips with. This refers to user interfaces that respond to voice commands from the user, allowing for voice control. The benefits include increased ease of use and greater accessibility, especially for users with disabilities, who may find it difficult to operate some applications. While it remains an optional feature at the moment, a growing number of marketing automation solutions include conversational user interfaces, and this is likely to be a continuous trend in the years ahead, so it is worth thinking about whether to adopt a solution that includes this functionality today.
  • Growth of cloud-based solutions: A general software trend that has emerged over recent years has been the growth of cloud-based, Software as a Service (SaaS) solutions. It is sensible to pay particular attention to the benefits linked to this trend, as the cloud-based approach allows costs to be more predictable. It also keeps data secure, eliminates the concept of having a single point of failure within the IT infrastructure, and allows access to the software from anywhere in the world. While cloud-based software will not suit all needs, it does offer some significant advantages. It may be the ideal approach for marketing software, where many users may require access to the information contained within while working from different locations.
  • Demand for remote access: Regardless of the chosen deployment option, most businesses now understand the importance of offering remote access to work tools, and marketing automation software is no different. Whether a company has consciously adopted a remote working or hybrid working model, or whether circumstances force a company to allow employees to work from home, it is advantageous to be able to respond to the growth in demand for remote accessibility. Look for software solutions that make this a possibility and consider the features that are available for controlling access and altering permissions as circumstances and needs shift.

Sources

The features highlighted were identified based on their relevance and the percentage of products in Capterra's directory that offer them. The following sources were used for this document:

  1. What are the benefits of market segmentation for companies? - Capterra Blog (Date accessed: Saturday, October 2, 2021)
  2. On-premise vs cloud: which option is better for your company? - Capterra Blog (Date accessed: Saturday, October 2, 2021)
  3. Top 5 Tech Trends for Small Businesses - Capterra Blog (Date accessed: Sunday, October 3, 2021)