CTI (Computer-Telephony Integration)
Computer-Telephony Integration (CTI) refers to the method that links computers with telephone systems. It enables voice and data to synchronize appropriately with the desktop. This integration is necessary to enable a variety of services, including voice, video, audio, and more. As such, it is considered a critical component of modern-day communication. Newer upgrades in CTI can also enable enhanced integration with other business-friendly programs. This includes customer-relationship managers (CRM).
What Small and Midsize Businesses Need to Know About CTI (Computer-Telephony Integration)
Every small business that relies on technology needs to ensure that they have a CTI that enables computer programs to easily integrate with a telephone system. Small businesses should also ensure more advanced integration, including with CRMs. Doing so will enable businesses to easily gather extra data about their customers, thus enabling better service and more sales.