Marcela Gava is a senior content analyst with more than 14 years covering trends in multiple areas that have an impact on companies. She works as a data-driven writer and trend researcher, focusing her articles on cybersecurity, IT, finance, and digital culture. Marcela has written nearly 50 research and analysis articles that draw on more than 2 million authentic reviews from software buyers on Capterra in order to help small and medium-sized businesses (SMBs) find the best technology solutions for their needs. In addition, the insights provided by her articles help SMBs make more informed and assertive decisions. Her research studies have been featured in some of the most important Brazilian media outlets, such as: Época Negócios PEGN Forbes Brazil Terra Folha de S. Paulo She has also taken part in important technology podcasts in Brazil, such as The Shift, and had the results of her researches featured in the Brazilian version of the newsletter LinkedIn News.
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