--- description: New technology, consumer expectations, and economic shifts all have major effects on consumer spending. Discover how Canadian SMEs can react in Capterra’s latest eBook. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: eBook: Inflation and Consumer Spending Trends in Canada --- # eBook: Capterra consumer spending behaviour and retail trends in 2023 Canonical: https://www.capterra.ca/blog/4412/inflation-consumer-spending-canada Published on 2024-01-09 | Written by Marcela Gava, David Jani, Sabrina Khoulalène. ![eBook: Capterra consumer spending behaviour and retail trends in 2023](https://images.ctfassets.net/63bmaubptoky/6NpBybIm5AlvxfJeTTEeVw/8cf4629df6769316ac794a17aa5fede1/inflation-and-consumer-spending-canada-CAP-Header.png) > As we move into 2024, retail businesses will find it vital to look at how the past year changed their sales landscape, particularly when it comes to inflation and consumer spending. We’ve analyzed our most recent consumer surveys to bring Canadian firms the most pronounced trends in consumer behaviour to help navigate market shifts. ----- ## Article Content As we move into 2024, retail businesses will find it vital to look at how the past year changed their sales landscape, particularly when it comes to inflation and consumer spending. We’ve analyzed our most recent consumer surveys to bring Canadian firms the most pronounced trends in consumer behaviour to help navigate market shifts. DOWNLOAD eBOOKUnexpected changes like economic inflation, climate change, and COVID-19 pandemic have caused chain reactions throughout the global economy, shifting sales models and payment preferences (amongst other things) to a ‘new normal.’ Small to midsized enterprises (SMEs) in the retail industry have struggled to adapt quickly, but making changes to your marketing, pricing, and communications is no small feat. To help retailers understand these changes and address inflation and consumer spending in the coming year, Capterra Canada has reanalyzed our recent research to find insights on customer behaviour in 2024. We took a look back on the consumer data we’ve collected and compared it against similar markets around the world in France, Germany, Australia and the UK to analyze how global consumers are reacting to these unprecedented changes. Our new eBook shines a spotlight on consumer concerns and how new preferences and behaviours are shaping the landscape for small business strategy. You’ll also find tips and practical ways to address these challenges and use software to elevate your company’s response to new consumer worries. In this eBook you’ll learn:How inflation is affecting consumer spendingWays to improve the buying experience for your customersMethods for boosting consumer trust amidst a murky data sharing landscape What customers really want to know in today's marketplace before making a purchaseOur eBook also provides key insights on how small business owners can respond to consumer concerns effectively and point you in the direction of software tools that can turn your response into an effective new business strategy.DOWNLOAD eBOOK Looking for pricing optimization software? Check out our catalogue. ## Disclaimer > Research methodology: This Capterra Consumer Trends Report identifies four trends that are the result of six surveys commissioned by Capterra and its affiliate companies. This report includes data from online surveys conducted between January 2022 and June 2023. Each survey was sent to approximately 5000 consumers (1000 from each country). Participants are consumers living in the UK, Australia, Canada, France and Germany. The results derived will be representative of the participants who took the survey and not the entire country/region. The complete methodology can be found in the eBook. ## About the authors ### Marcela Gava Marcela Gava is a senior content analyst with more than 14 years covering trends in multiple areas that have an impact on companies. She works as a data-driven writer and trend researcher, focusing her articles on cybersecurity, IT, finance, and digital culture. Marcela has written nearly 50 research and analysis articles that draw on more than 2 million authentic reviews from software buyers on Capterra in order to help small and medium-sized businesses (SMBs) find the best technology solutions for their needs. In addition, the insights provided by her articles help SMBs make more informed and assertive decisions. Her research studies have been featured in some of the most important Brazilian media outlets, such as: Época Negócios PEGN Forbes Brazil Terra Folha de S. Paulo She has also taken part in important technology podcasts in Brazil, such as The Shift, and had the results of her researches featured in the Brazilian version of the newsletter LinkedIn News. ### David Jani David is a Content Analyst for the UK, providing key insights into tech, software and business trends for SMEs. Cardiff University graduate. He loves traveling, cooking and F1. ### Sabrina Khoulalène Sabrina Khoulalène is a content analyst with over a decade of experience in marketing and sales. Her mission? To empower small and medium-sized businesses (SMBs) by keeping them informed about the latest technology trends and guiding them in finding the right software, tailored to their unique needs. Indeed, her valuable insights and practical tips significantly impact the journey of thousands of business owners who come to Capterra to make informed business decisions. By offering relevant guidance, she aims to enable SMBs to navigate their challenges effectively and achieve their goals. Sabrina’s insights are grounded in independent studies conducted in France and various international markets. When it comes to software selection, she draws upon in-depth analysis of over 2 million verified user reviews sourced from Capterra. Therefore, her recommendations are based on the experience of peers who use the software products in their daily work. This wealth of knowledge ensures that her recommendations are not just insightful but also actionable for small business owners. She features on Capterra's Youtube channel, where she highlights key tools that are particularly beneficial for French companies: Les 5 meilleurs CRM en français Top 5 des logiciels SCM (Supply Chain Management) pour les entreprises Les 5 meilleurs logiciels de points de vente pour les entreprises en France She’s also the co-author of an informative e-book that showcases emerging consumer trends: "Étude Capterra sur les tendances de consommation" Additionally, she works alongside subject matter experts, as she did with LinkedIn Top Voice influencer Samuel Durand, with whom she co-wrote an article on the future of work: "Futur du travail : vers une meilleure gestion de l’expérience collaborateur ?" These contributions and others reflect her commitment to sharing valuable insights that can help businesses thrive. ## Related Categories - [Accounting Software](https://www.capterra.ca/directory/1/accounting/software) - [CRM Software](https://www.capterra.ca/directory/2/customer-relationship-management/software) - [Enterprise Resource Planning Software](https://www.capterra.ca/directory/9/enterprise-resource-planning/software) - [Human Resources Software](https://www.capterra.ca/directory/5/human-resource/software) - [Project Management Software](https://www.capterra.ca/directory/30002/project-management/software) ## Related Articles - [Managing a hybrid work environment: Common arrangements, benefits, and trends](https://www.capterra.ca/blog/4406/hybrid-work-environment-statistics) - [Latest consumer technology: How can eCommerce brands meet the needs of today’s shoppers?](https://www.capterra.ca/blog/6470/latest-consumer-technology-online-shoppers) - [Advice for SMEs on launching and marketing podcasts](https://www.capterra.ca/blog/2361/how-to-launch-a-podcast-for-smes) - [Offboarding process: Checklist and best questions for exit interviews for employers](https://www.capterra.ca/blog/3532/offboarding-process-for-employers) - [Capterra’s “Best of” Badge Program Methodologies](https://www.capterra.ca/blog/7642/best-of-badges-methodologies-canada) ## Links - [View on Capterra](https://www.capterra.ca/blog/4412/inflation-consumer-spending-canada) - [Blog](https://www.capterra.ca/blog) - [Home](https://www.capterra.ca/) ----- ## Structured Data