Event marketing refers to the process in which an event is marketed. The events marketed can be live, recorded, or virtual. However, the end goal of event marketing is to recruit people to watch an event and potentially participate in post-activities. This marketing may occur using real-world advertisements. It also may involve the use of in-event tools, such as polls, chatting, responses to questions, virtual breakout rooms, or more.
What Small and Midsize Businesses Need to Know About Event Marketing
Event marketing can be a vital component of a small businesses' overall marketing strategy. It certainly isn't used by all small businesses. However, businesses that properly use event marketing can recruit additional people for their events. They can then sell them additional products or services. Furthermore, they can use event marketing to build additional engagement out of an event. This creates more value for their customers.