Gartner’s Magic Quadrant is a graphical representation of how how vendors within a certain market are performing and where that market is trending. The two major measurements for vendors on a Magic Quadrant are "Completeness of Vision" and "Ability to Execute." Within the Quadrant, vendors are split into Niche Players, Visionaries, Leaders, or Challengers. Gartner developed the Magic Quadrant and assesses vendors based on a standard criteria and methodology.
What Small and Midsize Businesses Need to Know About Magic Quadrant
The Magic Quadrant can help businesses choose the right tech or software vendor or IT service provider for their business by helping them determine which vendors have a clarity of purpose and focused products or services.