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Get valuable feedback or conduct research online with Jotform's customizable, mobile-friendly surveys, questionnaires, and polls. Learn more about Jotform
Whether you need to conduct market research or obtain valuable feedback for your business, Jotform makes it easier than ever to create powerful online surveys that get answers fast. Build engaging and easy-to-fill surveys, questionnaires, polls, and more without any coding. Save responses in a collaborative spreadsheet-powered database platform, or turn them into visual reports in just one click to better analyze and present results. Learn more about Jotform

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
A market-leading survey platform. Learn more about SurveyMonkey
Trusted by 98% of the Fortune 500 and used in more than 335,000 organizations worldwide, SurveyMonkey's platform gives millions of people a way to turn feedback into action that drives growth and innovation. Get access to expert-written survey templates that speak to customers, employees, or your target audience. Create simple to advanced surveys in minutes. Discover why SurveyMonkey is a leading survey platform around the globe! Learn more about SurveyMonkey

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
An experience management platform for organizations of all sizes that seamlessly automates data collection and analysis. Learn more about Sogolytics
Experience management platform by Sogolytics seamlessly automates data collection and analysis for organizations of all sizes. From designing and distributing a questionnaire to analysis and closing the loop, the platform does everything with ease and at a level of sophistication that is rare in the industry. Sogolytics is differentiated by its best-in-class, 24/7 customer support, deep analytics, industry-leading data security, and its ability to scale with organizations' growing needs. Learn more about Sogolytics

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Mobile and cloud-based market research solution for businesses that helps collect, share and collaborate over research-based data. Learn more about SurveyMonkey Enterprise
SurveyMonkey Enterprise empowers businesses to capture and act on critical feedback to drive growth and innovation at scale with advanced security and compliance features. Integrate survey feedback with your technology stack to enrich decision-making and automate workflows. SurveyMonkey's products, enterprise solutions, and integrations enable more than 335,000 organizations to deliver better customer experiences, increase employee retention, and unlock growth and innovation. Learn more about SurveyMonkey Enterprise

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
GetFeedback is the #1-rated feedback solution for Salesforce. Seamlessly connect all of your CX surveys for actionable insight. Learn more about GetFeedback
With GetFeedback for Salesforce, you can automatically collect customer feedback at critical touchpoints in the customer journey. Pull more context into your surveys then push feedback into Salesforce so you can measure valuable customer metrics like NPS, CSAT, or CES and take intelligent action to improve your customer experience. GetFeedback customers see a 240% increase in response rates and 7x faster implementation than other cx survey platforms. Learn more about GetFeedback

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Collect more useful feedback with surveys that look and feel great. 120+ integrations to your favorite apps. Learn more about Typeform
Get more insights and useful feedback using Typeform: over 1.5 million typeforms are submitted every single day. Why? Our forms look amazing (and are fully customizable to your brand), plus the smooth and responsive UI makes filling them in a pleasure. 120+ integrations to your favorite apps lets you send data automatically wherever you need it. Plus, it's quick and simple to make a typeform: get started with our easy form builder, and launch your survey in minutes. Learn more about Typeform

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Alchemer Survey Software gives everyone in your organization powerful, easy-to-use survey software and no per-response fees. Learn more about Alchemer
Alchemer Survey Software gives everyone in your organization powerful, easy-to-use survey and customer feedback software that’s flexible enough for each team to use it their way, while still giving IT full security control and insight. Alchemer won Fastest Implementation, Easiest Setup, and Best Meets Requirements from users at G2.com. Get the feedback you need with the most question types and no per-response fees. Learn more about Alchemer

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Canada Local product
WorkTango (formerly Kazoo) revolutionizes how the world's most forward-thinking companies engage and inspire their people. Learn more about WorkTango
WorkTango’s solution provides unlimited surveys and custom questions across the entire employee lifecycle, custom company branding and configurable confidentiality parameters. Employee listening that shifts employee feedback to active conversations and action. Leverage real-time dashboards and analytics to understand employee sentiment and enable leaders to act. WorkTango’s survey experience is frictionless for employees to complete on any device and is the best choice for your survey needs. Learn more about WorkTango

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Momentive combines people-centric solutions with an agile AI-powered platform to reshape your customer experience. Learn more about Momentive
Momentive combines people-centric solutions with an agile, AI-powered platform to give every decision-maker in your organization the power to reshape your customer experience, your product, or your industry. Leveraging 20 plus years of expertise and over 55 billion responses by 6 billion respondents, Momentive is powered by real human inputs, based on proven best practices and delivers exceptional user experience. Trusted by over 98% of Fortune 500 companies. Learn more about Momentive

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Create engaging, platform-independent and beautiful surveys. We empower companies - large & small - & individuals, to collect feedback. Learn more about SurveyLegend
SurveyLegend is the next generation of online surveys engaging, platform-independent & beautiful. We empower companies - large & small - & individuals, to create mobile-friendly, gorgeous surveys. No w you can create great-looking surveys on your PC or tablet, customize the look of your survey however you like, & display collected data with eye-catching & insightful graphics. Creating questionnaires is done simply by drag & drop, & you don't need to be a market research expert to use our tool. Learn more about SurveyLegend

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Pointerpro is a software platform that allows you to create online surveys that automatically generate personalized reports. Learn more about Pointerpro
Pointerpro is a software platform that allows you to create online surveys that automatically generate personalized reports. Discover why many consultants and companies like Capgemini, EDF, and Bare International automate the delivery of personalized advice with Pointerpro. Whether the goal is to scale your business, generate leads, or save time through automation, Pointerpro makes things easier for you. Start your 7-day free trial now! Learn more about Pointerpro

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Get better data from your surveys with interactive videos. Learn more about VideoAsk
Give your audience a reason to complete your surveys: ask them face-to-face with pre-recorded videos. With VideoAsk's quick and easy cloud-based video chats you can scale personal interactions to an unlimited degree. Plus there are text and audio options when video isn't possible, multiple choice, and more. Gathering answers is also easy with automatic transcriptions. Your surveys will never be the same again. Learn more about VideoAsk

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Built for large companies, Key Survey is a flexible, scalable, and integrated platfom for tracking and improving customer satisfaction. Learn more about Key Survey
Built for large companies, Key Survey is a flexible, scalable, and integrated platform for tracking and improving customer satisfaction. Use beautiful and engaging surveys, automated notifications and workflows, and powerful analytic tools to understand exactly where to make improvements or promote good behaviors. When you connect Key Survey to your other IT systems, you'll close the loop between Marketing, Sales, Operations, and Customer Care. Learn more about Key Survey

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Fulcrum allows anyone to automate field inspection processes in minutes. Learn more about Fulcrumapp.com
Fulcrum is a field inspection management platform that ensures safer, higher quality, and compliant outcomes for mobile teams. With Fulcrum, organizations can digitize data collection and inspection processes in minutes, manage inspection-related issues and tasks in one place, effortlessly demonstrate compliance with regulations, and get consistent actionable insights and reports from teams in the field. Learn more about Fulcrumapp.com

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Turn surveys into conversations with our chat-like surveys. Engage better with your customers & employees. Learn more about SurveySparrow
SurveySparrow lets you turn surveys into conversations. With a conversational interface, SurveySparrow enables users to create and share highly engaging, mobile-first surveys that offer a chat-like experience. SurveySparrow Recurring Surveys let you send surveys at regular intervals to gauge customer or employee pulse. With easy sharing options, SurveySparrow allows you to share your surveys across Web, Mobile, Social, and E-mail to easily collect feedback from your targeted audience. Learn more about SurveySparrow

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Uncover the hidden drivers of engagement & measure the pulse of your company culture with Leapsome¿s employee engagement surveys. Learn more about Leapsome
With Leapsome you can run engagement surveys, pulse surveys, and collect eNPS to gather meaningful feedback and insights from employees. With the powerful survey analytics you can understand the engagement drivers that impact performance levels and employee churn so you can develop and retain your team. Furthermore, Leapsome is an all-in-one people management platform used by CEOs and HR teams to not only drive employee engagement but also performance and learning as well. Learn more about Leapsome

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Qualaroo offers the most advanced survey platform to boost your campaigns with extensive features, AI-data analysis & in-depth reports. Learn more about Qualaroo
Qualaroo is a SaaS-based advanced survey platform that facilitates the creation of highly targeted surveys for multiple channels. Create surveys in minutes to measure CX metrics, gather customer feedback, and generate leads. It’s packed with features such as multi-lingual support, targeting options, pre-built templates, skip-logic, design customization, and more so you can personalize your surveys to increase response rate and user engagement. Learn more about Qualaroo

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
1000minds conjoint analysis software helps you understand what matters to people, and to make better decisions. Learn more about 1000minds
1000minds software helps you understand what matters to people - using conjoint analysis and discrete choice experiments. We believe that with better understanding and decision-making, the world will be a better place. That's why we help organizations, individuals and groups to discover what matters to people and to make better decisions. We do this with our online conjoint analysis and multi-criteria decision-making applications. Learn more about 1000minds

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Birdeye Surveys is an easy-to-use product that turns customer feedback into revenue and is part of the Experience Marketing platform. Learn more about Birdeye
Birdeye Surveys gives you an easy-to-use Survey Builder to build out surveys with advanced skip logic to survey your customers, prospects, and employees. Survey Automation allows you to send out automated survey requests, and ask for reviews [and referrals roadmap Q2] along with your survey. Set up email alerts to notify specific locations/employees when survey responses come in. Survey Insights analyzes customer feedback at scale using Athena, a Natural Language Processing engine. Learn more about Birdeye

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Listen, understand & act on employee feedback. Build a people first culture & elevate employee experience with Empuls platform. Learn more about Empuls
Get continuous & real time understanding of employee feedback through engagement pulse surveys on Empuls employee experience platform. Run eNPS surveys, analyze results and identify what makes your employees advocates or detractors. Access Custom built surveys for employee lifecycle milestones like onboarding, exit, wellbeing, diversity & inclusion. 1000+ organizations trust Empuls to elevate their employee experience. Learn more about Empuls

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Motivosity is an employee engagement platform that helps people be more motivated at work. Learn more about Motivosity
Motivosity is a modern employee engagement software with the mission to make people happier at work. Our platform focuses on three of the top drivers of employee satisfaction: feeling appreciated for your work, being part of a community, and having a meaningful relationship with your manager. With an average 95% user engagement rate, our software drives amazing results by making consistent recognition a part of your culture and making visible all the great work your team members are doing. Learn more about Motivosity

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Survey software for the creation, distribution, and analysis of surveys, polls, and forms. Learn more about QuestionPro
QuestionPro is a leading SaaS survey solutions company providing a wide range of applications to measure and manage customer experience, employee engagement, and the pulse of the audience. Collect data and gain insights that help you make smarter decisions. Send surveys in under 5 mins with 40+ question types, ready-made survey templates, and customizable design themes. We are ISO 27001 certified and comply with leading data security standards and data privacy laws including GDPR. Learn more about QuestionPro

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Web based application that will help you create online forms easily and quickly. Learn more about forms.app
Web based application that will help you create online forms easily and quickly. Learn more about forms.app

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
An all-in-one employee app that's both powerful, affordable and easy to use, especially for the mobile workforce. Start for free! Learn more about Connecteam
Don’t make assumptions, use Connecteam's team engagement app to gain real-time feedback to make better business decisions based on results. Send surveys to specific groups or individuals, create a virtual ‘Suggestion Box’ so users can easily share ideas, and start a live poll to grow engagement as a team. Ensure a secure and easy login for system admins with Active Directory Single Sign-On (SSO). Start for free now! Learn more about Connecteam

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
The most professional survey software for your company (NPS, Customer satisfaction, HR, Employee feedback, Customer Experience) Learn more about Startquestion
The most professional survey software for your company. Popular survey types: - NPS, Customer satisfaction, - HR, Employee feedback, Customer Experience, Exit Interview, Candidate Experience - Website widget Learn more about Startquestion

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Reputation provides a 360-degree view of online reputation to effectively manage reviews, business listings, social, & customer surveys Learn more about Reputation
Reputation has changed the way companies improve their customer experience (CX) through customer feedback. Our platform translates vast amounts of solicited and unsolicited feedback data into insights that companies use to learn from and grow - including CX, Operations, and much more. We refer to this process as Reputation Experience Management, a category we created. Learn more about Reputation

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Use pro surveys built with optimized tools to reach your audience, gather important feedback, and get results. Start a FREE TRIAL now. Learn more about Formstack Forms
Use Formstack Forms to create successful surveys that you can embed on your website, send via email, or share on social. Our survey optimization solutions help you reach your audience, get the answers you need, and see conversions quickly. With tools like Conditional Logic, Conversion Kit, and One Question at a Time, craft targeted customizations that lead to more responses and better results. Start a FREE TRIAL now. Learn more about Formstack Forms

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Coach, motivate, and empower your employees to make every customer experience awesome. Learn more about AskNicely
Get more repeat purchases and referrals by improving your customers' experiences. Collect real-time customer feedback to motivate, engage, and coach your service providers so they can deliver exceptional customer experiences, every time. Discover why AskNicely is the leading Customer Experience Management solution. Learn more at asknicely.com. Learn more about AskNicely

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Canada Local product
Humi is Canada's leading HR, benefits, and payroll solution that streamlines your people operation tasks and easy to use. Learn more about Humi
Humi is Canada's leading HR, payroll, and benefits solution. Equip your HR team and employees with a flexible, all-in-one software for your people operations needs so you can get back to managing the full employee journey – from onboarding to offboarding and everything in between. Pay your employees on time and stay compliant with Humi Payroll and save money for your company while providing customizable group benefits by switching to Humi. Learn more about Humi

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Easily create beautiful, mobile friendly assessments that provide automated scoring and feedback. Learn more about Assessment Generator
Easily create beautiful, mobile friendly assessments that provide automated scoring and feedback. Customize your assessments with your brand logos and colors. Supports scoring in multiple categories that you define. Provide customized feedback on-screen, in an email, and/or as a PDF. Automatically send responses to your CRM or any of thousands of applications. Redirect respondents to the URL of your choice depending on how they score on the assessment. Learn more about Assessment Generator

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Zonka Feedback CX Platform is a multichannel Survey & Feedback Software. Measure, improve and transform Employee Customer Experiences. Learn more about Zonka Feedback
Zonka Feedback Survey Platform is a multichannel Survey & Feedback Software to transform the way you manage Employee & Customer Experience. Measure the right CX metrics including Net Promoter Score, Customer Effort Score & CSAT Score. Take feedback & conduct surveys across multiple channels: iPads, Android Tablets, Smartphones, Email, & SMS. Keep your team aligned, view responses, and collaborate to close the feedback loop. View insightful reports to target Customer Delight & Growth. Learn more about Zonka Feedback

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Collaborative experience measurement platform for survey design, data collection, feedback management, advanced analysis & reporting. Learn more about Snap Survey Software
Snap Surveys offers a collaborative platform of desktop and online survey software for survey design, data collection, feedback management, and advanced analysis & reporting. Create engaging experiences - surveys, forms, and more. Design in any mode of survey research - online, mobile, offline, and scannable paper surveys - in any language. The platform is used across all industries: healthcare, education, market research, human resources, travel, transportation, finance, government & more. Learn more about Snap Survey Software

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
SurveyMethods is among the best value survey software, with most of the features of the large competitors at a fraction of the price. Learn more about SurveyMethods
SurveyMethods is an easy-to-use, powerful survey tool at a fraction of the price of larger competitors. With our products, you get all of the advanced functionality at a fair price. That's why SurveyMethods is the tool of choice for many Fortune 500 companies, government organizations, and educational institutions as well as small businesses and individuals. Non-profits and academic institutions can apply for significant discounts. Learn more about SurveyMethods

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Canada Local product
Blue is a robust enterprise-class survey system with best-in-class integration, unmatched automation, and a powerful reporting engine. Learn more about Blue
With Blue, you will spend less time managing complex survey processes and more time implementing actions from insights gained. AUTOMATION: By leveraging current or event-based data at the source, you can automatically gather the feedback you need from your HRIS, LMS, SIS, etc. ROBUSTNESS: An enterprise-class survey system, Blue is built for performance, scalability, privacy, and security. ANALYTICS: With Blue’s powerful reporting engine, you can customize reports to fit your needs. Learn more about Blue

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Our employee engagement measurement solution gives you the ease, speed, and confidence to act on what matters the most to your business Learn more about People Element
People Element helps you act with confidence to elevate the work experience. Our flexible, all-in-one employee experience and engagement solution gives you the capability to understand your people like never before, and improve productivity, retention, and engagement. Gain the insights necessary to know precisely how to act on the things that mean the most to your organization's goals. With available support services and expert coaching, People Element is committed to helping you succeed. Learn more about People Element

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Canada Local product
Easily reward survey participation with digital gift cards from Giftbit. Use our web app, connect to our API or trigger via Zapier. Learn more about Giftbit
Use Giftbit to reward and incentivize survey responses. Improve response rates, maintain and engage participation and gather valuable data. Buy, send & track individually, or in bulk through our easy-to-use web application. Trigger via the apps you already use, or integrate directly with our API. Pay face-value of claimed rewards, and get half back on unclaimed offers. Learn more about Giftbit

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Run customized surveys for your people and understand the results with intelliHR people-analytics. Learn more about intelliHR
Specialized employee survey platform. Run customized surveys for your people and understand the results with intelliHR people-analytics. Set-up engagement surveys, pulse surveys and eNPS, then see results and sentiment in visualized survey analytics so you can take action to re-engage (and retain) your best people and help culture thrive. Learn more about intelliHR

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Send surveys that customers answer straight from their inbox or via a link. Perfectly integrated with CRM and marketing software. Learn more about Survicate
Easy to use customer survey software for online products and services. Easily create on-brand surveys from scratch or with over 100 professional templates for any task. One-click email surveys your customers can answer from their inbox. Invite and work with your team. One-click integrations with the most popular marketing, product, and support tools. Send surveys via email or embed them on your website, product, or mobile app. Real-time support and fair pricing. Learn more about Survicate

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
A research-based, intuitive survey machine that captures, analyses, and parses data to deliver development insights and opportunities. Learn more about Winningtemp
Engage your employees better with Winningtemp's AI-based, intuitive platform. View real-time employee happiness data & uncover deep insights to retain top talents, boost engagement, reduce stress & staff turnover. Powered by machine learning & predictive analysis, Winningtemp provides turnover prediction insights, trend analysis, accuracy score, job satisfaction data & much more. Our unique, science-based software has been developed with the help of human behaviour psychologists & AI experts. Learn more about Winningtemp

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
FastField is an extremely flexible mobile forms solution to collect data and automate your digital forms workflow. Learn more about FastField
FastField is a mobile forms automation solution for efficient and accurate data collection. FastField allows for offline data capture to achieve a completely paperless workflow. Build highly customizable digital forms for Android, iOS and Web without any prior coding experience. FastField is ideal for audits, inspections, safety reports, and any other custom business forms. With FastField you can integrate proprietary data to pre-populate forms and automatically deliver custom reports. Learn more about FastField

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Easy to use, but industry strength cloud based mobile, online, CAPI and CATI platform for the professional Market Research industry. Learn more about Nfield
Nfield is a powerful cloud based data collection platform for professional market research organizations. It features all you need to conduct high quality, professional and secure surveys. Nfield is available for CAPI and Online interviewing. Nfield is delivered as a service: hosted and managed by NIPO Software. For you this means: no servers, no licenses and no IT costs. NIPO Software takes care of running the IT infrastructure and making sure the platform is available 24x7. Learn more about Nfield

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Free platform for launching and analyzing surveys that drive employee satisfaction. Collect feedbacks within Slack/MS Teams. Learn more about Effy
Launch and analyze surveys to drive employee satisfaction for free. Collect feedbacks within Slack/MS Teams. Use pre-build beautiful templates for eNPS, onboarding/ exit surveys, employee satisfaction and more. Effy is free for everyone! Learn more about Effy

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
The fastest way to fast user onboarding. Convert more customers and increase retention. Learn more about Userflow
The fastest way to fast user onboarding You want to improve user onboarding but your developers are busy. Your conversion rate suffers. Userflow lets your whole team build customized in-app surveys, tours and checklists, without code. Convert more customers and increase retention. Learn more about Userflow

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Connect and engage your team with our customizable, feature rich platform for surveys, polls, forms automation, and communication. Learn more about Refresh
Our platform enables you to digitize, distribute, communicate, track and incentivize any survey, poll, or set of forms. Whether your team is never at a desk or there around the clock, our white labeled platform is the answer. - Custom templates - Segment your distribution by team, geography, etc - Customize delivery options (text, push, email, QR codes) - Reward actions in realtime Refresh provides a unified platform to help you better engage with and understand your employees. Learn more about Refresh

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Encourages employee development, resulting in a marked increase in workplace performance and satisfaction. Learn more about LightWork Performance Management
LightWork Performance Management is a dynamic employee performance management system designed to help identify strengths & areas for improvement in employee performance and set goals for employee and company success. Web-based, with familiar Microsoft Windows navigation, LightWork integrates with all HR systems with the tightest integration to Sage HRMS. Learn more about LightWork Performance Management

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Empowering businesses to build, integrate, and analyze interactive lead generation flows per simple drag & drop. Learn more about Heyflow
Heyflow enables businesses to create interactive and engaging web experiences with outstanding design and analytics capabilities. With Heyflow, businesses can easily create sign-up funnels, lead-gener ation flows, multi-step forms, and interactive clickflows to convert website visitors into leads, sign-ups and sales. Analyze the performance of your flows by natively integrating with the marketing tools growth marketeers need. Built in Germany, hosted in Europe and 100% GDPR compliant. Learn more about Heyflow

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Great value Net Promoter Score (NPS) survey software helping you collect, analyze and act on customer feedback and employee opinions. Learn more about SightMill
Great value Net Promoter Score (NPS) survey software helping you collect, analyze and act on customer and employee feedback. Send NPS surveys by email or SMS, add surveys to your website, or gather feedback at training events. Customize surveys to fit your brand and style. Used by companies around the world, it's easy to get setup and we can help at any stage. Understand trends by segment or customer in real-time. Automate with links to Salesforce, Slack, Zapier, CRMs, helpdesks. Learn more about SightMill

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Customizable turnkey solution that helps you collect, evaluate, and present information in a way that aids in informed decision-making. Learn more about Bungee Enterprise Survey Management System
Bungee survey gives you the power to collect, evaluate, and present data to empower and inform your organization. Whether your goal is to collect valuable data for your institution, catalog a patients progress, or improve upon your operations, Bungee can help you achieve your goals. Bungee offers custom dashboards, data collection from secure, customizable questionnaires, communication with survey takers, sophisticated reporting, 3rd party integration capabilities, and robust exporting tools. Learn more about Bungee Enterprise Survey Management System

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Canada Local product
Collect Voice of Customer data with flexible survey software, and close the loop on every customer interaction. Learn more about IntouchSurvey
Nothing travels faster than Voice of Customers (VoC). IntouchSurvey is a survey tool optimized to help multi-unit businesses understand the key drivers of customer satisfaction and dissatisfaction. Easily measure your VoC data with a customizable survey builder, custom dashboards, built-in logic, and granular filters. Manage survey health and use fatigue protection to maximize response rates. Use the built-in contact center to simplify survey deployments and track responses over time. Learn more about IntouchSurvey

Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
On ProQuo, marketers are certain that every decision they make will lead to positive outcomes for their brand. Learn more about ProQuo AI
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Features

  • Question Branching
  • Email Marketing Software
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey

Survey Software Buyers Guide

Introduction

Survey software in Canada allows users to design, carry out, and otherwise manage electronic surveys, polls, questionnaires, and other similar methods of gathering information from a sample of people. Generally, the aim of these surveys is to conduct market research, measure customer satisfaction levels, understand public opinion, or access feedback from employees or other stakeholders. Additionally, the best survey software in Canada allows surveys to be scheduled in advance, which enables users to measure opinion at a particular time or in response to a specific event.

Aside from the creation and publication of surveys, applications of this kind can help users to monitor the actual performance of a survey, such as the number of people that have taken part, the number of people that have stopped before completing the survey, and how long the survey takes. This then makes it easier to optimize surveys so that as many people as possible actually take part, making the eventual conclusions or interpretations more reliable.

Some online survey software is focused on a particular type of survey, such as employee engagement survey software, which is specifically designed to allow users to understand levels of engagement within a workforce. The best survey software, however, will facilitate the creation and distribution of a variety of different survey types, which may be aimed at diverse audiences, and which may be intended to serve numerous different purposes.

The nature of the software itself and the various ways in which it can be used means that it is generally seen to be closely related to market research software and customer satisfaction software solutions, and it can potentially replace the need to use these applications. Moreover, it can work in conjunction with solutions like review management software, in order to assist Canadian businesses with their reputation management efforts.

Survey applications can include different features and options, although the core features are likely to be similar for the majority of software solutions in this category, and some of those features are so common that they can be considered to be category-defining. With this in mind, regardless of the precise application a user chooses to download, they should expect to be able to achieve the following:

  • Create surveys in a variety of different formats, including multiple-choice and open answer
  • Distribute customized surveys through numerous methods, including email and social media
  • Monitor the results and performance of each individual survey, and make changes
  • Produce, modify and save survey templates, allowing work to be repurposed more easily

What is survey software?

Survey software, also known as online survey software, is designed to allow users to create, distribute and manage electronic surveys in a variety of formats, including polls and questionnaires. These surveys can be produced for a number of reasons, with market research being the most common. Canadian businesses may use surveys to gain a better sense of public opinion, or to monitor current levels of customer satisfaction, while surveys can also be targeted towards specific sample groups, or towards the general population, depending on the aims and objectives.

In addition to allowing for the creation and distribution of surveys to targeted individuals and groups—and providing access to the results of those surveys—the very best survey software in Canada will allow users to also monitor the performance of their surveys. This can be in terms of how many people start the survey, how many finish the survey, how many leave the survey before completion, and how long the survey takes people to complete. This information can be crucial for optimizing content so that participation is maximized and the results become more dependable.

Some online survey tools of this kind are intended for specific purposes, such as carrying out market research for businesses or, in the case of employee engagement survey software, measuring the performance and overall participation levels of individual employees or the workforce as a whole. However, on the other hand, some software solutions are more comprehensive, all-purpose options intended for use with surveys of almost any kind.

What are the benefits of survey software?

The benefits of online survey software for Canadian organizations are numerous and are mostly focused around the idea of making it easier to create, distribute, interpret and otherwise manage electronic surveys for market research and other purposes. Of course, with other options available on the market, it is useful to explore some of the more specific benefits associated with using survey tools of this type. The most significant and useful benefits of using the software include:

  • More efficient survey creation: one of the most obvious and most important benefits linked to the use of online survey software is the ability to quickly and easily create electronic surveys for a wide range of purposes. Most applications will allow surveys of different types to be created, and templates will often be provided in order to speed this up even more. Once surveys have been created, it will generally be possible to amend an existing survey so that changes can be made if needs change, while surveys can also be easily repurposed to achieve different objectives. This all means that surveys can be swiftly created, even without advanced technical knowledge.
  • Multiple options for distribution: the best survey software solutions in Canada will support numerous methods for actually distributing the surveys that have been created, allowing them to be targeted towards specific individuals or groups, using a variety of methods. The options here are likely to include email marketing, which is where surveys are sent to specific email addresses, along with social media marketing, where the survey is distributed and carried out using social networking platforms. When users are able to select different distribution options, they are more likely to be able to reach the demographics they are trying to target with their survey, making it more useful as a means of gathering data, carrying out market research, or identifying significant trends.
  • Access to survey performance metrics: while the creation and distribution of surveys is of the utmost importance, it is worth highlighting the fact that businesses, marketing professionals, and other users may also need to gain an understanding of how their survey is performing. Without the ability to analyze performance in this way, polls and questionnaires become significantly less reliable. For instance, a survey may be sent to existing customers in order to gain an understanding of how they feel about a particular product or a particular service that is being offered. The answers to the survey may come back and provide an indication of this, but the business may be unaware that more than half of the customers who opened the survey then closed it before completing it, meaning they have only received the opinions of a small section of the target demographic. High-quality survey applications can provide solutions to this through the use of metrics like click-through rates and bounce rates.
  • Careful management of survey budgets: many surveys are sent out with incentives for completion, and although this can make it more likely that recipients will actually take part in the survey, it also means that careful management is essential. After all, if more people participate than is anticipated, it can easily lead to a situation where costs spiral out of control too. Therefore, a major advantage associated with using survey apps is the ability to manage budgets. In some cases, it is also possible to set limits on the number of participants—or the number of people taking part from a particular location—so that the budget for a campaign can never be exceeded.
  • Increased reliability of information: carefully creating a survey, setting controls, ensuring the survey is sent to the right people, and monitoring specific performance metrics can all combine to ensure the information that is gathered from a poll or questionnaire is more useful and dependable. Through the use of the tools provided by high-quality software solutions, it becomes easier to reduce or eliminate issues like bias and avoid some of the other problems that may adversely affect the quality or reliability of the answers provided.
  • More accurate survey data capture: finally, a significant part of turning surveys into useful market research involves the entry of relevant data captured from survey answers. However, when this is a manual process, there is the possibility of human error and, in the worst cases, this can then lead to inaccurate conclusions being drawn. Software solutions can assist with this by automating much of the data capture process. As a result, not only will this make data from surveys more accurate, it can also speed up the entire process, and data can be gathered automatically, without the need for any human user to be present at the time.

What are some of the most common features of online survey software?

The features of online survey software are primarily intended to assist with the creation, management, and distribution of electronic surveys, while also helping Canadian businesses and other users to get the most from the data stemming from those surveys. Although the precise features and options available will vary from one app to the next, the core features tend to be fairly similar. This means that the majority of survey applications will offer the following features:

  • Survey builder: create questionnaires, polls, and other surveys through the use of built-in tools. Most software solutions of this kind will provide support for a variety of different question types, including multiple-choice questions using radio buttons, multiple-choice questions using drop-down menus, ratings scale questions, or a combination of these question types. Crucially, the very best survey tools will allow for the creation of surveys that are logical, easy-to-understand, user-friendly, and genuinely useful. Additionally, the surveys can be created so that data is easy to access for marketers, businesses, and others who use them for purposes like market research, employee engagement monitoring, and customer satisfaction tracking.
  • Multi-channel distribution: send surveys to people through a variety of different channels, in order to maximize reach and levels of participation. Some of the channels that may be supported within survey platforms or software solutions include surveys sent via email, surveys hosted on corporate websites, and social media surveys. A single survey can be optimized for and distributed across all of these different platforms, or surveys can be optimized for one particular channel, depending on business needs or personal preference.
  • Reporting/analytics: view important information about the performance of surveys and analyze the ways in which participants have responded. In many cases, this will include real-time data, such as bounce rates, completion rates, and the average amount of time taken to complete a survey. Additionally, the reporting and analytics feature may also allow for the creation of reports that focus on the survey responses. This can potentially make it easier to understand the most popular responses to questions, along with the questions that caused the greatest diversity in terms of public opinion. Information can generally be presented in a number of different formats so that it can be easily read, understood, and delivered to either internal stakeholders or the public.
  • Customizable templates: utilize survey templates to speed up the creation process and customize those templates so that they can be more easily re-used in the future. Many businesses, marketers, and individuals need to create surveys on a regular basis, and templates can help to provide a level of consistency in terms of format, layout, and content. With that being said, one of the single biggest plus points associated with templates is the ability to produce surveys quickly and easily, even without an in-depth knowledge of how the software works.
  • Question library: build, maintain, and refer back to a centralized question library, where users can access previous questions that have been asked in surveys and easily add those questions to new surveys they are creating. Storing questions in a library in this way can dramatically speed up the process behind survey creation and can also allow the wording of questions to be optimized over time. As a result, questions are more likely to be fully understood and generate answers that are useful to marketers or to a business as a whole.
  • Email marketing: create mailing lists and email marketing campaigns, with links to a survey contained within the main body of the email. From there, it is possible to track the performance of the email marketing campaign with metrics like click-through rates. Campaign information can typically be adjusted so that a different audience or demographic is targeted and so people who opt-out of receiving emails of this kind are removed from the mailing list. In many cases, corporate survey tools will offer a variety of options for automation, too, making the creation and management of email marketing campaigns significantly more efficient.
  • Question branching: create branching surveys, which provide users with different questions, depending on their answers to previous questions. To provide an example, a Capterra survey on sustainability found that 59 per cent of Canadian consumers say that sustainability influences their purchasing habits. Using business survey software, it would be relatively easy to set this up as a branching question, with those 60 per cent being given a follow-up question that differs from the follow-up question given to the remaining 40 per cent of participants. A key benefit of this is the ability to ensure all questions asked are actually relevant to each individual user. The option to ask branching questions can also reduce the need to send out additional follow-up surveys.

What should be considered when purchasing survey software?

When purchasing survey software, there are a number of important things to consider first, and these can have a major bearing on the final purchasing decision. Decision-makers need to seek out software solutions that are right for their specific needs, and this could mean that simply exploring the best online survey tools reviews may be insufficient. Generally, the best way to approach this is to ask some key questions first, such as the following:

  • How much does survey software cost? The price of different solutions is a major factor in any purchasing decision, but careful thought is required. While it may be possible to acquire high-quality survey software free of charge, those options are likely to be more basic in terms of features. The missing features may not be significant for all users, however, so free survey software can still be viable in some cases. Going further, it is crucial to view the issue of cost in terms of the total cost of ownership. Clearly, there will be upfront costs, such as the price of acquiring the software and setting it up, but there are also likely to be some hidden costs too, such as the cost of training employees to use the software or the cost of accessing updates or professional support. These hidden costs could mean that solutions with a low initial price may actually end up being deceptively expensive in the longer term.
  • Why use online survey software? The precise reasons for investing in a dedicated survey application also need to be considered carefully so that an appropriate choice can be made. Business survey software, for instance, is an ideal solution for companies that want to carry out market research, but these solutions may not be the most suitable choice for an individual website owner wishing to gather quick reader opinions. Similarly, employee engagement survey software is useful for that specific purpose, but a more well-rounded option could be better for businesses that are likely to use surveys for more than one purpose. It is vital to be as clear as possible about the reasons for buying the software so that the best selection can be made for those particular needs.
  • What types of surveys are supported? Online survey software is ideal for the creation of electronic surveys, but these can take different forms, and the ideal design will depend on factors like the subject and target audience. Moreover, some marketing professionals may have more advanced needs. For example, the requirements of some businesses or market researchers may extend to a need for telephone survey support within software or even support for one-to-one, in-person interviews. All of this means it is essential to consider the types of surveys that are supported by the different programs on the market. From there, it becomes much easier to find the most suitable option based on the relevant features provided.
  • Who needs access to the software? Another important consideration when seeking out online survey software is the question of who is going to need access to it. This then brings about some secondary questions, which centre on issues like where those people are going to be based and how they intend to access the software. If everyone who needs access is going to be working within the same office, the software requirements are likely to be different from situations where employees need access across multiple different sites. Logically, this then extends further if remote and mobile access are desirable. Therefore, it is vital to think carefully about who will be using the software, the devices and operating systems they will be using, and the logistics of sharing that access.
  • Is open source survey software better? There are several benefits associated with open source software, including the lack of upfront costs, greater transparency, and the potential for a community to form around the software, resulting in continuous improvements and additional support. The code can also be reviewed and vetted by that community, potentially offering security benefits too. However, this needs to be weighed up against some of the possible disadvantages, such as reduced assistance with initial setup and training, and the fact that open source software tends to offer limited warranties when viewed in comparison to proprietary software.

Buyers also need to give some thought to the main trends that are relevant to online survey software too. It is worth taking the extra time to ensure the software selected has been designed with an awareness of some of the most significant Canadian trends in mind because it can help to ensure the software is useful for the foreseeable future, rather than serving only as a short-term solution. With regards to survey apps, some of the key trends to be aware of include:

  • Increased prevalence of remote work: One of the major workforce trends of recent times has been the increased prevalence of remote work and the growing demand among employees for more opportunities to work from home. This is evidenced by Gartner research, which identified the end of 2021 as the point at which more than half of the world's knowledge-intensive workers would be working remotely, as well as Capterra research, which found that 85% of Canadian workers want to work remotely at least part-time in the future. With so many people likely to be working remotely in the years ahead, either on a permanent basis or as part of a hybrid work model, there are knock-on effects for software and these need to be considered prior to making an investment. For a start, employees may need access to the software across multiple devices, and these devices may be using different operating systems.
  • The rise of cloud-based software: A related trend has been the rise of cloud-based software solutions, often deployed on a Software as a Service (SaaS) basis. These options are ideal for providing access to software from anywhere, using a variety of devices, and the storage of data in the cloud also offers security advantages, along with additional options for content sharing and collaboration. With that being said, cloud-based software does tend to require the payment of a subscription fee, while the complete reliance on a working internet connection can be prohibitive for some organizations. The pros and cons should, therefore, be weighed up carefully.
  • A need for mobile optimized surveys: Mobile optimization has been a key trend across online marketing, with web content and other forms of marketing all needing to be optimized so that they can be viewed and easily digested using mobile devices. The same is true for surveys, which are increasingly being viewed by users on mobile phones, and if businesses want high levels of participation, mobile optimization is critical. This necessitates software that is able to be used to create and manage mobile-focused questionnaires, polls, and other surveys.
  • Use of AI chatbots for survey work: Increased adoption of artificial intelligence (AI) technology and the growing popularity of conversational user interfaces are two of the main trends that businesses need to be aware of. Within survey platforms, these trends can combine to provide users with access to AI chatbots. When utilized to the greatest effect, this can help to make surveys more interactive and more like a two-way conversation, rather than a more impersonal list of questions. The AI capabilities also open up the possibility of surveys that are more personalized, with questions changing in real-time, depending on the answers given.

Sources:

The features highlighted were identified based on their relevance and the percentage of products in Capterra's directory that offer them. The following sources were used for this document:

  1. Sustainability: Consumers care, but don’t necessarily act - Capterra Blog (Date accessed: Wednesday, October 20, 2021)

  2. Gartner Forecasts 51% of Global Knowledge Workers Will Be Remote by the End of 2021 - Gartner.com (Date accessed: Wednesday, October 20, 2021)

  3. Top 5 Tech Trends for Small Business - Capterra Blog (Date accessed: Wednesday, October 20, 2021)