CMS (Campaign Management System)
A campaign management system (CMS) is software that businesses use to plan and execute marketing campaigns. It allows users to create and manage ads, track results, and analyze data to optimize future campaigns. A CMS can segment data to target specific customers and provide reporting for multiple channels such as email marketing, search engines (SEM), and display advertising networks (e.g., Google AdWords, Facebook Ads Manager).
What Small and Midsize Businesses Need to Know About CMS (Campaign Management System)
A CMS can help your business save time and money. By tracking the performance of your campaigns, your business can make better decisions about where to allocate your marketing resources for maximum impact. A CMS makes it easier to measure the return on investment (ROI) for each campaign so you know which are worth continuing.