Ines Bahr is a senior content analyst with nearly 10 years of experience in content marketing and tech trends in the German market. Her research highlights market trends that enable companies to be innovative and keep up with their competitors. She is an expert in helping small and medium-sized businesses find the right software for their needs. In Capterra’s YouTube channel, she presents tool lists that are important for German companies. Her areas of expertise are human resources, cybersecurity, and digitalization strategies. Her digitization tips are based on more than 30 studies she has conducted for German and other markets around the world, and her software product recommendations are based on the analysis of user reviews on Capterra (more than 2 million in total) and follow a precise methodology. Ines research has been published in multiple tier 1 publications, such as Spiegel, Heise, t3n, FAZ, Business Insider, Tagesspiegel, Focus, and Handelsblatt. In addition she has participated in events as a speaker, produced podcasts, and given multiple interviews, e.g. the Digital Bash event and Zielgruppengerecht podcast.
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