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Social Analytics

Social analytics is a method designed to track, analyze, measure, and interpret how people interact digitally. Digital interactions can occur with other people, topics, ideas, and content online. Social analytics tracks these engagements, whether at the workplace or in a community, and is often used by marketers for decision-making.

What Small and Midsize Businesses Need to Know About Social Analytics

SMBs can use social analytics to learn about their customers’ experiences and also find out what their competitors are doing. Many advanced social analytics techniques are now available. For example, machine learning can uncover significant customer patterns; predictive modeling can provide recommendations for making business decisions; and automated analysis can identify and classify topics, people, or content to help understand audience needs. Using this information, SMBs can influence purchases by personalizing customer experiences.