Trade marketing focuses on distributors, retailers, and wholesalers, rather than consumers. There are several reasons businesses engage in trade marketing, including as an attempt to increase demand with supply chain partners to ultimately help get products in front of consumers.
What Small and Midsize Businesses Need to Know About Trade Marketing
Businesses often implement trade marketing to entice retailers to stock their products . Trade marketing can help businesses build and maintain long-term relationships with a variety of supply chain contacts.