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Demand Signal Repository (DSR)

A demand signal repository (DSR) is a database that stores, cleans, and simplifies external data. This data is typically called demand data, which is centered around consumer demand. DSRs organize large amounts of data that come from different platforms or tools such as point-of-sale (POS) data or customer loyalty data. This data is then used by other apps and tools to support business planning, such as analyzing insights about shoppers or stocking and transportation planning.

What Small and Midsize Businesses Need to Know About Demand Signal Repository (DSR)

The data that a DSR hosts can help SMBs improve business performance by getting information about customer responses or engagement. DSRs can analyze receipts, orders, returns, promotions, sales, or inventories. Then, DSRs translate the data into a format ready for the business to analyze and report on.

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