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Nexus Of Forces

Nexus of forces is used to describe technology's current and future state. It is characterized by a convergence of four disruptive forces: social media, mobile devices, cloud computing, and big data.

What Small and Midsize Businesses Need to Know About Nexus Of Forces

The nexus of forces has created new businesses to reach consumers and has also led to the rise of "digital natives", i.e., people who have grown up using technology and are comfortable with it. With the nexus of forces, businesses gain valuable insight into customer behavior and trends to drive innovation and speed up product development.

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