Soffront CRM

Good marketing automation software

Pros:

Good software for small and medium sized business. Pictorial representation is good, can be used in any presentation.

Cons:

Duplicate creation, need option in multiple fields or user can select based on his fields. Edit option should be given

We are very sad to have to leave

Comments: We were so sad to hear that our Board of Directors decided that we needed to combine our EMR with our CRM to create one software system. This is the only reason we are leaving Soffront

Pros:

The biggest asset was the customer service. You can have the best software in the world but it's useless without good customer service. I had the same rep for 9 years! The ability to be able to reach our to a living person daily if needed was the single most important factor in us staying as long as we did.

Cons:

I really don't have anyone thing I disliked. I will say that I did some things in Soffront that, had I known the consequences, I might not have done. So I guess that was a training issue.

Penny wise, pound foolish

Comments: The system navigation is clunky and not user-friendly. The variety of options are limited. Email content corrupts on sending out mails to a third party. Upload of content is slow. Quality is horrific. Service is delayed and they cannot seem to grasp that as an end user my job is not to solve or figure out their complicated back-end systems. Little communication is provided and is very hard to find in order to find a "specific protocol" which is definitely not at all in line with industry best practice standards. Today I opened my CRM system to find that the email newsletter that I've been drafting for 2 days, is just missing. Even after a call with them, and being told it definitely would be available on backup, it was lost. Never had such shocking service or experienced such a terrible product in my life. The discounted price is not worth the pain. A massive big no for me.

Pros:

Absolutely nothing. Not more I can say about it.

Cons:

Absolutely everything. Not more I can say about it.

Easy to use and reliable

Pros:

We have used this product for 20 years. It has been very reliable throughout the years. In the early years we had to archive the data annually to be performance effective. In later versions this was not necessary. The search capability is very flexible and allows for many variations. Overall this software is really good.

Cons:

The report writer is limited and is not very robust. They have some canned "types" of reports and that is all you can get. You can get to the data easy but not in a nice formatted report format.

Great CRM for my marketing business

Comments: It allowed me to get a Lead to a Customer quickly while capturing all the notes and interactions along the way.

Pros:

When I get a lead from the website it goes right to the CRM and the sales team can follow up. The stages it goes through from Lead to Customer is intuitive and helps by not letting any leads fall through the cracks.

Cons:

I'm looking for them to do some improvements on their phone app. It's too simple and needs additional functionality.