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Marin Software
Marin Software Overview:
What Is Marin Software?
Marin Software boasts several AI-powered marketing solutions that empower marketers to save time and sell more. Link all your publisher accounts (Google, Facebook, Amazon, Tiktok, and dozens more), connect online and offline conversions, and let Marin's powerful AI solutions unify your data, identify cross-channel opportunities, automate optimizations, and adjust bids to achieve the targets you set.
Marin also offers Managed Services to help you with short or long-term staffing challenges.
Who Uses Marin Software?
Businesses with cross-channel marketing campaigns in retail, e-commerce, B2B, tech, travel, and finance. Marin has trafficked over $42 Billion in media spend for the world's largest brands.
Where can Marin Software be deployed?
Cloud-based
On-premise
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Overall rating
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Based on 20 reviews
Reviews sentiment
Positive
80%
Neutral
15%
Negative
5%
Starting Price
US$500.00
Per User, Per Month
Free trial
About the vendor
- Marin Software
Marin Software support
- Phone Support
- Chat
Countries available
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Australia, Canada, Denmark, Finland, Germany
Countries available
Countries where the product is available. Note: Customer support may not be accessible in that country.
- Australia
- Canada
- Denmark
- Finland
- Germany
- Netherlands
- Norway
- Sweden
- United Kingdom
- United States
Languages
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English, French, German, Japanese
Features of Marin Software
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Keyword Rank Tracking
SEO Management
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Performance Management
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Reporting & Statistics
Top rated features
Email Campaign Management
Reporting/Analytics
Capterra verified reviews for Marin Software
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Overall rating
Based on 20 reviews
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Nick
Paid Search Manager in US
Real Estate, 501–1,000 Employees
Used the Software for: 6-12 months
"Marin Review"
July 25, 2024
Pros:
The data integration with our data lake and getting accurate reports within the dashboard.
Cons:
Bidding portfolios have not been as good as Googles.
Reviewer Source
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Chris
Search Lead in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
"Good For Program Management"
March 5, 2024
Pros:
We use Marin Software for PPC campaign management. The dimensions feature allows us to apply company-specific values into the final URL for offline tracking, and we can roll up and report by those same dimensions easily. Marin's cross-platform reporting makes is easy to pull data for initiatives that are executed in more than one platform.
Cons:
Marin's automated bidding is transparent, down to the keyword-level. The only downside with automated bidding is the "Impression Share" target. If a campaign is budget capping and not hitting the IS target, Marin will continue to bid up to increase impression share, which just makes the campaign hit the campaign daily budget faster.
Reviewer Source
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Ameena
Senior PPC Account Manager in India
Electrical/Electronic Manufacturing, 5,001–10,000 Employees
Used the Software for: 2+ years
"A Critical Review of Marin Software's Solutions"
March 5, 2024
Pros:
Amazing support service and dedicated team to look at accounts.
Cross-Channel Advertising Management
Optimization Tools
Reporting and Analytics
Bid Management
Automation and Workflow Efficiency
Integration with Multiple Platforms
Cons:
Doesn't adopt to changes from search engine faster.
Older Marin interface was good and easy to use, MarinOne is slightly more difficult.
Reviewer Source
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Philip
Director of Digital in UK
Hospitality, 51–200 Employees
Used the Software for: 2+ years
"Marin Software for YOTEL"
March 28, 2024
Pros:
I have worked with Marin Software prior to joining YOTEL. The most important thing for us is that the bidding automations reduce my team's workload whilst still allowing us to step in and take control at critical moments. Marin is also very transparent about the way that bid adjustments are calculated which is important for us to understand what is happening
Cons:
I think the user interface doesn't necessarily make it very easy for new users to appreciate all the features that are available.
Reviewer Source
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Matt
Marketing Manager in US
Real Estate, 1,001–5,000 Employees
Used the Software for: 2+ years
"Flexibility and Customization is key for us!"
April 1, 2024
Great partnership so far! Our account reps are quick to respond and assist whenever we need.
Pros:
We value the amount of customization the tool provides. We have a unique set of metrics that we judge all campaigns against (not just paid search) so it's important that we can get what we need so it's easily comparable.
Cons:
With so many levers, sometimes the tool interface can be clunky and hard to navigate but the support team is quick to respond and guide us in the right direction.
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