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Salesforce Marketing Cloud
Salesforce Marketing Cloud Overview:
What Is Salesforce Marketing Cloud?
Salesforce Marketing Cloud is a marketing solution designed to increase engagement with every consumer. Teams can use powerful data management to collect, organize, and securely store first, second, and third-party data alongside offline data to create complete consumer data profiles. Administrators can tailor every interaction along the journey with the brand using built-in AI. Teams can engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.
Who Uses Salesforce Marketing Cloud?
Designed for small and midsize businesses in various industries.
Where can Salesforce Marketing Cloud be deployed?
Cloud-based
On-premise
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Overall rating
See all reviews
Based on 524 reviews
Reviews sentiment
Positive
83%
Neutral
12%
Negative
4%
Starting Price
US$25.00
Per User, Per Month
Free trial
About the vendor
- Salesforce
- Located in San Francisco, US
- Founded in 2003
Salesforce Marketing Cloud support
- Phone Support
- 24/7 (Live rep)
- Chat
Countries available
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Australia, Austria, Belgium, Brazil, Canada
Countries available
Countries where the product is available. Note: Customer support may not be accessible in that country.
- Australia
- Austria
- Belgium
- Brazil
- Canada
- China
- Denmark
- Finland
- France
- Germany
- India
- Indonesia
- Ireland
- Israel
- Italy
- Japan
- Malaysia
- Mexico
- Netherlands
- Norway
- Philippines
- Portugal
- Saudi Arabia
- Singapore
- South Africa
- Spain
- Sweden
- Switzerland
- Taiwan
- Thailand
- United Arab Emirates
- United Kingdom
- United States
- Vietnam
Languages
Show more details
Chinese, Czech, Danish, Dutch, English
Languages
Languages that the product is available in.
- Chinese
- Czech
- Danish
- Dutch
- English
- Finnish
- French
- German
- Hungarian
- Indonesian
- Irish
- Italian
- Japanese
- Korean
- Norwegian
- Polish
- Portuguese
- Russian
- Spanish
- Swedish
- Traditional Chinese
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Campaign Scheduling
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Top rated features
Customer Database
Support Ticket Management
Capterra verified reviews for Salesforce Marketing Cloud
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Overall rating
Based on 524 reviews
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Tuğçe
Social Media Manager in Canada
Verified LinkedIn User
Architecture & Planning, 2–10 Employees
Used the Software for: Free Trial
"Amazing Cloud System"
June 14, 2024
Pros:
Easy to use, user friendly interface. Good lead system
Cons:
It’s expensive when compared to others in the market
Reviewer Source
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Miriam
Researcher in Canada
Events Services, 2–10 Employees
Used the Software for: 1-5 months
"Easy marketing"
February 9, 2025
Pros:
Easy integration with existing email lists
Cons:
The high cost and no automatic way of importing multiple emails per contact
Reviewer Source
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Iyer
National Sales Manager in US
Verified LinkedIn User
Transportation/Trucking/Railroad, 1,001–5,000 Employees
Used the Software for: 6-12 months
"Salesforce Marketing Cloud - The best in the game!"
September 19, 2024
Salesforce Marketing Cloud gave us insights to customer trends, and the best market segmentation help we could ask for.
Pros:
The high level of personalizable customer engagement, along with access to AI tools, and campaign management, and robust analytics as well. The customer service is great also.
Cons:
Salesforce marketing cloud randomly has extremely long slow periods, and any updates do take a bit of a while. Not much outside of that
Reviewer Source
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Sumit
Digital Marketing Manager in India
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
"Powerful Software For Marketing"
January 23, 2025
- Ease of Use: Was the software easy to navigate?
- Features: Did it offer useful tools for marketing, like email campaigns or analytics?
- Support: How helpful was customer service?
- Results: Did it improve your marketing efforts?
- Features: Did it offer useful tools for marketing, like email campaigns or analytics?
- Support: How helpful was customer service?
- Results: Did it improve your marketing efforts?
Pros:
Salesforce Marketing Cloud invites users to share their positive experiences, focusing on its features and benefits in managing marketing efforts, such as email campaigns and customer data analysis.
Cons:
1- The focus is on negative feedback.
2- Users are asked to share specific disadvantages.
3- Feedback aims to improve user experience.
4- Solicitations for critique suggest ongoing product development.
Reviewer Source
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Sarah
Content Marketing Manager in Ireland
Computer Software, 51–200 Employees
Used the Software for: 1+ year
"Powerful tool but a steep learning curve"
September 3, 2024
Pros:
The platform’s ability to segment audiences and automate marketing workflows is pretty powerful, allowing for precise targeting and engagement across email, social media, and SMS. Its integration with Salesforce CRM also makes it easy to pull insights into customer behavior and preferences.
Cons:
Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training. Additionally, some tasks that should be straightforward, like creating email templates or setting up automation workflows, can be a bit cumbersome due to the number of steps involved.
Reviewer Source
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