Who Uses Salesforce Marketing Cloud?

Companies of all sizes, in all industries.

What Is Salesforce Marketing Cloud?

Data Management Platform (DMP) that gathers customer data and helps deliver relevant and personalized advertisements to consumers.

Salesforce Marketing Cloud Details

Salesforce

http://www.salesforce.com

Founded 2003

Salesforce Marketing Cloud video
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Salesforce Marketing Cloud pricing overview

Salesforce Marketing Cloud does not have a free version. Salesforce Marketing Cloud paid version starts at US$4,800.00.


Starting Price

US$4,800.00

Pricing Details

Contact Salesforce for pricing information.

Free Version

No

Salesforce Marketing Cloud deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base Software
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Deployment

  • Cloud, SaaS, Web-based
  • Android (Mobile)
  • iPhone (Mobile)
  • iPad (Mobile)

Training Software

  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos

Salesforce Marketing Cloud Features

  • API
  • Activity Dashboard
  • Activity Management
  • Activity Tracking
  • Alerts/Notifications
  • CRM Software
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Campaign Management Software
  • Contact Database
  • Contact Management Software
  • Customer Database
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Document Storage
  • Drag & Drop
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Forecasting
  • Interaction Tracking
  • Interaction Tracking
  • Internal Chat Integration
  • Lead Capture Software
  • Lead Generation Software
  • Lead Management Software
  • Lead Qualification
  • Marketing Automation Software
  • Mobile Access
  • Opportunity Management
  • Pipeline Management
  • Projections
  • Quotes/Estimates
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Forecasting Software
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Segmentation
  • Social Media Integration
  • Task Management Software
  • Territory Management
  • Third Party Integrations
  • Workflow Management Software

View full list of CRM Software

  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • CRM Software
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management Software
  • Click Tracking
  • Contact Database
  • Contact Management Software
  • Content Management System (CMS) Software
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Engagement Analytics
  • Event Triggered Actions
  • Lead Capture Software
  • Lead Generation Software
  • Lead Management Software
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Social Media Integration
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Web Forms
  • Workflow Management Software

View full list of Campaign Management Software

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  • API
  • Activity Dashboard
  • Ad Network Integration
  • Advertising Management
  • Analytics/ROI Tracking
  • Audience Targeting
  • Behavior Tracking
  • Behavioral Analytics
  • CRM Software
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Competitive Analysis
  • Contact Database
  • Content Library
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Data Capture and Transfer
  • Data Extraction Software
  • Data Import/Export
  • Data Mapping
  • Data Migration
  • Data Profiling
  • Data Recovery
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Verification
  • Data Visualization Software
  • Drip Campaigns
  • Email Marketing Software
  • Engagement Analytics
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Performance Management
  • Predictive Analytics Software
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing Managment
  • Third Party Integrations

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  • Campaign Analytics
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  • Campaign Segmentation
  • Canned Responses
  • Chat/Messaging
  • Click Tracking
  • Contact Database
  • Contact Management Software
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Recovery
  • Drag & Drop
  • Drip Campaigns
  • Email Distribution
  • Email Management Software
  • Email Marketing Software
  • Email Monitoring
  • Email Templates
  • Email Tracking Software
  • Inbox Management
  • Monitoring
  • Queue Management
  • Real Time Analytics
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Routing
  • Search/Filter
  • Shared Inboxes
  • Signature Management
  • Social Media Integration
  • Spam Blocker
  • Subscription Management Software
  • Template Management
  • Third Party Integrations
  • Whitelisting/Blacklisting
  • Workflow Management Software

View full list of Email Management Software

  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM Software
  • Campaign Analytics
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  • Campaign Scheduling
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  • Click Tracking
  • Contact Database
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  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Email Tracking Software
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  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture Software
  • List Management
  • Mailing List Management
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management Software
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Web Forms

View full list of Email Marketing Software

  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • CRM Software
  • Calendar Management
  • Campaign Analytics
  • Campaign Management Software
  • Contact Database
  • Contact Management Software
  • Customer Database
  • Customer Segmentation
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Document Storage
  • Drag & Drop
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Email Tracking Software
  • Forecasting
  • Interaction Tracking
  • Interaction Tracking
  • Lead Capture Software
  • Lead Distribution
  • Lead Generation Software
  • Lead Management Software
  • Lead Nurturing Software
  • Lead Qualification
  • Lead Segmentation
  • Monitoring
  • Opportunity Management
  • Pipeline Management
  • Pipeline Reports
  • Prospecting Tools
  • Real Time Data
  • Real Time Notifications
  • Reminders
  • Reporting & Statistics
  • Sales Forecasting Software
  • Sales Reports
  • Sales Trend Analysis
  • Social Media Integration
  • Source Tracking
  • Task Management Software
  • Template Management
  • Third Party Integrations
  • Web Forms
  • Workflow Management Software

View full list of Lead Management Software

  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Analytics/ROI Tracking
  • Behavior Tracking
  • CRM Software
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Attribution
  • Charting
  • Content Management System (CMS) Software
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard Creation
  • Dashboard Software
  • Data Import/Export
  • Data Visualization Software
  • Drag & Drop
  • Email Marketing Software
  • Engagement Analytics
  • Keyword Tracking
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Predictive Analytics Software
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Search/Filter
  • Social Media Integration
  • Social Media Monitoring Software
  • Social Promotion
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Website Analytics

View full list of Marketing Analytics Software

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  • API
  • Activity Dashboard
  • Activity Tracking
  • Analytics/ROI Tracking
  • CRM Software
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Segmentation
  • Contact Management Software
  • Conversion Tracking
  • Customer Database
  • Customizable Branding
  • Customizable CTAs
  • Customizable Forms
  • Customization
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Distribution
  • Email Marketing Software
  • Email Tracking Software
  • Engagement Analytics
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Generation Software
  • Lead Management Software
  • Lead Qualification
  • Marketing Automation Software
  • Marketing Calendar
  • Mobile Access
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Real Time Data
  • SMS Marketing Managment
  • Sales Analytics
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management Software

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  • Activity Dashboard
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  • Alerts/Notifications
  • CRM Software
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  • Call Management
  • Campaign Management Software
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  • Commission Management
  • Contact Database
  • Contact Management Software
  • Contract/License Management
  • Customer Database
  • Customer Segmentation
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Document Storage
  • Drag & Drop
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Email Tracking Software
  • Field Sales Management
  • Forecasting
  • Lead Capture Software
  • Lead Generation Software
  • Lead Management Software
  • Lead Qualification
  • Opportunity Management
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Proposal Generation
  • Real Time Data
  • Real Time Reporting
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Sales Activity Management
  • Sales Automation
  • Sales Forecasting Software
  • Sales Reports
  • Sales Trend Analysis
  • Task Management Software
  • Territory Management
  • Third Party Integrations
  • Workflow Management Software

View full list of Sales Force Automation Software

  • @mentions
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Automated Publishing
  • Automated Scheduling
  • Brand Tracking
  • Calendar Management
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Collaboration Tools
  • Commenting / Notes
  • Content Management System (CMS) Software
  • Customer Engagement Software
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Data Visualization Software
  • Drag & Drop
  • Engagement Analytics
  • Filtering
  • Image Library
  • Keyword Tracking
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Post Scheduling
  • Real Time Analytics
  • Real Time Monitoring
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Sentiment Analysis
  • Social Advertising
  • Social Media Integration
  • Social Media Monitoring Software
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Workflow Management Software

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  • API
  • Activity Dashboard
  • Activity Tracking
  • Automated Publishing
  • Automated Scheduling
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  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Commenting / Notes
  • Contact Management Software
  • Content Library
  • Content Management System (CMS) Software
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Visualization Software
  • Drag & Drop
  • Email Marketing Software
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  • Image Library
  • Keyword Filtering
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Post Scheduling
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Advertising
  • Social Media Integration
  • Social Media Monitoring Software
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  • Social Promotion
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  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
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View full list of Social Media Marketing Software

Salesforce Marketing Cloud Alternatives

More Salesforce Marketing Cloud alternatives

Salesforce Marketing Cloud Reviews

Read all reviews

Overall rating

4/5

Average score

Ease of Use 3.6
Customer Service Software 3.7
Features 4.1
Value for Money 3.6

Review software

Share your experiences with other software buyers.

Write a Review!
Aaron B.
Director Consulting, Salesforce Marketing Cloud
Marketing & Advertising, 10,000+ Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    5 /5
  • Customer Support Software
    3 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 2019-01-28

"Powerful, but complex"

Pros: This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Cons: There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

  • Reviewer Source 
  • Reviewed on 2019-01-28
Walter T.
Marketing Specialist
Higher Education Software, 501-1,000 Employees
Used the Software for: 1+ year
  • Overall Rating
    4 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    3 /5
  • Customer Support Software
    4 /5
  • Value for Money
    Unrated
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 2020-01-21

"SFMC"

Comments: This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.

Pros: In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

Cons: Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.

  • Reviewer Source 
  • Reviewed on 2020-01-21
Verified Reviewer
Client Service Consultant
Insurance Software, 10,000+ Employees
Used the Software for: 1+ year
  • Overall Rating
    4 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    4 /5
  • Customer Support Software
    4 /5
  • Value for Money
    Unrated
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 2021-03-17

"Helpful tool for work teams"

Pros: You are able to view and respond to emails from all of your coworkers which helps with workload management.

Cons: Often has glitches that needs IT help to fix.

  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 2021-03-17
Verified Reviewer
Consultant
Internet, 11-50 Employees
Used the Software for: 6-12 months
  • Overall Rating
    1 /5
  • Ease of Use
    1 /5
  • Features & Functionality
    2 /5
  • Customer Support Software
    1 /5
  • Value for Money
    1 /5
  • Likelihood to Recommend
    0/10
  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 2018-07-07

"Terrible product, terrible support"

Pros: The personalization options are pretty cool. But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them.

Cons: Where to start.
- Extremely buggy system. We had multiple issues with the Journey Builder that resulted in a number of our subscribers receiving thousands of emails which put us on the spam list for Gmail.
- The Journey Builder is extremely rigid. You have to create new versions if you want to make even the smallest edit. Then you'll likely need to double check every single step because things break super easily.
When you update emails that are used in Journeys in Content Builder, you need to go into these Journeys and manually update these emails again to make sure the changes take effect. You can try to solve this with Reference Content but then Engagement Splits don't work because it cannot see the URLs. Same goes for using Dynamic Content. Also, current subscribers in the existing version of a journey cannot be placed into the new version of the journey. Lastly, you can only add subscribers to retargeting audiences but NOT REMOVE them from these retargeting audiences. You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook. Compare that with a cheap tool like ActiveCampaign and you're just amazed how bad Marketing Cloud is. Especially Journey Builder is the worst app I've ever come across.
- The platform is basically not usable without Salesforce CRM. This creates a number of problems, e.g. not being able to simply send a realtime response email when someone fills a form on your website. Also, even though it's the same company, the integration between Salesforce and Marketing Cloud is complex and just basically terrible.
- Cloud Pages Smart Capture forms are useless. It doesn't accept people that are already in the data extension that is connected to a particular Smart Capture form but it does not warn you about this in any way. Also, if you use Salesforce as your DoR you can't use Smart Capture forms but are forced to build custom AMPscript code due the ContactID being created in Salesforce (not possible in Marketing Cloud).
- As I mentioned above, functions don't work well with each other. This because they just bought a bunch of different companies and tried to tie it together. This also makes it very difficult to navigate as some functions overlap while others are completely incompatible. The system is also very slow. Loading times are not rarely over 10 seconds. This makes working with it daily a true torture.
There are numerous other smaller bugs and annoying things that I don't have time for to write down but if I can summerize, if you want your marketing team to be lean, flexible and successful then do yourself a favor and pick any other system.

  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 2018-07-07
Verified Reviewer
Visual Designer
Insurance Software, 201-500 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support Software
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 2019-09-05

"Definitely a step up from MailChimp"

Pros: This software makes it easy to build professional looking emails that add all the information you need with drag and drop

Cons: IT is sometimes hard to organize and sort files

  • Reviewer Source 
  • Reviewed on 2019-09-05