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Salesforce Marketing Cloud

Salesforce Marketing Cloud

What Is Salesforce Marketing Cloud?

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data alongside offline data to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.

Who Uses Salesforce Marketing Cloud?

Companies of all sizes, in all industries.

Salesforce Marketing Cloud Software - 1
Salesforce Marketing Cloud Software - 2
Salesforce Marketing Cloud Software - 3
Salesforce Marketing Cloud Software - 4
Salesforce Marketing Cloud Software - 5

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Reviews of Salesforce Marketing Cloud

Average score

Overall
4.2
Ease of Use
3.8
Customer Service
3.9
Features
4.2
Value for Money
3.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Jana
Jana
Senior Director Of Marketing in US
Verified LinkedIn User
Computer Software, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Incredibly Powerful Cloud-Based Marketing Automation Platform

5.0 9 months ago

Comments: Using Marketing Cloud, we can simply keep tabs on all of our social media profiles, Facebook updates, and email automation tools. Even if this platform is already a part of our website, it integrates with the services of other companies and applications with relative ease. Despite the fact that Marketing Cloud has an email solution, we continue to rely on Mailchimp to assist with channel management.

Pros:

It is an extremely adaptable and comprehensive application that provides everything you need to efficiently manage your connections with customers. I liked that I could find out a lot of stuff, like what they were doing online, about the people I was trying to sell to. It gave me a comprehensive understanding of their habits, tastes, and contacts with my company, allowing me to make smarter choices and give superior service. In conclusion, if you're wanting to simplify your sales and marketing operations in a strong and user-friendly method, this CRM system is what you need.

Cons:

It is always frustrating how long it takes for an email activity to load in Journey Builder. Sometimes the platform will indicate that you have been idle even if you have been working on it continuously.

Manuel
Manuel
Marketing Publicity Manager S in Mexico
Verified LinkedIn User
Entertainment, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

For sales and marketing operations, this is a highly valuable tool.

4.0 2 years ago

Comments: Very powerful MA software with a large variety of features However, to master it, you'll need employees who possess the essential technical skills. As a result of CRM measures, it will be able to target specific consumers, which is impossible with mass advertising. A connection to other databases made it possible to use the data internally. Each customer category's LTV has increased. Additionally, we were able to boost email open rates as a result of this and conduct successful marketing.

Pros:

Since it allows you to manage all sales data and customer data, and it is compatible with other collaborative tools, it gets a five for its ease of use. Responsibilities and data in sales and marketing have become easier to handle. In other words, productivity has increased while work procedures have decreased. In the future, I'd like to continue using it. Appropriate for CRM software. Other utilities can be accessed via links. The interface that is easy to utilize. A little forethought will save you from many headaches.

Cons:

Needs a good deal of technical expertise. Has a long learning curve Aspects of operation, a little foresight will save you a lot of headaches.

Kayla
CRM Marketing Specialist in US
Higher Education Software, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Salesforce Marketing Cloud is Superior

5.0 4 weeks ago New

Pros:

I love using SFMC! It's actually the biggest reason I have kept my current job as long as I have, because we use this software. I write journeys to send content and use those journeys in complex ways to add folks to a campaign after they have gotten an email or to direct them down a path for a specific plan or program they may have for a more targeted email. Or I used dynamic content in content builder when building emails so folks can get more customized emails. I also can write the ampscript into the emails in content builder. I frequently write data extensions in email studio and put them on automations! I use salesforce marketing cloud hourly at my job and love it! So many capabilities!

Cons:

Not one con, I love using it and train others how to use it!

Lisa
Email Specialist in US
Retail, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

SFMC is the WORSE

1.0 3 weeks ago New

Comments: Terrible experience. Need to know basic SQL and AMP scripting.

Pros:

Nothing! Absolute worse platform there is

Cons:

Everything! It's terrible platform, not intuitive, requires marketer to act like IT, clunky, minimal support, all in all feels like a sales tactic scam

Karthik
AVP Digital Marketing in India
E-Learning, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Integrated Marketing Solution

5.0 last week New

Pros:

CRM and MAP are fully integrated. Ease of integration with ABM platform

Cons:

CMS and In-built Email functionalities are not great