--- description: Learn more about Salesforce Marketing Cloud pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Salesforce Marketing Cloud Pricing, Reviews & Features - Capterra Canada 2026 --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Salesforce Marketing Cloud](/software/7723/salesforce-marketing-cloud) # Salesforce Marketing Cloud Canonical: https://www.capterra.ca/software/7723/salesforce-marketing-cloud Page: 1 / 22\ Next: [Next page](https://www.capterra.ca/software/7723/salesforce-marketing-cloud?page=2) > Customer relationship management solution that helps businesses with email marketing, loyalty management, and customer data management. > > Verdict: Rated **4.2/5** by 529 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Salesforce Marketing Cloud? Designed for small and midsize businesses in various industries. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 529 Reviews | | Ease of Use | 3.8/5 | Based on overall reviews | | Customer Support Software | 3.9/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Salesforce - **Location**: San Francisco, US - **Founded**: 2003 ## Commercial Context - **Starting Price**: US$25.00 - **Pricing model**: Per User - **Pricing Details**: Starter Suite Marketing $25 user/month Marketing Cloud Personalization $100,000 org/year billed annually Marketing Cloud Engagement $1,250 org/month Marketing Cloud Account Engagement (formerly Pardot) $1,250 per month Data Cloud for Marketing $108,000 org/year Marketing Cloud Intelligence $3,000 org/month Loyalty Management $20,000 org/month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese - **Available Countries**: Australia, Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Norway and 14 more ## Features - AI/Machine Learning - API - Activity Dashboard - Alerts/Notifications - Analytics - Audience Targeting - Autoresponders - Campaign Management Software - Campaign Scheduling - Campaign Tracking - Channel Management Software - Collaboration Tools - Communication Management - Content Management System (CMS) Software - Content Publishing Options - Conversion Tracking - Customer Experience Management - Customer History - Customer Profiles - Customer Segmentation - Dashboard Software - Data Capture and Transfer - Data Connectors - Data Visualization Software - Document Management Software - Email Tracking Software - Engagement Tracking - Interaction Tracking - Landing Pages/Web Forms - Lead Generation Software - Loyalty Program - Marketing Automation Software - Marketing Management - Mobile Access - Mobile Optimization - Multi-Account Management - Multi-Campaign - Multi-Channel Campaigns - Multi-Channel Data Collection - Performance Metrics - Personalization Software - Publish Scheduling - Real-Time Analytics - Reporting/Analytics - Rewards Management - SEO Management - Sales Activity Management - Social Promotion - Visual Analytics - Website Analytics ... and 58 more features ## Integrations (7 total) - Adobe Workfront - LinkedIn for Business - Meta for Business - Salesforce Sales Cloud - Shopify - Twitter/X - Vidyard ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - 24/7 (Live rep) - Chat ## Category - [Email Marketing Software](https://www.capterra.ca/directory/30013/email-marketing/software) ## Related Categories - [Email Marketing Software](https://www.capterra.ca/directory/30013/email-marketing/software) - [Social Media Marketing Software](https://www.capterra.ca/directory/30781/social-media-marketing/software) - [Social Media Management Tools](https://www.capterra.ca/directory/30939/social-media-management/software) - [Data Management Platforms Software](https://www.capterra.ca/directory/32261/data-management-platforms/software) - [Lead Generation Software](https://www.capterra.ca/directory/30963/lead-generation/software) ## Alternatives 1. [Constant Contact](https://www.capterra.ca/software/31898/constant-contact) — 4.3/5 (2923 reviews) 2. [Brevo](https://www.capterra.ca/software/132996/brevo) — 4.6/5 (3445 reviews) 3. [Mailchimp](https://www.capterra.ca/software/110228/mailchimp) — 4.5/5 (17603 reviews) 4. [ActiveCampaign](https://www.capterra.ca/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [MailerLite](https://www.capterra.ca/software/136603/mailerlite) — 4.7/5 (2259 reviews) ## Reviews ### "Easy marketing" — 5.0/5 > **Miriam** | *February 9, 2025* | Events Services | Recommendation rating: 9.0/10 > > **Pros**: Easy integration with existing email lists > > **Cons**: The high cost and no automatic way of importing multiple emails per contact ----- ### "Amazing Cloud System" — 5.0/5 > **Tuğçe** | *June 14, 2024* | Architecture & Planning | Recommendation rating: 5.0/10 > > **Pros**: Easy to use, user friendly interface. Good lead system > > **Cons**: It’s expensive when compared to others in the market ----- ### "Five Stars and a Thumbs Up\!" — 5.0/5 > **Kenidra** | *February 13, 2026* | Computer & Network Security | Recommendation rating: 10.0/10 > > **Pros**: What I like most about Salesforce is how the customer's information populates. I can see all their information. > > **Cons**: Sometimes the costumers profile don't populate so we have create a profile for them. This usually doesn't happen. > > I recommend Salesforce to anyone. There's also the knowledge base where I can find the information I need for the customers. ----- ### "A here-to-stay CRM app requiring knowledgeable staff to fully appreciate ppreciate" — 4.0/5 > **Athena** | *June 22, 2025* | Consumer Goods | Recommendation rating: 6.0/10 > > **Pros**: It is a sophisticated CRM software, and great for managing customer database and workflows, but more feared towards larger enterprises I feel, and not exactly cost-effective for small business owners. > > **Cons**: The steep fee for various subscription tiers, the initial details up was lengthy to set up and I had to really wrap my head around it, felt that it is quite advanced. > > I'd been using HubSpot for a while and had been eyeing Salesforce as an alternative. To be honest, I feel like they are quite on par, and as a small business owner you can't really go wrong with either. Salesforce CRM is definitely adequate. Especially the Marketing Cloud for managing email campaigns on customers, which makes things organised and easy to track at a glance and go through analytics. If you were managing things on your own like myself, Salesforce might be too sophisticated for its own good as a start, but something you can start looking into if you were looking to scale or to sell to various markets. ----- ### "A Powerful (Albeit Flawed) Tool for the Enterprise" — 3.0/5 > **Taylor** | *April 20, 2026* | Nonprofit Organization Management | Recommendation rating: 3.0/10 > > **Pros**: Salesforce Marketing Cloud is the most powerful marketing automation platform I've used in my ten year career. Its send speed is unmatched, even on multi-step automations across different channels. > > **Cons**: The user interface is pretty awful. It looks like five or six different tools smashed together with one unifying menu bar (because that is what it is). This makes it hard to learn and greatly hampers ease of use for non-technical employees. The syncing with Salesforce Sales Cloud also leaves a lot to be desired. It does a good job of ingesting CRM data, but doesn't round-trip any of the changes made within SFMC to the CRM (i.e. updated contact info). > > Marketing Cloud is much more than an email management platform. It is capable of things that were way beyond the scope of my organization's needs. And it was just too expensive to justify renewing our contract when we only used a quarter of its functionality. Larger orgs and multi-brand enterprises are definitely the target market for this tool, not small nonprofits like my employer. ----- Page: 1 / 22\ Next: [Next page](https://www.capterra.ca/software/7723/salesforce-marketing-cloud?page=2) ## Links - [View on Capterra](https://www.capterra.ca/software/7723/salesforce-marketing-cloud) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data