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What Is Marketo Engage?

Adobe Marketo Engage uses data and AI to automate marketing tasks and workflows, while tracking impact and reach. AI-assisted automations help you create in-depth profiles, and find and segment new prospects and audiences. Real-time “listening” triggers relevant content across web, mobile, and email marketing, as well as paid and social channels. Native integrations connect marketing automation with your most important tools, such as your CRM, to let your teams sync marketing and sales efforts.

Who Uses Marketo Engage?

For B2B or B2C companies that care about customer nurturing, customized and scalable segmentation, personalization and deep customer engagement.

Where can Marketo Engage be deployed?

Cloud-based
On-premise

About the vendor

  • Adobe
  • Founded in 1967

Marketo Engage support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, Germany and 5 others

Languages

English, French, German, Japanese

Marketo Engage pricing

Starting Price:

Not provided by vendor
  • No free trial
  • No free version

Marketo Engage does not have a free version and does not offer a free trial.

About the vendor

  • Adobe
  • Founded in 1967

Marketo Engage support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, Germany and 5 others

Languages

English, French, German, Japanese

Marketo Engage videos and images

Marketo Engage Software - Account Smart Lists: Segment your list of target accounts using both people and account filters to create a segmented list of accounts that can then be referenced and activated in people-based smart lists, the backbone of marketing automation
Marketo Engage Software - Account-Level Nurture Automation: Engage and nurture your target accounts across all your existing channels over time and at the right cadence
Marketo Engage Software - Email Performance: Analyze your email programs across a variety of variables
Marketo Engage Software - Landing Pages: Marketo’s landing page templates provide a running start for marketers and let you personalize based on segmentation
Marketo Engage Software - Dynamic Chat: Use an automated chat bot chat bot to prompt customers with suggested topics, questions and canned responses
View 5 more
Marketo Engage Software - Account Smart Lists: Segment your list of target accounts using both people and account filters to create a segmented list of accounts that can then be referenced and activated in people-based smart lists, the backbone of marketing automation
Marketo Engage Software - Account-Level Nurture Automation: Engage and nurture your target accounts across all your existing channels over time and at the right cadence
Marketo Engage Software - Email Performance: Analyze your email programs across a variety of variables
Marketo Engage Software - Landing Pages: Marketo’s landing page templates provide a running start for marketers and let you personalize based on segmentation
Marketo Engage Software - Dynamic Chat: Use an automated chat bot chat bot to prompt customers with suggested topics, questions and canned responses

Features of Marketo Engage

  • A/B Testing
  • AI/Machine Learning
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Attribution Modeling
  • Audience Targeting
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Channel Management Software
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management Software
  • Content Management System (CMS) Software
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Templates
  • Dashboard Software
  • Data Import/Export
  • Data Visualization Software
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Management Software
  • Email Marketing Software
  • Email Tracking Software
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Distribution
  • Lead Generation Software
  • Lead Management Software
  • Lead Nurturing Software
  • Lead Qualification
  • Lead Segmentation
  • Live Chat Software
  • Marketing Automation Software
  • Mobile Optimization
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Touch Attribution
  • Opportunity Management
  • Performance Metrics
  • Personalization Software
  • Pipeline Management
  • Post Scheduling
  • Predictive Analytics Software
  • Prioritization
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Reporting
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring Software
  • Subscriber Management
  • Target Account Identification
  • Task Management Software
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • Website Analytics
  • Website Management
  • Website Personalization
  • Website Visitor Tracking
  • Workflow Management Software

Alternatives to Marketo Engage

Our suite of tools is easy to set up, easier to use and delivers the power to increase sales or donations in less time. Learn more about Constant Contact
Act-On marketing automation software helps sales and marketing teams go beyond email marketing with the power of automation. Learn more about Act-On
Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.
HubSpot Marketing Hub helps businesses generate leads and create better customer experiences. Learn more about HubSpot Marketing Hub
Integrated business management solution that automates financial, customer relationship and supply chain processes.
Find your prospects email adresses from their social profiles. Engage them in sales sequences including email follow-ups, calls etc...
Pipedrive is an easy-to-implement CRM software tool that helps you focus on the activities that drive deals to close. Learn more about Pipedrive
Sugar Market is the all-you-need marketing automation solution built to work for you.
Marketing solution that uses beacon technology, provides personalization, contextualization, and predictive marketing capabilities.

Reviews of Marketo Engage

Average score

Overall
4.3
Ease of Use
3.8
Customer Service
3.9
Features
4.3
Value for Money
3.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
MD Masoom
MD Masoom
Sr. Executive Sales and Research in India
Verified LinkedIn User
Information Technology & Services, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Indeed a Best-in-Class Marketing Automation Software

5.0 5 years ago

Comments: My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Pros:

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Cons:

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Alternatives Considered: HubSpot Marketing Hub, Zoho CRM, Salesforce Marketing Cloud Account Engagement and SugarCRM

Reasons for Switching to Marketo Engage: I choose Marketo Marketing Automation over these alternative products because of two things: 1. Amazing customer support team: Yes, a Marketo customer support team is amazing because of this we choose this tool over these alternatives. 2. Amazing Dashboards and reporting features: Yes because of its amazing reporting and powerful dashboard features I chose this tool

Emma
Emma
Senior Director Product Marketing in US
Verified LinkedIn User
Hospital & Health Care, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Definitely one of the top Marketing automation tools out there.

4.0 10 months ago

Comments: Marketo Engage is our primary email management solution; we process a high amount of messages daily, and the software helps us stay on top of everything while also automating our responses to clients and providing them with a faster turnaround time and more focus. It is also used to handle promotional emails and social media platforms, where we provide all of our products and services in a dynamic and effective manner. In addition, it serves us well in the billing department since it allows us to fully automate the sending of electronic bills to our clients.

Pros:

Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars.

Cons:

Though I believe Marketo Engage to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program.

Jamie
Digital Marketing Manager in US
Food & Beverages, 10,000+ Employees
Used the Software for: 1-5 months
Reviewer Source

Provides a comprehensive solution for creating and managing sophisticated marketing campaigns

5.0 4 weeks ago New

Comments: Adobe Marketo Engage provides a robust marketing automation platform that excels in dynamic customer segmentation, personalized communications, and real-time analytics, enabling marketers to create highly engaging and effective campaigns. Its user-friendly interface and comprehensive support make it accessible, though its high cost and complexity can be challenging, especially for smaller businesses or those new to marketing automation. Despite some limitations in customization and integration, its scalability and powerful features make it a valuable tool for businesses aiming to enhance their marketing efforts through advanced personalization and data-driven optimization.

Pros:

Dynamic segmentation and tailored communications enhance engagement. Immediate performance metrics for optimizing campaigns on the fly. Effective management of email campaigns and multi-channel integration. Suitable for businesses of all sizes with extensive integration options. Intuitive design with extensive training and support resources.

Cons:

High price point with potential additional costs for advanced features. Steep learning curve and time-consuming implementation. Requires technical expertise and can present integration challenges. Some limitations in template options and feature flexibility. Variable quality and response times in customer support.

Julia
Marketing CRM Coordinator in US
Law Practice, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Marketo Mayhem

1.0 5 years ago

Comments: Our marketing team had a horrible experience after using Marketo for a year and switched to HubSpot. It was the best decision we have made and we are not using Marketo again.

Pros:

Marketo had a lot of potential in terms of its lead tracking, automated workflows and contact management capabilities. We were thrilled to be on board with using the application, but soon realized we would never get to use the extra bells and whistles it offered since the core components were a constant frustration. It's also a very expensive platform.

Cons:

Marketo provides templates for emails and landing pages that are difficult to customize, especially with our company logo and branding. We constantly were hitting road blocks and their support always very slow to respond days later after a technical issue was reported.

Alternatives Considered: Send and Act-On

Reasons for Choosing Marketo Engage: We needed a new marketing platform for creating and sending emails, creating event registrations and tracking leads.

Reasons for Switching to Marketo Engage: Marketo had a lot to offer and it was expensive, but at the time we were evaluating other applications, we believed it had everything we needed.

Ogarekpe
Implementation Engineer in US
Information Technology & Services, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Superb tool to transform your marketing efforts

5.0 3 months ago

Comments: This tool is a game changer in elevating your marketing efforts and driving engagement.

Pros:

It has robust personalization features that are instrumental in enabling us to produce content that is relevant to our customers leading to effective marketing campaigns. Thanks to this tool we are able to save important resources and valuable time through its marketing automation features of tasks.

Cons:

Its advanced customisation features have a high learning curve and require ample training and vendor support to use them appropriately.