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What Is Marketo Engage?

Adobe Marketo Engage uses data and AI to automate marketing tasks and workflows, while tracking impact and reach. AI-assisted automations help you create in-depth profiles, and find and segment new prospects and audiences. Real-time “listening” triggers relevant content across web, mobile, and email marketing, as well as paid and social channels. Native integrations connect marketing automation with your most important tools, such as your CRM, to let your teams sync marketing and sales efforts.

Who Uses Marketo Engage?

For B2B or B2C companies that care about customer nurturing, customized and scalable segmentation, personalization and deep customer engagement.

Where can Marketo Engage be deployed?

Cloud-based
On-premise

About the vendor

  • Adobe
  • Founded in 1982

Marketo Engage support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, Germany and 5 others

Languages

English, French, German, Japanese

Marketo Engage pricing

Starting Price:

Not provided by vendor
  • No free trial
  • No free version

Marketo Engage does not have a free version and does not offer a free trial.

About the vendor

  • Adobe
  • Founded in 1982

Marketo Engage support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, Germany and 5 others

Languages

English, French, German, Japanese

Marketo Engage videos and images

Marketo Engage Software - Account Smart Lists: Segment your list of target accounts using both people and account filters to create a segmented list of accounts that can then be referenced and activated in people-based smart lists, the backbone of marketing automation
Marketo Engage Software - Account-Level Nurture Automation: Engage and nurture your target accounts across all your existing channels over time and at the right cadence
Marketo Engage Software - Email Performance: Analyze your email programs across a variety of variables
Marketo Engage Software - Landing Pages: Marketo’s landing page templates provide a running start for marketers and let you personalize based on segmentation
Marketo Engage Software - Dynamic Chat: Use an automated chat bot chat bot to prompt customers with suggested topics, questions and canned responses
View 5 more
Marketo Engage Software - Account Smart Lists: Segment your list of target accounts using both people and account filters to create a segmented list of accounts that can then be referenced and activated in people-based smart lists, the backbone of marketing automation
Marketo Engage Software - Account-Level Nurture Automation: Engage and nurture your target accounts across all your existing channels over time and at the right cadence
Marketo Engage Software - Email Performance: Analyze your email programs across a variety of variables
Marketo Engage Software - Landing Pages: Marketo’s landing page templates provide a running start for marketers and let you personalize based on segmentation
Marketo Engage Software - Dynamic Chat: Use an automated chat bot chat bot to prompt customers with suggested topics, questions and canned responses

Features of Marketo Engage

  • A/B Testing
  • AI/Machine Learning
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Attribution Modeling
  • Audience Targeting
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Channel Management Software
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management Software
  • Content Library
  • Content Management System (CMS) Software
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Fields
  • Customizable Templates
  • Dashboard Software
  • Data Import/Export
  • Data Visualization Software
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Management Software
  • Email Marketing Software
  • Email Tracking Software
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Distribution
  • Lead Generation Software
  • Lead Management Software
  • Lead Nurturing Software
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Live Chat Software
  • Marketing Automation Software
  • Mobile Optimization
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Touch Attribution
  • Opportunity Management
  • Performance Metrics
  • Personalization Software
  • Pipeline Management
  • Post Scheduling
  • Predictive Analytics Software
  • Prioritization
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Reporting
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring Software
  • Subscriber Management
  • Target Account Identification
  • Task Management Software
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • Website Analytics
  • Website Management
  • Website Personalization
  • Website Visitor Tracking
  • Workflow Management Software

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Mobile, social, and web retargeting platform with rule-based tag management, detailed analytics, conversion and revenue tracking.

Reviews of Marketo Engage

Average score

Overall
4.3
Ease of Use
3.8
Customer Service
3.9
Features
4.3
Value for Money
3.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Marlyn
Marlyn
Marketing Operations Manager in US
Verified LinkedIn User
Information Technology & Services, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Marketeo engage – improve your customer engagement

4.0 last year

Comments: What I like most is its marketing automation feature, which streamlines our email campaigns and allows for in depth customer analysis. This means we can provide personalized content to each user, ensuring effective communication.

Pros:

I've been using Marketo Engage and it's been helpful for our email campaigns. This platform offers a variety of tools to properly target our audience, create emails with visually attractive landing pages and analyze the results of the campaign, this gives us a better visualization of performance. The best part is that it is quite intuitive, making it accessible to both new and advanced users.

Cons:

The cost can be high, which could be a concern for smaller businesses. Additionally, the wide range of features can be a bit daunting for newcomers as it takes some time to learn and get used to.

Nzole
Junior researcher in US
Education Management, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Pros and cons of Marketo Engage

5.0 10 months ago

Pros:

i like that the tool is scalable and has a load set of comprehensive features which helps us deal with email marketing and customer engagement.

Cons:

The user interface is relatively not friendly and might be challenging for new users.

Verified Reviewer
Verified LinkedIn User
Religious Institutions, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Basic Use Cases are Great. Integrations with other systems, - less so

3.0 last year

Comments: Basic use case has been great. Integrating with other systems - less so.

Pros:

Basic email marketing and marketing automation tasks can be accomplished with minimal assistance from the technical team.

Cons:

Pricing is by record in the DB, so you have to either pay for records that you are not doing anything with, or build a mechanism to move them in and out.Integrations with other systems are troublesome and rarely work as expected. For example, Microsoft Dynamics has a connector, but it only works if the record doesn't already exist in Marketo. Defining an audience in Dynamics for use in Marketo then has to be a hand-coded affair. Very annoying.

Winnie
Research assistant in US
Education Management, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

The best marketing solution-Marketo Engage

5.0 10 months ago

Pros:

I I like the flexibility that comes with the tool which helps us to scale our marketing activities

Cons:

The tool works perfectly and we have not encountered any technicalities

Stephen
Senior researcher in US
Education Management, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

All-in-one marketing and lead generation solution

5.0 11 months ago

Pros:

I like that the tool provides a centralized and flexible solution to handle email marketing and lead generation

Cons:

The learning curve is complex especially to people new to marketing.

Ogarekpe
Implementation Engineer in US
Information Technology & Services, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Superb tool to transform your marketing efforts

5.0 11 months ago

Comments: This tool is a game changer in elevating your marketing efforts and driving engagement.

Pros:

It has robust personalization features that are instrumental in enabling us to produce content that is relevant to our customers leading to effective marketing campaigns. Thanks to this tool we are able to save important resources and valuable time through its marketing automation features of tasks.

Cons:

Its advanced customisation features have a high learning curve and require ample training and vendor support to use them appropriately.

George
Construction Manager in US
Construction, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Marketo Engage Is So Powerful and Accurate

5.0 10 months ago

Pros:

The accuracy of Marketo Engage makes it a top marketing automation solution. Marketo Engage has been so reliable.

Cons:

Marketo Engage does not have flaws. I do not dislike Marketo Engage at all.

Smita
Developer in US
Computer Software, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Great email marketing tool with best in class functionalities and analytics

5.0 10 months ago

Comments: Overall its a great tool with powerful AI and analytics features.

Pros:

Market engage makes is very easy to send personalized emails targeting precision groups and with a specific time using AI. It has a variety of analytics tools available to generate meaningful reports and dashboards.

Cons:

Non technical people will find it difficult to setup and manage the system as it's a little complex for people with no IT background. The cost is a little bit on the higher side as well.

Jackson
IT Manager in US
Health, Wellness & Fitness, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Marketo Engage Is a Reliable Marketing Solution

5.0 10 months ago

Pros:

Marketo Engage has effective capabilities. I like the friendliness of Marketo Engage.

Cons:

I do not dislike Marketo Engage at all. Marketo Engage is super amazing.

Devon
Training Manager in US
Consumer Goods, 1,001–5,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Bring it together again - market what you need to sell

4.0 5 months ago

Comments: I've used this program to provide visual analytics regarding our marketing in sales agendas in organization.

Pros:

Allowed us to create a really good visual of both are marketing and sales analytics and how they could align together in terms of numbers and expectations. It really brought some valuable insights to our team when we were using it.

Cons:

If you don't have all your resources and all your data in an easy and accessible location to bring into the program it will be difficult to set up in the beginning.

Thierno Ousmane
Loans manager in US
Banking, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Marketo Engage, the e-mail Marketing booster.

5.0 2 years ago

Comments: The platform is highly customizable, allowing users to tailor their campaigns to their needs and goals. And that is what any marketer would ask for.

Pros:

1. Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and lead generation.2. Flexibility: It is a good choice for businesses of all sizes and industries because the software is highly customizable. 3. Strong customer support: There is a reputation for excellent customer support at Marketo Engage, including onboarding assistance, a large knowledge base, and ongoing support.

Cons:

Handling the software may require several times to learn.

Verified Reviewer
Verified LinkedIn User
Food & Beverages, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

OMG! Best Software for Email Automation

5.0 2 years ago

Comments: My overall experience on Adobe Marketo was wonderful. I'm still using this software for email automation and social media marketing.

Pros:

One of my company employee suggest me this Adobe Marketo software for email automation and social media marketing. After using it, i found that this software is very helpful for email automation, email marketing, social media marketing, B2B marketing etc. It creates very engaging and responsive emails. Overall, i personally suggest that it's a brilliant software for email automation and social media marketing emails.

Cons:

Adobe Marketo is not available for desktop Mac, desktop linex, and desktop chrome book. It has no free trail and free version before purchasing it. I personally felt that, there should be a atleast three days free trail for beginners.

Verified Reviewer
Verified LinkedIn User
Public Relations & Communications, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Flexible and Adaptable, Best for Technical Users

5.0 6 years ago

Comments: The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure. While there are challenges in terms of getting users up to speed, much of what we accomplish we could not have done on our previous systems in terms of the complexity of scoring, routing, and lead management.

Pros:

The ability to customize and scale has been the biggest benefit of Marketo, paired with the levels of complexity that can be used to refine audiences and reporting in ways that cannot be acheived in other platforms.

Cons:

There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve

Alternatives Considered: Salesforce Marketing Cloud Account Engagement

Reasons for Choosing Marketo Engage: We outgrew the system and it's capabilities very quickly.

Switched From: ClickDimensions

Reasons for Switching to Marketo Engage: The way the system is structured really clicked with my way of thinking, and some of the capabilities and flexibility felt like something that would scale far more easily with our organization's growth and future plans.

Lauren
Digital Marketing Lead in Australia
Medical Devices, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Sophisticated software supporting your marketing automation needs

5.0 last year

Pros:

The integration between Marketo Engage and SFDC is crucial to our business when determining our campaign audience, as well as tracking their interactions to understand customer behaviour.

Cons:

The platform is quite technical and not very intuitive. It is a steep learning curve.

Marek
CEO in Poland
Financial Services Software, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Marketo Engage Review

5.0 2 years ago

Comments: Overall, my experience with Marketo Engage was good. The platform provided a comprehensive suite of marketing automation tools that helped me streamline and optimize my marketing efforts. The ability to create personalized and targeted campaigns, coupled with in-depth analytics, allowed me to drive meaningful engagement with my audience. While there was a learning curve and the pricing could be a potential hurdle for some businesses, my overall experience with Marketo Engage was successful. It proved to be a valuable asset in enhancing my marketing strategies and achieving measurable results.

Pros:

One of the things I liked most about Marketo Engage was its comprehensive set of marketing automation features. It offered robust tools for creating and managing marketing campaigns, including email marketing, lead nurturing, and customer segmentation. The ability to automate workflows and personalize content based on customer behavior was highly beneficial. The platform also provided detailed analytics and reporting, allowing me to measure the effectiveness of my campaigns and make data-driven decisions. Overall, Marketo Engage empowered me to deliver targeted and engaging marketing experiences to my audience.

Cons:

While Marketo Engage had many strengths, one aspect I liked least was the learning curve associated with the platform. As a powerful marketing automation tool, it required some time and effort to fully understand and utilize its capabilities. The initial setup and configuration process could be complex, especially for users with limited technical expertise. Additionally, the pricing structure of Marketo Engage could be quite high, which might be a drawback for small businesses with limited marketing budgets.

Adolfo
Administrativo in Spain
Automotive, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Marketo Engage helps me track and manage marketing campaigns seamlessly.

4.0 last year

Pros:

The customization options and automation features are game-changers.

Cons:

The learning curve is steep, and the interface can be overwhelming at first.

Nitanshi
Nitanshi
Assistant Vice President in India
Verified LinkedIn User
Information Technology & Services, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

An excellent Marketing Automation tool and very easy to use

4.0 2 years ago

Comments: Marketo is expensive but if you want enterprise automation platform and you are heavily focused on automation its the platform to go. You should have one very good marketo expert but once the implementation is done properly it runs very smoothly.

Pros:

Marketo is easy to use once implemented well. The set-up, filters, data management etc is very intuitive and caters well to automate customer journey mapping, email marketing, lifecycle management, lead scoring etc. It is easily integratable with most CRM, other analytics tools, social media platforms etc. which makes it easy to build a unified martech stack.

Cons:

Marketo's analytics section has very limited customization. Unlike SFDC which is heavy on customization, the same is not possible on Marketo. If yo want to build dashboards etc. you need another tool which is also not very easy with all platforms. Additionally, while the helpdesk is responsive, customer service in general is not as great! They also don't come up with upgrades that often or atleast dont communicate it to customers. Its more self-help system here. Last but not the least, their trainings and certifications are super expensive.

Alternatives Considered: HubSpot Marketing Hub

Reasons for Switching to Marketo Engage: Ease of use and great UX

Verified Reviewer
Verified LinkedIn User
Computer Software, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Comprehensive Marketing Automation

4.0 2 years ago

Pros:

Marketo Engage offers lead management, email marketing, lead nurturing, campaign management, analytics, and more. It provides a robust set of tools to streamline and automate marketing processes.

Cons:

Marketo Engage can be complex, especially for new users or organizations without prior experience with marketing automation platforms.

Verified Reviewer
Verified LinkedIn User
Computer Software, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

good comprehensive marketing automation software

4.0 2 years ago

Pros:

Offers advanced analytics and reporting to measure marketing performance and RO and integrates with other software systems to enhance data sharing and workflow efficiency

Cons:

May require customization to fit specific business needs, which can be time-consuming and costly

Quinn
Sales and Marketing Specialist in Philippines
Information Technology & Services, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Excellent for all businesses.

5.0 2 years ago

Pros:

Marketo Engage is a robust and easy-to-use digital marketing platform. It has a slew of automated and customizable features, as well as advanced lead generation and customer support. The system is simple to use and provides excellent feedback on marketing results.

Cons:

The complexity of the user interface and the lack of customization options bothered me. Some features appeared to be hidden or difficult to find as well. Furthermore, I discovered that the amount of data and metrics available was limited when compared to other marketing automation tools.

Reunaldo
Reunaldo
Senior Data Analyst in Philippines
Verified LinkedIn User
Marketing & Advertising, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

My personal reviews for Marketo Engage

5.0 2 years ago

Pros:

I appreciated Marketo Engage's user-friendliness and clear interface. I was able to swiftly build and manage campaigns for my organization because it was easy to use and learn. The reporting tools also enabled me to monitor and evaluate my campaigns, which contributed to their success.

Cons:

The user interface was among the aspects of Marketo Engage that I disliked the most. It had a clumsy, disorganized feeling. It was also challenging to find what I was looking for quickly due to the navigation's slight complication. In addition, it was difficult to modify reports and dashboards, and the analytics and reporting features were not as extensive as I had planned.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Features of Marketo Engage

5.0 2 years ago

Pros:

You may use Marketo Engage to automate different marketing tasks, like lead generation, email campaigns, and lead nurturing. You can also make customized campaigns based on the lead's interests and preferences. By providing relevant material, you may raise engagement and conversion rates.

Cons:

For people who are not familiar with marketing automation, Marketo Engage can be complicated and challenging to use. For new users, the platform's abundance of features and capabilities can be overwhelming.Marketo Engage can be pricey, especially for small or startups businesses. It depends in how many features you need and how big your database is, the platform offers several price tiers.

Vincent
Marketing Automation Consultant in Spain
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

The most complete and powerful marketing automation software!

5.0 2 years ago

Comments: I use marketo as a consultant and I help and train my clients to get the best out of it. The tool is hard to use as the user interface is difficult to comprehend and take on on your own, but once you've got the proper training, the possibilities that the tool offer are endless! The greatest perk is probably the ability to integrate marketo with almost any other software, which really opens the possibilities and the variety of campaigns we can do as marketers, as well as tracking all our marketing performances.

Pros:

What I like most is the ability to create any marketing scenario with the freedom that marketo gives us in terms of automation. Also the ability to connect and integrate almost any tool with marketo, as well as the native Marketo-Salesforce CRM synchronisation.

Cons:

The user interface is quite difficult to take on on our own, and professional training is needed/recommended.

Verified Reviewer
Verified LinkedIn User
Financial Services Software, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Marketo Engage - best automation tool to date

5.0 3 years ago

Comments: Excellent overall, can be the engine of the marketing department and best support for sales if used properly

Pros:

best automation/database management tool to date. Create comms, forms, landing pages, a structured database, rules - an entire functioning ecosystem.

Cons:

No batching of operations, editor of emails can be improved

Alternatives Considered: Salesforce Marketing Cloud Account Engagement

Reasons for Choosing Marketo Engage: prior had limited functionalities

Switched From: SmartFocus

Reasons for Switching to Marketo Engage: Best product on the market

Ana
Ana
Security Architecture Discipline leader in Spain
Verified LinkedIn User
Banking, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

I think it's a tool that has enough features to power marketing activities.

4.0 3 years ago

Comments: It's a deep tool, so it can be a bit difficult to use it perfectly, but with a lot of manual knowledge and an external community, we have an environment where you can easily leverage Marketo's performance. Also, for content such as emails and LPs that are used for marketing measures, once a template is created, all that's left is to combine each part like a jigsaw puzzle, so the speed of content creation has increased dramatically. not having coding skills like HTML can create high-quality content.

Pros:

Marketo Engage can intuitively set the focus for leads and customers, so it was easy to use even for me, who has little marketing experience. The integration with Salesforce is well developed, so both implementations will create synergies. In addition, it is possible to connect to other systems via Webhook, and this can also be sufficiently configured by reading the manual published by Adobe.

Cons:

When searching for content on Marketo, the search capability is low and it can be difficult to find the desired content, so it would be helpful if you could improve that as well.