What Is Marketo Engage?

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers, throughout complex buying journeys. Marketo Engage facilitates alignment between marketing and sales team to drive revenue and growth for the organization, with efficiency at scale.

Who Uses Marketo Engage?

For B2B or B2C companies that care about customer nurturing, customized and scalable segmentation, personalization and deep customer engagement.

Marketo Engage video Marketo Engage Software - Email marketing tool Marketo Engage Software - Lead nurturing tool Marketo Engage Software - Lead scoring tool

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Reviews of Marketo Engage

Average score

Overall
4.2
Ease of Use
3.8
Customer Service
3.9
Features
4.3
Value for Money
3.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Jeevan
technical recuriter in India
Staffing & Recruiting, 1,001-5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Markeo Engage review

5.0 last month New

Pros:

My most like part about this software its very user friendly very useful in many ways

Verified Reviewer
Ceo in Brazil
Verified LinkedIn User
Computer Software, 201-500 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Best MAP reporting out there.

5.0 last month New

Pros:

Marketo has the most powerful analytics when it comes to mkt automation vendors.

Cons:

It’s expensive and not super intuitive.

Ed
CVO in US
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Marketo is the Gold Standard of Marketing CRMs in the marketplace!!

5.0 7 months ago

Comments: My experience with Marketo has been amazing from the sales rep, our implementation specialist, support department and our CSM went over and beyond to make sure we were getting the most value out of the platform.

Pros:

I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo!!

Cons:

The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack!!

Alexandra
Alexandra
Chief Financial Officer in US
Verified LinkedIn User
Automotive, 501-1,000 Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

Marketo a Total Integration Tool.

4.0 2 years ago

Comments: We use Marketo primarily to stop form submission automation as well as data cleansing, and of course we owe Marketo an important part of our automation. We also pay additional money to be able to use their templates and thus create a landing page and of course have the templates within the emails. All this was done at the expense of a long time, which is the main factor to invest in Marketo, but after learning how to use and take advantage of the software in a good way, the results were magnificent.

Pros:

Among the many impressive features that Marketo has, its integrations stand out, which are an important factor in obtaining a complete service that fully satisfies the requirements of the company, has integrations with many different software and also has the ability to integrate with third parties to through Zapier making it a full integration tool. The user interface is very flexible and can be configured according to the data flow of the company or the portfolio of clients and potential clients. Through Marketo, much of the information that reaches the company can be automated, thus bringing the data to Salesforce in a clean way.

Cons:

It has a somewhat long learning curve that makes it essential to have some help before being able to use the program to its full potential, so technical support plays a preponderant role in the software. In addition, the system must be configured through an API connection, which makes it quite a cumbersome process. Although the interface has great flexibility, it can be confusing when starting out due to its main focus, which is undoubtedly the database for the software, but once learned it is a fast path to success.

Cameron
Cameron
Marketing Operations Manager in US
Verified LinkedIn User
Internet, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

Can't go wrong with the best MAP - but you need to spend time getting it how you like it

5.0 2 years ago

Comments: I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.

Pros:

What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.

Cons:

If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL." What it trades for looks, it makes up for in functionality and customizations.