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Marketo Engage
What Is Marketo Engage?
Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers, throughout complex buying journeys. Marketo Engage facilitates alignment between marketing and sales team to drive revenue and growth for the organization, with efficiency at scale.
Who Uses Marketo Engage?
For B2B or B2C companies that care about customer nurturing, customized and scalable segmentation, personalization and deep customer engagement.
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Reviews of Marketo Engage
A top-tier marketing automation service.
Comments: With Adobe Marketo Engage, we can now automate our lead marketing cycle and zero in on the most likely customers. As a result, we were able to do more and see better outcomes. The quality of reports must increase. Email layout and scripting are two areas that might use a lot more work. Even though solutions like Integration LaunchPoint are great for processing campaigns and automating other tasks, they may benefit from being more easily integrated with other apps.
Pros:
Unlike with competitors like Hubspot and Pardot, users are not limited in the ways they may approach program and campaign administration. Adobe continues to put resources into improving its add-ons and compatibilities. Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively linked products in the near future.
Cons:
Marketo is harder to compete with because of all the moving parts it has. There is also a learning curve associated with making the most of Marketo. Marketo requires a dedicated staff member in order to function properly.
Definitely one of the top Marketing automation tools out there.
Comments: Marketo Engage is our primary email management solution; we process a high amount of messages daily, and the software helps us stay on top of everything while also automating our responses to clients and providing them with a faster turnaround time and more focus. It is also used to handle promotional emails and social media platforms, where we provide all of our products and services in a dynamic and effective manner. In addition, it serves us well in the billing department since it allows us to fully automate the sending of electronic bills to our clients.
Pros:
Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars.
Cons:
Though I believe Marketo Engage to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program.
Alternatives Considered:
Marketo saved us from having to use 10 different platforms
Comments: Marketo's driven a lot of value for our business. We have a pretty considerable marketing budget, and thanks to Marketo, not only can we now manage and delegate this budget better, but we can also see better and more accurate data to make decisions from. It was a treat for me to set up and use afterwards
Pros:
The best thing about it by far is the depth of its data consolidation abilities. It's saved us many many hours from having to sync several different channels with eachother, and saved us money thanks to being able to make more informed decisions with better data.
Cons:
1. It's a bit confusing to set up at first. It took longer than we'd expected for us to fully implement it. 2. We experience small bugs here and there, like design elements disappearing when it was supposed to be saved, etc.
Alternatives Considered:
Marketo Mayhem
Comments: Our marketing team had a horrible experience after using Marketo for a year and switched to HubSpot. It was the best decision we have made and we are not using Marketo again.
Pros:
Marketo had a lot of potential in terms of its lead tracking, automated workflows and contact management capabilities. We were thrilled to be on board with using the application, but soon realized we would never get to use the extra bells and whistles it offered since the core components were a constant frustration. It's also a very expensive platform.
Cons:
Marketo provides templates for emails and landing pages that are difficult to customize, especially with our company logo and branding. We constantly were hitting road blocks and their support always very slow to respond days later after a technical issue was reported.
Alternatives Considered:
Marketo powers our entire marketing team
Comments: Marketo is the platform that powers our entire marketing campaigns and performance. It allows us to understand the impact marketing is having on overall bottom line.
Pros:
It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead scoring, emails, landing pages, content management, automation and sync to salesforce. Bizible ensures everything a prospect or customer does is tracked in Salesforce so we understand the impact marketing has on revenue.
Cons:
It's clunky because it's legacy. It's not an easy tool to navigate or manage. It requires coding to build landing pages and their templates aren't great (pro-tip: use Unbounce and connect to Marketo). Because Marketo is so robust, when you build automation and audiences and campaigns, you can get overwhelmed and lost.
