--- description: Learn more about XM for Strategy & Research pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: XM for Strategy & Research Pricing, Reviews & Features - Capterra Canada 2026 --- Breadcrumb: [Home](/) > [Survey Tools](/directory/30092/survey/software) > [XM for Strategy & Research](/software/72396/strategy-and-research) # XM for Strategy & Research Canonical: https://www.capterra.ca/software/72396/strategy-and-research Page: 1 / 18\ Next: [Next page](https://www.capterra.ca/software/72396/strategy-and-research?page=2) > Conduct smarter, faster research with the world's most sophisticated, easy-to-use platform. > > Verdict: Rated **4.7/5** by 424 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses XM for Strategy & Research? Organizations of any size seeking a research platform that delivers the insights that drive real change, momentum, and growth. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 424 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support Software | 4.6/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Qualtrics - **Location**: Palo Alto, US - **Founded**: 2013 ## Commercial Context - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, Dutch, English, Finnish, French, German, Irish, Italian, Japanese, Korean, Spanish, Traditional Chinese - **Available Countries**: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Costa Rica, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, Puerto Rico, Spain and 5 more ## Features - A/B Testing - Alerts/Notifications - Audience Targeting - Behavior Tracking - Brand Guidelines - Brand Tracking - Collaboration Tools - Competitive Analysis - Customer Segmentation - Customizable Questions - Dashboard Software - Data Import/Export - Data Visualization Software - Drag & Drop - Email Marketing Software - Feedback Management - Heatmaps - Machine Learning Software - Market Data Analysis - Monitoring - Multi-Channel Data Collection - Multi-Channel Distribution - Offline Response Collection - Panel Management - Predictive Analytics Software - Predictive Pricing Models - Pricing Analytics - Profitability Analysis - Prototype Creation - Quantitative Metrics - Question Branching - Question Library - Real-Time Analytics - Reporting & Statistics - Search/Filter - Sentiment Analysis - Skip Logic - Social Media Monitoring Software - Split Testing - Survey Builder - Survey/Poll Management - Surveys & Feedback - Text Analysis Software - Third-Party Integrations - URL Customization - Usability Testing - User Research Analysis - Video recording/Transcriptions - Website Monitoring Software - Workflow Management Software ... and 14 more features ## Integrations (41 total) - Adobe Analytics - Annex Cloud Loyalty Experience Platform - BHN Rewards - Chattermill - ClickTale - Contentsquare - DataGrail - Dynamics 365 Business Central - Freshdesk - Fuel Cycle - Fullstory - Genesys Cloud CX - Glassbox - Grade.us - HubSpot CRM ... and 26 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - 24/7 (Live rep) - Chat ## Category - [Survey Tools](https://www.capterra.ca/directory/30092/survey/software) ## Related Categories - [Survey Tools](https://www.capterra.ca/directory/30092/survey/software) - [User Experience (UX) Software](https://www.capterra.ca/directory/31036/ux/software) - [Artificial Intelligence Software](https://www.capterra.ca/directory/30938/artificial-intelligence/software) - [User Testing Software](https://www.capterra.ca/directory/32295/user-testing/software) - [Customer Experience Software](https://www.capterra.ca/directory/30671/customer-experience/software) ## Alternatives 1. [Jotform](https://www.capterra.ca/software/158456/jotform-4-0) — 4.7/5 (2794 reviews) 2. [Typeform](https://www.capterra.ca/software/137289/typeform) — 4.7/5 (945 reviews) 3. [Lucky Orange](https://www.capterra.ca/software/150695/lucky-orange) — 4.7/5 (260 reviews) 4. [SurveyLegend](https://www.capterra.ca/software/156752/surveylegend) — 4.6/5 (963 reviews) 5. [SurveyMonkey](https://www.capterra.ca/software/32728/surveymonkey) — 4.6/5 (10427 reviews) ## Reviews ### "Great Survey/Data Analysis Platform" — 5.0/5 > **Elena** | *December 3, 2023* | Higher Education Software | Recommendation rating: 8.0/10 > > **Pros**: It's a secure way to create surveys that the institution I work at allows me to use. There's lots of ways to create surveys using templates, building from scratch and fully customizing to your needs. > > **Cons**: There's a huge learning curve to fully understand how to create surveys due to the complexity of options in creating them. ----- ### "Flexible, Powerful Tool with a Learning Curve" — 4.0/5 > **Ginger** | *July 9, 2025* | Education Management | Recommendation rating: 9.0/10 > > **Pros**: Qualtrics XM is a powerful, flexible tool that can perform funtions as basic as a survey on lunch preferences to research surveys with IRB-required anonymity. The variety of question types, delivery methods, collaboration options, and export settings make Qualtrics a versatile tool for a wide variety of settings. > > **Cons**: Due to its capacity for high-level performance, many of the tools, options, and settings are not intuitive. Significant time and effort along with thorough training are needed to make use of all the features available to Qualtrics XM users. > > Overall, using Qualtrics XM has been a positive experience. Mostly I and my team used it for collecting basic data, however, when I had the opportunity to use it for research data collection, I was impressed with the flexibility of the settings and logic to deploy a high-level, IRB-approved survey. It just took some time to learn it, and that's not necessarily a bad thing. ----- ### "XM for Strategy" — 5.0/5 > **Tahir** | *March 3, 2025* | Market Research Software | Recommendation rating: 10.0/10 > > **Pros**: I like the was we can see how the research is communicated > > **Cons**: There could be more indepth information given on the research > > it is considered a powerful tool for market research and strategic insights generation across various industries. ----- ### "Good product held by poor support and reporting options" — 3.0/5 > **Verified Reviewer** | *February 10, 2026* | Higher Education Software | Recommendation rating: 2.0/10 > > **Pros**: Advanced survey logic, routing, skip logic. Advanced question types, workflows, survey distribution methods > > **Cons**: Poor customer service. Poor reliability, changes nad updates are made in a haphazard manner. Reporting (even the Results Dashboard) is lacking in functionality. > > Good tool for collection data, mediocre (at best) for reporting and analysis of results. Terrible customer support - I cannot stress this enough ----- ### "Has most of what you need, missing a lot of extensive options for customization" — 4.0/5 > **Connor** | *March 16, 2026* | Nonprofit Organization Management | Recommendation rating: 7.0/10 > > **Pros**: I like how it is optimized for creating normal surveys. For most of your projects, you don’t need to spend extra time on things that should be easy because they made it easy to do those things. > > **Cons**: There are not enough customization options for some of our projects, and when using personalized links, the survey expires a week or so after being opened with no ability to change the duration before it expires > > Overall we like Qualtrics and it gives us everything we need to draft and send out surveys for our company ----- Page: 1 / 18\ Next: [Next page](https://www.capterra.ca/software/72396/strategy-and-research?page=2) ## Links - [View on Capterra](https://www.capterra.ca/software/72396/strategy-and-research) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data