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Lasso CRM
What Is Lasso CRM?
Lasso CRM is a customer relationship management software for new home sales and marketing teams. The software captures leads from all sources. It provides organized lead details for faster follow-up. Lasso CRM automates sales processes with dashboard alerts for next steps. It connects email campaigns to CRM data for deeper prospect relationships. The software analyzes traffic, sales, and appointments via dashboards. Lasso CRM integrates with web forms, marketing, accounting, ERP, and contract management systems. Consulting services are offered to improve lead generation and increase conversions.
Who Uses Lasso CRM?
Home builders, real estate developers, new home sales & marketing agencies
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Reviews of Lasso CRM
Excellent product!
Comments: Excellent overall! I love the team and the product.
Pros:
I’ve been a lasso user for years. I love that they understand our industry and make it so easy to use.
Cons:
Still some gaps in reporting. Would like to track the time it takes for things to happen.
Alternatives Considered:
Lasso number 1 fan
Pros:
Has been my go to since I started in the industry as an OSC 10 years ago!
Cons:
I would like better calendar implementation
Overengineered and Poor GUI
Comments: As a database web developer of nearly 18 years and fully aware of how a CMS or CRM software design can work, it's completely frustrating being told things can't be done that I know are possible. Simple features like pagination or more than 20 records at a time. Basic programming. Being able to fully export every customer profile with history of notes and activities was apparently beyond their scope of capability in the native software. Better yet, being able to import customers with history of notes and activities couldn't even be done. We use multiple CRM platforms and have to be able to mass email our customers without having to use multiple software. Lasso may be effective for limited scope, but it's not a true CRM solution for anyone who wants flexibility in organizing their own customer data. Tying in a web form is a joke. There's so many variables in how to do the simplest thing it makes a regular job twice as hard because of poor design layout and GUI.
Pros:
Mass email functionality. Web based login.
Cons:
Cumbersome navigation that requires several support videos and support pages to simply know how to find anything in the software. Not intuitive at all. Terms used for the software are not industry friendly. Too many layers of duplicate information. Export of data is limited and import of data is limited. The database schemas are not accessible when you may want to simply export "YOUR DATA". They have ridiculously long wait times for support and will penalize you if you have to demand them to provide customer service.
Lasso is a GREAT CRM database for LARGE companies ONLY!!
Comments: Overall, Lasso is phenomenal! Because they do not really work with smaller companies, they do not offer affordable packages for companies less than 10 people!
Pros:
Easy to use, lots of great features, great looking dashboard, outstanding customer service, and so much more. One great feature is the lasso email blast! It keeps track of your open % rate, who opened your emails, and also comes with website tracking that is extremely easy to use!
Cons:
They do not offer products for smaller based companies, at an affordable rate! For companies less than 10 people, forget about it! I would recommend looking into something more similar to Prosperworks!
Lasso CRM Review
Pros:
What I like the most about Lasso is entering prospect information and their picture and personal links pops up. Also, writing the notes and options of activities. It makes me look proficient as a realtor.
Cons:
When I search for past buyers it's hard to find by number of emails.
