17 years helping Canadian businesses
choose better software

What Is Frazer?

With over 21,000 dealers, Frazer is a comprehensive system offering BHPH and Outside Financing, Unlimited forms printing, Electronic payment processing integrations, Free Unlimited Technical Support by phone, chat, or email, Finance company integrations, Ability to stay legal with federal & state-specific regulations, Full Accounting Suite to manage your business, OFAC checks, Federal Buyers Guide, Privacy Notice, Easy access on multiple computers, Vendor management, and Customizable reporting.

Who Uses Frazer?

Independent used car dealers who want a high-quality, easy-to-use DMS at an affordable price.

Frazer Software - Frazer Software
Frazer Software - Frazer Software
Frazer Software - Frazer Sidekick App

Not sure about Frazer? Compare with a popular alternative

Frazer

Frazer

4.7 (148)
No pricing found
Free version
Free trial
33
14
4.7 (148)
4.8 (148)
4.7 (148)
VS.
Starting Price
Pricing Options
Features
Integrations
Ease of Use
Value for Money
Customer Service
US$2.00
month
Free version
Free trial
110
5
3.7 (132)
3.9 (132)
3.7 (132)
Green rating bars show the winning product based on the average rating and number of reviews.

Other great alternatives to Frazer

ConnectWise Automate
Top rated features
Automatic Patch Deployment
IT, Server & Network Monitoring Software
Remote Access/Control
Lightspeed
Top rated features
Billing & Invoicing
Inventory Management Software
Third-Party Integrations
ERA-IGNITE
Top rated features
Document Management Software
For Automotive Dealerships
Inventory Management Software
DealerCenter
Top rated features
For Automotive Dealerships
Inventory Management Software
Website Integration
Wayne Reaves Software
Top rated features
Accounting Software
Document Management Software
Inventory Management Software
Dealertrack DMS
Top rated features
Financing Management
For Automotive Dealerships
Reporting/Analytics
Dealer Car Search
Top rated features
Alerts/Notifications
Document Management Software
Lead Distribution
abcoa Deal Pack
Top rated features
Accounting Software
Payment Collection
Reporting/Analytics
Autodeals
Top rated features
For Automotive Dealerships
Inventory Management Software
Website Integration

Reviews of Frazer

Average score

Overall
4.7
Ease of Use
4.7
Customer Service
4.7
Features
4.6
Value for Money
4.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Sammi
Sammi
Co-Owner in US
Verified LinkedIn User
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

BEST COMPANY EVER

5.0 6 years ago

Comments: The best experience I've had from being sold the product to dealing with their 24/7 tech support. you won't find a more dedicated company. if you're thinking about this product do yourself a favor. Just do it already. I promise you won't regret the purchase.

Pros:

ease of use is a plus. I can train old school sales guys that are stuck on pen and paper to use the easy contracts here in less than a day. shortened the time for sales to an easy 30-45 min process (includes F&I). the friendly staff is a huge help for those of us that don't have computers 100% down yet.

Cons:

no cons. They are open to suggestions to improve their product and usually add them to the next update.

Deanna
manager in US
Automotive, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Frazer Auto Dealer is the best bang for your buck if you run a car dealership!

5.0 5 years ago

Comments: My problem that Frazer fixed was having one organized software that we could have our sales, sales tax reports and even some basic repair/recon bills. Frazer did the job!

Pros:

The pros are the value, amazing price! While the competitors charge two times the amount! Amazing product!

Cons:

Only "con" Please note, Frazer Auto dealer software does not have any options to run a service center.

Naomi
Owner in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Not User-friendly but great price

3.0 5 years ago

Comments: It was nice to have a software to enter all sales and purchases, however,all the necessary information I felt was needed wasn't available. There ended up having to be lots of notes taken on the deal jacket to make sure all details were recorded.

Pros:

Great price, especially when we were first starting out and didn't have much extra funds available.

Cons:

It wasn't user friendly. It didn't have fields where we could enter how the customer paid (cash, credit card, cashier's check, etc.) and when. I could access it remotely if I was at home, however, if one of my employees was in the software I had to wait until he was done.

Frazer Computing Response

5 years ago

Hi Naomi, thanks for the feedback! If you'd like to learn how to enter customer payment types (or anything else), please reach out to our support team by phone, chat, or email. If your employees have the need to access Frazer from outside the office, you may be a candidate for online Hosted Frazer, which would eliminate that remote sharing. I hope that helps!

Sheena
General manager in US
Automotive, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Great SOFTWARE

5.0 3 months ago

Comments: My experience with Frazier is highly recommended to any car dealer

Pros:

Compared to other crm software Frazier is a complete breeze

Cons:

When i first started using Frazier we couldnt not do autopay now we can. Greaf change and growth

Bruce
finance in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

under scrutiny

5.0 8 months ago

Comments: software needed updated and help desk took control of our server and took frazer down and when my boss called to ask why they took it down they blamed me

Pros:

nothing now overall i was disappointed come on now

Cons:

they did'nt accept responesibilty for taking it off and blamed me

Frazer Computing Response

8 months ago

Hello, Thank you for taking a moment to post a review. We're sorry to learn of your experience. From your feedback, it's not clear exactly what the problem was, and the action taken. Presumably you're referring to Hosted Frazer for which there are remedies to fix a problem. We'd like to hear from you to clear up any confusion and provide direction. Contact Support at 888-963-5360 or by submitting an inquiry at Frazerhelp.com. This will get you to the Help Desk where you can also chat with a support team member. If you wish to send an email you can to [email protected]. Thank you.