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What Is Freshline?

Freshline's eCommerce and Fulfilment software is the best choice for suppliers selling perishable foods direct to consumer. For the first time, suppliers can sell their food products direct to consumers while accounting for catch-weight, multiple modes of delivery & pickup and for unique business rules that apply in the perishable foods industry.

Who Uses Freshline?

Food Wholesalers, Food Markets, Specialty Food Retailers

Freshline Details


Freshline Details


Freshline videos and images

Freshline video
Freshline Software - Build a beautifully customized and branded store. - thumbnail
Freshline Software - Account for catch-weight using Freshline's credit card pre-authorization feature. - thumbnail
Freshline Software - Build complex delivery zones with unique business rules. - thumbnail
Freshline Software - Record specific days of availability per product. - thumbnail
Freshline Software - Use our robust export functionality to export to your ERP or Accounting software. - thumbnail

Compare Freshline pricing with similar products

Starting price


Free Version

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Free Trial

Free Trial Yes
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Freshline deployment and support


  • Email/Help Desk
  • FAQs/Forum
  • Phone Support


  • Cloud, SaaS, Web-based

Training Software

  • Live Online

Features of Freshline

  • API
  • Activity Dashboard
  • Alerts/Notifications
  • CRM Software
  • Campaign Management Software
  • Cataloging/Categorization
  • Channel Management Software
  • Content Management System (CMS) Software
  • Credit Card Processing
  • Customer Accounts
  • Customizable Branding
  • Customizable Templates
  • Data Security
  • Data Synchronization
  • Discount Management
  • Drag & Drop
  • Electronic Payments
  • Email Marketing Software
  • Inventory Management Software
  • Inventory Tracking
  • Kitting
  • Loyalty Program
  • Mobile Access
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Location
  • Multi-Store
  • Order Management Software
  • Order Processing
  • Order Tracking
  • Product Data Management Software
  • Promotions Management
  • Purchase Order Management
  • Real Time Data
  • Reporting & Statistics
  • Retail Inventory Management Software
  • Returns Management
  • Reviews Management
  • SEO Management
  • Sales Orders
  • Sales Trend Analysis
  • Shipping Management
  • Shopping Cart Software
  • Social Media Integration
  • Template Management
  • Templates
  • Third Party Integrations
  • Website Management
  • eCommerce Management

View full list of eCommerce Software

Alternatives to Freshline

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Reviews of Freshline

Read all 4 reviews

Average score

Ease of Use
Customer Service
Value for Money

Reviews by score


Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Patrick G.
Owner in U.S.
Food Production, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source

Customized platform, exceptional support

5 7 months ago

Comments: It's been a wonderful experience, I feel like we are partners growing together.


Being able to customize reports to save data entry time is the biggest plus for me. Personal support with a company that wants feedback to continually improve is unheard of.


The price is much more than other services, but there seems to be no limit to the improvements and changes that are constantly making this service stand out from the rest.

Freshline Response

7 months ago

Thank you for your review Patrick! It has been a pleasure working with you so far. We're looking forward to building further & faster together.

Robert K.
Co-Founder in Canada
Food & Beverages, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source

A Must Have for Selling Food Online

5 8 months ago


We spent years trying to solve the catch-weight problem in seafood before finally finding Freshline's software as our solution. Bar-none it was the best thing for our business at the time.


The team is still starting up and is small so they're very hands on for fixing any issues that come up.

Lee R.
Director Operations in Canada
Food Production, 201-500 Employees
Used the Software for: 1-5 months
Reviewer Source

Overall good software that is easy to use

4 7 months ago


The support offered by Freshline has been very good and I would say superior to other comparable products.


Seems to be more limited compared to other comparable product.

Freshline Response

7 months ago

Thank you Lee! We'll keep working on adding features over the coming months with your valued feedback.

Shea W.
Customer Service in Canada
Food & Beverages, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

Many Pro's & One Con

5 7 months ago


The transparency with clients to pick their own delivery date, based on the rules we set within products.


Only one shipping method. Ideal if they could choose between ground or express, rules would be in place for the perishable items that would limit shipping methods to express when they are in the basket.

Freshline Response

7 months ago

Thank you so much for your review of Freshline! Thank you for your feedback as well, we'll get to work seeing where multiple shipping options could fit into our roadmap.