18 years helping Canadian businesses
choose better software

What Is Surefront?

Surefront is a robust product collaboration platform that integrates PLM, PIM, and CRM to transform merchandising, product development, vendor management, and sales processes.

We empower teams to collaborate on every product attribute, ensuring alignment between internal teams and external suppliers.

Surefront securely stores all historical conversations and attachments, providing a reliable single source of truth for all product-related information.

Its powerful catalog, order, and quote management features, combined with customizable workflows, streamline tasks across departments.

Factory licenses for suppliers encourage active participation, while image markup tools support prototyping, design adjustments, and quality assurance enhancements.

Surefront delivers a comprehensive solution for end-to-end product lifecycle management, driving seamless cross-functional collaboration, boosting innovation, and enhancing overall productivity.

Who Uses Surefront?

Surefront Unified PLM, PIM and CRM Collaboration.

Where can Surefront be deployed?

Cloud-based
On-premise

About the vendor

  • Surefront

Surefront support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 225 others

Languages

English

Surefront pricing

Starting Price:

US$125.00/month
  • Yes, has free trial
  • No free version

Surefront does not have a free version but does offer a free trial. Surefront paid version starts at US$125.00/month.

Pricing plans get a free trial

About the vendor

  • Surefront

Surefront support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 225 others

Languages

English

Surefront videos and images

Surefront Software - Unified Product Collaboration, Catalog Management, Sales Management, Task and Workflows
Surefront Software - Internal and external Product Collaboration at the attribute level.
Surefront Software - Catalog Management - Search, Sort and Filter. View associated documents and files for each SKU/Product in the catalog. Send quotes, manage purchase and sales orders.
Surefront Software - Task and Workflow management for internal departments and external suppliers.
Surefront Software - Image markups for product development.
View 5 more
Surefront Software - Unified Product Collaboration, Catalog Management, Sales Management, Task and Workflows
Surefront Software - Internal and external Product Collaboration at the attribute level.
Surefront Software - Catalog Management - Search, Sort and Filter. View associated documents and files for each SKU/Product in the catalog. Send quotes, manage purchase and sales orders.
Surefront Software - Task and Workflow management for internal departments and external suppliers.
Surefront Software - Image markups for product development.

Features of Surefront

  • Access Controls/Permissions
  • Approval Process Control
  • Automated Quoting
  • Backorder Management
  • Billing & Invoicing
  • Bills of Material
  • CRM Software
  • Catalog Creation
  • Categorization/Grouping
  • Change Management Software
  • Collaboration Tools
  • Compliance Management
  • Contact Management Software
  • Content Creation
  • Content Library
  • Content Management System (CMS) Software
  • Contract/License Management
  • Customer History
  • Customizable Branding
  • Customization
  • Data Connectors
  • Data Governance Software
  • Data Modeling
  • Data Profiling
  • Data Quality Control
  • Data Storage Management
  • Data Visualization Software
  • Database Publishing
  • Design Management
  • Digital Asset Management Software
  • Discount Management
  • Document Management Software
  • Documentation Management
  • Electronic Payments
  • Electronic Signature
  • Estimating
  • Ideation
  • Inventory Management Software
  • Invoice Management
  • Lifecycle Management
  • Match & Merge
  • Metadata Management
  • Multiple Data Sources
  • Offboarding
  • Onboarding Software
  • Order Fulfillment Software
  • Order Tracking
  • Performance Metrics
  • Pricing Management
  • Production Management
  • Project Management Software
  • Proposal Generation
  • Quality Management Software
  • Quotes/Estimates
  • Relationship Mapping
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Requirements Management Software
  • Revision History
  • Rfx Management
  • Search/Filter
  • Self Service Portal
  • Sourcing Management
  • Spend Analysis
  • Supplier Management
  • Supplier Qualification
  • Third-Party Integrations
  • Vendor Payment
  • Version Control
  • Workflow Management Software

Alternatives to Surefront

Centric PLM™ connects people, systems and processes in the value chain and effectively manages products from concept to replenishment.
Streamline product development and connect global teams including design, merchandising, planning, production, and sourcing.
An open-source suite of integrated apps to manage CRM, POS, website, eCommerce, sales, accounting, warehouse, HR, marketing, and more. Learn more about Odoo
Superior PIM with Kentro. Centralize, streamline, and ensure product data consistency with 3PL integration.
monday.com is a cloud Work OS, where teams run their projects and everyday work, whether they are in the office, home or on-the-go. Learn more about monday.com
NetSuite is a cloud-based ERP that gives businesses t visibility and control needed to make decisions and grow. Learn more about NetSuite
VistaSuite is an all-in-one aviation ERP & MRO solution with RFQ mgmt, quoting, sales, purchasing, work order, inventory mgmt, & more.
B2B Collaboration solution that simplifies your Supply Chain processes: Marketing, Sales, After Sales, Fulfillment, Digital Office.
Dr. ERP: Streamlining Your Business Growth Effortlessly manage core processes like accounting, inventory, and production with Dr. ERP's

Reviews of Surefront

Average score

Overall
4.9
Ease of Use
4.7
Customer Service
5.0
Features
4.8
Value for Money
4.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
92%
4
8%
Livvie
Livvie
Sales in US
Verified LinkedIn User
Furniture, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Unbelievable platform that makes my days much easier

5.0 4 years ago

Comments: 10/10 experience!

Pros:

The software has helped me in so many ways, especially with getting off excel and having everything i need in one place where i can collaborate with my colleagues and vendors.

Cons:

I don't feel there are any cons, I am very happy with the software!

Doug
Wholesale Manager in US
Consumer Goods, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Modern System with Comprehensive PLM+PIM+Wholsale Tools

5.0 11 months ago

Comments: Overall we are very happy with Surefront. The product has transformed many aspects of our business, from product development to wholesale. Their customer service team is also very responsive and helpful.

Pros:

Surefront makes it easy for us to collaborate with internal team members and external suppliers and wholesale customers/retail buyers. Our buyers have specifically indicated it makes it easier to buy from us compared to before Surefront/buying from our competitors. Our team also required a quick implementation which Surefront was able to deliver on.

Cons:

Surefront has some limitations on which features are available on mobile.

Alternatives Considered: WFX PLM and Centric PLM

Reasons for Switching to Surefront: Our team indicated Surefront's user experience and functionality would be easiest to use and most likely to meet the team's requirements.

Mark
Principal in US
Automotive, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

A feature rich platform that saves us time

4.0 11 months ago

Pros:

- Facilitates collaboration and communication with suppliers - Greatly reduces email exchanges and spreadsheet usage - Built-in chat function helps team coordinate - Easy sharing of product details with customers - Quote and order submission without leaving Surefront - Bulk uploads made onboarding easy - Customer support team is great

Cons:

- With so many features it takes a bit of time to learn the platform - Sometimes slow but has been improving with every release

Joy
Product Manager in US
Furniture, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Surefront PIM PLM CRM Solution

5.0 11 months ago

Comments: Overall Surefront has been a good software choice. It puts the team on the same page while speeding up our processes. Archaic spreadsheets have disappeared and we can now communicate in one system with our China team.

Pros:

I like the ease of using Surefront. You can access it from around the world. You get 3 solutions in one without having to use and maintain multiple systems. It's customizable, from user defined fields and types to customer exports. The customer service team was amazing, they really listened to my needs and worked with me to find solutions.

Cons:

Surefront is still growing. The system I started with and the system it is now has come a long way. I'm sure it'll keep growing and improving as they learn more from their customers.

Melissa
Merchandising Manager in US
Wholesale, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great All-In-One PLM Platform!

5.0 11 months ago

Pros:

Surefront offers the tools needed to streamline the entire product lifecycle which includes product development, sourcing, sales, orders and production. This platform allows you to fully manage the entire process from start to end with one easy application. No need to use any other platform-big win SF! Also, there are so many easy to use functions that allow quick communication with suppliers and customers. I can work directly with suppliers obtaining quotes and placing orders; and I can also present offers and create line lists to share with new and existing customers. It is nice to be able to work both sides. This saves me so much time! To add - Their customer support team is stellar; any questions and/or assistance I need they respond quickly and most efficiently.

Cons:

I cannot wait to use more of their business analytic features.