18 years helping Canadian businesses
choose better software
What Is Surefront?
Surefront is a robust product collaboration platform that integrates PLM, PIM, and CRM to transform merchandising, product development, vendor management, and sales processes.
We empower teams to collaborate on every product attribute, ensuring alignment between internal teams and external suppliers.
Surefront securely stores all historical conversations and attachments, providing a reliable single source of truth for all product-related information.
Its powerful catalog, order, and quote management features, combined with customizable workflows, streamline tasks across departments.
Factory licenses for suppliers encourage active participation, while image markup tools support prototyping, design adjustments, and quality assurance enhancements.
Surefront delivers a comprehensive solution for end-to-end product lifecycle management, driving seamless cross-functional collaboration, boosting innovation, and enhancing overall productivity.
Who Uses Surefront?
Surefront Unified PLM, PIM and CRM Collaboration.
Where can Surefront be deployed?
About the vendor
- Surefront
Surefront support
- Phone Support
- 24/7 (Live rep)
- Chat
Languages
English
Surefront pricing
Starting Price:
- Yes, has free trial
- No free version
Surefront does not have a free version but does offer a free trial. Surefront paid version starts at US$125.00/month.
Pricing plans get a free trialAbout the vendor
- Surefront
Surefront support
- Phone Support
- 24/7 (Live rep)
- Chat
Languages
English
Surefront videos and images





Features of Surefront
Reviews of Surefront

Unbelievable platform that makes my days much easier
Comments: 10/10 experience!
Pros:
The software has helped me in so many ways, especially with getting off excel and having everything i need in one place where i can collaborate with my colleagues and vendors.
Cons:
I don't feel there are any cons, I am very happy with the software!
Modern System with Comprehensive PLM+PIM+Wholsale Tools
Comments: Overall we are very happy with Surefront. The product has transformed many aspects of our business, from product development to wholesale. Their customer service team is also very responsive and helpful.
Pros:
Surefront makes it easy for us to collaborate with internal team members and external suppliers and wholesale customers/retail buyers. Our buyers have specifically indicated it makes it easier to buy from us compared to before Surefront/buying from our competitors. Our team also required a quick implementation which Surefront was able to deliver on.
Cons:
Surefront has some limitations on which features are available on mobile.
Alternatives Considered: WFX PLM and Centric PLM
Reasons for Switching to Surefront: Our team indicated Surefront's user experience and functionality would be easiest to use and most likely to meet the team's requirements.
A feature rich platform that saves us time
Pros:
- Facilitates collaboration and communication with suppliers - Greatly reduces email exchanges and spreadsheet usage - Built-in chat function helps team coordinate - Easy sharing of product details with customers - Quote and order submission without leaving Surefront - Bulk uploads made onboarding easy - Customer support team is great
Cons:
- With so many features it takes a bit of time to learn the platform - Sometimes slow but has been improving with every release
Surefront PIM PLM CRM Solution
Comments: Overall Surefront has been a good software choice. It puts the team on the same page while speeding up our processes. Archaic spreadsheets have disappeared and we can now communicate in one system with our China team.
Pros:
I like the ease of using Surefront. You can access it from around the world. You get 3 solutions in one without having to use and maintain multiple systems. It's customizable, from user defined fields and types to customer exports. The customer service team was amazing, they really listened to my needs and worked with me to find solutions.
Cons:
Surefront is still growing. The system I started with and the system it is now has come a long way. I'm sure it'll keep growing and improving as they learn more from their customers.
Great All-In-One PLM Platform!
Pros:
Surefront offers the tools needed to streamline the entire product lifecycle which includes product development, sourcing, sales, orders and production. This platform allows you to fully manage the entire process from start to end with one easy application. No need to use any other platform-big win SF! Also, there are so many easy to use functions that allow quick communication with suppliers and customers. I can work directly with suppliers obtaining quotes and placing orders; and I can also present offers and create line lists to share with new and existing customers. It is nice to be able to work both sides. This saves me so much time! To add - Their customer support team is stellar; any questions and/or assistance I need they respond quickly and most efficiently.
Cons:
I cannot wait to use more of their business analytic features.