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LinkedIn for Business
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Should Your Business Be on LinkedIn? A Pros and Cons Review
5 tips to make the most of your LinkedIn profile:
1. Start by creating a strong profile. Use a professional headshot, fill out your work history, and list any relevant skills or endorsements.
2. Make sure your profile is visible to potential employers and clients. Go to your privacy settings and choose who can see your profile information.
3. Use keywords in your profile, so you come up in searches. Think about what terms people might use to find someone with your skill set.
4. Join relevant groups and participate in discussions. This is a great way to network with other professionals in your industry.
5. Connect with other professionals, even if you don’t know them well. LinkedIn is all about building relationships, so don’t be afraid to reach out to others. That said, be mindful of how much personal information you share when first connecting with someone. When it comes to getting contacted by recruiters and hiring managers, it's important that you are selective about which notifications you want to receive (and which ones do not). You can change this setting in the top right-hand corner of the home tab. You should also be selective about joining groups: just because a group has a high number of members doesn't mean that they're worth joining. Furthermore, you want to join communities where there are conversations going on related to topics that interest you. Finally, make sure that your public profile reflects the brand identity of your company!
LinkedIn offers a number of business-focused tools and services, from job postings to career advice columns to LinkedIn Pulse, where you can contribute articles and other content that your LinkedIn network will read and (hopefully) share with their networks. The site has over 400 million users, but it’s not the only social media platform out there. Facebook has more than 2 billion users, Twitter has over 300 million monthly active users, and many people use Instagram for their businesses as well. So should your business be on LinkedIn? A pros and cons review might help you decide whether it’s right for you or not. 5 reasons you should be on LinkedIn: 1. With over 660 million users, LinkedIn is a great way to reach a large audience of potential customers and clients. 2. LinkedIn is a professional network, which can help give your business an air of legitimacy. 3. LinkedIn allows you to create company pages, which can be a great way to promote your brand and build trust with potential customers. 4. LinkedIn can be a great way to connect with other businesses in your industry, which can lead to new partnerships and opportunities. 5. LinkedIn offers paid advertising options, which can be a great way to reach even more people with your message.
3 reasons you shouldn’t be on LinkedIn: 1. You’re not trying to reach a business audience. 2. You’re not willing to invest time or money into it. 3. Likewise, you don’t want to deal with negative comments or criticism. 3 reasons you should be on LinkedIn: 1. It gives you the opportunity to connect with professionals in your industry and learn from them. 2. It is the number one place where people search for jobs, so being active on the site can help your chances of finding a new job if you're unemployed, looking for work, or even just looking for new employees. 3. Likewise, it's free! That means no cost to build your network and find clients/customers who may need what you offer.
The most effective tool for job seekers and salespeople.
Comments: Overall, it's been a positive experience. My staff enjoys spending time acquiring new skills. Most importantly, it has greatly aided our marketing staff. It had aided me in contacting recruiters who could assist me in getting into a respectable firm. This had also aided me in expanding my network.
Simple to use, with the ability to contact a variety of decision-makers, the ability to develop your own personal brand, and the ability to do business with top companies. LinkedIn for Business provides networking tools to businesses by making industry posts available for testing, establishing credibility with potential clients, and providing individuals and businesses with powerful search technologies to narrow their options. It also filters and orders content from throughout LinkedIn so you can stay up to date on upcoming events or positive comments on the news. It allows you to connect your records and websites in order to provide information and advise on themes that are important to your company or industry.
The ability to quickly transition from a list to a person's profile may be better.
Linkedin, one of the best B2B platforms for lead generation
Comments: awesome, I highly recommend Linkedin to improve brand positioning and generate B2B sales
Easy of use, possibility to reach different decision-makers, option to build your own personal brand, close business with top companies
sometimes takes too much time to load some pages, specially in the "search mode" or when updating a profile. Linkedin should work on a way to export contact information in a easy way
The most important tool in today's virtual world
Comments: I have used LinkedIn for Business and the normal LinkedIn for Professionals extensively. The biggest advantage that this platform has is that there is no other competitor who is doing what they are. There is LinkedIn for Business, which one can integrate with LinkedIn for Professionals. There is LinkedIn Navigator if someone is willing to pay, which will give information about key decision makers of the company. The possibilities are endless. Especially in today's world, with people having shelter in home rules, the small business would have suffered a lot had it not been for this platform. People can still put their word out, project their company online, where incidentally all of the people are right now. I don't see this changing anytime in the future. You find a contact online, send him/her a message, setup a meeting, and if everything works out well, you might even end up getting hired, get a contract signed, virtually without having to leave home. Whatever, that can be said is not enough for this. For a person who has grown up professionally in the age of LinkedIn services, it just difficult for me to make sense, how people used to do business, find clientele or hire employees back in the day.
The best part about LinkedIn Business if that its free. The basic part of it at least. It helps people setup a business page just using their company email address and a company name. Its that easy. An option to select the size of company whether its a small or medium enterprise, helps the company to get specific clientele and future employees. More than anything, having a well defined LinkedIn Business page for your company gives it the legitimacy in this time and age, where everyone tries to do a basic Google search first, before asking around. And this is not just for big companies with thousands of employees. Company as small as a an individual who is an architect, a photographer or even a baker, can start of with this service and see their business grow, as people from all over the world can connect, follow and see your work with a click of a button. COVID-19 pandemic has made us realize all the more, the importance of having a significant virtual presence. Gone are the days when people could ask around for services. LinkedIn for Business has ushered in a era of ease of doing business online.
Its an ever evolving service, and is not without its flaws. For starters, the thing I like about it the most that its free, makes for its biggest weakness too. Since, getting a LinkedIn page is so easy, there are a lot of dead end links online for non-existent companies, that it becomes a tiresome job to actually find the right people. This is a huge problem for people starting off, since a lot of non-existent companies become their biggest competitors. LinkedIn for Business should come up with an easy way of finding if the business is legitimate, at least some photographic evidence, or a verified badge to help people find the right companies. On the recruiting end, I would like to see filters for educational institutions, or some other way of finding if a person actually possesses the skill he or she claims to have. For starters they can try to verify education by way of contacting the institution, or requiring people to upload a degree or some form of identification. This will make the platform more legitimate.
A perfect platform for business and skilled individuals
Comments: Have used LinkedIn for a long time, it's simply amazing that was good enough for me so far. It helped me to grow up my business and take it to the next level. People would like to see LinkedIn profile, some people verify the skill and professional working experience depending on LinkedIn profile. This platform also was helpful for me in this kind of situation.
Linkedin is outstanding no doubt, everyone loves it and I also. There are so many amazing things I've noticed on LinkedIn, that's why this platform is one of my first choices. No useless peoples use Linkedin, as a result, it becomes a great business platform that opens a lot of job opportunities for me. it's so professional, have everything that a user needs, has strong features, high security, good customer support and many more.
Linkedin is a bit expensive as well as I think the user interface should be improved. It seems like there is no good use of CSS as a result the whole website looks random. Linkedin profile cover photo and profile picture layout are not good. The cover photo has a visibility problem for the profile picture.