---
description: Learn more about Persona pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Persona Pricing, Reviews & Features - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Predictive Analytics Software](/directory/30945/predictive-analytics/software) > [Persona](/software/211664/persona)

# Persona

Canonical: https://www.capterra.ca/software/211664/persona

> Create buyer personas for your business and for your competitors automatically.

Get started for free\!
> 
> Verdict: Rated **5.0/5** by 4 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Persona?

Digital marketers, marketing agencies, business owners, product managers \& designers. Used by 5000+ B2B \& B2C businesses in 80+ countries.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 4 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support Software | 5.0/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: Delve AI
- **Founded**: 2019

## Commercial Context

- **Starting Price**: US$89.00
- **Pricing model**: Other (Free version available)
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Category

- [Predictive Analytics Software](https://www.capterra.ca/directory/30945/predictive-analytics/software)

## Related Categories

- [Predictive Analytics Software](https://www.capterra.ca/directory/30945/predictive-analytics/software)
- [Marketing Analytics Software](https://www.capterra.ca/directory/31018/marketing-analytics/software)

## Alternatives

1. [MATLAB](https://www.capterra.ca/software/125813/matlab) — 4.6/5 (2090 reviews)
2. [Microsoft Power BI](https://www.capterra.ca/software/176586/power-bi) — 4.6/5 (1870 reviews)
3. [Tableau](https://www.capterra.ca/software/77260/tableau) — 4.6/5 (2348 reviews)
4. [RentSense](https://www.capterra.ca/software/194517/rentsense) — 4.8/5 (19 reviews)
5. [SAP Analytics Cloud](https://www.capterra.ca/software/163200/sap-analytics-cloud) — 4.4/5 (119 reviews)

## Reviews

### "Develop Your Customer Personas while being Cost-Effective" — 5.0/5

> **Meredith** | *December 17, 2020* | Mechanical or Industrial Engineering | Recommendation rating: 10.0/10
> 
> **Pros**: As a relatively new company, It gives us a lot of insight into our customer base. It also gives us a  and the typical actions they take while visiting our website.
> 
> **Cons**: The process to integrate the software with our google analytics was somewhat difficult but we were able to do so with support/our third-party SEO team.
> 
> We are able to understand our customer base and see leads that visit our website while getting a better understanding of the trends across our customer base

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### "Great Insights" — 5.0/5

> **Kelly** | *June 7, 2022* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: Understanding the customer reduces the cost to acquire, most customer insights are based on anecdotal data - having this depth of information makes it easier to develop plans and target digital marketing activity
> 
> **Cons**: Adding features is a bit complex - and not clear
> 
> Its a great tool for data driven marketers

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### "Personas with Delve.ai" — 5.0/5

> **Deepa** | *October 20, 2020* | Computer Software | Recommendation rating: 9.0/10
> 
> **Pros**: Ease of use and setup,  summary emails every week that show the new leads as well as the persona of the various types of users from  company
> 
> **Cons**: Like to see more call to action after the information where I can know more information about pinpointing who might have browsed the website
> 
> Excellent experience, great customer service

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### "Client Success Through delve.ai Consumer Personas" — 5.0/5

> **Karen** | *January 11, 2021* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: delve.ai is committed to strong partner relationships. The user experience is intuitive, easy to interpret and present.
> 
> **Cons**: As delve.ai grows as a new startup,  building out robust industry/category comps will enable more segmented personas to come to life.
> 
> I'm seeking to help my clients best position their brands in the market. delve.ai gives me an advantage to over-deliver value with their persona platform.

## Links

- [View on Capterra](https://www.capterra.ca/software/211664/persona)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/211664/Persona/> |
| en-AE | <https://www.capterra.ae/software/211664/persona> |
| en-AU | <https://www.capterra.com.au/software/211664/persona> |
| en-CA | <https://www.capterra.ca/software/211664/persona> |
| en-GB | <https://www.capterra.co.uk/software/211664/persona> |
| en-IE | <https://www.capterra.ie/software/211664/persona> |
| en-IL | <https://www.capterra.co.il/software/211664/persona> |
| en-IN | <https://www.capterra.in/software/211664/persona> |
| en-NZ | <https://www.capterra.co.nz/software/211664/persona> |
| en-SG | <https://www.capterra.com.sg/software/211664/persona> |
| en-ZA | <https://www.capterra.co.za/software/211664/persona> |

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