--- description: Learn more about Gravity Forms pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Gravity Forms Pricing, Reviews & Features - Capterra Canada 2026 --- Breadcrumb: [Home](/) > [Forms Automation Software](/directory/10023/forms-automation/software) > [Gravity Forms](/software/206381/gravity-forms) # Gravity Forms Canonical: https://www.capterra.ca/software/206381/gravity-forms Page: 1 / 5\ Next: [Next page](https://www.capterra.ca/software/206381/gravity-forms?page=2) > Gravity Forms is a WordPress plugin that allows users to create custom forms and workflows to gather data and streamline processes. > > Verdict: Rated **4.6/5** by 91 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Gravity Forms? Small to midsize businesses, digital agencies, freelancers, web designers, web developers, nonprofit organizations, and enterprise companies. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 91 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support Software | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: RocketGenius ## Commercial Context - **Starting Price**: US$59.00 - **Pricing model**: Flat Rate - **Pricing Details**: Basic License: $59 per year \* Elite License: $259 per year \* Pro License: $159 per year \* \* Gravity Forms updates and support are provided only for the duration of an active Gravity Forms subscription. Renews Annually. Cancel Anytime. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200 - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United States ## Features - Conditional Logic - Customizable Forms - Forms Creation & Design - Forms Management - Template Management - Third-Party Integrations ## Integrations (13 total) - Campaign Monitor by Marigold - Emma by Marigold - FreshBooks - Help Scout - Highrise - Mailchimp - PayPal - Slack - Stripe - Trello - Twilio - Zapier - authorize.net ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software ## Category - [Forms Automation Software](https://www.capterra.ca/directory/10023/forms-automation/software) ## Related Categories - [Forms Automation Software](https://www.capterra.ca/directory/10023/forms-automation/software) - [Form Builder Software](https://www.capterra.ca/directory/33235/form-builder/software) ## Alternatives 1. [Typeform](https://www.capterra.ca/software/137289/typeform) — 4.7/5 (964 reviews) 2. [Cognito Forms](https://www.capterra.ca/software/138990/cognito-forms) — 4.7/5 (182 reviews) 3. [Jotform](https://www.capterra.ca/software/158456/jotform-4-0) — 4.7/5 (2885 reviews) 4. [Google Workspace](https://www.capterra.ca/software/168389/google-workspace) — 4.7/5 (17559 reviews) 5. [Microsoft Forms](https://www.capterra.ca/software/1025299/microsoft-forms) — 4.6/5 (324 reviews) ## Reviews ### "Gravity Forms Review. Powerful Flexible and Built for WordPress" — 5.0/5 > **Matthew F.** | *May 9, 2026* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: What I like most about Gravity Forms is its power and flexibility. It goes far beyond basic form builders, allowing you to create highly customized forms with advanced logic workflows and integrations. The feature set is one of its biggest strengths. Conditional logic calculations, file uploads, and multi-page forms all work smoothly and give you a lot of control over how data is collected and processed. It integrates well with a wide range of third-party tools, including CRMs, email platforms, and payment processors, which makes it a strong choice for business use cases. From a value-for-money perspective, it is a solid investment, especially if you are running a WordPress site that relies heavily on forms for lead registrations or payments. Form creation is fairly straightforward once you understand the interface, and the flexibility makes it suitable for both simple and complex projects. Updates are consistent, and the platform is stable, which is important for something as critical as form submissions. > > **Cons**: One of the main downsides is that it is not very beginner friendly. The interface can feel a bit outdated, and there is a learning curve, especially if you are new to WordPress or form builders. Some features require add-ons, which can make the setup feel more complicated than it needs to be. Styling forms can also be a challenge. Out-of-the-box designs are fairly basic and often require custom CSS to match your site, which may not be ideal for non-technical users. Customer support is generally good, but response times can vary depending on the issue. Compared to newer tools, it can feel less modern in terms of user experience and overall design workflow. > > Overall, my experience with Gravity Forms has been positive. It is a reliable and powerful form builder that can handle both simple and complex use cases. While it may not be the most modern or beginner-friendly option, it makes up for it with flexibility and strong integrations. Once you get comfortable with it it becomes a very dependable tool for managing forms on WordPress. ----- ### "The best Wordpress form builder that I've personally worked with" — 5.0/5 > **Paul** | *September 7, 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Incredibly powerful form builder to host within the Wordpress environment. Allows for lots of customisation and workflow adjustments over other form solutions which you'd typically embed, rather than host within your site. > > **Cons**: As it relies heavily on the Wordpress UI, it doesn't look as pretty or intuitive as some other tools and the settings area can be a little hard to follow for novices. > > My go to form builder for Wordpress installations. Easy to work with during the build phases. Harder to share customisation with clients, who tend to be a bit freaked out by the Wordpress range of options and the way they're presented, which the Gravity Forms plugin utilises. ----- ### "Poor Add-on Function" — 3.0/5 > **Adam** | *June 20, 2025* | Marketing & Advertising | Recommendation rating: 2.0/10 > > **Pros**: Drag \& Drop Builder is fairly easy to use. The options for formatting and message delivery are adequately clear to understand and use. > > **Cons**: PayPal Checkout Add-on does not function as advertised. I recommended and purchased GF and the PayPal Checkout Add-on for a client. Even after several rounds of contacting support, we never could get the Add-on to communicate accurately with PayPal, which ended up with client subscribers not having a clearly associated Subscription tied to them. After wasting hours of time, I gave up and used PayPal's subscription buttons instead of GF PayPal Checkout. > > I recommended Gravity Forms to a client that accepts subscription payments online. After purchasing the plugin and the PayPal Checkout add-on, I spent hours and hours trying to get it to sync correctly with PayPal. It never did, so I ended up using PayPal's built-in buttons. Which defeated the whole purpose of purchasing GF and the add-on. Gravity Form's support tried to help, but had no explanation as to why the PayPal checkout add-on wasn't working. ----- ### "Reliable, complex options - great forms for your website." — 5.0/5 > **Joe** | *March 26, 2026* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: Lots of different editing options, allows us to not only have forms on our website, it sends emails to both us and the person filling out the form, automatically which really helps. > > **Cons**: It's fine now, but it is a little tricky to set up. The initial set up is relatively straight forward, but getting all the automated emails etc set up was a little tricky. > > A great experience, we have had gravity forms on our website for over 8 years now, no need to change. Works absolutely fine, reliability is key for a contact form on a website, especially in B2B SaaS like ours. ----- ### "Gravity Forms is a simple way to provide a backbone for basic data driven services on Wordpress sites." — 5.0/5 > **Brian** | *June 3, 2025* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: Gravity forms has been great for me as a developer and my clients for easy, data driven websites. The forms are easy to put together for my clients and I can use it with a number of extensions and plugins to display the data collected. I've been able to develop data driven sites for a variety of industries, from real estate to educational sites, and it has been the backbone for things like directories, to surveys and more. > > **Cons**: There are a couple of challenges with Gravity Forms - one obvious one is having the ability to undo changes. Like say you accidentally delete a form input, you can't undo. I'd also like to see better ability to customize the layout - given the cost for Elite. > > Extremely positive - very stable plugin and good support. Tons of extensions and add-ons that make it powerful. ----- Page: 1 / 5\ Next: [Next page](https://www.capterra.ca/software/206381/gravity-forms?page=2) ## Links - [View on Capterra](https://www.capterra.ca/software/206381/gravity-forms) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | ----- ## Structured Data