---
description: Learn more about G2 Buyer Intent pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
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title: G2 Buyer Intent Pricing, Reviews & Features - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Buyer Intent Software](/directory/32055/buyer-intent/software) > [G2 Buyer Intent](/software/206208/g2-buyer-intent)

# G2 Buyer Intent

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> G2 Intent Data allows businesses to analyze and connect with prospecting customers through ABM pages and competitive research.
> 
> Verdict: Rated **3.9/5** by 8 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.9/5** | 8 Reviews |
| Ease of Use | 4.8/5 | Based on overall reviews |
| Customer Support Software | 4.0/5 | Based on overall reviews |
| Value for Money | 3.4/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: G2

## Commercial Context

- **Pricing Details**: Please contact G2 directly for pricing information.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- B2B Lead Generation
- CRM Software
- Competitive Analysis
- Content Marketing Software
- Customer Profiles
- Intent Data
- Lead Notifications
- Lead Qualification
- Multi-Channel Attribution

## Integrations (4 total)

- HubSpot Marketing Hub
- LinkedIn for Business
- Marketo Engage
- Terminus

## Support Options

- Email/Help Desk

## Category

- [Buyer Intent Software](https://www.capterra.ca/directory/32055/buyer-intent/software)

## Alternatives

1. [ZoomInfo Sales](https://www.capterra.ca/software/168264/zoominfo-sales) — 4.1/5 (317 reviews)
2. [TrustRadius](https://www.capterra.ca/software/1012702/trustradius) — 4.4/5 (91 reviews)
3. [Seamless](https://www.capterra.ca/software/207295/seamless-ai) — 4.5/5 (487 reviews)
4. [B2B Intent](https://www.capterra.ca/software/206206/buyer-discovery) — 4.1/5 (33 reviews)
5. [Apollo.io](https://www.capterra.ca/software/158696/apollo) — 4.5/5 (387 reviews)

## Reviews

### "Egregiously overpriced + inaccurate data. Pushy sales. Stay away." — 1.0/5

> **Verified Reviewer** | *May 30, 2025* | Computer Software | Recommendation rating: 0.0/10
> 
> **Pros**: It's nice to get some insight into whose visiting your page, however the insights are not 100% accurate which mean they're quite useless. G2 is not allowed to give you the actual account data, they use third party applications like ZoomInfo to guess what this person might be due to their privacy policy.
> 
> **Cons**: This tool is egregiously overpriced, especially since they don't tell you exactly who your lead might be. Just to save you time this is their pricing structure in USD:&#10;&#10;1) Core = 10,000/year&#10;2) Review Growth = $18,000 (Must buy Core to get the review package, plus you must pay even more for review incentives.)&#10;3) Buyer Intent = $40,000-$50,000&#10;&#10;At most this should cost closer to $250/month, and that's a stretch.
> 
> We bought the Core package, and got an extended free trial of Buyer Intent. I got to use this tool for 2 months. Do not waste your money on this. You're better off just paying for ZoomInfo who they use for this information. Or cheaper companies like Cognism, Apollo, Lusha. or LeadIQ.

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### "Great\!\! Highly Recommend" — 4.0/5

> **Keleigh** | *June 8, 2025* | Computer Games | Recommendation rating: 8.0/10
> 
> **Pros**: Great for comprehensive buying guides for software as well as clear, skimmable review formats that help aid in quick decision making. Verified reviews also ensure credibility and trust
> 
> **Cons**: I don't like that it only covers software and services but not hardware and also some of the reviews on the site are surface level and lack depth, therefore making comparisons harder to do.

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### "Something for the Revenue team, but nothing particularly special" — 3.0/5

> **Verified Reviewer** | *December 16, 2024* | Information Services | Recommendation rating: 6.0/10
> 
> **Pros**: I like that G2 Buyer Intent shows signals about competitors' audience activities on G2, which can help us prevent existing clients from churning and switching to competitors, while also giving us a chance to convert clients from competitors.
> 
> **Cons**: It only shows intent from accounts/companies instead of contacts/leads directly, so Sales still need to put in a lot of effort to prospect here.&#10;The G2 Buyer Intent integration with CRM and other Sales tools performs quite poorly, as it merely compiles the information without being intelligent enough.
> 
> Overall, G2 Buyer Intent requires quite a lot of effort to set up and run effectively; otherwise, the benefits may be minimal. The team managing it needs to classify specific targeted industries/ICPs and upload multiple lists to ensure the intent signal monitoring works. From a sales perspective, the conversion rate has remained quite low even after it has been implemented for one year on my team.

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### "G2 a good review website" — 3.0/5

> **Guibril** | *November 24, 2025* | Environmental Services | Recommendation rating: 9.0/10
> 
> **Pros**: It's cool because you can give your real opinion on software or a website. It's really ease to use. You have reviews for so many websites you can always found what you were looking for
> 
> **Cons**: I think some reviews are not always real, maybe sometimes it's just some people who want to make good reviews for their website or software.
> 
> It's cool because it's easy and simple, and I found that the questions are really good to know if the software/website is good or not.

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### "Generating deals from software reviews" — 5.0/5

> **Verified Reviewer** | *July 20, 2022* | Internet | Recommendation rating: 9.0/10
> 
> **Pros**: - G2 is one of the biggest platforms for software reviews and comparison and hence a big amount of companies looking for software are active there&#10;- Getting insights who of these companies are searching for services similar to ours is really valuable in  pushing our sales representatives to call companies with concrete buying intent&#10;- Luckily, this also shows in our sales success and we were already able to sign some deals based on the buyer intent data from G2
> 
> **Cons**: We are also addressing rather small and localized companies who seem to not use G2 often times - most buyers we receive are bigger and international ones.

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## Links

- [View on Capterra](https://www.capterra.ca/software/206208/g2-buyer-intent)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/206208/G2-Buyer-Intent/> |
| en-AE | <https://www.capterra.ae/software/206208/g2-buyer-intent> |
| en-AU | <https://www.capterra.com.au/software/206208/g2-buyer-intent> |
| en-CA | <https://www.capterra.ca/software/206208/g2-buyer-intent> |
| en-GB | <https://www.capterra.co.uk/software/206208/g2-buyer-intent> |
| en-IE | <https://www.capterra.ie/software/206208/g2-buyer-intent> |
| en-IL | <https://www.capterra.co.il/software/206208/g2-buyer-intent> |
| en-IN | <https://www.capterra.in/software/206208/g2-buyer-intent> |
| en-NZ | <https://www.capterra.co.nz/software/206208/g2-buyer-intent> |
| en-SG | <https://www.capterra.com.sg/software/206208/g2-buyer-intent> |
| en-ZA | <https://www.capterra.co.za/software/206208/g2-buyer-intent> |

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