17 years helping Canadian businesses
choose better software

What Is Metricool?

Metricool is a platform that allows you to analyze, schedule, and manage your social networks like a real pro.
The tool designed to take your social networks to the moon. Schedule your posts, analyze the data that matters and create a winning strategy. From PC or mobile device.

Save time daily by scheduling, analyzing, and measuring your social media work with Metricool.

Over 1 million people, agencies, and brands use Metricool as their social media and digital ads management hub
every day.

Who Uses Metricool?

Social media professionals, small business and agencies.

Metricool Software - Metricool ads
Metricool Software - Metricool community
Metricool Software - Metricool competitors
Metricool Software - Metricool branded reports
Metricool Software - Metricool planning

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Reviews of Metricool

Average score

Overall
4.5
Ease of Use
4.5
Customer Service
4.2
Features
4.4
Value for Money
4.3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
64%
4
31%
3
4%
1
2%
Claudia
Freelancer in Switzerland
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Great all in one social media management and analytics tool

5.0 2 years ago

Pros:

I like the reports I can get (on the teams' version) from social media as well as the website. I also like the social inbox, I can check all my messages at once. I can add paid social media to the mix and see the reports in one place. Great tool overall!

Cons:

Sometimes the reports can take a long time, but that is because the data comes from different sources.

Metricool Response

2 years ago

Thank you so much for your review, Claudia. We love hearing what you like best about Metricool.

John
John
Technical director in UK
Verified LinkedIn User
Mechanical or Industrial Engineering, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Useful analytics all in one place

4.0 3 years ago

Pros:

We bought this to have a dashboard of our analytics across multiple social media channels. Easier to see everything in the same place.

Cons:

The UI feels a little clunky, but the UX is fine. I would hope to see a design refresh by now as this doesn't feel as modern as other similar solutions.

Metricool Response

3 years ago

Thank you for your words. Competitor analysis is gold, it is one of the favorite features of metricoolers. Regarding crossing your Tiktok account it is possible, we have the Tiktok option to analyze the performance of published videos, hashtags, views etc. If you have any questions we are almost 24 hours connected to help you. Really, thanks for stopping by and let us know your opinion.

Beth
Lead Consultant in US
Management Consulting, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

IG Auto Publish Needs Improvement

3.0 2 years ago

Comments: I had an issue with my contract and service fees. The Customer Support was efficient and well received.

Pros:

The ability to transition between accounts is very easy and intuitive.

Cons:

The InstaGram Scheduled Posts still had to be manually posted.

Metricool Response

2 years ago

Hi, Beth First of all thank you for taking your time and leaving your feedback on metricool. Let me tell you that self-publishing on Instagram and Tiktok has been enabled since last week. You can now autopublish reels, carousels, posts and videos automatically. Thanks

Julie
CEO in France
Computer Software, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Very good software for the money

5.0 2 years ago

Comments: I think it is the best platform ever to manage the social media accounts. All in one place and very easy to use. I am very very satisfied.

Pros:

Easy to use, easy to setup, easy to understand, flawless !

Cons:

I can't find any cons. It is a great platform to manage social media accounts.

Metricool Response

2 years ago

Thank you so much for your amazing review Julie, we are happy to make your social management easier using Metricool.

Richard
Richard
Automation Leader in Ecuador
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Metricool: An awesome dashboard for your KPI's

4.0 4 years ago

Comments: I don't get a 5 stars just because Metricool will be a dramatic tool if they have an app! Just imagine watch everything you see in desktop in your hand...

Pros:

Metricool gets better everyday... First at all, is an excellent system where you can see, at real time, all your social media data and their KPI's. Second, it has a module where you can see your competitors (benchmarking) and their results. We use this tool to make our montlhy reports to our clients!

Cons:

It's not to hard to use, but, if you don't have any experiencie and don't get well done the first onboarding, maybe you will get lose and most important, don't get real (and usefully) data

Metricool Response

3 years ago

Hello, Richard Thanks for your review. Your suggestions are gold and thanks to them we have developed a perfect app to carry your planning and metrics in the palm of your hand.