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What Is Metricool?

Metricool is a platform that allows you to analyze, schedule, and manage your social networks like a real pro.
The tool designed to take your social networks to the moon. Schedule your posts, analyze the data that matters and create a winning strategy. From PC or mobile device.

Save time daily by scheduling, analyzing, and measuring your social media work with Metricool.

Over 1 million people, agencies, and brands use Metricool as their social media and digital ads management hub
every day.

Who Uses Metricool?

Social media professionals, small business and agencies.

Metricool Software - Metricool ads
Metricool Software - Metricool community
Metricool Software - Metricool competitors
Metricool Software - Metricool branded reports
Metricool Software - Metricool planning

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Reviews of Metricool

Average score

Overall
4.5
Ease of Use
4.5
Customer Service
4.1
Features
4.3
Value for Money
4.3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
63%
4
30%
3
3%
1
3%
John
John
Technical director in UK
Verified LinkedIn User
Mechanical or Industrial Engineering, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Useful analytics all in one place

4.0 3 years ago

Pros:

We bought this to have a dashboard of our analytics across multiple social media channels. Easier to see everything in the same place.

Cons:

The UI feels a little clunky, but the UX is fine. I would hope to see a design refresh by now as this doesn't feel as modern as other similar solutions.

Metricool Response

3 years ago

Thank you for your words. Competitor analysis is gold, it is one of the favorite features of metricoolers. Regarding crossing your Tiktok account it is possible, we have the Tiktok option to analyze the performance of published videos, hashtags, views etc. If you have any questions we are almost 24 hours connected to help you. Really, thanks for stopping by and let us know your opinion.

Nia
Social Media Manager in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

I would recommend Metricool to anyone who needs a social posting platform. This beats Later!

5.0 2 years ago

Comments: I have loved Metricool from the beginning and will keep using it until something comes along that blows it out of the water. But I don't see that happening. For the price point, especially, nothing else can compete. Signing up for Later cost me like $75/month for all my brand accounts and wouldn't let me easily cross-post. I signed up for metricool at $18/month and haven't looked back!

Pros:

My favorite aspects of metricool are the price, the number of accounts you can post to, easily cross-posting, easily editing cross-posted posts, the preview function, and the easy scheduling functions. And the analytics are AMAZING! I'm getting more into using the competitor analysis tool too!

Cons:

The ONLY complaint I had about Metricool was that you could not post the first comment on Instagram, and BAM! They just fixed that this week. Now I have ZERO cons about the product!

Metricool Response

2 years ago

Thanks a million for your review, Nia. We love to hear what you like most about Metricool. Feedback like this motivates us to keep improving. We hope you stay in the metricool family for many years to come.

Fathi
Disappointing tool in France
Real Estate, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Disappointing tool !

1.0 4 years ago

Pros:

Metricool is intituive and simple to use. and pricing is okay.

Cons:

unfortunetaly, metricool does'nt hold its promise. Only standard post are supported. caroussel, stories, reel or any video format are not supported at this point. this is a deal breaker. plus customer support doesn't reimburse if you are not happy with the product. deal breaker too.

Metricool Response

3 years ago

Fathi thanks for stopping by and giving us your opinion. Regarding the product objection about Instagram formats, I would like to comment that you can publish posts in the feed and carousels automatically. Stories and reels can be scheduled and published via push notification. This restriction is due to Instagram's API, which does not yet allow authorized tools to publish this type of content directly. We are an authorized tool so we do not put our customers at risk by including features that violate the terms of use of the social network itself. As soon as Instagram opens this option for developers we will include it.

Enrique
Project Manager in Spain
Marketing & Advertising, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

The TOP tool for your social media

5.0 2 years ago

Comments: The overall experience is remarkably positive. I recommend using the tool to work on the interface itself. However, it is not highly recommended for reporting with other external tools.

Pros:

Automated reporting and scheduling of social media content is a huge time saver. You can concentrate all your work on a single platform.

Cons:

The cost may be high but it is good value for money. Data Studio connectors fail on some metrics.

Metricool Response

2 years ago

Thanks for your feedback, Enrique. We love that you consider Metricool as a top tool for social management. We continue to work on improving our Looker Studio (former Data Studio) connector. If you have any questions, we'll be happy to help you in our live chat.

Julie
CEO in France
Computer Software, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Very good software for the money

5.0 3 years ago

Comments: I think it is the best platform ever to manage the social media accounts. All in one place and very easy to use. I am very very satisfied.

Pros:

Easy to use, easy to setup, easy to understand, flawless !

Cons:

I can't find any cons. It is a great platform to manage social media accounts.

Metricool Response

2 years ago

Thank you so much for your amazing review Julie, we are happy to make your social management easier using Metricool.

Epherata
Founder in Canada
Outsourcing/Offshoring, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Combined Social Media Analytics Manager

5.0 last year

Pros:

I love how I can see the account summary of all my business social media in one place. It is amazing to be able to compare the impressions of your different socials in one graph and be able schedule your posts on all your added social media ahead of time...even months ahead!

Cons:

It is couldn't have afforded it if it wasn't through a marketing company

Metricool Response

last year

Thanks for share your comments, Epherata, we appreciate it.

Sotiris
Digital Marketing Consultant in UK
Consumer Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Automating your online business

5.0 2 years ago

Comments: Does what I need it to do in a basic way.

Pros:

Being able to schedule my posts and content on social media so my business can work even while I sleep

Cons:

That I have to create new posts over and over again and put them in scheduler

Metricool Response

2 years ago

Thanks for your review. Regarding the content, take a look at AI text generator and autolist features, may help. Feel free to get in touch in our live chat, we will be happy to provide you all the details.

Jose
Jose
bachelor in US
Verified LinkedIn User
Internet, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

The essential tool to boost my social networks like an expert

4.0 2 years ago

Comments: One of the things that has impressed me the most is the amount of functionality it offers. I can keep track of my followers, identify the most optimal times to post, control the reach of my posts and do an in-depth analysis of my statistics. This has allowed me to constantly adjust and improve my social media strategy.

Pros:

I loved its ease of use and the large number of features it offers. With this tool, I can schedule my social posts quickly and easily, which saves me a lot of time and allows me to maintain a constant presence on my profiles.

Cons:

One of the aspects that I would like to see improved is the integration with some less popular social media platforms.

Metricool Response

2 years ago

Thanks for your complete review, Jose. We are happy to help you in your social media strategy. We keep working to optimize our tool with new features.

David
David
Podcast host in US
Verified LinkedIn User
Media Production, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Good social media management for low budgets but not performance

5.0 2 years ago

Comments: Overall, I'm really satisfied that I get all of this for free. If I had a higher budget though I would probably go elsewhere for more features.

Pros:

I love that it's free most of all. I'm surprised at how many features they allow on this tier. The analytics are pretty on par with other softwares

Cons:

It doesn't allow you to post on all platforms for the free tier, just the mainstream ones. They also have a cap on how many posts you can schedule. It also forces instagram accounts to be business ones otherwise they're ineligible

Metricool Response

2 years ago

Thanks for your review, David. We love to hear you are satisfied with Metricool.

Sebastián
Sebastián
Community Manager in Mexico
Verified LinkedIn User
Hospitality, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Measuring your performance in an analytical way

5.0 4 years ago

Comments: In general I have had good experience although I would like them to optimize the data transfer to have fewer errors and not have to verify manually.

Pros:

What I like the most about the platform is the breakdown it provides, giving you not only general but also specific data on each date and each post, facilitating the analysis through filters that allow you to focus on the relevant points to have a more efficient report

Cons:

What I like the least is the date limit that it imposes on you, not allowing you to see beyond three months ago. It also has some data errors on the metrics so sometimes you have to check manually.

Metricool Response

3 years ago

Hello, Sebastian Thanks a million. Just comment that there is historical up to two years from the moment you cross your account, if it does not appear you can contact us in customer service and we see it together. Thank you for your feedback.

Selva
CEO in Spain
Marketing & Advertising, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Metricool my favourite tool for social media management

5.0 2 years ago

Comments: Metricool is super intuitive and easy to use. It makes funny and relaxed the social media management.

Pros:

Easy to useGood value for moneyAn all-in-one tool that allows easily to manage social media.

Cons:

The app sometimes does not work properly when it comes to publish reels in Instagram.

Metricool Response

2 years ago

Thanks for your wonderful review, Selva. We love being your favourite tool. If you have any issue, do not hestitate to contact us on our live chat, we'll be happy to help you.

Carol
CEO in US
Arts & Crafts, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Top notch analytics and reports with useful features for social media marketing

5.0 3 years ago

Comments: Metricool is an awesome tool to keep track of all your social media analytics. It also includes a lot of useful features like social Inbox, social bio link page, etc. However, I do feel that it could use a bit more work on improving the content management and content creation side to make it a more powerful all-in-one social media tool.

Pros:

I would say the best part about Metricool is the analytics dashboard that greets you when you log in. I haven’t seen better analytics overview and metrics anywhere else. Many other tools also only include analytics for posts scheduled through their platform, but Metricool includes it for all posts scheduled using other tools or posted directly through the social media platforms. In addition you can generate the reports to give to your clients, make it a wonderful tool for social media managers. My other favorite feature from Metricool is their new improved social media Inbox and their best time to post color coded view that lets me know right on first glance when my audience is the most engaged.

Cons:

The UI and UX could use a refresh I feel. It does feel al little outdated compared to the alternatives. It also doesn’t have as much convenience features for actual content creation that other tools are starting to bring in.

Metricool Response

3 years ago

Hello, Carol Thank you so much for your detailed review, we love to hear what you like best and where we could improve. So we take good note of them, as you know we always include new features, we are up to date with network news and we include the most demanded requests from our customers. Thanks

Claudia
Freelancer in Switzerland
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Great all in one social media management and analytics tool

5.0 2 years ago

Pros:

I like the reports I can get (on the teams' version) from social media as well as the website. I also like the social inbox, I can check all my messages at once. I can add paid social media to the mix and see the reports in one place. Great tool overall!

Cons:

Sometimes the reports can take a long time, but that is because the data comes from different sources.

Metricool Response

2 years ago

Thank you so much for your review, Claudia. We love hearing what you like best about Metricool.

Andrés
Social Media Manager in Mexico
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great option for social media analytics

4.0 3 years ago

Pros:

+ User friendly interface + Great and useful data + Excellent price-quality

Cons:

- It could be more personalized - It can improve the competitor analysis

Metricool Response

3 years ago

Thanks so much for your wonderful review.

Dafne
Teacher in Mexico
Education Management, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Great if you are starting with social media

5.0 4 years ago

Comments: I am very happy, with this tool we can take better decisions about the strategy that we follow in our social media, it’s pleased to have all the data about how the campaigns are interacting also you can compared them in different period, the only thing it’s only two moths ago your current date.

Pros:

I am new in this, we needed to have interaction in social media, it was hard to find the data in each segment or app, the best of metricool is that you see the whole picture about what’s going on in Facebook, Instagram, YouTube in the same page.

Cons:

You must paid if you want to have a member of your team, also if you want to add another accountant, the Mai, notification sometimes takes more time to send the mail of confirmation.

Metricool Response

3 years ago

thank you, Dafne We love to know what is the best of metricool for you and how it helps you in your day to day life.

Tim
Marketing in Australia
Public Relations & Communications, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Disappointing Experience with Billing and Customer Support

1.0 3 months ago

Pros:

A good service should value its customers and be willing to rectify issues promptly, especially when it comes to unauthorised charges. Unfortunately, Metricool fell short in both billing integrity and customer support. I’m left frustrated and regretful for ever signing up. I would not recommend this service based on my experience, as it seems they lack the responsiveness and transparency that customers deserve.

Cons:

I’m extremely disappointed with my experience using Metricool. Despite cancelling my subscription well in advance, I was still charged to my credit card. I reached out to their customer support multiple times to resolve the issue, but the responses were slow, unhelpful, and didn’t address my concern. It felt like I was going in circles with no real assistance or resolution.

Metricool Response

3 months ago

We’re truly sorry to hear about your experience and regret leaving you feeling this way. We deeply value all our customers, as many reviews highlight, and strive to provide the best possible service. That said, our Terms & Conditions must be fulfilled by both parties. After carefully validating your account across our three independent systems—subscription management, payment processor, and billing—we couldn’t find a cancellation record prior to the renewal. Unfortunately, as previously mentioned, this means we cannot process a refund in this case. We sincerely apologize for any frustration this has caused and are here to clarify or assist further if needed.

Jeb
Jeb
Project Manager in US
Verified LinkedIn User
Publishing, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Metricool is a Swiss Army knife of Social Media Apps

5.0 6 months ago

Comments: Over all Metricool has been great to work with. I'm really excited to see how much time I can save by not having to visit each social media platform to respond to comments.

Pros:

The thing I like most about Metricool is that I can respond and interact with comments and the commenters from the app. I don't have to go out to Instagram to respond to comments.

Cons:

We are still new to using Metricool. It all seems super shiny and nice right now.

Metricool Response

5 months ago

Hi Jeb, Thank you for your positive review! We're glad to hear that you're enjoying Metricool and finding it helpful for managing your social media interactions all in one place. It's great to know that the feature of responding to comments directly from the app is making things easier for you. As you continue to explore Metricool, please feel free to reach out to us in the live chat if you have any questions or need assistance. We’re here to help ensure it’s the best fit for your needs. Thanks for choosing Metricool!

Fernando
Marketing Manager in Panama
Real Estate, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Very usefull tool with the best prices

4.0 last year

Comments: Good because it doesn't have failures, except the mentioned

Pros:

It's the cheapest social media tool and I don't miss anything on it: support team answers in a few minutes, it's very easy to post on social media with it and I'm able to manage multiple accounts

Cons:

If I want to post something manually, the app doesn't work well because I don't receive notifications (Android)

Metricool Response

last year

Thanks a million for your review, Fernando. We love you chose us, we keep working to offer more features. You should get the notifications, please contact us in the live chat to check your case.

Verified Reviewer
Verified LinkedIn User
Public Policy, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source
Source: GetApp

Glad I made the change

5.0 last year

Pros:

- great customer service - nonprofit discount - more features than our previous platform

Cons:

- no cons yet !! So far so good. Wish we changed sooner.

Metricool Response

last year

Thanks a million for your review. We keep working to optimize the tool.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Mid tier scheduling and listening tool

4.0 2 years ago

Comments: We trialled this as an alternative to using hubspot and it compared well as we were able to bring in platforms not monitored by hubspot.

Pros:

Metricool allows you to bring multiple social media platforms into one place to post and monitor. . It’s a mid priced platform and performs well in comparison to the bigger players in the market.

Cons:

Exporting results was a little clunky but when you consider the cost compared to other platforms this diminishes in comparison

Metricool Response

2 years ago

Thanks for your review, we are happy Metricool helps you on your social management. We keep working to optimize the tool. Do not hesitate to contact us on the live chat if you have any questions.

Martin
Head of Ecommerce in Sweden
Retail, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Good and competent social media management tool

5.0 last year

Comments: In general a good tool to use for social media management.

Pros:

I have used Metricool for a long time even when the tool was not as good as it was now. It is easy to use and now have a lot of good features that I have to pay much more for in other solutions.

Cons:

I dislike the overall design of the tool. Even if it does not really matter I really prefer to work in a tool that feel new and fresh which Metricool does not.

Metricool Response

last year

Thanks for your review, Martin. We love to hear you are a veteran in the Metricool fam. We keep working to improve the tool and offer a better UX/UI.

Ronald Abilmar
Ronald Abilmar
Marketing Manager in US
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Transform my social media strategy

5.0 last year

Comments: One highlight is its ability to manage multiple social networks from one place. This has greatly simplified my work, as I can manage all my accounts in a grouped way and thus I can monitor their performance effectively.

Pros:

I really liked it because it is easy to use and how complete its set of tools is, since I started using it, I was surprised how intuitive this platform is. I was able to schedule my social media posts quickly and easily which has saved me a lot of time and with the data analytics feature it's awesome. It gives me detailed information about how my posts are performing, how my followers have engaged with them, and the best times to post. This data has helped me make informed decisions and improve my social media strategy.

Cons:

To be honest, what I liked the least is that some advanced features are only available on paid plans. As a free user, I ran into some limitations in terms of access to more detailed metrics and more advanced scheduling capabilities.

Metricool Response

last year

Thanks for your detailed review, Ronald. Our main goal is to make your social management easier. We can provide you a trial for our premium plans, contact us on the live chat.

Victor
Content creator in Colombia
Broadcast Media, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

The best way to analice your metrics

5.0 last year

Pros:

This is probably the best platform that help you on your social media strategies, it helps showing you the best schedule to make posts and shows you your metrics everyday so yo can adjust your marketing strategies well

Cons:

Probably the unique bad part is that this platform is completely free just for one brand of social networks, but if you have or administrate more than one brand you have to pay and sometimes could be expensive

Metricool Response

last year

Thanks a million for your review, Victor. Feel free to contact us at our live chat if you want to try premium.

Alessa
Owner in Australia
Arts & Crafts, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

I like it BUT useless for PINTEREST bulk scheduling

4.0 2 years ago

Comments: I mainly signed up for Metricool to bulk create Pinterest pins. The Autolists drew me in. However, it is NOT possible to add a link to Pinterest Pins in Autolists which basically makes it useless. This needs to be worked on ASAP.

Pros:

Ease of useAutolists, Autolists, Autolists! (my main selling point)Analytics

Cons:

NO LINKS when using Pinterest in Autolists (this is a big NO for me, I would not recommend Metricool until this is fixed)

Metricool Response

2 years ago

Hello Alessa, thanks for stopping by to leave your review. Regarding Autolist and bulk schedling for Pinterest, if you include a link in the copy we use it as a Pinterest link (the link won't be displayed as text). If you have any questions, do not hestitate to get in touch in our live chat.

Liliana
Liliana
GED in US
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: Free Trial
Reviewer Source

Multiply my reach on social media

5.0 2 years ago

Comments: What stands out the most is its analytics ability, as it has provided me with accurate and relevant data on the performance of my posts. Thanks to this, I have been able to make more informed decisions to improve my social media strategy and maximize my reach.

Pros:

The ability to schedule my posts allowed me to save time and maintain a constant presence on my social media. Being able to plan and automate my content in advance was a real lifesaver for me.

Cons:

While the interface is generally intuitive, I've sometimes found it difficult to navigate and find certain features. Although it is not a serious problem, it would be nice to have a more detailed guide or a more complete tutorial to quickly familiarize myself with all the features of the tool.

Metricool Response

2 years ago

Thanks a lot for your complete review, Liliana. We are happy to help you on your social media strategy. You can find tutorials on our help center and blog . Feel free to get in touch with us in our live chat for any questions.