15 years helping Canadian businesses
choose better software

What Is SugarCRM?

SugarCRM combines AI technology with advanced CRM capabilities to improve customer engagement, accelerate sales cycles and boost marketing impact. Renowned for its exceptional customizability, seamless integrations, and superior customer service, Sugar is ideally suited for B2B organisations ranging from 50 to 5,000 employees. Global firms like Sennheiser, Tetley, Agfa, and CBRE trust SugarCRM as their single source of truth to fuel their operational excellence and business growth. Learn more.

Who Uses SugarCRM?

Designed for B2B organisations ranging from 50-8,000 employees. We cater to B2B organisations in USA, APAC, Middle East and Europe, including the UK, DACH, Nordics, Benelux, France, Italy and Spain.

Where can SugarCRM be deployed?

Cloud-based
On-premise

About the vendor

  • SugarCRM
  • Located in Cupertino, US
  • Founded in 2004

SugarCRM support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Austria, Belgium, Canada, China and 23 others

Languages

English, French, German, Italian, Spanish

SugarCRM pricing

Starting Price:

US$49.00/month
  • Yes, has free trial
  • No free version

SugarCRM does not have a free version but does offer a free trial. SugarCRM paid version starts at US$49.00/month.

About the vendor

  • SugarCRM
  • Located in Cupertino, US
  • Founded in 2004

SugarCRM support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Austria, Belgium, Canada, China and 23 others

Languages

English, French, German, Italian, Spanish

SugarCRM videos and images

SugarCRM Software - Access reliable and real-time reporting and dashboards for actionable insights.
SugarCRM Software - Everything you need to engage with prospects or customers is at your fingertips.
SugarCRM Software - Utilize AI-powered insights to identify high-conversion opportunities.
SugarCRM Software - Uncover revenue opportunities with the Renewal Console from SugarCRM.
SugarCRM Software - Automate processes and save time with SugarCRM's BPM (Business Process Management) capabilities.
View 6 more
SugarCRM video
SugarCRM Software - Access reliable and real-time reporting and dashboards for actionable insights.
SugarCRM Software - Everything you need to engage with prospects or customers is at your fingertips.
SugarCRM Software - Utilize AI-powered insights to identify high-conversion opportunities.
SugarCRM Software - Uncover revenue opportunities with the Renewal Console from SugarCRM.
SugarCRM Software - Automate processes and save time with SugarCRM's BPM (Business Process Management) capabilities.

Features of SugarCRM

  • AI/Machine Learning
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Batch Processing
  • CRM Software
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management Software
  • Collaboration Tools
  • Contact Database
  • Contact Management Software
  • Conversion Tracking
  • Customer Database
  • Customer Engagement Software
  • Customer Social Profiles
  • Customizable Fields
  • Customizable Reports
  • Customizable Scoring
  • Customizable Templates
  • Data Enrichment
  • Data Import/Export
  • Demographic/Firmographic Data
  • Document Storage
  • Drip Campaigns
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Engagement Tracking
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Interaction Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Distribution
  • Lead Generation Software
  • Lead Management Software
  • Lead Nurturing Software
  • Lead Qualification
  • Lead Segmentation
  • Live Chat Software
  • Marketing Automation Software
  • Mobile Access
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Channel Social Integration
  • Opportunity Management
  • Performance Metrics
  • Pipeline Management
  • Predictive Analytics Software
  • Prioritization
  • Process/Workflow Automation
  • Prospecting Tools
  • Quotes/Estimates
  • ROI Tracking
  • Real Time Notifications
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Activity Management
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Shared Contacts
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring Software
  • Support Ticket Management
  • Task Management Software
  • Template Management
  • Territory Management
  • Third Party Integrations
  • Web-based Deployment
  • Website Visitor Tracking
  • Workflow Management Software

Alternatives to SugarCRM

Drive growth with Sales Cloud 360, the best-in-class sales solution that drives rep productivity on the world's #1 CRM platform. Learn more about Salesforce Sales Cloud
Most user-friendly CRM platform on the market.
Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution. Learn more about Zoho CRM
Sell more, in less time, every time with Prospect, the #1 Stock-Aware CRM - perfect for B2B Wholesalers, Distributors & Manufacturers.
Cloud contact center software that offers VR, skills-based routing, AI, call blending, and analytics.
Drip is a customer-first automation platform that empowers online retailers to take ownership of each stage of their customer’s journey
HubSpot CRM has everything you need to organize, track, and build better relationships with leads and customers. Learn more about HubSpot CRM
Complete, cloud-enabled customer experience solution; differentiate your company across all channels, touch points, and interactions.
An open-source suite of integrated apps to manage CRM, PoS, Website, eCommerce, Sales, Accounting, Warehouse, HR, Marketing, and more. Learn more about Odoo

Reviews of SugarCRM

Average score

Overall
3.8
Ease of Use
3.6
Customer Service
3.7
Features
3.8
Value for Money
3.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Micheal
Micheal
Business Owner in Canada
Verified LinkedIn User
Construction, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

SugarCRM is the best and will always be the best.

5.0 10 months ago

Comments: Awesome experience, and I would recommend them to others.

Pros:

I like how easy it is to find the information I am looking for from projects, leads and contacts

Cons:

The cost would be the least I like about the software, but it is still a very good price, not the worst and it could always be a bit cheaper.

Alternatives Considered: SuperOffice CRM and NetHunt CRM

Reasons for Choosing SugarCRM: The other providers just didn;t have the features I was looking for.

Switched From: Zoho CRM and HubSpot CRM

Reasons for Switching to SugarCRM: I got a review from another customer that I am friends with.

Johannsen
Johannsen
Senior Consultant in Philippines
Verified LinkedIn User
Information Technology & Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Perfect for business process automation

4.0 12 months ago

Comments: Overall, I would recommend SugarCRM to businesses that are looking for a CRM solution that can automate their processes and provide customization options. While there may be some upfront costs and a learning curve involved, the benefits of using SugarCRM are likely to outweigh these considerations in the long run.

Pros:

Automation capabilities: SugarCRM has a range of automation features that can help businesses streamline their processes and save time. For example, it can automatically assign tasks and follow-up actions to team members, send personalized emails and alerts, and track and report on progress.Customization options: SugarCRM allows users to tailor the platform to their specific needs and processes. This is great for businesses that have unique workflow requirements or want to integrate the CRM with their existing systems.Scalability: SugarCRM can accommodate businesses of all sizes, from small startups to large enterprises. It offers a variety of pricing plans and can be customized to meet the needs of different teams and departments.Integration with other tools: SugarCRM can be integrated with a wide range of tools, including email, calendars, and social media. This makes it easy for businesses to track and manage customer interactions across multiple channels.

Cons:

Cost: SugarCRM can be on the pricier side, especially for smaller businesses or those with limited budgets. However, it's worth considering the long-term benefits of automating business processes and the ROI that the platform can provide.Learning curve: While SugarCRM is generally easy to use, it does have a bit of a learning curve. It may take some time for users to get comfortable with all of the features and functions of the platform.

Alternatives Considered: Salesforce Sales Cloud and SuiteCRM

Reasons for Switching to SugarCRM: We ultimately chose SugarCRM because of its customization options and scalability.

David
CEO in US
Telecommunications, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Management of the commercial area

4.0 last month New

Comments: It is really a good product, they are currently making important changes, and integrations with other apps, it is very quick to learn to use and manages similarity in all its modules.

Pros:

One of the points that we like most about Sugar is the possibility of generating any report, all the modules are related to each other, and generating modules to our own needs.

Cons:

What we like least is that for the trends or projections to work, all the data in the system must be very well loaded.

Alternatives Considered: Sales Force Assistant

Reasons for Switching to SugarCRM: Based on product costs and our requirements,

Jon
CRM Admin in US
Financial Services Software, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

SugarCRM Enterprise Analysis

2.0 7 years ago

Comments: Being an open source CRM app with flexible deployment options makes SugarCRM unique and a standalone in the CRM space. However, allowing for such flexibility should require the utmost discipline regarding release schedules, changes to code (especially caching mechanisms), and overall system recommendation documentation provided by SugarCRM, the company. This is not currently happening.
Stock code base is fairly solid but when customizations are added, significant caching issues arise. There are also various areas of the app that still retain antiquated layouts (bwc modules). These issues make the app confusing and unreliable at times.
Support should be more tenacious when attempting to find resolution to cases - don't just post a note or two, wait a period of time and close the case. CALL the customer - email the customer - do whatever it takes to get CONFIRMATION from the customer that the issue is resolved.
Create a server side integration to Outlook...we are a 50/50 Mac/PC shop and email archiving is incredibly inconsistent.
Overall Studio is a great tool (when caching works appropriately). It does allow us to create without developers on staff.

Pros:

Studio (when it works) Open source flexibility

Cons:

Caching mechanisms Lack of long term release schedule and small version life cycles Support not owning the initiative of resolving cases

SugarCRM Response

7 years ago

John, First off, thanks for being a long time Sugar user. Kasasa's use case is very in-depth and a model of what our flexible platform can achieve. Regarding the server-side email - have you looked at Riva? https://sugarexchange.sugarcrm.com/apps/21848#!overview Also, I know we are working on server-side versions of the Outlook plugin, but release date is TBD. Thanks again for your honest and thorough review - we always strive to make the product the best we can and provide the level of service you expect. Email me at any time to discuss further at [email protected]. Sincerely, Martin Schneider Head of Product Evangelism, SugarCRM

Adam
SysAdmin in US
Real Estate, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Great, customizable CRM

4.0 last month New

Pros:

Easy setup. Cloud-hosted environment means low maintenance. Easy for small teams to customize without requiring developers.

Cons:

Cloud hosting means no direct DB access, or config changes, instead relying on UI tools to customize and export. Nothing crazy though.

Alternatives Considered: Salesforce Sales Cloud

Reasons for Switching to SugarCRM: Price