---
description: Learn more about Pulse pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Pulse Pricing, Reviews & Features - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Competitive Intelligence Software](/directory/30539/competitive-intelligence/software) > [Pulse](/software/195253/pulse)

# Pulse

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> Allows marketers to accurately analyze and benchmark every competitor in their industry across 15 different search marketing KPIs.
> 
> Verdict: Rated **4.4/5** by 10 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Pulse?

We are built for in-house and agency marketers looking to do competitive research, benchmarking, and analysis.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 10 Reviews |
| Ease of Use | 4.8/5 | Based on overall reviews |
| Customer Support Software | 4.5/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Directive
- **Location**: Manhattan Beach, US
- **Founded**: 2014

## Commercial Context

- **Starting Price**: US$19.00
- **Pricing model**: Per Feature (Free version available) (Free Trial)
- **Pricing Details**: • Basic Plan – free - includes 25,000 companies, 55 industries, 800+ sub industries, 10 search marketing data-points, and monthly updates.
• Professional Plan - $19 per month or $182 per year for all of the features of the Basic Plan, plus export capabilities and fully customizable data set creation.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise)
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Budget Management
- Budgeting/Forecasting
- Campaign Management Software
- Competitive Analysis
- Data Import/Export
- Data Visualization Software
- Keyword Tracking
- Reporting/Analytics
- Roadmapping
- Spend Management Software
- Trend Analysis

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- 24/7 (Live rep)

## Category

- [Competitive Intelligence Software](https://www.capterra.ca/directory/30539/competitive-intelligence/software)

## Related Categories

- [Competitive Intelligence Software](https://www.capterra.ca/directory/30539/competitive-intelligence/software)
- [Marketing Planning Software](https://www.capterra.ca/directory/30964/marketing-planning/software)
- [PPC Software](https://www.capterra.ca/directory/30967/ppc/software)

## Alternatives

1. [Semrush](https://www.capterra.ca/software/151962/semrush) — 4.6/5 (2316 reviews)
2. [monday.com](https://www.capterra.ca/software/147657/monday-com) — 4.6/5 (5726 reviews)
3. [HubSpot Marketing Hub](https://www.capterra.ca/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews)
4. [Omnisend](https://www.capterra.ca/software/153508/omnisend) — 4.7/5 (836 reviews)
5. [Wix](https://www.capterra.ca/software/169007/wix) — 4.4/5 (10606 reviews)

## Reviews

### "A useful tool for the market research in the digital sphere" — 3.0/5

> **Younes** | *December 14, 2019* | Publishing | Recommendation rating: 7.0/10
> 
> **Pros**: The product tour that is face you when you are using the tool in the first time, I found it very useful and informative.
the other thing is the minimalism in UX that is let you navigate the platform (that contains a more than one tool for market research purposes) very easily.
> 
> **Cons**: Pulse is a new product so its database doesn't contain a lot of companies I were looking for especially those companies in EU zone and MENA.
> 
> I am very interested in the market research tools, so I give Pulse a try and I didn't regret, except its not-so-complete dataset of companies, the platform give me a lot of useful insights and makes me throw the guess-work for ever\!

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### "10/10 Would Reccomend" — 5.0/5

> **Kiran** | *April 9, 2021* | Executive Office | Recommendation rating: 10.0/10
> 
> **Pros**: It is quick to learn to use, extremely, helpful, and easy to work with.
> 
> **Cons**: Almost none, actually. Other than the slight inconvenience of having to restart the software every now and then, its perfectly fine.
> 
> The best software you can get for the price.

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### "Lots of other options out there-- my advice would be to steer away" — 4.0/5

> **Verified Reviewer** | *December 18, 2019* | Broadcast Media | Recommendation rating: 5.0/10
> 
> **Pros**: I was on the free trial and did not enjoy anything.
> 
> **Cons**: I don't believe this Directive Consulting is on track to innovate.  Something like SpyFu has been around for much longer and is constantly improving.

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### "It makes my work simple" — 5.0/5

> **Verified Reviewer** | *December 18, 2019* | Telecommunications | Recommendation rating: 9.0/10
> 
> **Pros**: The ease of use. Almost everyone can get familiar with Pulse within minutes and start using it.  For me Pulse is cheap, and a better way to organize my work.
> 
> **Cons**: For now, I am satisfied, so none\! But it needs to add a few functionalities in order to improve the overall flow.

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### "Love their scoring model" — 5.0/5

> **Brendan** | *December 18, 2019* | Design | Recommendation rating: 10.0/10
> 
> **Pros**: I appreciate the sheer amount of data they have available (over 25,000 companies)
> 
> **Cons**: Right now, it's updated monthly, versus daily or weekly. It's still great data, and I assume this frequency will increase in the future.

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## Links

- [View on Capterra](https://www.capterra.ca/software/195253/pulse)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/195253/Pulse/> |
| en-AE | <https://www.capterra.ae/software/195253/pulse> |
| en-AU | <https://www.capterra.com.au/software/195253/pulse> |
| en-CA | <https://www.capterra.ca/software/195253/pulse> |
| en-GB | <https://www.capterra.co.uk/software/195253/pulse> |
| en-IE | <https://www.capterra.ie/software/195253/pulse> |
| en-IL | <https://www.capterra.co.il/software/195253/pulse> |
| en-IN | <https://www.capterra.in/software/195253/pulse> |
| en-NZ | <https://www.capterra.co.nz/software/195253/pulse> |
| en-SG | <https://www.capterra.com.sg/software/195253/pulse> |
| en-ZA | <https://www.capterra.co.za/software/195253/pulse> |
| nl | <https://www.capterra.nl/software/195253/pulse> |
| nl-BE | <https://www.capterra.be/software/195253/pulse> |

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