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Google Data Studio

Google Data Studio

What Is Google Data Studio?

Google Data Studio provides data dashboarding and visualization tools. It provides interactive dashboards and engaging reports that support business decision-making. Data from various sources, including spreadsheets and other Google solutions, can be united in one place. With Google Data Studio, data can be transformed into easy-to-read reports and metrics. Users can then share reports across their team and organization.

Who Uses Google Data Studio?

Can be used by organizations of any size, from small businesses to large enterprises.

Google Data Studio Software - Data dashboarding
Google Data Studio Software - Data visualization
Google Data Studio Software - Data connectors

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Reviews of Google Data Studio

Average score

Overall
4.5
Ease of Use
4.1
Customer Service
3.6
Features
4.3
Value for Money
4.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
56%
4
37%
3
7%
1
0%
Marlyn
Marlyn
Marketing Operations Manager in US
Verified LinkedIn User
Computer Software, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

A powerful platform to analyze data

5.0 last year

Comments: Google Data Studio has considerably accelerated our productivity. Previous reports required more time as much time and were not nearly as visually appealing as Data Studio reports. Google Data Studio simplifies the visualization and manipulation of data in comparison to spreadsheets. You may also view real-time data on your sales funnel, allowing you to identify potential issues and prioritize their resolution. It is a platform with great potential since it shows an overview of the performance of Google ads and the search console reports, in order to make decisions based on the data of active campaigns.

Pros:

I like how Google Data Studio takes marketing data and visualizes it through a user-friendly interface, in addition to offering free tools that are paid on other platforms, it can work with a large amount of data. The advantage is that it connects natively with all Google products such as analytics, this is very useful when working with the integration of all these platforms since they are compatible. I like the interactive way you present the reports. An advantage of using Google products is that there is a large community that contributes with tutorials and experiences.

Cons:

so far I am satisfied with GDS, but would like to see more integrations with other platforms and not be limited to just google services.

Guido
Guido
Data Analysis Consultant in Italy
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

A free, comprehensive data visualization application

4.0 2 years ago

Comments: We use it to create ecommerce monitoring dashboards for all the clients of my agency. Dashboards are shared with the clients' teams, who can access them wherever they are.

Pros:

It is free. It connects natively with all Google products (Google Analytics, Google BigQuery, Optimize, Google Ads, Google Sheets). It has connectors for most data sources (some are for free, others come at a reasonable price). It lets you develop and draw your own data visualization simply using Javascript. Being a Google free product, you can find a lot of documentation, both proprietary and from end users.

Cons:

It is slow (especially when sourcing data from Google Analytics: then you add the slowness of data studio to the slowness of Analytics, Merchant Center, ...). You can create nifty dashboards, but it is not as flexible as other commercial tools (Tableau has many more features and data viz templates, and an analytical & data preparation engine that have nothing to do with the simple architecture of Data Studio)

Kevin
Product manager in UK
Internet, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Easy to use

5.0 last month New

Pros:

Easy to connect spreadsheets to do quick data analysis if you are a beginner in data analysis. It's also a very good tool if you're more experienced and need to do more advanced reporting.

Cons:

Sometimes it can be slow. Some report fail and it's not always easy to know what is failing.

Horton
Insurance Agent in US
Insurance Software, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Google Data Studio got lots of commitment in giving the best

3.0 2 weeks ago New

Pros:

They have lots of features in the studio platform that helps to get to know Google Data Studio better with lots of interesting designs

Cons:

Requires high knowledge or Skills to operate meaning are only regularise by professionals

Martin
Head of Ecommerce in Sweden
Retail, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

A good platform for data visualization

5.0 2 months ago New

Comments: Used it for so many years which makes it invaluable for us to share reports with.

Pros:

Google Data Studio offers an great platform for data visualization and reporting. It seamlessly integrates with other Google tools and data sources (specially GA for us) , making it easy to create interactive and visually appealing reports.

Cons:

While it's a powerful tool, the learning curve can be steep, especially for some staffmembers. Additionally, it lacks some advanced features that more specialized data visualization tools might offer. Longing for more AI tools to work with.