What Is Kartra?

The Ridiculously Easy Way To Build Your Entire Online Business Fast (Without Hiring A Team Of Developers, Web Designers, or Systems Integrators).

Kartra really isn't just another all-in-one miracle platform; it's a marketing tool that works for you. Kartra comes loaded with professionally-designed templates, expert-written copy, detailed 360-degree analytics, a powerful autoresponder, affiliate management, built-in checkout, and so much more.

Who Uses Kartra?

From Solopreneur to Enterprise companies looking for an all-inclusive marketing platform.

Where can Kartra be deployed?

Cloud, SaaS, Web-based

About the vendor

  • Genesis Digital
  • Located in La Jolla, U.S.
  • Founded in 2013
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, Colombia, France and 15 others

Languages

English

About the vendor

  • Genesis Digital
  • Located in La Jolla, U.S.
  • Founded in 2013
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, Colombia, France and 15 others

Languages

English

Kartra videos and images

Kartra Software - Fully automated follow-up
Kartra Software - Easy to Use Emails
Kartra Software - Drag & Drop Page Building
Kartra Software - Videos with Embedded CTAs
Kartra Software - Flexible Checkouts
View 6 more
Kartra video
Kartra Software - Fully automated follow-up
Kartra Software - Easy to Use Emails
Kartra Software - Drag & Drop Page Building
Kartra Software - Videos with Embedded CTAs
Kartra Software - Flexible Checkouts

Compare Kartra pricing with similar products

US$79.00/month
Free Version
Free Trial
US$97.00/month
Free Version
Free Trial
US$129.00/month
Free Version
Free Trial
US$79.00/month
Free Version
Free Trial

Features of Kartra

  • Abandoned Cart Saver
  • Affiliate Management
  • Alerts/Notifications
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM Software
  • Campaign Analytics
  • Campaign Management Software
  • Cataloging/Categorization
  • Contact Database
  • Contact Management Software
  • Customizable Fields
  • Customizable Templates
  • Data Import/Export
  • Data Security
  • Discount Management
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Email Campaign Management
  • Email Marketing Software
  • Email Tracking Software
  • Form Builder
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Engagement
  • Lead Generation Software
  • Lead Management Software
  • Lead Notifications
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Marketing Automation Software
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Channel Marketing
  • Multi-Currency
  • Order Management Software
  • Performance Metrics
  • Personalization Software
  • Predictive Analytics Software
  • Promotions Management
  • Prospecting Tools
  • Publishing Options
  • ROI Tracking
  • Reporting/Analytics
  • SEO Management
  • Segmentation
  • Shopping Cart Software
  • Subscriber Management
  • Tagging
  • Tax Management Software
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Website Management
  • Website Visitor Tracking
  • eCommerce Management

Alternatives to Kartra

Create online courses and coaching services. Control your branding, student data, messaging and pricing all from one place.
Vimeo provides powerful tools for individuals, teams, and businesses to do everything they need with video on one easy-to-use platform.
GetResponse is a powerful marketing automation software that helps grow your audience, engage with customers, and boost online sales. Learn more about GetResponse
130,000+ customers in 170 countries use ActiveCampaign to automate their marketing, from contact management to email personalization.
Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers. Learn more about HubSpot Marketing Hub
Turn clicks into clients — with less tech stress — when you harness the ease and power of Leadpages landing pages, websites, and more.
Landing page tool that builds landing pages, membership portals, and blog sites using WordPress plugin formats.
HubSpot CRM has everything you need to organize, track, and build better relationships with leads and customers. Learn more about HubSpot CRM
Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster.
Email Marketing with Drip—where intelligent data, dynamic segmentation, and your brand's personality come together to explode revenue. Learn more about Drip
Squarespace is the all-in-one platform to build a beautiful website, online store, or portfolio.
Automate your client bookings, cancellations, reminders & payments using the worlds friendliest online scheduling software. Learn more about Acuity Scheduling
The most powerful all-in-one webinar platform used by over 50,000 professionals across 40 different industries.

Reviews of Kartra

Average score

Overall
4.5
Ease of Use
4.0
Customer Service
4.1
Features
4.4
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Patricia
Patricia
Director in Mexico
Verified LinkedIn User
E-Learning, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

All in one

5.0 6 months ago

Comments: I started without knowing anything and confused with so many offers on the market, because you can have an app to automate, another for crm, another to store your videos, another for web pages, here you have it all and without knowing anything, it is very intuitive and the tutorials get you out of problems or doubts.
I liked it a lot especially not having to open several apps and do everything from here, and the price seems very fair. I started paying the basic membership and now I have a higher one because I have had results.
Translated with www.DeepL.com/Translator (free version)

Pros:

As the advertisement says, Kartra is a platform that has everything you need, landig page, sales letter templates, blog, webinar, etc. You can manage your leads, do email marketing, capture leads, automate and you only pay for one platform and everything is concentrated there.

Cons:

The email marketing has areas of opportunity, it is efficient but the data import sometimes takes more time than you would like, the configuration screen is not so practical, although after a while you get used to it and it works very well.

Dana
Dana
Creative Director in U.S.
Verified LinkedIn User
Online Media, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

So, So Good But Lacks In The User-Friendly Department

4.0 3 years ago

Comments: I no longer use Kartra but when I did, the best thing I found was the fact that it was all-in-one. I really liked being able to login to one platform and it was all there, even analytics and in-depth reports based on product, emails, link tracking, etc. It truly was full-service.

Pros:

There are a lot of things to like about Kartra, specifically the absolute all-in-one platform they have. It goes far beyond just designing a website/landing page or sending an email. They cover all the bases - from websites, landing pages, email marketing/automation with sequences and tagging, funnels, simple e-commerce, digital downloads, membership sites, help desk, scheduling, forms, affiliates and now an agency solution. If you'd like to consolidate the many platforms you use, Kartra can handle 95% of everything you throw at it. Their support group on Facebook is second to none. They truly care about their people and it shows; it's like a family.

Cons:

Learning the platform was a long, complicated process. They have people lined up that will help "onboard" you and while that's extremely helpful and effective, I think it's always beneficial to know your platform inside and out so you can make necessary changes as needed and not have to depend on the support team, or others. Because of the complexity, there's a time-consuming process you'll have to undertake before you can "go live". I mean, it makes sense due to the fullness and depth of their platform, just be sure to go into it knowing: (1), the trial is not nearly long enough to know if it's a right fit for your business, and (2), it'll take time to setup your workflows and make sense of how everything is integrated, and (3), host your videos elsewhere or you'll get eaten alive in bandwith overcharges. Kartra has what they call Kartraverse, which is like a step-by-step training course on how to use their platform. It's superb and very informative; however, it's still in its infancy and you have to wait until they create the next lesson before you can do in-depth with whatever topic they decide, and that was often frustrating. With that said, however, they also do a lot of webinars that are in-depth and full of insight, but sitting through a webinar to find one answer is a bit defeating when you're in a hurry or just not really sure what exactly you're even looking for. Their documentation leaves a little to be needed, however.

Paul
Manager in New Zealand
Verified LinkedIn User
Leisure, Travel & Tourism, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Good for some uses but has some ballbreaker shortcomings for me.

3.0 3 years ago

Comments: kartra saves me time. Once I have built some sales funnels they are repeatable and their success (or not) is measurable. Kartra provides me with actionable data that is easily and quickly accessible so I'm basing my decisions on real time accurate data. And I can set it up so that I am making money while I sleep

Pros:

Has many functions on the one platform. I could use my own domains and favicons. There were some templates to use and the webinar help sessions we useful. It provides realtime actionable data to make good decisions.

Cons:

Customers cannot select multiple items of a product in one purchase transaction on a specific date when they want to join one session once that already has others in that session. For a tourist who has a family of 4 people they cant buy 4 tickets and they cant specify that they want to go on a tour that already has people booked on it but there is available space for them. And they cant book for the one tour once.

Bernadette
Bernadette
Owner in Philippines
Verified LinkedIn User
Graphic Design Software, Self Employed
Used the Software for: 2+ years
Reviewer Source

Settled with Kartra

5.0 3 months ago

Comments: I like how streamlined Kartra is. They now have the campaigns function which allows you to customize your campaigns by editing a pre-existing templates.

Pros:

What I like most about Kartra is that it is a complete online software that allows us to market to our existing list.

Cons:

It took time before they rolled out the quiz/survey function and even then, it is not yet very refined as we hoped it would be.

Andrés J
Andrés J
Director in Colombia
Verified LinkedIn User
E-Learning, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

OK software, awful support and you're locked in for life!

4.0 last year

Comments: I was an early user of Kartra and had great expectations. They have added some nice features through time, but they changed their support policies about 2 years ago, and now I'm stuck with them. They used to be quite friendly, now they response as a typical call center, they are never wrong, and they are never ever loose. Software is OK, but has several design flaws, most which have not been fixed. I love when companies where I am a client win and make profit, as this makes sure they will grow and become better. This is not the case for Kartra, and I'm so deep in now, that looking for another provider is almost impossible. I really miss the Kartra from their first year or so!

Pros:

The idea behind Kartra is amazing: a one stop for all your marketing and lead generation needs. In this sense, it has many features, so you won't need to be paying many providers, just one, for most of your needs.

Cons:

Support is just awful! As an early user, I used to love their support, as I'm a proactive user with a tech background, and they were quite open to new ideas and had a very "let's see what's the issue". However, about 2 years ago, this changed. Every time you contact them, it's the typical big tech call center answer "it's not on our end, it has to be an issue on your side". They never take responsibility, and they always win. for example, in the basic plan at $100, they offer 50 GB of "bandwidth" each month. However, every new cycle your bandwidth starts automatically starts at whatever hard drive space you're using. For example, if you have 30 GB of files, at the beginning of the month, the bandwidth meter doesn't reset to 0 GB, but to 30 GB. This makes no sense, and in fact, this is not "bandwidth". I decided to give up on trying to reach support, as they are perfect, they don't admit this issue, and they also tend to give condescending responses.