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What Is Litmus?

Email clients update every two days. How can you keep up? Litmus helps you test your emails across 100+ email clients, apps, and devices to ensure an on-brand, error-free subscriber experience in one spot—in seconds. Plus, get advanced insights beyond open and clicks to get a holistic view of email performance so you can drive even better results. Whether you’re a team of one or 100, Litmus has the all-in-one, easy set of solutions to get more from email marketing than you ever thought possible.

Who Uses Litmus?

Ideal for email teams of 2-3 people who want to automate testing and improve campaign effectiveness.

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Reviews of Litmus

Average score

Overall
4.6
Ease of Use
4.5
Customer Service
4.2
Features
4.4
Value for Money
4.1

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
76%
4
12%
3
12%
Kay
Kay
Email Marketing Specialist in US
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

A pricy option for a freelancer or small agency, but Litmus blows the competition away

5.0 2 years ago

Comments: Litmus vastly increased my efficiency in building and testing email campaigns and email templates.

Pros:

I was hesitant to switch to a remote editor as my default, but Litmus' instant screenshot testing completely changed my workflow - compared to the "old school" method of sending in an email, it's nothing short of revolutionary. In addition, the product is constantly being improved and updated, and the community and support around it is fantastic.

Cons:

The pricing is not freelancer/small agency friendly. I am mildly annoyed by the presence of tabs for features that are not included in my account level - in my view, if I can't use it, I shouldn't see it.

James
James
Team Lead, Campaign Specialists in US
Verified LinkedIn User
Marketing & Advertising, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

The best platform available for inbox previews

5.0 5 years ago

Pros:

- Simple, powerful campaign approvals - Easy to use builder - Integrations with ESPs like Emarsys, SFMC, and others - Continually developing new features and enhancing existing ones (send tests directly from Litmus, proofs, convert checklist to builder, access post-rendered HTML, etc.)

Cons:

- Cannot unsubscribe test email address directly within Litmus. Since we work on hundreds of accounts, we naturally forget to unsubscribe some test addresses. Our test addresses are probably subscribed to 20-30 mailing lists, and it is very time consuming to attempt to unsubscribe from those lists. This results in cluttered checklists and higher than necessary render counts. There should really be a quick unsub option on each checklist. - Spam tests are not quick to set up - Litmus Scope is an essential tool, but it is inconsistent and seems to be a largely ignored feature - No notification system for when campaign approvals are finished

James
Digital Marketing Manager in Germany
Transportation/Trucking/Railroad, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

"Pro tool for email marketing!"

3.0 2 years ago

Comments: We have been benefitting from this software through template QA and creating templates that are responsive enough. Our QA process is powerful and we have different stakeholders. All the email marketing issues have been solved and a great deal of our time has been saved through the usage of this app. Our emails now look as if a designer has designed them. This tool has helped us a lot. For us, email testing was a cumbersome job that has now become a piece of cake. Our whole team was able to save plenty of time through this amazing tool.

Pros:

Litmus is a very collaborative tool for building templates, sorting out the issues in the code, and implementing responsive templates. Modules can be incorporated. Brand designs and colors can be set up. Plus, the performance of your organization can be evaluated. It also helps users to confirm if their email is going to give a cool look on all devices. The builder part of the app is just mind-blowing.

Cons:

A live builder option that is currently not available should help a lot. For instance, if one is asking for changes in the code, he should be able to see the changes correspondingly to have a better idea of what could be the best option. Apart from that, many features of Litmus do not fit in our workflow. I can understand that many people might find them useful but part of our payments goes to those features which are not assisting us in any way. So, a solution must be found for such discrepancies.

James
Chief Executive Officer •CEO in Kenya
Media Production, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Robust Business, Product and Services E-commerce Management GURU

5.0 10 months ago

Comments: Tremendous and robust B2C interactive mutual engagement and optimum clients satisfaction. E-commerce marketing automation campaign tool.

Pros:

Multi-device/branding and purposed SSO enables me to reach large number of clients and gain more prospects via large volume outbound emailing. Capability to manage email contact list and maintaining best interactive clients engagement par 24/7/12/365. Availability and affordability is an added advantage.

Cons:

We are more satisfied with every module it have since it has great impact, nothing to like least.

Jason Taylor
Jason Taylor
Governance, Risk & Compliance Administrator in US
Verified LinkedIn User
E-Learning, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Easy to use Email Testing

5.0 4 years ago

Comments: We needed to make sure emails were being universally received the way we wanted them to be, across all different platforms. It suits our needs perfectly. There was definitely some adjusting on the level of tests we would need to run, but the sales/support staff was very generous in working with us to identify the right level. Even if you go above the test "limit" you're not cutoff, so if you need to scale up Litmus will keep supporting you.

Pros:

I'm a huge fan of the multiple platforms for testing emails- desktop, mobile, etc. They keep their testing suite up to date with all the new build releases for iOS and Android and you can run through the different potential platforms all at once with a single test. There's also pretty good engagement insight and A/B testing functionality. The interface is very intuitive so the tool is handy for getting more folks involved in the actual testing process without a complicated onboarding.

Cons:

The intended use applications are great, my only "complaint" is with the data retention aspects. While Litmus has very clean compliance documentation, if you receive a data deletion request, the effectuation insofar as Litmus is a little manual/pedantic. But it's not unworkable.