18 years helping Canadian businesses
choose better software

Google Analytics 360
What Is Google Analytics 360?
Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.
Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords.
Who Uses Google Analytics 360?
Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.
Not sure about Google Analytics 360?
Compare with a popular alternative

Google Analytics 360
Reviews of Google Analytics 360

A Deep Dive into Google Analytics 360"
Comments: It's powerful, customizable, and the support is top-notch. It's really helped me understand and improve how my website performs online.
Pros:
its robust data handling, insightful reporting, and seamless integration with other Google tools.
Cons:
The complexity of setting up and configuring advanced features can be a drawback.
A thorough but overwhelming web analytics platform
Pros:
What I like most is the breadth of available reports and dashboards. There are also endless opportunities to customize those reports.
Cons:
What I like most is also what I like least. Unless you really know what you're doing and have significant experience with GA, it's not user-friendly and is very hard for a marketing novice to get up and running.
Google analytics for tracking all your website and campaign metrics
Comments: Overall my experience is very good, i am using Google analytics from past 1 year and added many projects and implemented the GA code on our website and we are able to track all our projects metrics like how many people have visited our website, able to track the acquisitions, also able to track the missed leads from the digital campaigns its very useful software.
Pros:
i liked the Reports section in google analytics where they are providing the in-depth metrics for website visitors and acquisition reports. also able to get the reports on Engagement and Monetiziation.
Cons:
All things are good and nothing is bad in it Google analytics its a free. but they should add chatbot to instantly ressolve all the querries and do the better customer service.
Strong Platform but with Typical Google Cluttered UI
Comments: Overall, Google Analytics 360 has some powerful features that are a real win for businesses handling lots of data. Its help us gain some insights in crucial areas but the UI really needs some work like other google tools.
Pros:
I liked its very strong data segmentation capabilities, which allowed me to gain deeper insights into user behaviour and put together strategies.
Cons:
The UI can be very confusing at times like other google platforms such as the Google Ads platform UI. It needs work to declutter and put settings in more well thought out places.

Alternatives Considered:
360 in review
Comments: good overall not my first choice - i like the ip address grabbers
Pros:
Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package. its feature loaded
Cons:
its built for larger companies a bit clunky

Alternatives Considered:
Effective Analytics with ease of setup.
Comments: Google Analytics have been generally effective to provide insights about your websites and the users and visitors. It is an instrument to identify what needs to be changed and improved on your website.
Pros:
Ease of setup. Insight generation. Free of charge. Real time traffic information
Cons:
You only have information about users region and not the main area. No access to raw data. No customer support

Alternatives Considered:
Google Analytics 360 Review for Fund Raising Website.
Comments: I would rate my overall experience with Google Analytics 360 as beyond satisfactory.
Pros:
The thing I liked most about Google Analytics 360 is that there is a feature to see live statistics on the website. The website is very good. I use it daily, and it really helps me track my return on investment.
Cons:
I think the thing I liked least about Google Analytics 360 was that it was not very beginner friendly. One has to spend time navigating the platform to get a hang of it. I recommend taking courses to help acclimate to the platform.

Google Analytics 360 In brief
Pros:
integration with in-house products, work efficiently on large datasets, and various options.
Cons:
complexity level is high,depends on in-house products
Easily the best Web Analytics and Tracking platform.
Comments: My overall experience with Google Analytics 360 was really good and easy to use.
Pros:
That is was really easy to use and The best Analytics platform without a doubt.
Cons:
That is was pretty poor customer support but it did a job.
Advanced Analytics for Businesses
Pros:
I really appreciate how Google Analytics 360 provides detailed data analysis, real-time insights, and strong reporting features, helping me make better-informed decisions.
Cons:
The setup and the time it takes to get the data ready for analysis can be a bit slow.
Efficient Marketing & Promotion
Comments: Overall, the application helps us assist us in important decision-making when it comes to marketing and promotion. These decisions are now backed by analytics made possible by this application.
Pros:
In my opinion, what I like most about Google Analytics 360 is its comprehensive suite of advanced analytics tools that provide deep insights into website performance and user behaviour. This application helps us understand our audience, optimize our digital strategies, and drive meaningful business outcomes.
Cons:
I sometimes find Google Analytics 360 challenging due to its complexity, especially for users new to advanced analytics. The platform offers a lot of features and customization options, which can overwhelm beginners and require a significant learning curve to master
Decent data analysis and reporting solution.
Comments: Overall, I find the experience in general to be fluid once you understand the technical aspects of using it. It saves time that would have been spent in manual reporting. Also, it gives a birds-eye view of the marketing performance of the business.
Pros:
What I like about Google Analytics is the wide array of metrics used to track the performance of both Ad campaigns and SEO performance. Being able to more accurately follow customers' behavior permits better data-driven decision-making.
Cons:
I think at the start, it can be somewhat of a learning curve. It's not as simple or straightforward as some of the other software in the Google Business Suite. Maybe the user experience could be simplified a bit further. Their customer support is generally top-notch, but on certain occasions when they are short-staffed, the agents they put in contact with to solve the query were even less knowledgeable than me.
"Data Powerhouse: GA 360"
Comments: Google Analytics 360 offers robust insights into website traffic, user behavior, and conversions, empowering data-driven decision-making.
Pros:
I liked Google Analytics 360's comprehensive data analysis capabilities, real-time insights, and robust reporting features for informed decision-making.
Cons:
The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation.
A reporting and analytics tool for all your needs!
Comments: We have quickly adopted Google Analytics 360 into all of our websites for tracking the performance of our webpages and marketing efforts. It has become an invaluable resource in determining what is working and what to change when creating content.
Pros:
We love how robust the analytics and reports are. We are able to easily see which blogs and pages are performing well and how they are being accessed (which devices and browsers were used).
Cons:
There is a learning curve and a fair amount of set up time to get started with Google Analytics 360. You can definitely just turn it on and connect it to your website and leave it to its own devices. But to really get the benefit of its various features you have to plan and set up the tracking specifically for your needs.

Incomparable Website Analytics Tool
Comments: Google Analytics 360 has been a very pleasant experience for me. Our method of data analysis and decision-making in the commercial real estate sector has been completely transformed by the platform. We have improved our marketing strategy, developed a greater understanding of our target demographic, and seen quantifiable business growth by utilizing its insightful data. Although learning the platform presents some difficulties, the time and money invested have shown to be quite worthwhile. Google Analytics 360 is still a vital weapon in our toolbox, helping us to stay one step ahead of the competition and provide outstanding value to our clients.
Pros:
When it comes to understanding user behavior and website performance in the commercial real estate industry, Google Analytics 360 provides unmatched depth and precision. With the help of the platform's extensive toolkit, we can track and evaluate a wide range of indicators with remarkable clarity. Its sophisticated reporting options, which offer thorough insights into website traffic, conversion rates, and user interaction, are among its most notable attributes. Google Analytics 360's interaction with other Google marketing solutions improves our capacity to assess and optimize campaigns for lead generation and client conversion. Because of the platform's scalability, we can handle several properties and campaigns at once, which optimizes productivity and streamlines our process.
Cons:
For customers who are not familiar with its complexities, Google Analytics 360 may be overwhelming despite its many advantages. The platform's capabilities and functionalities have a steep learning curve that can take a lot of time and money to understand through training and competency development. Moreover, smaller commercial real estate businesses might find it prohibitively expensive to utilize Google Analytics 360, which would restrict their access to its extensive reporting and analytics features.
Google Analytics 360
Comments: Overall I think this is a solid service, especially considering how easy it is to connect it to my WordPress website and Wufoo forms.
Pros:
Used by most 3rd party forms and services that connect to my websites. Also it's free and integrates well with Google Ads.
Cons:
Sometimes the reports aren't visually appealing to my customers.
Software Review
Comments: ''It's an essential analytics platform for businesses operating online. It includes practically everything, from processing massive volumes of data to deep product integration to the integration of different channels, such as Sales Force and Adwords."
Pros:
Google Analytics 360 is simple to set up and operate. You won't find many essential functions for monitoring, controlling, and obtaining insights anywhere else. Using plugins, it's far simpler to implement with alternative providers like WordPress.
Cons:
There isn't much capability for segmentation and advanced analysis. Connecting to other non-Google products and extracting data from GA 360 are undoubtedly problematic. Sampling data is still another major problem.
it is by far the best
Comments: As a wedding photographer, I need a well-targeted website to promote my business. It helps me to create custom reports and track specific data based on a sector. It hepls me to easily track and analyze the popular content with site content reports to learn site speed and performance.
Pros:
the tool helps me with keyword analysis , it shows me the pages that my visitors land on when they visit my website for the first time. it measure the people who land on my website and how they navigate through it. it offers real-time data updates, enabling immediate monitoring of website performance
Cons:
It is expensive, making it less accessible for small businesses
Google Analytics 360
Comments: The best way to track your users from the website is Analytics from my point of view. Offers you all the needed info about it, from demographics to device used.
Pros:
When it comes to any website I own Google Analytics 360 are between the first things to implement. Analytics offers you all insights of the website related to users. Also you can track and get the results from ads campaigns with ease. Setting the code is easy and you don't really need any developer help to implement it.
Cons:
I would say is not the easiest app to navigate.

Google Analytics 360 for Advanced Analytics
Comments: My experience is just epic, I don't know where my business would be with Google Analytics 360
Pros:
I like every feature on Google Analytics 360 and it has been a game changer to my business.
Cons:
Everything is just accurate, no guess work with Google Analytics 360.
Google Analytics 360 is a gem that provides accurate a professional business insights.
Comments: We have been using Google Analytics 360 to analyze our business data and the experience has been so worthy. It has helped us to get our hands into very important insights that assist us in understanding our business performance as well as making informed decisions to ensure quality delivery of our services to our customers.
Pros:
Google Analytics 360 has very powerful data analysis tools which provides us with very precise insights about our customers and business perfomance. Customizing Google Analytics 360 was so simple which assisted us to configure it in accordance with our needs. It has a very robust reporting tool which help us document our insights for referencing.
Cons:
Google Analytics 360 is efficiently good in all areas and am proud to say no dislikes experienced.
Google Analytics 360
Comments: Google Analytics is an important tool for everybody who has an website or an app and needs to see who access it. I like the detailed reports and the ease of use.
Pros:
I use Google Analytics mainly for campaigns overview. It allows me to easy track the website traffic in real time and very easy. When it comes to export the results everything is easy. Setting up the analytics account and project was very easy. The keyword tracking and demographics are very important data for me and Analytics can give detailed reports on this, and everything.
Cons:
There are no cons for Google Analytics until now.

A Buisness must have!!
Comments: I was amazed when I was introduced to this software. It helped me improve my website. I was able to come up with a new marketing strategy and now I’m making a higher profit margin thanks to this software.
Pros:
I love how I can get an insight on how well my website is performing thanks to this software. I was lost until I was introduced.
Cons:
What I liked least about this software is I don’t know how I survived this long without it.
Google Analytics 360
Comments: It's useful and in marketing you just can't live without it.
Pros:
The platform is versatile and you are able to get lots of insights from different device platforms. It's also nice that you can integrate GA 360 with other Google products.
Cons:
It's easy to get lost on GA 360. It would be nice if they can simplify their interface.
Google Analytics provides better insight into where your ad dollars are going
Pros:
Google Analytics is an absolute game-changer when it comes to understanding and optimizing your online presence. As a business owner, the insights provided by this powerful tool have been instrumental in guiding my marketing strategies and improving overall performance. One of the most impressive aspects of Google Analytics is its user-friendly interface. Despite its sophisticated capabilities, the platform is remarkably intuitive, making it accessible even for those without extensive technical expertise. The ability to customize dashboards and reports to focus on key metrics has been invaluable, allowing me to track the specific data points that matter most to my business. The depth and breadth of data provided by Google Analytics are truly remarkable. From tracking website traffic and user behavior to monitoring conversion rates and identifying audience demographics, this tool offers a comprehensive view of how users interact with my online content. The real-time reporting feature is particularly useful, enabling me to make informed decisions promptly and respond to emerging trends effectively. Moreover, the integration with other Google services has streamlined my workflow and improved the overall efficiency of my operations. The seamless integration with Google Ads, for instance, has facilitated a more cohesive approach to my online advertising campaigns, resulting in enhanced targeting and a significant boost in ROI. I cannot emphasize enough how vital Google Analytics has been in helping me understand customer preferences and behavior. Armed with this knowledge, I have been able to tailor my marketing efforts more precisely, resulting in a noticeable increase in website engagement and ultimately, conversions. In conclusion, Google Analytics is an indispensable asset for any business looking to thrive in the digital landscape. Its robust features, user-friendly interface, and comprehensive insights have empowered me to make data-driven decisions that have had a tangible and positive impact on my business's success. I highly recommend Google Analytics to anyone seeking to gain a deeper understanding of their online audience and optimize their digital strategies effectively.
Cons:
The user interface takes quite a bit of getting used to