---
description: Learn more about Google Analytics 360 pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
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title: Google Analytics 360 Pricing, Reviews & Features - Capterra Canada 2026
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# Google Analytics 360

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> Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
> 
> Verdict: Rated **4.7/5** by 8089 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Google Analytics 360?

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 8089 Reviews |
| Ease of Use | 4.2/5 | Based on overall reviews |
| Customer Support Software | 4.2/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Google

## Commercial Context

- **Pricing model**:  (Free version available)
- **Pricing Details**: Available from 1.3 million Yen per month.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile)
- **Supported Languages**: Arabic, Brazilian Portuguese, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus and 229 more

## Features

- API
- Access Controls/Permissions
- Activity Dashboard
- Ad hoc Reporting
- Alerts/Notifications
- Augmented Analytics
- Campaign Tracking
- Collaboration Tools
- Conversion Tracking
- Customer Database
- Customer Segmentation
- Customizable Dashboard
- Customizable Reports
- Dashboard Creation
- Dashboard Software
- Data Aggregation
- Data Capture and Transfer
- Data Connectors
- Data Discovery Software
- Data Import/Export
- Data Management Software
- Data Visualization Software
- Forecasting
- Funnel Analysis
- Interactive Reports
- KPI Monitoring
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Third-Party Integrations
- Time on Site Tracking
- Usage Tracking/Analytics
- User Interaction Tracking
- Website Analytics
- Widgets

## Integrations (5 total)

- Google Ads
- Google Search Console
- Google Tag Manager 360
- Shopify
- WordPress

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Chat

## Category

- [Web Analytics Software](https://www.capterra.ca/directory/30073/web-analytics/software)

## Related Categories

- [Web Analytics Software](https://www.capterra.ca/directory/30073/web-analytics/software)
- [Reporting Software](https://www.capterra.ca/directory/30053/reporting/software)
- [Product Analytics Tools](https://www.capterra.ca/directory/32915/product-analytics/software)
- [Dashboard Software](https://www.capterra.ca/directory/30839/dashboard/software)
- [Data Visualization Software](https://www.capterra.ca/directory/30696/data-visualization/software)

## Alternatives

1. [Semrush](https://www.capterra.ca/software/151962/semrush) — 4.6/5 (2316 reviews)
2. [Similarweb](https://www.capterra.ca/software/148472/similarweb-pro) — 4.6/5 (251 reviews)
3. [Looker](https://www.capterra.ca/software/169053/looker) — 4.5/5 (282 reviews)
4. [Adobe Analytics](https://www.capterra.ca/software/169942/adobe-analytics) — 4.5/5 (236 reviews)
5. [Matomo](https://www.capterra.ca/software/182627/matomo-analytics) — 4.7/5 (62 reviews)

## Reviews

### "The Full 360 Experience" — 5.0/5

> **Zach** | *February 25, 2026* | Education Management | Recommendation rating: 8.0/10
> 
> **Pros**: Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps inform our broader marketing strategies. The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website. It is by far one of the most valuable tools we have when it comes to analyzing customer data. &#10;&#10;The platform itself is relatively easy to use, but can get increasingly complex if you require advanced reporting and dashboards.
> 
> **Cons**: The user interface itself is great, but things can get a little confusing and complex if you need to set up advanced features that require customization to fit your organizations needs. This will often require additional training or support. The learning curve can be a bit longer depending on the complexity of your analytics and data reporting.
> 
> Overall GA 360 has either met or exceeded all of our expectations in terms of features, functionality and reporting. If you're an organization that is trying to improve their data analysis and reporting Google Analytics 360 is a must-have tool.

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### "Google Analytics 360 - great for beginners" — 4.0/5

> **Patrick** | *March 25, 2026* | Consumer Goods | Recommendation rating: 6.0/10
> 
> **Pros**: Ability to have one platform for multiple websites.  Ease of integration. Driving down on the data is good when looking at website traffic sources.  And it's free.
> 
> **Cons**: The plug-in for wordpress.  I don't feel it is secure, and I pulled the system from my sites after being exposed to multiple hacks.  I need to research this more.
> 
> I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to connect analytics data with advertising and optimization efforts. But I don't trust the plug-in for wordpress.

-----

### "It's... just okay" — 3.0/5

> **Ryan** | *October 20, 2025* | Real Estate | Recommendation rating: 6.0/10
> 
> **Pros**: It's intuitive enough to use and get the data you need. Easy to learn and use and configurations and customizations are possible.
> 
> **Cons**: Universal Analytics was honestly much better. GA4 has not been great since it was in beta. Simple reports that could be pulled with UA before now require custom reports in GA4. Also a lot of the data in GA4 is sampled and you need to request unsampled data or get the data in BQ which is just a cash grab.
> 
> Much preferred the older UA before compared to GA4. The newer GA4 is not an improvement in any way whatsoever.

-----

### "Great tool for  generating sales" — 5.0/5

> **Verified Reviewer** | *December 27, 2024* | Graphic Design Software | Recommendation rating: 10.0/10
> 
> **Pros**: It helped me in analyzing my most visited pages and designs of my print on demand shop on Teepublic , fourthwall and Threadless. I start my day with Google Analytics to see insights of my customers. It's a game changer.
> 
> **Cons**: It's a bit tricky to set the account but you can figure it out by watching YouTube videos , how to connect Google Analytics with your store/ website.
> 
> My day starts with Google Analytics. It's a great way to see my performance  on daily basis. It's live page is awesome. I can't think of running  print on demand shops without Google Analytics.

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### "It’s just part of the flow" — 5.0/5

> **Simon** | *July 7, 2025* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: Mostly we use it to get some metadata on site visitors, just a quick look helps us figure out some kind of strategy for our campaigns. The data it gives gets used and kinda guides what we do.
> 
> **Cons**: I used to find it really hard to get into, but after all these years using it, it got real easy. Can’t really think of anything tricky now besides the first steps learning it.
> 
> Google Analytics been super useful for me since I finally figured out how to use it. We use it to track campaigns and it works more or less fine.

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## Links

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| de-CH | <https://www.capterra.ch/software/177042/google-analytics> |
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