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Google Analytics 360

Google Analytics 360

What Is Google Analytics 360?

Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.

Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords.

Who Uses Google Analytics 360?

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

Google Analytics 360 Software - 1
Google Analytics 360 Software - 2
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Reviews of Google Analytics 360

Average score

Overall
4.7
Ease of Use
4.2
Customer Service
4.1
Features
4.6
Value for Money
4.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Yahaya
Yahaya
Sales Representative in Nigeria
Verified LinkedIn User
Telecommunications, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Google Analytics 360 Review for Fund Raising Website.

5.0 2 months ago New

Comments: I would rate my overall experience with Google Analytics 360 as beyond satisfactory.

Pros:

The thing I liked most about Google Analytics 360 is that there is a feature to see live statistics on the website. The website is very good. I use it daily, and it really helps me track my return on investment.

Cons:

I think the thing I liked least about Google Analytics 360 was that it was not very beginner friendly. One has to spend time navigating the platform to get a hang of it. I recommend taking courses to help acclimate to the platform.

Rishav
Rishav
Data Analyst in India
Verified LinkedIn User
Information Technology & Services, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Google Analytics 360 In brief

4.0 last month New

Pros:

integration with in-house products, work efficiently on large datasets, and various options.

Cons:

complexity level is high,depends on in-house products

Soon Kit
Enterprise Resilience Officer in Singapore
Banking, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Emerging product, yet to be fully functionally

3.0 2 months ago

Comments: Promising product, will need more time for development to reach full functionality

Pros:

Has all the necessary basis features, good to start off any activity, stable product

Cons:

features are not advanced, need more development

ROB
Operations Manager in US
Restaurants, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Immediate impact from Dashboards

5.0 3 months ago

Comments: We continue to explore ways to use it and evolve our decision making and goals. This is truly remarkable in a business that tends to look at short range metrics and out put, we have had a whole new world opened up to us.

Pros:

Setting up the dashboards allowed us to experiment and learn what we needed to focus on. Once we built them and shared them with our team adoption was almost immediately. From the Lead in the kitchen to the lead on the front of the house floor everyone saw immediately what they needed to focus on. Fantastic!

Cons:

That waited so long to implement it. As a small business, any investment in tools like this is a burden but this one has paid for itself through data-driven insights and decision making.

Regina
Manager in US
Marketing & Advertising, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Understanding Your Target Audience with Google Analytics 360

5.0 last month New

Comments: I have enjoyed getting used to using it, enjoying the helpfulness of the insights it offers into my business and what I hope to achieve.

Pros:

I love being able to understand what my audience wants and needs from the content I'm putting out. It is helpful to know what is working and what isn't. Ie, if someone is clicking off content rather quickly, I can understand it isn't working.

Cons:

For me personally, it was a bit technical to understand and get going.